Zoi Agency

What Zoi Agency does

Zoi Agency is a boutique public relations bureau founded in 2000 by Maria Varvarikos, headquartered in Montreal with additional offices in Toronto and New York. The firm delivers integrated PR services across seven pillars — Media Relations, Strategic PR Planning, Event Planning, Collaborative Partnerships, Influencer Seeding, Digital PR, and Creative Services — primarily to fashion, beauty, travel, and lifestyle brands in North America and globally. Its publicly visible client roster includes multiple luxury and premium-lifestyle brands such as Fendi, Chanel, Louis Vuitton, Dior, Tiffany & Co., H&M, Maison Kitsuné, Moet, SSENSE, KORRES, and ALDO.

The operating model is explicitly a curated boutique: the agency accepts a limited number of clients to invest more time per engagement and positions itself as an "unofficial extension of each brand's office." There is no disclosed proprietary technology platform, no public-facing API, and no AI/ML capability referenced; delivery relies on the team's media, influencer, and brand-to-brand partnership relationships plus in-house design and copywriting for creative collateral. Engagements are custom-scoped with pricing not publicly disclosed, and the billing cadence is described as multi-year retainer-style contracts.

The firm is privately held, founder-owned, with no external funding rounds, investors, subsidiaries, M&A activity, or regulatory actions disclosed in the available material. Legal entity name is "Agence-ZOI," and the agency is operating with active recruiting and an updated website. Revenue, headcount, and pricing are not publicly disclosed; the firm operates within a stated 11–50 employee band consistent with its boutique positioning.

Name

Zoi Agency

Legal name

Agence-ZOI

Website

https://agence-zoi.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Zoi Agency is a boutique public relations bureau founded in 2000 by Maria Varvarikos, with offices in Montreal, Toronto, and New York. It delivers media relations, strategic PR planning, events, influencer seeding, digital PR, collaborative partnerships, and creative services to a curated roster of fashion, beauty, travel, and lifestyle brands.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

akta.pro secondary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Public relations services
• Media relations
• Influencer marketing
• Event planning
• Brand communications

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Public relations retainers & projects: Core revenue from ongoing PR retainers and project-based engagements with a curated roster of fashion, beauty, travel, and lifestyle brands. Long-term relationships and personalized service drive recurring, retainer-style engagement.
2. Event planning & management: Revenue from organizing consumer and media events across North America and worldwide, including boutique openings, collection launches, press days, and special project unveilings.
3. Influencer seeding & strategic partnerships: Fees for influencer/celebrity seeding initiatives and brokering of collaborative partnerships between brands within the agency's network.
4. Digital PR and creative services: Revenue from digital/online PR campaigns, blogger/new media outreach, social media support, and creative production (design and copywriting) for on-brand campaigns and collateral.

Pricing tiers

Go-to-market motion1 record

Core offering

ZOÏ Agency is a boutique public relations bureau that delivers integrated PR services to fashion, beauty, travel, and lifestyle brands. The agency operates through seven service pillars — Media Relations, Strategic PR Planning, Event Planning, Collaborative Partnerships, Influencer Seeding, Digital PR, and Creative Services — functioning as an unofficial extension of each client's office with offices in New York, Montreal, and Toronto.

Product overview

Zoi Agency is a single boutique public relations service offering — not a modular software platform — delivered through seven integrated service pillars: Media Relations, Strategic PR Planning, Event Planning, Collaborative Partnerships, Influencer Seeding, Digital PR, and Creative Services. Founded in 2000 by Maria Varvarikos, the agency serves as an unofficial extension of each client's office across fashion, beauty, travel, and lifestyle brands, with North American coverage through offices in New York, Montreal, and Toronto. The seven service pillars work together as a unified PR engagement model: Strategic PR Planning and Creative Services underpin the brand narrative, Media Relations and Digital PR secure coverage across print and online, Influencer Seeding extends reach through personalities, Collaborative Partnerships amplify through co-branded initiatives, and Event Planning delivers physical brand experiences for both consumers and media.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Relations

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• HL Group: Lifestyle, fashion and beauty PR and marketing agency with integrated communications, events and influencer capabilities serving similar luxury and lifestyle brands.
• Karla Otto: Global luxury fashion and lifestyle PR agency with comparable blue-chip brand roster and similar retainer-based boutique model across fashion, beauty and lifestyle clients.
• LaForce: Luxury, fashion and beauty-focused communications agency with media relations, events and influencer offerings — direct competitor for similar North American luxury mandates.
• Factory PR: Boutique PR and communications firm serving fashion, beauty and lifestyle brands with media relations, events and influencer services — comparable boutique positioning.
• BPCM: Fashion, beauty, lifestyle and wellness communications agency offering media relations, influencer and event services — overlapping service pillars and luxury-brand clientele.
• KCD Worldwide: Long-established New York-based fashion and luxury PR and events agency serving global brands — directly comparable in clientele, services and geographic reach to Zoi.
• Purple PR: Boutique fashion, beauty and lifestyle PR agency with integrated influencer, events and digital services — comparable service mix and target client segments.
• Bureau Betak: Specialist event production and PR firm for fashion and luxury brands — directly comparable on the event planning and brand-experience pillar of Zoi's offering.

Broad incumbents

• Edelman: Global communications and PR network with deep fashion, beauty and lifestyle practices — represents the scaled, multi-market alternative that competes for the same brand budgets at the upper end.
• Weber Shandwick: Large global public relations firm with consumer, fashion and lifestyle practices — competes for the same enterprise brand mandates but with a much broader portfolio and global infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/zoiagency
• Instagraminstagram.com/zoiagency
• Facebookfacebook.com/zoiagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoi Agency