HBS Systems
- Company typePrivate
- Founded1985
- HeadquartersRichardson, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
HBS Systems firmographics
Firmographics- Name
- HBS Systems
- Legal name
- HBS Systems, Inc.
- Website
- https://hbssystems.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
HBS Systems industry classification
Industry- Product category
- Dealership Management Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where HBS Systems is headquartered
LocationHeadquarters
- HQ city
- Richardson
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
HBS Systems business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- NetView ĒCO DMS Subscription: SaaS-based dealership management system sold as annual or multi-year subscriptions to agricultural, construction, rental, and specialty equipment dealerships. Revenue is recurring in nature, with pricing based on dealership size and module configuration. Includes cloud-hosted infrastructure (standard) or NetView CORE+ enhanced hosting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing; no public tier listings on website |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
HBS Systems product offering
Product offeringCore offering
HBS Systems sells NetView ĒCO, a fully web-based Dealer Management System (DMS) that connects every department of multi-location agricultural, construction, rental, and specialty equipment dealerships—financials, sales, service, rentals, parts, and customer engagement—into a single secure, scalable platform with real-time visibility and certified OEM integrations. The platform is offered as a SaaS subscription, with NetView CORE+ available as an enhanced hosting environment, supported by DealerCare customer service and HBS Academy training.
Product overview
HBS Systems offers NetView ĒCO as its core web-based Dealer Management System (DMS) for agricultural, construction, rental, and material handling equipment dealerships. The platform unifies financials, service, parts, sales, rentals, and customer engagement across multiple locations. It is offered alongside NetView CORE+ (enhanced cloud infrastructure with dedicated virtual data centers and disaster recovery), DealerCare (comprehensive support and training including two Stevie Awards), and HBS Academy (Learning Management System). The ecosystem includes certified OEM integrations with Kubota (Elite Status), Bobcat, CNH Industrial (Case IH, New Holland, Case Construction), John Deere, Polaris, Vermeer, AGCO, and CLAAS covering parts ordering, warranty submission, telematics, and price file updates. Record360 integration adds photo/video inspection capabilities. The company serves 1,500+ equipment dealerships and positions itself as the largest privately owned DMS provider, with $6 billion in annual transactions processed through the platform.
Differentiator
Problem solved
Functional benefit
Brands
- NetView ĒCO: The primary web-based dealer management system (DMS) platform for agricultural and heavy equipment dealerships, connecting financials, service, parts, sales, and rental operations.
- NetView CORE+
- DealerCare
- HBS Academy
Products and services
- NetView ĒCO A fully web-based Dealer Management System (DMS) for multi-location agricultural, construction, rental, and specialty equipment dealerships. Unifies financials, sales, service, parts, rentals, and customer engagement on one platform with real-time visibility, Active Desktop customizable dashboards, and over 100 data tiles.
- NetView CORE+ An advanced cloud infrastructure layer for NetView ĒCO providing dedicated virtual data centers (isolated per dealership), disaster recovery with real-time replication to geographically dispersed data centers (Salt Lake City and Chicago), enhanced security beyond SOC 2 practices, and scalable resources for seasonal surges and long-term growth.
- DealerCare A comprehensive customer support and training program including award-winning support (two Stevie Awards for Customer Service), industry expert support team with dealership experience, fast response times (often within 15 minutes), tailored onboarding and configuration, custom on-demand training, annual Learning Zone User Conference, and HBS Academy Learning Management System.
- HBS Academy A Learning Management System (LMS) providing role-based, self-guided learning paths, training videos and walkthroughs, completion certifications, new feature training, and continuous updates as NetView ECO evolves.
- NetView Cloud Private cloud-hosting platform for NetView ECO, designed and built for secure, scalable deployment.
- Kubota Integration Suite Comprehensive Kubota integration including KPAD 4.0 catalog, IKQ equipment quote import, Kubota Dealer Analytics, warranty submission, flat rate guides, invoice download, telematics (fleet tracking, geo-fencing, fault codes), and K-Commerce for order processing and payments.
- Bobcat Integration Suite Bobcat integration including ComLink Bobcat PC application for parts ordering and returns, Bobcat Reports & Metrics, and Bobcat Parts Catalog with integrated pricing and inventory information (US & Canada).
- CNH Industrial Integration Suite CNH Industrial integration covering Case Construction, Case IH Agriculture, New Holland Agriculture, and New Holland Construction. Includes parts ordering, CNH Parts Catalog, CNH Financial Solutions with FreedomPay, flat rate guides, AMAX Managed Parts Inventory, eCommerce integration, and warranty submission.
- John Deere Integration Suite John Deere integration including nightly file downloads from John Deere File Manager, parts order management, and warranty claim processing with PIN validation, multiple claims retrieval, and delivery receipt submission.
