What Hali does

Hali GmbH (operating as "hali Büromöbel") is an Austrian office furniture manufacturer headquartered in Eferding, Upper Austria, with approximately 80 years of operating history (sourced from "founded: 1942" in firmographics and "80+ years of experience" claims). The company designs, produces, and installs modular office furniture across eight product categories: tables (including sit-stand, meeting, and seminar tables), seating (office, visitor, conference, industrial, lounge), storage (cabinets, shelving, lockers), room systems (meeting booths, partitions, acoustic solutions), reception furniture, office kitchens, outdoor furniture, and accessories. Its proprietary, named product lines include the Box Locker modular locker system with configurable locking mechanisms and the Bull roller-shutter storage container family (Bull02, Bull04, Bull06); 3D visualization is used in the pre-sales planning phase.

Hali sells primarily through a direct, consultation-driven B2B model. Revenue streams consist of hardware sales, professional consulting and planning services, and delivery/installation, structured as quote-based multi-year project contracts (free initial consultation). The primary customer segment is large enterprises and corporations, with secondary segments in SMEs, industrial customers, medical practices, public institutions, and hotels/gastronomy. Distribution is anchored by seven physical showrooms across Austria (Eferding HQ, Vienna, Salzburg, Innsbruck, Lustenau, Graz, Klagenfurt) plus a German sales presence, supplemented by on-site field consultation and an e-commerce storefront (shop-hali.com) for selected SKUs. The firm employs 51–100 people, has no disclosed external investors or parent company, and is registered as a private Austrian limited liability company.

Name

Hali

Legal name

hali GmbH

Website

https://hali.at

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

51–100 employees

Short description

Hali GmbH is an Austrian manufacturer of modular office furniture (desks, seating, storage, room systems) selling directly to enterprises and SMEs across DACH via seven showrooms, field consultation, and project-based contracts, with custom 15-day production lead times.

Ownership category

akta.pro rank

Product category

Office Furniture

NAICS

Office Furniture (including Fixtures) Manufacturing (33721), Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Office Furniture (2520), Retail-Furniture Stores (5712), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)

akta.pro secondary industries

Office & Desk Organization Retail (Desktop, File, Cable Trays) (CRAIAJAK), Office Furniture & Workspace Accessories Retail (CRALABAE)

Keywords

• Office furniture manufacturing
• Ergonomic workspace solutions
• Modular storage systems
• Height-adjustable desks
• Commercial office furnishing

Headquarters

HQ city

Eferding

HQ country

Austria

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Office Furniture Sales: Direct sales of manufactured office furniture including desks, chairs, storage, room systems, and accessories. One-time purchase model with optional assembly services.
2. Consulting and Planning Services: Professional office planning services including initial consultation, individual planning, 3D visualization, and project management from concept to completion.
3. Delivery and Installation: Logistics and assembly services including professional on-site installation of furniture, offered as part of comprehensive office setup packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Hali manufactures and sells a comprehensive portfolio of office furniture — tables, seating, storage, room systems, reception furniture, office kitchens, outdoor furniture and accessories — produced in Austria. The company provides end-to-end office solutions including consultation, 3D visualization, custom production, delivery and assembly, primarily for B2B customers with on-site consultation, while operating an online shop for selected individual products.

Product overview

Hali is an Austrian office furniture manufacturer offering comprehensive, complete office solutions. The product portfolio spans multiple categories including Tische (Tables) with sit-stand desks, meeting tables, and conference tables; Sitzmöbel (Seating) including office chairs, visitor chairs, and lounge furniture; Stauraum (Storage) with lockers, cabinets, and personal storage containers; Raumsysteme (Room Systems) for space division and acoustic optimization; as well as Empfang (Reception), Büroküchen (Office Kitchens), Outdoor furniture, and Accessories. The product line includes named product lines such as Box Locker (modular locker system), the Bull storage container family (Bull02, Bull04, Bull06), and the m500 meeting table. Hali provides end-to-end services including consulting, planning, 3D visualization, production, delivery, and assembly.

