Eberle

What Eberle does

Eberle GmbH Werbeagentur GWA is a family-owned, full-service German advertising agency founded in 1950 and headquartered in Schwäbisch Gmünd. The agency operates with 11-50 employees and serves enterprise and mid-market clients across the DACH region (Germany, Austria, Switzerland), with a particularly deep concentration in organic/bio consumer brands — Alnatura (client since 1995), Weleda, Voelkel, Davert, Holle, and Demeter among others — alongside enterprise accounts such as McDonald's Germany, WMF, EDEKA, DuMont, Telenot, and Voith, plus public-sector work for the Ministry of Agriculture Baden-Württemberg. The agency is now in its third generation of family management (Bernd Eberle, Jochen Eberle, Stefanie Benkelmann-Eberle) and reports a brand reputation anchored by 75 years of operation (75th anniversary celebrated in 2025), the German Sustainability Prize for Agencies, and multiple consecutive German Brand Awards.

The core service portfolio spans five integrated disciplines: branding, packaging design, social media, point-of-sale (POS) marketing, and AI marketing. Service delivery is supported by an integrated technology stack that includes a proprietary B2B AI marketing tool (EB SaiLES), on-premises local AI infrastructure for data-protection-sensitive projects, a Generative-AI-Optimization (GEO) offering, and the EBER Academy for internal AI competency development. The Eberle Group also contains two wholly-owned subsidiaries: Eberle Business (a B2B unit specializing in strategic content marketing, PR, and industrial communications, rebranded from ecomBETZ in December 2024) and Viscom Fotografie (a photography studio). In June 2024 the agency formed an international agency alliance to support cross-border execution for clients such as Weleda.

Eberle generates revenue through professional services engagements billed primarily on an hourly fee basis at the current rates of involved staff, supplemented by retainers for ongoing brand and campaign work, plus a 15% service fee on third-party pass-through costs. Pricing is quote-based with no publicly disclosed rate cards and monthly invoicing on 10-day payment terms. The agency markets itself as Germany's first fully CO2-neutral advertising agency, is climate-positive via the Klimapositiv.world platform, is registered with the German Sustainability Code (DNK), and is a member of GWA (Gesamtverband Kommunikationsagenturen). Distribution is direct-to-client via website, phone, and referral with no resellers or marketplace intermediaries.

Name

Eberle

Legal name

Eberle GmbH Werbeagentur GWA

Website

https://eberle-werbeagentur.de

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Eberle is a 75-year-old, family-owned German full-service advertising agency headquartered in Schwäbisch Gmünd, serving enterprise and mid-market clients across the DACH region with branding, packaging design, social media, POS marketing, and AI marketing services, with a particular specialization in organic and bio consumer brands.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Advertising agency services
• Brand strategy consulting
• Packaging design services
• POS marketing solutions
• AI marketing consulting

Headquarters

HQ city

Schwäbisch Gmünd

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agency Creative Services (Hourly/Project Fees): Core revenue is generated through agency creative services billed on hourly fee basis according to time spent and current hourly rates of involved employees. Services include branding, packaging design, social media, POS marketing, and AI marketing consulting. Additional services include technical costs at agency rates, and a 15% service fee on third-party costs. Clients are invoiced monthly, with 10-day payment terms.
2. Campaign and Project Retainers: Ongoing client relationships with retainers for continuous brand management, campaign development, and communication services across multiple channels (POS, social media, branding, packaging).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Eberle is a full-service German advertising agency that develops branding strategies, packaging designs, social media campaigns, point-of-sale (POS) marketing, and AI-supported marketing communications for consumer brands, B2B/industrial companies, and public-sector clients. The agency operates through its main Eberle brand (consumer brands focus), Eberle Business (B2B communications unit), and Viscom Fotografie (photography studio), supported by proprietary AI tooling (EB SaiLES), on-premises AI infrastructure, and Generative-AI-Optimization (GEO) services.

Product overview

Eberle GmbH Werbeagentur GWA is a full-service advertising agency offering an integrated portfolio of marketing and communication services. The core offerings include Branding, Packaging Design, Social Media, POS Marketing, and AI Marketing services. The agency operates through distinct units: Eberle (main B2C focus), Eberle Business (B2B specialization), and Viscom Fotografie (photography studio). The agency has developed proprietary AI capabilities including EB SaiLES for B2B marketing intelligence and offers AI-powered creation services for image generation, video production, and content optimization. The EBER Academy provides internal AI training to ensure systematic AI competency across the organization.