- Polaris Integration Suite Polaris integration including VIN-based warranty campaign lookup, SMART PG&A parts ordering, Polaris Warehouse Inquiry, daily automated parts inventory upload, service plan information, and Polaris Promotions for sales/rebates.
- Vermeer Integration Suite Vermeer integration including parts ordering via Dealer Parts Locator, automated price book updates, and Vermeer Parts Catalog with integrated inventory information (US & Canada).
- AGCO Integration OEM integration with AGCO, part of the comprehensive suite of OEM integrations covering 280+ manufacturers with automated price file updates, warranty submissions, and streamlined service bulletin access.
- CLAAS Integration OEM integration with CLAAS, including parts order validation and submission from NetView to CLAAS and PIM (Product Information Management) integration for streamlined dealer data.
- Record360 Integration Digital inspection software integration providing photo and video inspections to capture equipment condition from mobile devices. Automatically uploads inspections to NetView ECO rental and service applications, captures digital signatures, maintains historical inspection records, and helps identify damage trends.
Quantifiable outcome
- Rental contract processing 75% faster
- +7 more outcomes
Companies that use HBS Systems
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
HBS Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability8 records
Feature10 records
HBS Systems partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Record360coreHBS Systems partnered with Record360, a digital inspection software leveraging photos and videos to document physical asset conditions. The integration provides NetView ECO users with high-quality photo and video inspections via mobile device, automated upload to rental and service applications, digital signature capture, historical inspection records, and damage trend analysis. Focused on rental and service workflow features.
- KubotacoreElite Status Kubota DMS provider. Certified integration spanning warranty validation and submission, parts ordering (KPAD 4.0, IKQ quotes), warehouse inquiry, automated daily parts inventory upload, KDA dealer analytics, flat rate guides, telematics (location tracking, geo-fencing, meter monitoring, fault codes), invoice download/import, parts K-commerce, and SmartSupply partials for Kubota dealers.
- John DeerecoreApproved John Deere DMS provider. Integration includes nightly invoice download/import from John Deere File Manager, parts order generation and returns processing, warranty claim validation (PIN), retrieval of warranty claims, credit memos, maintenance and contract details, PIPs, and delivery receipt submission.
- CNH Industrial (Case IH Agriculture, Case Construction, New Holland Agriculture, New Holland Construction)coreApproved DMS provider for all CNH Industrial brands. Integration covers parts ordering and warehouse inquiry, integrated parts cataloging (US & Canada), CNH Financial Solutions (FreedomPay), flat rate guides (legacy and current models), AMAX managed parts inventory (daily upload/download of stocking and sales history), eCommerce integration, and warranty submission (in development).
- BobcatcoreApproved Bobcat DMS provider. Integration via ComLink Bobcat PC application for parts ordering and returns, Bobcat Reports & Metrics (service efficiencies, recovery rates, inventory turn, absorption rates, RIO, time utilization), and integrated Bobcat parts catalog with pricing, bin location, on-hand and on-order information.
- AGCOcoreOEM integration for AGCO equipment dealers, part of the automated price file updates covering 280+ manufacturers. Enables real-time parts availability, automated warranty submissions, and streamlined service bulletin access.
- VermeercoreApproved Vermeer DMS provider. Integration includes parts ordering via Vermeer Dealer Parts Locator, fully automated Vermeer price book updates (inventory prices), and integrated Vermeer parts catalog with pricing, bin location, on-hand and on-order data. Seamless transfer of parts from Vermeer shopping cart to NetView invoices, parts orders, and service work orders.
- CLAAScoreApproved CLAAS DMS provider. Integration enables direct parts order submission from NetView to CLAAS, and PIM (Product Information Management) integration for streamlined dealer data.
- PolariscoreApproved Polaris DMS provider. Integration covers warranty campaign lookup (VIN input, factory configuration, claim history, bulletin/recall identification), parts ordering via SMART PG&A, parts inquiry for Polaris warehouses and dealer stock (Dealer Locator), daily automated Polaris parts inventory upload for parts locator, integrated Polaris service with automated updates and service plan history, and Polaris promotions/factory financing lookup.
- NAEDA (North American Equipment Dealers Association)minorActive participant in NAEDA conferences and industry events. Company staff attend and speak at annual NAEDA conference. Association logo displayed on HBS Systems website footer as endorsement of industry alignment.
- AED (Associated Equipment Distributors)minorListed in AED Summit event coverage and industry association endorsements. AED logo displayed on website footer. Company participates in AED industry initiatives and workforce development initiatives.
- North American Equipment Dealers Association, Pioneer Equipment Dealers Association, Deep Southern Equipment Dealers AssociationminorMultiple equipment dealer association logos displayed on HBS Systems website footer, indicating membership and endorsement relationships with regional and national industry associations supporting agricultural and heavy equipment dealerships.
