PartsTrader
PartsTrader operates a real-time, AI-enabled parts procurement marketplace that connects U.S. collision repair shops, parts suppliers, and auto insurance carriers, with deep estimating-system integrations and an end-to-end workflow module called Orderly™.
- Company typePrivate
- Founded2012
- HeadquartersChicago, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What PartsTrader does
PartsTrader operates a real-time, cloud-based parts procurement marketplace serving the U.S. collision repair industry. The platform connects collision repair shops, parts suppliers (dealers, aftermarket distributors, recyclers and specialty vendors) and auto insurance carriers on a single open marketplace where suppliers compete in real-time bidding to fulfill parts requests generated from repair estimates. The core technology integrates with leading estimating systems (including an exclusive CollisionLink integration) and OE Connect for OEM build data, applies the CEICA BMS standard for data exchange, and is delivered as a cloud platform with ISO 27001:2022-certified security controls. Product surface has expanded beyond quoting into AI-enabled features, headlined by Orderly™, an end-to-end procurement workflow module launched in December 2025 that automates pre-procurement accuracy, intelligent sourcing and post-procurement reconciliation, plus AI-driven non-parts identification reported at 95%+ accuracy.
The business model combines marketplace transaction economics with adjacent monetization. Repairers access the marketplace to source competitive quotes (the platform averages 7.5 quotes per part); suppliers join to reach thousands of repair shops and pay for marketplace participation plus optional digital advertising inside the PartsTrader dashboard. Insurance carriers integrate PartsTrader into Direct Repair Programs (DRPs), as exemplified by CSAA Insurance Group, to gain visibility and cost control over parts procurement. Distribution is hybrid: an enterprise field sales team engages large MSOs and carriers (including the full-network deployment of Orderly™ at Crash Champions' 650+ centers across 38 states), while SMB repairers and suppliers use the self-serve marketplace. Pricing is not publicly disclosed and is quote-based.
PartsTrader was founded in 2010 (with U.S. operations commencing in 2012), is headquartered in Chicago with a secondary hub in Wellington, New Zealand, and has 51–100 employees. In April 2026, Enlyte completed its acquisition of PartsTrader; PartsTrader now operates as a wholly owned subsidiary alongside Enlyte's Mitchell Auto Physical Damage division, under new EVP & General Manager Mark Lindner following the retirement of CEO Steve Messenger.
PartsTrader firmographics
Firmographics- Name
- PartsTrader
- Legal name
- PartsTrader, LLC
- Website
- https://partstrader.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PartsTrader operates a real-time, AI-enabled parts procurement marketplace that connects U.S. collision repair shops, parts suppliers, and auto insurance carriers, with deep estimating-system integrations and an end-to-end workflow module called Orderly™.
- Ownership category
- akta.pro rank
PartsTrader industry classification
Industry- Product category
- Collision Repair Parts Procurement Marketplace
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)
Keywords
Where PartsTrader is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
PartsTrader business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketplace Transaction Fees: PartsTrader operates as a marketplace connecting repairers with parts suppliers. The platform generates revenue by facilitating parts procurement transactions. Suppliers compete for business in real-time bidding, and the platform takes a transaction fee or commission on parts ordered through the marketplace.
- Digital Advertising: PartsTrader offers a digital advertising platform that allows suppliers to advertise to repair shops within the PartsTrader dashboard. Suppliers pay for advertising to drive new customer acquisition and increase sales visibility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing - no public pricing tiers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
PartsTrader product offering
Product offeringCore offering
PartsTrader operates a real-time, cloud-based parts procurement marketplace connecting collision repair shops, parts suppliers (OE, aftermarket, recycled, specialty), and auto insurance carriers on a single open platform. Repairers submit part requests and receive an average of 7.5 competitive quotes per part in real time, with suppliers bidding dynamically on each line item. The platform includes exclusive integrations with CollisionLink and OE Connect for accurate part numbering, an AI-powered non-parts identification engine, and the Orderly™ workflow automation module for end-to-end procurement management.
