What Novalliance does

Novalliance (legal name NOVALLIANCE EXPERTISE COMPTABLE) is a chartered accountancy firm (cabinet d'expertise comptable) headquartered in Marseille, France, structured as a Société par actions simplifiée (SAS) with registered capital of €50,000 and registered at RCS Marseille under number B 922 001 680. Founded by expert-comptable Yannic ALLOUCHE — who brings over 20 years of experience in business creation support and has served on the PACA Regional Council of Chartered Accountants' Business Creation Commission — the firm operates with a small team (1-10 employees) and serves entrepreneurs and TPE/SME owners across France, including Paris, Lyon, Lille, and Toulouse. Sophie ALLOUCHE, an ICF-certified professional coach and expert-comptable, contributes to the firm's coaching and management advisory dimension.

The firm's offering is anchored by a tiered monthly subscription model — Offre Standard at €200/month, Offre Sérénité at €300/month, and Offre Premium at €400/month (plus a €180 setup fee and an 8% digitization surcharge) — covering bookkeeping, annual accounts, fiscal declarations, dashboards, and advisory hours. Beyond subscriptions, Novalliance delivers structured missions including a six-step business creation service (in partnership with Novalliance Avocats, led by Maître Lilia BARIKI), a social/payroll mission, a furnished-rental (loueur meublé) specialty service, a Pack Cap business-piloting coaching mission, a personal coaching service, and an Examen de Conformité Fiscale (ECF) tax compliance review. The firm uses Pennylane (a government-approved electronic invoicing platform compliant with the 2026 French e-invoicing reform) for invoicing, document collaboration, and connected cash flow forecasting, with Calendly/Stripe for online appointment booking and Zoom for remote consultations.

Novalliance's go-to-market combines a sales-led motion — direct engagement through Calendly bookings, website contact forms, and the founder's relationship ownership — with a community-led motion built around a blog, YouTube channel, and active social media presence on Facebook, LinkedIn, Instagram, and Twitter. Distribution is hybrid: in-person at the Marseille office (24 Bis Boulevard Barral) and remote nationally via digital tools. Client retention is supported by annual engagement letters with tacit renewal and a 3-month notice period. The firm holds a 5-star Google rating and has been featured in Actuel Experts-Comptables trade press, with named long-tenured clients including AERO COMPOSITE SERVICES (8 years), PROQUAI (10 years), and Groupe 78 Immobilier.

Name

Novalliance

Legal name

NOVALLIANCE EXPERTISE COMPTABLE

Website

https://novalliance.fr

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Novalliance is a chartered accountancy firm in Marseille serving TPE/SME entrepreneurs across France with tiered monthly subscriptions covering accounting, fiscal compliance, payroll, and management coaching, delivered via remote digital tools and a partner legal arm.

Ownership category

akta.pro rank

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Accounting and Fiscal Subscription Services: Monthly subscription fees covering accounting record-keeping, annual accounts preparation, fiscal declarations, and advisory meetings. Pricing follows a tiered model (Standard at €200/month, Sérénité at €300/month, Premium at €400/month for TPE clients) plus a one-time €180 setup fee and 8% monthly digitization surcharge on fees.
2. Social/Payroll Management: Payroll management services including payslip generation, employment contracts, DSN filings, and social contribution calculations, billed as an add-on to the base accounting subscription.
3. Business Creation and Legal Formalities: A structured 6-step business creation service covering consultation, market study, legal/tax/social status selection, business plan drafting, legal entity creation (via Novalliance Avocats partnership), and administrative/accounting setup.
4. Personal Coaching Services: Personal coaching services delivered by Sophie ALLOUCHE (ICF-certified professional coach), addressing mental management, confidence, stress, decision-making, work-life balance, and leadership for entrepreneurs and business owners.
5. Online Consultation (Paid Appointments): Paid online consultation appointments booked via Calendly with Stripe payment processing. Consultations can be deducted from future engagement letter fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Novalliance is a French chartered accountancy firm (cabinet d'expertise comptable) headquartered in Marseille that delivers recurring accounting, tax compliance, payroll/social management, business creation support, furnished-rental accounting, and entrepreneur coaching services to TPE and SME owners across France. The firm combines human advisory with a digital-first service model built on the Pennylane platform, dematerialized document exchange, and remote video consultations.

Product overview

Novalliance is a chartered accountancy firm (cabinet d'expertise comptable) headquartered in Marseille, France, operating under SAS status with capital of €50,000. Founded by Yannic Allouche, the firm has served entrepreneurs for over 20 years. Its offering is structured as a tiered pricing model (Offre Standard at €200/month, Offre Sérénité at €300/month, and Offre Premium at €400/month) anchored by core accounting and tax compliance services, supplemented by specialized missions including business creation, social/payroll management, furnished-rental accounting, and tax compliance reviews (ECF). The portfolio also includes a bespoke business-piloting service called Pack Cap, an optional coaching personal development service, a secure collaborative document platform, and an array of à la carte add-ons (payroll, budgeting, analytics, forecasting, treasury management). Novalliance serves clients nationally via dematerialized tools and video conferencing, with physical offices in Marseille.