Differentiator

Problem solved

Functional benefit

Brands

• Eberle Business: B2B unit specializing in strategic content marketing, PR, and industrial communication services
• EBER Academy
• EB SaiLES

Products and services

• Branding (Agency Service)

Quantifiable outcome

• 70% of purchasing decisions are made at point of sale – Eberle's POS marketing addresses this critical moment
• +4 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• ad agentsminorStrategic or Co-development Partner · 1 January 2026Long-standing partner with whom Eberle Business co-hosts the webinar series 'What Decision-Makers Need to Know About Tracking.' Webinar covers modern tracking, analytics, and digital measurement topics. First session: July 7, 2026.
• DriventicminorOthers · 1 January 2025New client/partner introduced in October 2025 Eberle news. Featured in the Eberle Business segment. Announcement: 'Vorhang auf für Driventic!'
• International Agency AllianceminorStrategic or Co-development Partner · 1 January 2024Eberle forged an international agency alliance in 2024, per Wirtschaft in Ostwürttemberg coverage. The alliance expands Eberle's geographic reach and capabilities for international client projects.
• Eberle Business (Eberle Gruppe)coreOthersEberle Business is the B2B unit of the Eberle Group, previously known as ecomBETZ until rebranded in December 2024. It specializes in strategic content marketing, PR, and industrial communication. Previously documented in Wirtschaft in Ostwürttemberg and Gmünder Tagespost. Eberle GmbH holds 100% of this subsidiary entity.
• Viscom FotografiecoreOthersPhoto studio subsidiary of the Eberle Group. Provides professional photography services to Eberle and its clients. Listed as part of the Eberle Group on the imprint page. Website: viscom.eu.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• denkwerk: Independent German digital and creative agency with strong emphasis on innovation and digital products. Comparable to Eberle in independent German ownership and brand-building heritage, but with a heavier digital product/tech orientation.
• Koller + Koller (part of Kollergroup): Mid-sized German brand and packaging agency with strong FMCG and retail credentials. Closely comparable to Eberle in scale, packaging specialization, and POS-led client work, including for organic and consumer goods brands.

Broad incumbents

• Grabarz & Partner: German independent full-service agency in Hamburg with strong brand-building and retail/POS experience. Comparable to Eberle in family-rooted independent ownership and emphasis on integrated brand campaigns, but at a larger national scale.
• Serviceplan Group: Largest independent German agency group, headquartered in Munich, offering full-service creative, digital, and media capabilities. Directly comparable to Eberle as a German full-service brand/communications agency, but at significantly larger scale and broader geographic reach.
• Scholz & Friends: Major German independent agency group with full-service creative and digital offerings. Comparable to Eberle as a long-standing German brand agency with strong portfolio clients, though broader in scale and services.
• Jung von Matt: Award-winning German creative agency known for brand campaigns and design excellence. Comparable to Eberle in creative quality and pursuit of industry awards (Cannes, D&AD), but operates at much larger scale across multiple European offices.

Others

• ad agents GmbH: German digital agency specialized in performance marketing, analytics, and tracking. Comparable to Eberle as a cooperation partner (joint webinar on tracking) and a logical adjacent/ecosystem participant for digital analytics work that complements Eberle's creative offering.

Regional players

• thjnk Berlin (formerly Thjnk): Independent German creative agency group with multiple European offices. Comparable to Eberle in independent German ownership and creative brand focus, but with broader international presence and a heavier digital creative tilt.
• Hauser & Partner (Schwäbisch Gmünd region): Regional German full-service agency operating in Baden-Württemberg. Comparable to Eberle as a regional competitor for mid-market and enterprise clients in the same geography, though smaller and broader in scope.
• Grosse Brockhaus & Partner: German full-service agency with strong sustainability and corporate communications focus. Comparable to Eberle in size, regional DACH focus, sustainability positioning, and B2B/B2C brand work, though with a different sector mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookde-de.facebook.com/eberlegruppe
• LinkedInlinkedin.com/company/eberle-gmbh-werbeagentur-gwa
• Instagraminstagram.com/eberle.werbeagentur
• Pinterestpinterest.de/eberlegmbhwerbeagenturgwa
• Xx.com/eberle_gd

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eberle