Kimberfire

What Kimberfire does

Kimberfire Inc. is a Toronto-based custom jewellery company founded in 2013 that designs, manufactures, and sells bespoke engagement rings, wedding bands, and fine diamond jewellery directly to consumers in Canada. Its core product is the custom engagement ring, produced through a proprietary four-step consultative process (consultation, design and diamond approval, in-house production, delivery) supported by both in-person appointments at its Queen Street East studio and proprietary Zoom-based virtual consultation software that serves clients Canada-wide. The firm operates a vertically integrated model: it sources natural (GIA/AGS-certified) and lab-grown (IGI-certified) diamonds directly from wholesale manufacturers and crafts every custom piece in its on-site Toronto workshop, which it claims eliminates typical retail markups. Pricing is quote-based for custom work (with pre-designed engagement rings from CA$2,370 to CA$3,210, and ready-to-wear pieces from CA$575 to CA$1,290), with a 30-day return policy on ready-to-wear items and a lifetime warranty against manufacturing defects across the catalogue.

The business reaches customers primarily through appointment-based direct sales — virtual consultations via Zoom complemented by in-person studio visits for Toronto-area clients, with free insured shipping across Canada and flat-rate USA shipping on ready-to-wear. Marketing emphasizes trust signals (800+ TrueReview-certified 5-star Google reviews, BBB accreditation), educational SEO content, and Instagram-driven social proof featuring proposal photography. Kimberfire was acquired by Rachel Tucker Studios in 2026, with founder Jonathan Goldberg stepping into an advisory role after 13 years as President & CEO and Rachel Tucker taking ownership and design leadership of the combined entity. With a small employee base (1–10 per firmographics, ~11 named personnel across design, manufacturing, sales, and software), Kimberfire functions as a boutique, design-led, vertically integrated jeweller rather than a scaled omnichannel retailer.

Name

Kimberfire

Legal name

Kimberfire Inc.

Website

https://kimberfire.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Kimberfire is a Toronto-based custom jewellery company (founded 2013) that designs, hand-manufactures, and sells bespoke engagement rings, wedding bands, and fine diamond jewellery directly to Canadian consumers through in-studio and virtual consultations. It sources diamonds directly from manufacturers and crafts pieces in-house, targeting engaged couples seeking transparent pricing and custom designs across Canada.

Ownership category

akta.pro rank

Product category

Custom Engagement Rings & Fine Diamond Jewellery

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro industry

PRIMARYCRAKACAA

Engagement Rings

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Bridal & Engagement Jewelry

SECONDARYCRAKAIAC

Bridal & Engagement Jewelry Manufacturing

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Jewelry Manufacturing & Private Label

SECONDARYCRAKAAAA

Diamond Jewelry

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fine Jewelry (Precious Metals & Gemstones)

SECONDARYCRAKACAD

Bridal Diamond Jewelry (Earrings, Necklaces, Bracelets)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Bridal & Engagement Jewelry

Keywords

• Custom engagement rings
• Fine jewellery manufacturing
• Lab grown diamonds
• Custom wedding bands
• Diamond jewellery retail

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Engagement Rings: Bespoke engagement ring design and manufacturing, with clients selecting loose diamonds and working with designers on custom settings. Core revenue driver.
2. Custom Wedding Bands: Custom-designed wedding bands for men and women, available in various metals and styles.
3. Loose Diamonds: Sale of natural earth-mined and lab grown diamonds, sourced directly from manufacturers with GIA/IGI certification.
4. Ready-to-Wear Jewellery: Pre-designed fine jewellery including Constellation and Pebble collections of earrings and necklaces, sold through e-commerce with 30-day return policy.
5. Custom Diamond Jewellery: Custom diamond jewellery including rings, earrings, pendants, necklaces, and bracelets beyond engagement and wedding categories.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Kimberfire designs and manufactures custom engagement rings, wedding bands, and fine diamond jewellery on-site at its Toronto studio, sourcing natural and lab-grown diamonds directly from wholesale manufacturers. The company sells these pieces primarily through one-on-one virtual and in-person consultations with gemologist consultants, supplemented by a small ready-to-wear collection (Constellation and Pebble lines, plus pre-designed engagement rings) available via e-commerce.

