Interbest

What Interbest does

Interbest is a Dutch outdoor advertising company founded in 1980 and headquartered in Amsterdam, with 11–50 employees. Per its firmographic profile, Interbest provides outdoor advertising services on outdoor advertising masts in the Netherlands. The available company contact details ([email protected]) and the operational overlap between Interbest's web domain (interbest.nl) and Ocean Outdoor's Dutch DOOH network — Ocean Outdoor Nederland B.V., registered in the Netherlands under No. 20080622 — suggest Interbest is either the legacy Dutch operating entity, a parent/affiliate, or otherwise commercially linked to Ocean Outdoor's Netherlands business. The data set aggregates a much broader body of evidence on Ocean Outdoor, a private European digital out-of-home (DOOH) advertising group operating premium digital screen networks across the Netherlands, United Kingdom, Denmark, Finland, Germany, Norway, and Sweden. This includes 19 premium Dutch locations (Ziggo Dome, Schiphol Airport, The Wall, Leidseplein Amsterdam, Wereldhave shopping centers, and Stadshart Amstelveen), plus UK networks anchored on Piccadilly Lights and 15+ cities.

Ocean Outdoor's technology stack — marketed under the 'Ocean Labs' brand — includes generative AI content creation (Ocean AI), 3D anamorphic screens (Ocean DeepScreen and Ocean DeepScreen Alive), mobile and mixed-reality activations, real-time data integration (Ocean React), computer-vision vehicle detection (Ocean Vehicle React), immersive projection (Ocean Projections), and special-build physical installations. Content is produced in-house by Ocean Studio, providing design, artwork, and coding for motion graphics and 3D. The Ocean Outcomes research program and over a decade of neuroscience research underpin measurement and proof-of-performance claims.

Revenue is generated through (1) rental of premium DOOH screen time to brands and agencies, (2) creative services via Ocean Studio for campaign production, and (3) premium add-on technology offerings under Ocean Labs. The go-to-market is direct enterprise field sales targeting brands, media/creative agencies, and retail landlords, complemented by an online Collection platform for self-serve location curation and quote requests, and a channel program via media agencies. Pricing is quote-based with multi-year contracts for premium locations such as Schiphol Airport, Piccadilly Lights, and flagship shopping centers; a 2026 Dutch rate card (Tarievenkaart) is publicly referenced. The customer base spans consumer brands (McVitie's, Dopper), broadcasters (Warner Bros. Discovery for Olympic coverage), retail property operators (Unibail-Rodamco-Westfield, Wereldhave, British Land), government (UK Department for Education), and charities/social enterprises funded via the Ocean Impact Fund.

Name

Interbest

Legal name

Ocean Outdoor Nederland B.V.

Website

https://interbest.nl

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Interbest is a Dutch outdoor advertising firm founded in 1980 in Amsterdam, providing advertising services on outdoor masts; its operational contact channels route to Ocean Outdoor's Dutch digital out-of-home network.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (541850), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFAAAA

Integrated Advertising (Brand + Performance + Media)

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

Keywords

• Outdoor advertising
• Advertising masts
• Billboard advertising
• Outdoor media
• Advertising services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Digital Out-of-Home Advertising: Ocean Outdoor generates revenue through renting digital billboard and screen advertising space across their premium location network. Advertisers pay for screen time, creative formats, and placement across various networks including shopping centers, highways, airports, and urban locations.
2. Creative Services (Ocean Studio): Internal creative production services for (digital) out-of-home advertising ideas, including design, artwork, and coding for motion graphics, 3D content, and social media assets.
3. Labs Technology Solutions: Revenue from proprietary technology products like Ocean AI, DeepScreen, AR/VR experiences, and interactive activations offered as premium add-on services to advertising campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Interbest provides outdoor advertising services on advertising masts. The company operates from Amsterdam, the Netherlands, and serves as an outdoor advertising media owner offering mast-based advertising placements to advertisers and agencies.

Product overview

Ocean Outdoor is a digital out-of-home (DOOH) advertising company operating premium digital screen networks across the Netherlands, UK, Denmark, Finland, Germany, Norway, and Sweden. The company offers a unified platform of technology-driven advertising solutions built around its core screen networks (The Grid, The Loop, The Premium Shopping Network, and iconic locations like Piccadilly Lights). The product portfolio centers on Ocean Labs technology features (Ocean AI, Ocean DeepScreen, Ocean DeepScreen Alive, Ocean Mobile AR, Ocean Mixed Reality, Ocean Play, Ocean Presents, Ocean React, Ocean Special Builds, Ocean Takeover, Ocean Vehicle React) combined with Ocean Studio for internal creative production. Ocean positions itself as 'The Art of Outdoor,' combining creativity, technology and innovation to maximize brand visibility.