Differentiator

Problem solved

Functional benefit

Products and services

• Box Locker A secure locker system for modern workspaces providing safe storage for personal items, laptops, bags and documents. Configurable in single or double-row variants with mechanical, electronic or digital locking mechanisms and customizable compartment sizes for offices.
• Bull02 Storage Container A slim mobile storage container with optional drawers, designed for personal utensils at the workstation; suitable for office, desk sharing, or home office use.
• Bull04 Storage Container A compact office storage container offering an optional storage compartment, drawer, and additional sections for organizing daily essentials; available in multiple colors and finishes.
• Bull06 Storage Container The classic storage container featuring a roll-top shutter design, with multiple drawers and compartments for maximum organization and quick access to supplies and personal items.
• Office Tables Range (Tische) Comprehensive table range including desks, height-adjustable sit-stand tables, meeting tables, seminar tables, standing tables, bistro tables, and coffee tables for various office applications.
• Office Seating Range (Sitzmöbel) Seating solutions including office chairs, swivel chairs, visitor chairs, conference chairs, industrial chairs, lounge and couch furniture, benches, and stools for office and meeting environments.
• Office Storage Range (Stauraum) Storage solutions including cabinets, shelving systems, and personal storage options for organizing office spaces.
• Room Systems (Raumsysteme) Room systems including meeting booths, space division systems, privacy screens, and wall design elements for creating flexible office environments.
• Reception Furniture (Empfang) Reception furniture for creating professional first impressions in office entrances.
• Office Kitchens (Büroküchen) Complete office kitchen solutions for break rooms and communal dining areas.
• Outdoor Office Furniture Outdoor furniture for terraces and exterior office spaces.
• Office Accessories (Accessoires) Accessories including acoustic solutions, office lighting, decorative elements and rugs, media technology, and miscellaneous office accessories.
• m500 Meeting Table (m500 Besprechungstisch) A meeting table designed for large teams and big ideas, featured as a flagship product for collaborative meeting and conference spaces.
• Office Consultation and Planning Service Professional office planning service covering initial on-site consultation, individual planning, 3D visualization of the future office layout, and project management from concept to completion. Free initial consultation included with project engagement.
• Office Furniture Online Shop E-commerce platform at shop-hali.com offering selected office furniture products for direct online purchase, complementing the consultation-based sales model for larger projects.

Quantifiable outcome

• Individual solutions manufactured within 15 days
• +1 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• klimaaktiv Pakt (Austrian Federal Ministry for Climate Protection)coreStrategic or Co-development PartnerPartnership in the klimaaktiv Pakt initiative of the Austrian Federal Ministry for Climate Protection, committing to halving CO2 emissions by 2030. Joined in October 2021 alongside 10 other Austrian companies to promote environmentally conscious business practices.
• hali friends (Carpenter and Furnishing Partners)minorChannel Partner/ Reseller/ DistributorProduction partner network for carpenters and furnishing businesses, allowing smaller partners to offer Hali office furniture products through their own channels.
• LEMONTEC GmbHminorImplementation/ SI/ Consulting PartnerWebsite development and implementation partner responsible for concept and execution of Hali's digital presence (website design and development).

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Haworth: Haworth is a global office furniture manufacturer with a broad portfolio of office systems, seating, and architectural interiors. Comparable to Hali as a competing office furniture supplier for enterprise and institutional customers, though operating at significantly larger scale with global reach.
• MillerKnoll: MillerKnoll is a global office furniture conglomerate (including Knoll, Herman Miller, Geiger, and others) serving enterprises with comprehensive workplace solutions. Comparable as a broad incumbent competing for the same enterprise furniture and complete office solution budgets that Hali targets.
• Steelcase: Steelcase is the world's largest office furniture manufacturer, offering a comprehensive portfolio of seating, desks, storage, and architectural solutions for global enterprises. A broad incumbent competing in the same enterprise office fit-out segment as Hali, though at a vastly larger scale and with global brand recognition.

Direct peers

• Sedus: Sedus Stoll is a German premium office furniture manufacturer with a similar product range (seating, tables, storage, room systems) and a comparable go-to-market focus on ergonomic, design-forward office solutions for European enterprises. Comparable business model to Hali with regional DACH manufacturing, custom projects, and field sales.
• Vitra: Vitra is a Swiss-founded premium office and home furniture company with a strong presence in Austria/Germany and a comparable focus on ergonomic, design-led office environments. Overlaps with Hali on desks, chairs, and complete office solutions, though Vitra operates at a much larger scale with broader global brand recognition.
• Ahrend: Ahrend is a Dutch office furniture manufacturer with a comprehensive portfolio of office seating, desks, and complete workspace solutions, serving European enterprises. Comparable in product breadth, project-based B2B sales model, and emphasis on ergonomic and sustainable office design.
• USM: USM is a Swiss manufacturer famous for its modular furniture systems (notably USM Haller), serving both office and home furniture markets with a comparable focus on configurable, premium, design-led solutions. Overlaps with Hali on modular storage/locker systems and enterprise project work, particularly in DACH.
• Bene: Bene is an Austrian office furniture manufacturer headquartered in Waidhofen/Ybbs, offering a comparable full-range portfolio of desks, storage, seating, and room systems with a strong DACH and international footprint. Most direct domestic peer to Hali given similar Austrian manufacturing heritage, enterprise sales model, and bespoke configuration approach.
• Kinnarps: Kinnarps is one of Europe's largest office furniture manufacturers (Sweden), offering desks, seating, storage, and complete workspace solutions with strong presence in DACH. Comparable product portfolio, enterprise project sales model, and emphasis on Scandinavian design quality and sustainability.
• Nowy Styl: Nowy Styl is a major Central European office furniture manufacturer (Poland) with a comparable full-range portfolio of seating, desks, storage, and complete office solutions. Directly competitive in the DACH enterprise and public-sector project market with similar bespoke/consultative sales approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/HALIbueromoebel
• Facebookfacebook.com/HALIbueromoebel
• LinkedInlinkedin.com/company/hali-gmbh
• Instagraminstagram.com/hali_official
• Pinterestde.pinterest.com/halibueromoebel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hali