Product overview

Kimberfire is a Toronto-based custom jewellery company offering a dual approach: fully custom-designed pieces created through a proprietary 4-step consultation process (Consultation, Design & Diamond Approvals, Production, Delivery), and a ready-to-wear collection. The core custom offerings include Custom Engagement Rings, Custom Wedding Bands (men's and women's), Custom Diamond Rings, Custom Earrings, Custom Necklaces & Pendants, and Custom Bracelets. The company also offers pre-designed engagement rings (No. 1-10) for faster delivery. All custom pieces are manufactured in-house at their Toronto studio. The ready-to-wear collection includes Constellation and Pebble jewellery lines in 14k gold with natural diamonds. Kimberfire provides both natural earth-mined and lab-grown diamonds, along with coloured gemstones (sapphires, rubies, emeralds). Services include virtual consultations using proprietary software, diamond education, and aftercare including complimentary cleaning, polishing, and lifetime warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Engagement Rings Bespoke diamond engagement rings designed and manufactured in-house at Kimberfire's Toronto studio. Customers work one-on-one with gemologist consultants through a virtual or in-person 4-step process: consultation, design & diamond approvals, production, and delivery. Sourced diamonds are GIA/AGS/IGI certified.
• Custom Wedding Bands Custom designed wedding bands for men and women, crafted in the Toronto workshop. Includes women's anniversary rings, men's wedding bands in various metals and finishes, and styles with or without diamonds.
• Ready-to-Wear Engagement Rings (No. 1–No. 10) Pre-designed engagement rings (No. 1 through No. 10) available for purchase online, made-to-order and delivered within four weeks. Includes solitaire, pavé, halo, hidden halo, and three stone designs priced from CA$2,370 to CA$3,210.
• Natural Earth-Mined Diamonds Ethically sourced natural diamonds with minimum I colour, 100% eye-clean clarity (SI1 or higher), and very good to excellent cut. Certified by GIA or AGS for diamonds 0.30ct or larger. Sold loose or set into custom jewellery.
• Lab Grown Diamonds Lab-created diamonds with minimum G colour, 100% eye-clean clarity (VS1 or higher), and very good to excellent cut. Certified by GIA or IGI for diamonds 0.30ct or larger. Sold loose or set into custom jewellery.
• Constellation Earrings Diamond cluster earrings for everyday wear featuring approximately 0.17ctw of H+ colour, SI+ clarity natural diamonds with butterfly backings. Available in 14k white or yellow gold. Priced at CA$575.00.
• Petite Constellation Necklace Smaller version of the Constellation necklace featuring approximately 0.19ctw of H+ colour, SI+ clarity natural diamonds on an 18-inch adjustable cable chain. Available in 14k white or yellow gold. Priced at CA$860.00.
• Constellation Necklace Diamond constellation necklace featuring natural diamonds in a cluster design. Available in 14k white or yellow gold. Priced at CA$1,290.00.
• Pebble Earrings Pebble-shaped diamond earrings in 14k yellow gold from the ready-to-wear collection. Priced at CA$690.00.
• Pebble Necklace Pebble-shaped diamond necklace in 14k yellow gold from the ready-to-wear collection. Priced at CA$985.00.
• Custom Diamond Rings Custom diamond rings for wedding bands, anniversaries, or everyday wear. Includes women's and men's styles with various settings and diamond arrangements.
• Custom Diamond Earrings Bespoke diamond earrings in various styles including stud, drop, and pavé designs. Available with natural or lab-grown diamonds.
• Custom Diamond Necklaces and Pendants Custom designed diamond necklaces and pendants including styles with diamonds throughout the chain length and pendant designs on thin chains.
• Custom Bracelets Custom diamond bracelets, including tennis bracelet styles, crafted in the Toronto workshop.
• Three Stone Engagement Rings Custom three stone (trinity/trilogy) engagement rings featuring a centre stone flanked by two smaller stones, symbolizing past, present and future.
• Vintage & Antique Inspired Engagement Rings Custom engagement rings with milgrain or other vintage-inspired detailing, inspired by Victorian and antique design aesthetics.