Product overview
PartsTrader operates as a platform-plus-modules architecture centered on its core parts procurement marketplace, which connects repair shops, parts suppliers, and insurance carriers in a real-time competitive environment. The platform integrates with leading shop management programs, estimating systems (including CollisionLink), and OEM data services (OE Connect). The product portfolio includes the core PartsTrader Marketplace for competitive sourcing and quoting, Orderly™ (AI-powered workflow management module launched December 2025) for end-to-end procurement automation, and SurePart (instant pricing module launched April 2022) for addressing phantom parts issues. The company was acquired by Enlyte in April 2026 and now operates as a wholly owned subsidiary alongside Mitchell's Auto Physical Damage division.
Differentiator
Problem solved
Functional benefit
Products and services
- PartsTrader Marketplace Real-time, cloud-based parts procurement marketplace that connects collision repair shops, parts suppliers (OE, aftermarket, recycled, specialty), and auto insurance carriers. Enables repairers to submit part requests and receive an average of 7.5 competitive quotes per part, with suppliers bidding dynamically on each line item. Integrates with CollisionLink and OE Connect for accurate part numbering and with all leading shop management and estimating systems.
- Orderly™ AI-powered end-to-end procurement platform that manages the entire parts ordering workflow from initial request through delivery and reconciliation. Complements the core PartsTrader marketplace by adding workflow automation, intelligent sourcing decisions, and back-office task automation for collision repair shops and MSOs. Includes design controls and transparency features to prevent artificial sub-economies.
- SurePart Instant parts pricing module that addresses phantom parts issues in collision repair by providing real-time pricing availability for parts on estimates.
- PartsTrader Digital Advertising Platform
Quantifiable outcome
- Average 7.5 quotes per part (or 7.2 per another source), significantly improving time to quote and purchase
- +3 more outcomes
Companies that use PartsTrader
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles4 records
PartsTrader technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature5 records
PartsTrader partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- Mitchell International (Auto Physical Damage division)coreFollowing Enlyte's acquisition of PartsTrader, PartsTrader will collaborate with Mitchell's Auto Physical Damage division while both organizations maintain their distinct identities. The partnership aims to deliver greater customer impact through combined capabilities in parts procurement and damage appraisal solutions.
- Crash ChampionsflagshipCrash Champions, the fastest-growing founder-led collision repair operator with 650+ repair centers in 38 states, has fully deployed Orderly by PartsTrader across its entire network. This is the first MSO to pioneer PartsTrader's AI-powered procurement innovation. The partnership aims to redefine collision repair operations through technology and innovation.
- CollisionLinkcorePartsTrader has exclusive integration with CollisionLink to ensure part numbers going out for quote are truly accurate, significantly reducing returns and delays in the repair process.
- OE ConnectcorePartsTrader has exclusive integration with OE Connect (OEM support program) that delivers real-time build data ensuring part numbers are accurate and significantly reducing returns and delays. This integration allows OE parts to be competitive with aftermarket and recycled parts.
- CEICAcorePartsTrader was the first company to officially adopt the BMS (Business Message Standard) standard for all transactions originating from a repair shop. CEICA, developer of the BMS standard, named PartsTrader as its Electronic Commerce Company of the Year in 2015.
- Shop Management ProgramscorePartsTrader integrates with leading shop management programs, allowing users to easily track repairs and their parts expenditures.
- Leading Estimating SystemscorePartsTrader integrates with all leading estimating systems, ensuring that parts orders meet insurance carrier parts policies and enabling accurate part selection.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
PartsTrader competitors and assessment
Company assessmentBroad incumbents
- Mitchell International: Mitchell International provides estimating, workflow, and casualty solutions for the auto physical damage industry and is now a sister division of PartsTrader inside Enlyte. It is the closest functional peer on estimating-side integration and a key collaborator post-acquisition.
- CCC Intelligent Solutions: CCC Intelligent Solutions is the dominant estimating and claims management platform for U.S. auto insurers and collision repairers. Its installed base and data assets make it the most credible broad incumbent threat to PartsTrader's marketplace, with potential to bundle a competing parts-sourcing feature.
