Agency

What Agency does

Agency Inc Limited is a London-based B2B strategic and creative marketing agency serving complex international enterprises in the engineering, energy, and technology sectors. The firm is headquartered at Somerset House on The Strand and was incorporated in the United Kingdom (company number 04661735). Its service portfolio centres on brand campaigns, content marketing, digital marketing, account-based marketing (ABM), and thought-leadership-to-lead-generation programmes, delivered through senior account teams working directly with client marketing functions. The agency's stated proposition is to make the complicated simple for clients navigating digital transformation, sustainability messaging, and technical product differentiation.

Agency Inc's go-to-market is consultative and sales-led, engaging prospects through thought-leadership content, case studies, industry events, and direct strategic account management. Revenue is generated on a professional-services basis via project fees and retainers; no pricing tiers are publicly disclosed. The agency's named client base includes Google Cloud UK&I, Exel Composites, FIMER, Infront, and notably ABB across multiple divisions (Food & Beverage, Solar, Infrastructure, Electrification, and a thought-leadership programme). Documented campaign outcomes include 3 million LinkedIn impressions and 11,000 landing page views on an ABB thought-leadership campaign, double-digit growth and exceeded sales targets on the ABB Food & Beverage 'Talk to us' campaign, and a worldwide increase in ABB solar inverter shipments linked to the 'Count on us' campaign.

The firm operates with no proprietary technology platform, no disclosed funding, and no parent or holding structure; it is independently held. Leadership comprises Matthew Morgan as Chief Executive (and Data Privacy Manager) and Nikki Guevarra as Director & Head of Strategy, supported by specialised creative and strategy staff. The company maintains an active content engine (blog, LinkedIn, Twitter, YouTube, Facebook), a minor service-provider partnership with SoPro (Prospect Global Ltd), and a sustainability-oriented positioning including its own carbon-neutral status.

Name

Agency

Legal name

Agency Inc Limited

Website

https://agencyinc.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Agency Inc is a London-based B2B creative marketing agency delivering brand campaigns, content marketing, ABM, and thought-leadership programmes to complex international enterprises in engineering, energy, and technology sectors, with named clients including ABB and Google Cloud UK&I.

Ownership category

akta.pro rank

Product category

B2B Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

Account-Based Marketing (ABM) Services (BPAFAKAG), Brand Campaign & Integrated Communications Agencies (MPAAAAAC), B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• B2B marketing services
• Creative campaign development
• Brand strategy consulting
• Account-based marketing
• Content marketing services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Marketing Services: Agency Inc generates revenue through providing strategic B2B marketing and creative services to enterprise clients. Services include campaign development, brand strategy, content marketing, and creative services for complex international businesses in engineering, energy, and technology sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Agency Inc is a London-based B2B creative marketing agency that designs and delivers strategic brand campaigns, content marketing programmes, and account-based marketing (ABM) initiatives for complex international enterprises in engineering, energy, and technology sectors. The agency's core work centres on translating highly technical and complicated product narratives into simple, distinctive brand communications that drive measurable commercial outcomes such as sales growth, lead generation, and shipment increases.

Product overview

Agency Inc is a single-service B2B creative marketing agency based in London. The company offers strategic creative marketing services focused on making the complicated simple for clients in complex, international businesses operating at the interface of digital transformation in engineering, energy, and technology. Their service portfolio centers on brand campaigns, digital marketing, content strategy, and account-based marketing (ABM) approaches. The agency works primarily with enterprise clients including ABB, Google Cloud, FIMER, Exel Composites, and Infront.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Creative Marketing Services Award-winning B2B creative marketing agency service delivering strategic brand campaigns, content marketing, and account-based marketing (ABM) for complex international enterprises in engineering, energy, and technology sectors. Provided to enterprise marketing teams including ABB, Google Cloud UK&I, FIMER, Exel Composites, and Infront.
• Strategic Brand Campaign Development Strategic brand campaign service designing and executing multi-channel brand campaigns (social, trade media, advertising) for complex B2B offerings. Demonstrated through campaigns such as ABB 'Talk to us' (food & beverage) and ABB 'Count on us' (solar inverters).
• Thought Leadership and Lead Generation Campaigns Thought leadership content strategy and lead generation campaign service that converts insight-led content into qualified pipeline for enterprise B2B clients, including the ABB thought leadership campaign generating 3 million LinkedIn impressions and 11,000 landing page views.
• Account-Based Marketing (ABM) Campaigns Account-based marketing programme design and execution targeting named high-value accounts with tailored messaging, demonstrated by the ABB Infrastructure airport specialists ABM campaign positioning ABB as partner for every step of airport projects.
• Event Marketing Campaigns Event-led B2B marketing campaigns that bring brand narratives to targeted influencer and CIO audiences, exemplified by the Google Cloud UK&I 'Get Ahead of the Game' campaign at Wimbledon showcasing Google Cloud benefits to CIOs.

Quantifiable outcome

• Double digit growth and exceeded sales targets worldwide for ABB food & beverage campaign
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Velocity Partners: Specialist B2B marketing agency for technology and engineering brands with a strong ABM and content marketing practice. Directly comparable on client type, services, and consultative GTM.
• Stein IAS: London-based B2B creative marketing agency with strong focus on industrial, technology, and engineering clients. Highly comparable given overlapping sector specialization, ABM capabilities, and London headquarter footprint.
• True North (tnl): B2B marketing agency with strengths in brand strategy, content, and ABM for technology and industrial clients. Comparable in service mix and target client profile, including engagements with complex engineering buyers.
• The Marketing Arm: Omnicom-owned B2B marketing agency delivering brand, content, and ABM campaigns for enterprise clients including technology and industrial verticals. Direct competitor for enterprise ABM and brand campaign budgets.
• B2B International: B2B marketing research and strategy firm specializing in industrial and technology clients, often partnering with creative agencies for execution. Comparable given shared engineering/industrial client focus and strategic B2B positioning.
• Hotwire: Global B2B communications and marketing agency specializing in technology and B2B brands, with strong presence in London and Europe. Comparable given shared B2B technology/engineering client base and brand campaign focus.
• Gyro (Dentsu B2B): Global B2B creative agency operating within Dentsu focused on complex B2B brands in engineering, energy, and industrials. Comparable on strategic creative services for multinational enterprise B2B clients.
• Momentum ABM: Specialist ABM agency focused on technology and B2B enterprise clients with consultative campaign execution. Comparable ABM-led service offering for complex international B2B buyers.

Regional players

• Wavelength Marketing: UK-based B2B marketing agency focused on technology and engineering clients with ABM capabilities. Comparable on sector and service mix but operates primarily in UK domestic market.

Broad incumbents

• Ogilvy B2B: Large global network agency with a dedicated B2B practice serving enterprise technology and industrial clients worldwide. Competes with Agency Inc for enterprise ABM and brand mandates, but offers broader portfolio and global footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/AgencyINC
• YouTubeyoutube.com/channel/UCADbgbj-dvi3QlmUuZLNRoA
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/agencyinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agency