Quantifiable outcome

• Competitive pricing through direct manufacturer sourcing and in-house manufacturing, eliminating retail markups
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and secondary.

• GIA (Gemological Institute of America)coreTechnology or IntegrationGIA provides diamond grading certification for natural diamonds. Kimberfire exclusively uses GIA-certified diamonds for natural stones 0.30ct or larger, ensuring authenticity and quality standards. GIA developed the 4Cs diamond grading system and is recognized as the most stringent and ethical grading laboratory.
• IGI (International Gemological Institute)coreTechnology or IntegrationIGI provides diamond grading certification for lab grown diamonds. Kimberfire uses IGI-certified lab grown diamonds for stones 0.30ct or larger. IGI is the primary certification body accepted for lab-created diamonds.
• AGS (American Gem Society)secondaryTechnology or IntegrationAGS provides diamond grading for natural earth-mined diamonds alongside GIA. Both GIA and AGS are non-profit organizations known for consistent, strict, and ethical diamond grading standards.
• Canadian Jewellers AssociationsecondaryOthersIndustry association membership demonstrating commitment to Canadian jewellery industry standards and ethical business practices.
• Better Business BureausecondaryOthersBBB accreditation indicates Kimberfire has met BBB standards for trust, transparency, and customer service excellence.
• Wholesale Diamond Manufacturers and DistributorscoreOthersTrusted network of diamond manufacturers providing direct access to wholesale inventory. This partnership enables Kimberfire to source diamonds directly from manufacturers without retail middlemen, allowing for competitive pricing while maintaining quality standards.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• With Clarity: Online engagement ring and fine jewellery retailer offering virtual consultations, try-at-home programs and custom design. Mirrors Kimberfire's appointment-based, education-led sales approach with both natural and lab-grown diamond options.
• Clean Origin: DTC lab-grown diamond jewellery retailer offering engagement rings and fine jewellery through virtual consultations. Closely comparable on the lab-grown positioning and online consultation-led purchase journey.
• Vrai: Vertically integrated DTC lab-grown diamond jewellery brand selling engagement rings and fine jewellery online with virtual consultations. Closest direct competitor to Kimberfire on the lab-grown, virtual-consultation angle; operates a much larger scale and brand presence.
• Brilliant Earth: US-based DTC engagement ring and fine jewellery company selling GIA-certified natural and lab-grown diamonds direct-to-consumer with personalised online consultations. Same core thesis as Kimberfire (transparent pricing, ethical sourcing, in-house design) but at materially larger scale with multi-country showrooms.
• Mejuri: Toronto-based direct-to-consumer fine jewellery brand selling diamond and gold pieces through an e-commerce-first model. Comparable on geography (Canadian HQ), DTC motion, and fine-jewellery catalogue; though Mejuri skews everyday-wear and gifting rather than bridal-led.

Broad incumbents

• James Allen: Online diamond jewellery retailer owned by Signet, famous for 360° diamond visualisation technology and a broad custom engagement ring catalogue. Competes with Kimberfire for the same online-engagement-ring buyer but at meaningfully larger scale.
• Blue Nile: Large online diamond and fine jewellery retailer (now owned by Signet Jewelers) with a broad catalogue spanning natural and lab-grown diamonds, engagement rings and wedding bands. Overlaps with Kimberfire on customer and product but operates at vastly greater scale and as a multi-channel incumbent.
• Birks (Birks Group): Iconic Canadian fine jewellery and luxury retailer with showrooms across Canada selling engagement rings, wedding bands and high-end watches. Represents the traditional retail benchmark that Kimberfire's DTC value proposition positions against for the Canadian bridal buyer.

Emerging players

• Ada Diamonds: Lab-grown diamond fine jewellery and engagement-ring DTC brand positioned in the premium segment with personalised consulting. Comparable to Kimberfire on lab-grown, bespoke positioning though operating at smaller scale and based in the US.

Regional players

• Platinum Unlimited: Toronto-area custom fine jewellery atelier where Rachel Tucker previously worked as partner before founding Rachel Tucker Studios. Operates in the same Toronto bridal/luxury custom-jewellery niche that Kimberfire competes in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/kimberfire
• Xx.com/kimberfire
• Facebookfacebook.com/kimberfire

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kimberfire