- LKQ Corporation: LKQ is the largest U.S. distributor of recycled and aftermarket auto parts, operating a vast physical wholesale network. It is a major supplier participant on PartsTrader's marketplace and a broad incumbent on collision parts sourcing overall.
- RockAuto: RockAuto is a large online retailer of aftermarket auto parts serving both consumers and repair shops. It is a broad incumbent in self-service parts sourcing and overlaps with PartsTrader's supplier-side catalog economics.
- Audatex (Solera): Audatex, part of Solera Holdings, is a leading global auto claims estimating and parts-pricing platform. It competes with Mitchell and CCC and represents a broad incumbent alternative for carrier-integrated parts workflows.
Regional players
- Copart: Copart operates online salvage vehicle auctions whose parts inventory feeds the recycled parts supplier ecosystem used on PartsTrader. It is a regional-style upstream enabler for the recycler-supply side rather than a direct marketplace competitor.
Direct peers
- Car-Part.com: Car-Part.com operates an online marketplace specifically for recycled/salvage auto parts, connecting dismantlers, recyclers, and collision repairers. It is a direct channel competitor for the recycled parts segment of PartsTrader's marketplace.
- PartsTech: PartsTech is a B2B parts procurement platform that connects collision and mechanical repair shops with aftermarket and OEM parts suppliers. It is the most direct marketplace peer to PartsTrader, competing for the same repairer-supplier connection with similar search-and-quote workflow.
Emerging players
- Tractable: Tractable provides AI-powered damage assessment and claims verification for auto insurers, integrating computer vision upstream of parts selection. It is an active strategic partner of PartsTrader (Oct 2023) and an emerging AI peer in adjacent claims workflow steps.
Others
- OEConnect: OE Connect is an OEM parts data and order platform supporting dealer-to-dealer sales. It is an integrated partner of PartsTrader (exclusive OE data feed) and an enabler ecosystem participant rather than a direct marketplace competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
PartsTrader social profiles
Digital presencePartsTrader compliance and trust
Trust signalCompliance1 record
PartsTrader financial estimates
Financial estimateRevenue estimate
Valuation estimate
PartsTrader leadership team
Management profileNumber of profiles
Profiles7 records
PartsTrader funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PartsTrader M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PartsTrader
What does PartsTrader do?
PartsTrader operates a real-time, cloud-based parts procurement marketplace connecting collision repair shops, parts suppliers (OE, aftermarket, recycled, specialty), and auto insurance carriers on a single open platform. Repairers submit part requests and receive an average of 7.5 competitive quotes per part in real time, with suppliers bidding dynamically on each line item. The platform includes exclusive integrations with CollisionLink and OE Connect for accurate part numbering, an AI-powered non-parts identification engine, and the Orderly™ workflow automation module for end-to-end procurement management.
Is PartsTrader a public or private company?
PartsTrader is a private company. It is classified as corporate owned and is currently operating.
When was PartsTrader founded?
PartsTrader was founded in 2012. It employs 51 to 100 people.
Where is PartsTrader based?
PartsTrader is headquartered in Chicago, United States, in the North America region.
How does PartsTrader make money?
Two revenue lines are on record. Marketplace Transaction Fees are the primary driver. The others are digital Advertising.
Who are PartsTrader's main competitors?
Broad incumbents on record are Mitchell International, CCC Intelligent Solutions, LKQ Corporation, RockAuto and Audatex (Solera). Copart is listed as a regional player. Direct peers are Car-Part.com and PartsTech. Tractable is listed as an emerging player. OEConnect is listed as an others.
Does PartsTrader have an API?
No public API is recorded for PartsTrader.
What industry is PartsTrader in?
PartsTrader's product category is Collision Repair Parts Procurement Marketplace. Its primary akta.pro industry code is CRAFAHAD, Automotive Parts, Tires & Workshop Supplies Marketplaces. Its NAICS code is 42312 and its SIC code is 5010.