Business Resource
Business Resource, Inc. is a Sarasota, Florida-based B2B distributor of office supplies, furniture, printers, and promotional products serving small and mid-sized businesses across the Southeast United States since 1995.
- Company typePrivate
- Founded1995
- HeadquartersSarasota, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Business Resource does
Business Resource, Inc. (BRI) is a B2B distributor of office and business supplies headquartered in Sarasota, Florida, founded in 1995. The company operates an online storefront at britlink.com alongside a national warehouse network that enables next-business-day delivery across the Southeast United States. Its catalog spans more than 26,000 SKUs across office products, printers and toner, office furniture, cleaning supplies, promotional items, screen printing and embroidery equipment, and printing services; the company also offers an HP Laser Printer Repair service.
The underlying operations are a conventional distribution model: procurement and catalog breadth are extended through partnerships with major office products wholesalers including SP Richards, BiggestBook, and Brandbook, while FedEx handles shipping logistics. There is no proprietary technology platform, marketplace, or proprietary data product described in the source material; the storefront is a standard B2B e-commerce layer supporting a horizontal product catalog.
The business model is a horizontal B2B distribution play targeting small and mid-sized business customers, combining e-commerce ordering with a traditional phone and contact-driven sales channel. The company employs 11-50 people and is privately held under founder and President Ramona Palermo, with no disclosed funding rounds, M&A activity, or revenue figures.
Business Resource firmographics
Firmographics- Name
- Business Resource
- Legal name
- Business Resource, Inc.
- Website
- https://businessresourceinc.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Business Resource, Inc. is a Sarasota, Florida-based B2B distributor of office supplies, furniture, printers, and promotional products serving small and mid-sized businesses across the Southeast United States since 1995.
- Ownership category
- akta.pro rank
Business Resource industry classification
Industry- Product category
- Office Supplies Distribution
- NAICS
- Office Equipment Merchant Wholesalers (42342), Office Supplies and Stationery Retailers (45941)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Paper & Paper Products (5110), Computer & Office Equipment (3570)
- akta.pro primary industry
- Office, Janitorial & Facility Supplies (B2B) (CRAEAEAE)
- akta.pro secondary industries
- Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF), General Office Supplies Retail (CRALABAA), Office, School & Business Supplies Online Retailers (CRAFADAL)
Keywords
Where Business Resource is headquartered
LocationHeadquarters
- HQ city
- Sarasota
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Business Resource business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Business Resource Inc. generates revenue through the sale of business products including computer supplies, office products, business forms, printing services, toner cartridges, machines (printers), furniture, cleaning supplies, and promotional products. Sales are transaction-based with customers purchasing individual items or products from their catalog.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Business Resource product offering
Product offeringCore offering
Business Resource, Inc. is a B2B single-source distributor of office and business products offering over 26,000 SKUs spanning computer supplies, office products, business forms, printing services, toner cartridges, machines (laser/inkjet printers and multifunctional devices), office furniture, cleaning and break-room supplies, and promotional products and wearables/apparel. The offering is accessed through an online ordering storefront and direct sales support, with complementary in-house services including HP Laser Printer Repair and Screen Printing & Embroidery, fulfilled through a national warehouse network enabling next-business-day delivery in most cases.
Product overview
Business Resource Inc. is a single-source business products solution offering a unified portfolio built around an extensive online catalog of over 26,000 products spanning computer supplies, office products, business forms, printing, toner cartridges, machines (printers, multifunctional devices), furniture, cleaning supplies, promotional products, and wearables/apparel. The core offering combines an online store (BRI Shopping Cart) for direct web-based ordering with complementary services including HP Laser Printer Repair and Screen Printing & Embroidery for product customization. The company serves business professionals with national brand and value brand alternatives, supported by a national network of warehouses enabling next-day delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Products Catalog A catalog of over 26,000 business products covering computer supplies, office products, business forms, printing, toner cartridges (new OEM and compatible), machines (laser printers, inkjet printers, multifunctional machines), furniture (chairs, file cabinets, desks, panel systems, fireproof files and safes), cleaning and break-room supplies, promotional products, and wearables/apparel, offered to business professionals as a single-source solution.
- BRI Online Store (BRI Shopping Cart) A web-based ordering solution available via britlink.com that allows business customers to browse and purchase the company's products online; customers can request login credentials to access the shopping cart for time- and cost-efficient ordering.
- HP Laser Printer Repair Repair service for HP laser printers, provided in-house by Business Resource, Inc. as part of its machine-related service offerings for business customers.
- Screen Printing & Embroidery Custom screen printing and embroidery decoration service for wearables and apparel, offered to business customers alongside the company's promotional products and apparel catalog.