Differentiator

Problem solved

Functional benefit

Products and services

• Mission de Création d'Entreprise (Business Creation Service) A six-step end-to-end business creation service for aspiring entrepreneurs, covering project validation, market study, choice of legal/tax/social status, business plan drafting, legal incorporation (via Novalliance Avocats), and initial administrative and accounting setup.
• Mission Sociale (Payroll and Social Management Service) A social and payroll mission covering payslip generation, employment contracts, DSN filings, termination procedures, and social contribution calculations for business owners with employees.
• Mission Loueur Meublé (Furnished Rental Accounting and Tax Service) A specialized accounting and tax compliance service for property investors operating furnished rentals, addressing the distinct fiscal rules of loueur meublé activities.
• Examen de Conformité Fiscale (ECF) A tax compliance review mission that verifies the consistency of a client's tax declarations and filings against applicable regulations, delivered as a standalone engagement.
• Mission de Révision Comptable (Accounting Audit and Revision) An annual or ongoing accounting audit and revision service for clients who keep their own bookkeeping; Novalliance reviews entries and posts required year-end adjustments.
• Coaching Personnel (Personal Coaching for Entrepreneurs) A personal coaching service delivered by ICF-certified coach Sophie Allouche, addressing mental management, confidence, stress, decision-making, work-life balance, and leadership for entrepreneurs and business owners.
• Mission Pack Cap (Business Piloting and Management Coaching) A dedicated business-piloting and management coaching mission providing entrepreneurs with customized performance indicators and monthly coaching sessions to monitor and improve company performance.
• Plateforme Collaborative Sécurisée (Secure Collaborative Document Platform) A secure digital platform for the dematerialized exchange and storage of all administrative and accounting documents, enabling clients to upload, store, and consult documents without physical office visits.
• Optional Add-on Services (Payroll, Budget, Analytics, Management Tools, Forecasts, Financing, Treasury) An à la carte set of optional add-on services offered beyond the standard monthly packages, including payroll management, annual budgeting, cost-centre (analytical) accounting, custom management-tool design, multi-scenario financial forecasting, financing plans, and treasury management.

Quantifiable outcome

• Improved cash flow management through real-time connected forecasting tools (Pennylane)
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Novalliance Avocats (Maître Lilia BARIKI)coreStrategic or Co-development PartnerNovalliance has formed a strategic legal partnership with Novalliance Avocats, led by Maître Lilia BARIKI, a business law specialist. The partnership handles all legal formalities for company creation including entity setup, and provides legal counsel for business structuring and development. This co-service offering allows Novalliance to provide comprehensive business creation support from a single source.
• PennylanecoreTechnology or IntegrationNovalliance has partnered with Pennylane, an approved electronic invoicing platform (plateforme agréée) compliant with the 2026 French e-invoicing reform. Pennylane provides automated client payment reminders, real-time cash flow forecasting connected to bank accounts, invoice reception and emission in structured formats (Factur-X, UBL, CII), and automatic transmission of data to tax authorities. Pennylane is also used for collaborative document storage.
• Chambre de Commerce de Marseille (CCIAMP)minorStrategic or Co-development PartnerFounder Yannic ALLOUCHE previously delivered business creation training courses through the Marseille Chamber of Commerce as part of the '5 Days to Business' (5 jours pour entreprendre) program. Historical partnership that contributed to firm founding.
• ADIE (Association pour le Droit à l'Initiative Economique)minorStrategic or Co-development PartnerADIE is a microfinance association supporting entrepreneurship. Yannic ALLOUCHE previously worked with ADIE to provide consultations to aspiring entrepreneurs. Historical partnership that contributed to firm founding.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Indy: Digital-native French accounting platform targeting freelancers and micro-businesses with automated bookkeeping and tax filing. Competes for the newer and smaller end of Novalliance's target TPE segment.
• Eilyo: French digital accounting and tax platform aimed at small businesses and entrepreneurs. Targets the same TPE segment as Novalliance with a digital-first, lower-cost subscription model.

Broad incumbents

• KPMG France: Big Four affiliate in France offering comprehensive accounting, tax, and advisory services. While primarily serving larger clients, it overlaps with Novalliance in SME-facing advisory and accounting services.
• Fiducial: Major French accounting, legal, and payroll services firm with national coverage. Operates in the same chartered accountancy space as Novalliance but at significantly larger scale with broader service portfolio.
• InExtenso: Large French accounting and consulting network serving TPE, PME, and larger enterprises. A broader incumbent with overlapping accounting, fiscal, and social service offerings.
• BDO France: Major French accounting and advisory firm with full-service offerings covering accounting, tax, and consulting for SMEs and larger enterprises. Similar functional services to Novalliance at a national scale.
• Baker Tilly France: French member of the Baker Tilly international network providing accounting, tax, and advisory services including for TPE and SMEs. Larger incumbent with similar service mix to Novalliance.

Direct peers

• Dougs: French digital accounting firm offering subscription-based bookkeeping, tax, and advisory services to TPE/PME and freelancers. Directly competes with Novalliance in the same customer segment with a similar recurring subscription model.
• Comptalibre: Online chartered accountancy firm in France offering subscription-based accounting to TPE and small businesses. Comparable offering and customer base to Novalliance, with a digital-first distribution model.

Others

• Pennylane: French fintech platform for accountants offering e-invoicing, cash flow forecasting, and collaborative tools. Novalliance is a partner/operator on Pennylane, but Pennylane's direct-to-business offering positions it as an adjacent ecosystem participant that could compete for end clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvxEMfoYE6joiQxyaLtDnaQ
• Facebookfacebook.com/novalliance13
• LinkedInlinkedin.com/company/9312299
• Instagraminstagram.com/novalliance
• Xx.com/NovallianceEc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novalliance