Live

Name

Live

Legal name

LIVE Experiences LTD

Website

https://live.agency

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Experiential Marketing Staffing Services

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)

akta.pro secondary industry

Live Shopping & Streaming Creator Activations (MPAAAHAM)

Keywords

• Experiential marketing staffing
• Brand activation services
• Product sampling agency
• Field research services
• Event staffing solutions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Staffing and Experiential Campaign Services: LIVE provides staffed experiential campaigns, brand activations, retail staff, market research field teams, and product sampling services to brand partners and marketing communication agencies. Revenue is generated through professional service fees for deploying trained staff across brand experience, sales and customer acquisition, and market research campaigns.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Live (LIVE Experiences LTD) is a UK-based staffing agency that recruits, vets, trains, and deploys brand ambassadors, event managers, immersive actors, and field research teams for experiential marketing campaigns. The company delivers brand experience activations, product sampling and pop-up retail support, and consumer insight / market research field data collection for global brands, marketing agencies, and government clients across the UK and Europe.

Product overview

Live is a staffing agency offering three core service areas: Brand Experience (experiential marketing and brand activations), Sales & Customer Acquisition (lead generation, product sampling, and retail support), and Market Research (field research and consumer insights). The company operates a staffing platform that maintains a database of over 3,500 vetted brand ambassadors and event personnel, providing bespoke recruitment, training, and on-site management for campaigns across the UK and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Experience Services

Quantifiable outcome

• Toyota pop-up showroom program: 10K engaged prospects per annum, 14% direct sales conversion
• +12 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SKOOTcoreStrategic or Co-development PartnerSKOOT is a certified B Corp platform for climate change helping businesses remove their carbon footprint to achieve Net Zero. LIVE's partnership with SKOOT ensures the company offsets its carbon footprint as part of its sustainability commitment. SKOOT helps identify carbon footprint, provides quality climate solutions to offset, and supplies unique tools to avoid carbon emissions, working with world-renowned NGOs and established providers of Verified Carbon Credits to plant certified trees.
• FakebakeminorGTM or Marketing PartnerLIVE partnered with Fakebake as part of the Malibu boutique roadshow campaign to provide services such as spray tans, enriching the overall immersive consumer experience at UK shopping centres.
• BoohoominorGTM or Marketing PartnerLIVE partnered with Boohoo as part of the Malibu boutique roadshow to provide fashion-related services that complemented the immersive shopping experience.
• Mother AgencyminorStrategic or Co-development PartnerLIVE teamed up with Mother agency to support IKEA's Greenwich store opening, collaborating on sustainability initiatives including greywater recycling, rainwater treatment, solar panels, a learning lab, and outdoor sensory garden design.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency producing integrated experiential campaigns, events, and activations for major brands — operates at significantly larger scale than Live but competes for the same enterprise brand-experience RFPs.
• MKG (MKG / Experience): Global experiential marketing agency network delivering large-scale brand experiences, pop-ups, and event staffing for Fortune 500 brands — a broader incumbent with overlapping capabilities but wider portfolio than Live.
• George P. Johnson Experience Marketing: Large global experiential marketing agency known for major brand activations, product launches, and pop-ups — competes with Live for enterprise brand experience budgets but at substantially larger scale and broader geographic reach.

Direct peers

• Pepperstaff (formerly PromoVeritas): UK promotional staffing and field marketing agency providing brand ambassadors, sampling teams, and mystery shopping services to FMCG and retail clients, overlapping directly with Live's brand ambassador deployment and product sampling offerings.
• Impulse Field Marketing: UK field marketing agency providing brand ambassador staffing, sampling, and retail activation services to consumer brands — direct competitor in the same product sampling and retail staffing niche.
• PrettyGreen: UK consumer PR and experiential marketing agency running brand activations, sampling campaigns, and influencer events for FMCG, lifestyle, and entertainment brands — comparable to Live's experiential staffing and brand activation work.
• MFuse: MFuse is a UK-based experiential marketing and brand activation agency that staffs and runs sampling, promotional, and field marketing campaigns for major consumer brands — directly comparable to Live's brand experience and sampling service lines.
• Smyle Creative Events: UK-based experiential marketing agency producing brand activations, pop-ups, and live event staffing for global brands across automotive, FMCG, and tech — directly comparable in service scope and customer base to Live.

Regional players

• Cossette: Canadian-headquartered integrated marketing communications agency with significant experiential and brand activation capabilities — comparable in service mix but primarily serves North American markets rather than the UK/Europe where Live operates.

Emerging players

• Tenth Man Ventures / The Staffing Engine: Smaller emerging field marketing and staffing platforms serving UK consumer brands with digital-first approach to campaign staffing — emerging player that overlaps with Live's lower-end activation work but with a different tech-led delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/LIVE_purists
• Facebookfacebook.com/LIVEexperiential
• LinkedInlinkedin.com/company/live-experiential-marketing-ltd
• Instagraminstagram.com/liveexperiences_

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live