Quantifiable outcome
- Over 26,000 business products available, with new items constantly added
- +1 more outcomes
Companies that use Business Resource
Customer profileSegments1 record
Ideal customer profiles1 record
Business Resource technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Business Resource partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- BiggestBookminorThird-party shopping catalog partner linked on Business Resource Inc.'s website, providing additional product catalog access for customers.
- BrandbookminorThird-party shopping catalog partner linked on Business Resource Inc.'s website.
- SP RichardsminorThird-party shopping catalog partner linked on Business Resource Inc.'s website.
- FedExminorShipping and logistics partner used by Business Resource Inc. for order delivery. FedEx branding appears on the website indicating a shipping partnership.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Business Resource competitors and assessment
Company assessmentBroad incumbents
- Office Depot (ODP Business Solutions): Major office products retailer and B2B solutions provider offering office supplies, furniture, technology, and printing services with a comparable SMB and mid-market customer base. A primary direct competitor to BRI's go-to-market model.
- Grainger: Major industrial and MRO supplies distributor offering cleaning, breakroom, and facility supplies that overlap with BRI's cleaning and breakroom product categories. Overlaps on procurement and B2B distribution capabilities.
- Staples (Staples Business Advantage): National office supplies retailer and B2B distributor offering a comparable catalog of office products, furniture, technology, and printing services to SMB and enterprise buyers. Direct overlap with BRI's core single-source business products proposition.
- Amazon Business: Amazon's B2B procurement platform offering office supplies, breakroom supplies, and workplace products with next-day delivery and business pricing. Directly competes with BRI's catalog breadth and delivery promise.
- Officemax (OfficeMax, now part of ODP): Office supplies retail and B2B brand under ODP Business Solutions offering office products, furniture, and printing services. Overlaps directly with BRI's single-source product portfolio for SMB buyers.
Direct peers
- 4imprint: Direct marketer and B2B distributor of promotional products, apparel, and wearables with in-house decoration services. Directly comparable to BRI's promotional products and Screen Printing & Embroidery offering.
- SP Richards Company: Wholesale distributor of office products, technology supplies, and furniture serving independent resellers and dealers in the US. Listed as a third-party catalog partner of BRI but operates in the same distribution tier.
- Quill: Catalog and online office supplies retailer serving SMBs with office products, furniture, cleaning supplies, and printing services. Highly comparable GTM combining sales-led support with e-commerce ordering.
- WB Mason: Privately held B2B distributor of office supplies, furniture, breakroom products, and printing supplies serving SMB customers primarily in the US Northeast with similar regional density and sales-led model. Closest comparable in size and motion to Business Resource Inc.
Others
- McMaster-Carr: Industrial supplies distributor with a vast online catalog and same-day shipping model. Provides a relevant benchmark for how digital catalog depth and logistics can drive B2B supply scale, though more industrial-focused.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Business Resource social profiles
Digital presenceBusiness Resource financial estimates
Financial estimateRevenue estimate
Valuation estimate
Business Resource leadership team
Management profileNumber of profiles
Profiles1 record
Business Resource funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Business Resource M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Business Resource
What does Business Resource do?
Business Resource, Inc. is a B2B single-source distributor of office and business products offering over 26,000 SKUs spanning computer supplies, office products, business forms, printing services, toner cartridges, machines (laser/inkjet printers and multifunctional devices), office furniture, cleaning and break-room supplies, and promotional products and wearables/apparel. The offering is accessed through an online ordering storefront and direct sales support, with complementary in-house services including HP Laser Printer Repair and Screen Printing & Embroidery, fulfilled through a national warehouse network enabling next-business-day delivery in most cases.
Is Business Resource a public or private company?
Business Resource is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Business Resource founded?
Business Resource was founded in 1995. It employs 11 to 50 people.
Where is Business Resource based?
Business Resource is headquartered in Sarasota, United States, in the North America region.
How does Business Resource make money?
One revenue line is on record: product Sales.
Who are Business Resource's main competitors?
Broad incumbents on record are Office Depot (ODP Business Solutions), Grainger, Staples (Staples Business Advantage), Amazon Business and Officemax (OfficeMax, now part of ODP). Direct peers are 4imprint, SP Richards Company, Quill and WB Mason. McMaster-Carr is listed as an others.
Does Business Resource have an API?
No public API is recorded for Business Resource.
What industry is Business Resource in?
Business Resource's product category is Office Supplies Distribution. Its primary akta.pro industry code is CRAEAEAE, Office, Janitorial & Facility Supplies (B2B), with a secondary code of CRAFAHAF, Office Supplies, IT & Workplace Procurement Marketplaces. Its NAICS code is 42342 and its SIC code is 5040.