Suki.international

Name

Suki.international

Legal name

suki. GmbH

Website

https://suki.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Suki.international is a German B2B DIY solutions provider, founded c. 1960 and headquartered in Landscheid, distributing hardware, tools, fittings, and self-adhesive products under proprietary brands (suki, fix-o-moll, Magnodur) to European DIY retailers and Fachhandel across 40+ countries via nine local sales offices and in-house logistics (FACIDO) and merchandising (DBM.S) subsidiaries.

Ownership category

akta.pro rank

Headquarters

HQ city

Landscheid

HQ country

Germany

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales to DIY Retailers: Sale of hardware, hand tools, self-adhesive products and related DIY products to European DIY and specialist trade retailers. The company offers both own brands (suki, fix-o-moll, Magnodur) and integrated manufacturer brands as well as retailer private labels.
2. Customized Solutions and Services: Customer-individual solutions for product ranges, presentations, logistics and services, including merchandise area management and space optimization services through DBM.S
3. Logistics Services: Logistics services through FACIDO including state-of-the-art delivery to Point of Sale with fast reaction times and absolute delivery reliability

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Suki.international is a European B2B DIY solution provider distributing six broad product ranges (hardware, hand tools, furniture fittings, chains & ropes, wood connectors, and self-adhesive solutions) under its own brands (suki, fix-o-moll, Magnodur) and retailer private labels to DIY and specialist trade retailers in over 40 European countries. The offering is bundled with customized assortment design, in-house logistics through subsidiary FACIDO, and on-shelf retail-space services through subsidiary DBM.S.

Product overview

Suki.international is a leading European DIY solution provider offering a comprehensive product and service portfolio organized around six core product ranges: hardware (Eisenwaren), hand tools, furniture fittings, chains & ropes, wood connectors, and self-adhesive solutions. The company operates a modular brand strategy combining proprietary brands (suki, fix-o-moll, Magnodur) with integrated manufacturer brands and retailer own-brands. Suki's offering extends beyond products to include ancillary services through internal subsidiaries: FACIDO provides logistics and delivery services, while DBM.S delivers retail space service solutions. The company serves over 40 European countries through a GLOCAL (global-local) network approach with local sales organizations.

Differentiator

Problem solved

Functional benefit

Brands

• fix-o-moll: Own brand for surface protection and self-adhesive solutions
• Magnodur
• FACIDO
• DBM.S
• VYNEX

Products and services

• Hardware (Eisenwaren) Ironware and hardware products distributed as one of Suki's six broad product ranges to European DIY and specialist trade retailers.
• Hand Tools (Handwerkzeuge) Hand tools distributed as one of Suki's six broad product ranges to DIY and Fachhandel retailers, offered with craftsman-quality assurance.
• Furniture Fittings (Möbelbeschl\u00e4ge) Furniture fittings distributed as one of Suki's six broad product ranges to DIY and specialist trade retailers.
• Chains & Ropes (Ketten & Seile) Chains and ropes distributed as one of Suki's six broad product ranges to European DIY and specialist trade retailers.
• Wood Connectors (Holzverbinder) Wood connectors distributed as one of Suki's six broad product ranges to DIY and specialist trade retailers.
• Self-Adhesive Solutions (Selbstklebel\u00f6sungen) Self-adhesive products distributed as one of Suki's six broad product ranges to European DIY and specialist trade retailers, anchored by the fix-o-moll own brand.
• FACIDO Logistics Services State-of-the-art logistics services operated by Suki's wholly-owned subsidiary FACIDO, providing fast reaction times, high reliability, and delivery to the point of sale for retail customers.
• DBM.S Retail Space Services On-shelf retail space and merchandising service operated by Suki's wholly-owned subsidiary DBM.S, providing optimum service on the selling space for retail trade customers.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• DBM.ScoreOthersOwn service company of sukigroup that ensures optimum service on the selling space. Provides merchandising and retail space optimization services to support customers.
• FACIDOcoreOthersOwn logistics company of sukigroup providing state-of-the-art logistics with fast reaction times, highest reliability and absolute delivery reliability up to Point of Sale.
• Serafin-Gruppe (Parent Company)coreOthersSukigroup is part of the Serafin-Gruppe. Operates under Corporate Sustainability Reporting Directive (CSRD) and subject to Lieferkettensorgfaltspflichtengesetz (LkSG) through the parent company.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• Sonepar: Global B2B electrical-products distributor with similar multi-country European direct-sales distribution infrastructure — thematically related as a large-scale B2B specialty distributor.
• Rexel: Multinational B2B distributor of electrical, lighting, and energy-management products across Europe — adjacent in business model (multi-country B2B specialty distribution) but different in product category.

Direct peers

• Adolf Würth GmbH & Co. KG: Global leader in B2B wholesale distribution of fasteners, tools, hardware, and consumables to the trades — operating the same direct-sales, multi-country, single-source-supplier model that defines Suki's core business.
• Berner Group: European B2B distribution specialist for tools, consumables, and chemicals serving the trades, automotive, and construction sectors — comparable in multi-country European footprint and direct-to-customer sales motion.
• E/D/E (Einkaufsbüro Deutscher Eisenhändler): German B2B procurement and distribution cooperative for the hardware/Fachhandel sector — directly overlapping with Suki's core German Fachhandel customer base and product categories.
• Toolstream Ltd: UK-based B2B distributor of hand tools, hardware, and DIY products to independent retailers — comparable in serving the Fachhandel/independent-retailer channel with a broad SKU range.

Broad incumbents

• Stanley Black & Decker: Global tool and hardware manufacturer whose brands (Stanley, DeWalt, Black+Decker) compete directly with Suki's own-label Magnodur and suki products on retail shelves across Europe.
• Robert Bosch Power Tools: Major DIY and professional power-tools manufacturer whose products compete with Suki's distributed hand tools and accessories on European DIY retailer shelves.
• Hilti Corporation: Premium professional tools and fastening systems provider with a direct-sales motion to trades — overlaps with Suki's hand tools and connectors categories from a higher-end, services-led angle.

Regional players

• Kingfisher plc: Owner of B&Q and Castorama — large European DIY retailer that is both a potential Suki customer and a structural force consolidating the Fachhandel channel that Suki serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SukiSolution
• Facebookfacebook.com/sukigroup-106693468647140
• LinkedInlinkedin.com/company/suki-international
• Instagraminstagram.com/sukigroup.official

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suki.international