Scale indicators7 records
Recent moves11 records
Expansion highlights6 records
HBS Systems competitors and assessment
Company assessmentDirect peers
- Frazer Computing: Independent DMS provider focused on independent and used-vehicle dealerships with subscription-based dealer management software. Comparable as a privately held, vertical SaaS DMS targeting dealer groups, though Frazer focuses on the independent/used-car segment rather than equipment OEMs.
- PBS Systems: Canadian-headquartered DMS provider serving automotive, recreation, marine, and powersports dealerships. Comparable as a similarly-sized, vertically-focused subscription DMS with comparable customer profile (multi-location dealer groups) and integration-heavy approach, though PBS focuses more on light-vehicle and recreation segments.
- Constellation Dealership Software: Cloud-based DMS purpose-built for franchise automotive, powersports, marine, and trailer dealerships. Comparable as a vertical SaaS DMS with subscription pricing, OEM integration emphasis, and multi-location dealer group targeting, though it does not serve the heavy agricultural/construction equipment segments.
Emerging players
- Tekion: Cloud-native automotive retail SaaS platform built on modern architecture with AI-driven dealer workflows. Comparable as a modern subscription DMS competing for dealer group relationships, though Tekion is automotive-only and substantially better capitalized as a venture-backed entrant.
Regional players
- ARI (Automotive Resources International): Fleet management and dealer-adjacent technology provider with vehicle lifecycle and remarketing services. Comparable as a B2B platform serving fleet and dealer operations with subscription technology, though ARI operates in fleet management rather than equipment retail DMS.
Broad incumbents
- Dominion Dealer Solutions: DMS and dealership software suite covering CRM, inventory, desking, and digital marketing for automotive dealers. Comparable as a subscription-based DMS provider with modular architecture serving multi-location dealer groups, though its scope is automotive retail.
- Dealertrack (Cox Automotive): Cox Automotive's DMS and dealer technology platform covering CRM, desking, F&I, inventory, and compliance. Comparable as a large incumbent DMS for dealerships with similar module structure (sales, service, finance), though Dealertrack focuses primarily on automotive franchised dealers.
- Reynolds and Reynolds: Long-established automotive DMS provider offering integrated dealership management software, document services, and OEM integrations. Comparable as a subscription DMS for vehicle dealerships with deep OEM connectivity, though its primary focus is automotive retail rather than agricultural/construction equipment.
- CDK Global: One of the largest DMS providers globally, serving automotive, heavy-truck, and equipment dealerships. Comparable because both companies sell subscription-based dealership management systems unifying sales, service, parts, and accounting, though CDK operates at significantly larger scale across automotive and adjacent verticals.
Others
- RouteOne: Dealer finance and F&I platform connecting dealers with lenders for credit applications, desking, and contract processing. Comparable as a connected dealer ecosystem platform embedded in dealership workflows, though RouteOne focuses specifically on credit/F&I rather than full DMS.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
HBS Systems social profiles
Digital presenceHBS Systems compliance and trust
Trust signalCompliance2 records
HBS Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
HBS Systems leadership team
Management profileNumber of profiles
Profiles8 records
HBS Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HBS Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HBS Systems
What does HBS Systems do?
HBS Systems sells NetView ĒCO, a fully web-based Dealer Management System (DMS) that connects every department of multi-location agricultural, construction, rental, and specialty equipment dealerships—financials, sales, service, rentals, parts, and customer engagement—into a single secure, scalable platform with real-time visibility and certified OEM integrations. The platform is offered as a SaaS subscription, with NetView CORE+ available as an enhanced hosting environment, supported by DealerCare customer service and HBS Academy training.
Is HBS Systems a public or private company?
HBS Systems is a private company. It is classified as family owned and is currently operating.
When was HBS Systems founded?
HBS Systems was founded in 1985. It employs 51 to 100 people.
Where is HBS Systems based?
HBS Systems is headquartered in Richardson, United States, in the North America region.
How does HBS Systems make money?
One revenue line is on record: netView ĒCO DMS Subscription.
Who are HBS Systems's main competitors?
Direct peers on record are Frazer Computing, PBS Systems and Constellation Dealership Software. Tekion is listed as an emerging player. ARI (Automotive Resources International) is listed as a regional player. Broad incumbents are Dominion Dealer Solutions, Dealertrack (Cox Automotive), Reynolds and Reynolds and CDK Global. RouteOne is listed as an others.
Does HBS Systems have an API?
Yes. HBS Systems offers an open API (APIv2) that provides endpoints for Service APIs including Repair Orders, RO Details, RO Description, RO Cause text, RO Fix text, Technicians, RO tech notes text, and Technicians time clock. Additional v2 endpoints cover Wholegoods and Customers. The API is available to current customers with v1 endpoints continuing to function (not a breaking change). The system is described as having an 'open API to easily bring innovative partners into the HBS Systems NetView ECO software ecosystem.'
What industry is HBS Systems in?
HBS Systems's product category is Dealership Management Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 54151 and its SIC code is 7370.