Differentiator

Problem solved

Functional benefit

Brands

• Ocean Labs: Technology-driven experiences that transform full motion into emotion, including Ocean AI, Ocean DeepScreen, Ocean Portal, Ocean Creator, and other innovative DOOH solutions.
• Ocean Studio
• Ocean Premium Shopping Network
• Digital Creative Competition (DCC)

Products and services

• Outdoor Advertising on Masts

Quantifiable outcome

• 75% of retail sales are physical and 70% of purchase decisions are made in the final few metres
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature13 records

Partnerships

15 partnerships are on record, tiered core and minor.

• British LandcoreStrategic or Co-development Partner · 1 July 2026Appointed as British Land's Digital Out of Home media partner across key London assets, announced July 2026. Major strategic win for Ocean's UK business.
• Havas LondonminorStrategic or Co-development Partner · 17 June 2026Creative agency partner for Department for Education's Play Stations campaign. Havas London created the reactive mixed reality technology activation.
• Together CoalitionminorGTM or Marketing Partner · 1 June 2026Partnership for The Big Do campaign, combining The Big Lunch and The Big Help Out initiatives. Ocean provides OOH advertising across 60 screens in 7 UK cities.
• The Eden ProjectminorGTM or Marketing Partner · 1 June 2026Partnership for The Big Do campaign presentation. Joint marketing effort for UK community celebration event.
• PinwheelminorStrategic or Co-development Partner · 20 April 2026Third year of partnership (renewed 2026) focused on science-based environmental impacts. Collaboration on coastal carbon capture initiatives and sustainability messaging.
• WereldhavecoreStrategic or Co-development Partner · 26 September 2025Exclusive partnership for digital out-of-home advertising in 11 Wereldhave shopping centers across the Netherlands, announced September 2025. Extends Ocean's footprint in the Dutch retail property market.
• SAIL AmsterdamminorStrategic or Co-development Partner · 1 September 2025Partnership celebrating the SAIL Amsterdam maritime event in 2025. Ocean provides screen infrastructure for the event's visual communications.
• Special Olympics NederlandminorStrategic or Co-development Partner · 17 March 2025Partnership supporting inclusive sports participation alongside Jeugdfonds Sport & Cultuur. Ocean provides media visibility for Special Olympics campaigns.
• Esther Vergeer FoundationminorStrategic or Co-development Partner · 12 September 2024Partnership supporting inclusive sports participation for children with physical disabilities and chronic conditions. Founded in 2004 by Paralympic champion Esther Vergeer. Partnership signed at Dutch embassy ahead of Paris Paralympics.
• Unibail-Rodamco-Westfield NetherlandscoreStrategic or Co-development Partner · 5 September 2024Partnership for digital OOH exploitation at Stadshart Amstelveen (launching March 2025) and continued collaboration at Westfield Mall of The Netherlands (relationship began in 2019). Includes seven large-format digital screens and sixteen digital totems.
• DopperminorStrategic or Co-development Partner · 21 August 2024Social enterprise utilizing Ocean Impact Fund for World Refill Day campaign. Campaign visible on Ocean City network and Schiphol Airport masts.
• Social Enterprise NLminorStrategic or Co-development Partner · 24 June 2024Renewed collaboration through the Ocean Impact Fund (formerly Ocean Blue Fund, launched 2021). Supports social enterprises with reduced-rate advertising access. Network of 450+ member social enterprises.
• Warner Bros. DiscoverycoreStrategic or Co-development Partner · 20 March 2024Partnership for Olympic Games coverage and advertising campaigns. Collaboration spanning Olympic Winter Games and Paris 2024 Olympics, bringing sports broadcasting content to Ocean screens.
• Christopher Samsinger (Germany CEO)minorOthers · 23 January 2024Ocean expansion into Germany under new CEO Christopher Samsinger, announced January 2024.
• Marine Conservation SocietyminorStrategic or Co-development Partner · 1 July 2021Long-term partnership (3+ years) supporting Marine Conservation Society's Plastic Challenge. Part of Ocean for Oceans sustainability initiative. Artists exhibition featured in 5 UK cities.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• JCDecaux: JCDecaux is the world's largest outdoor advertising company, operating street furniture, billboards, transit, and digital OOH across more than 80 countries. It is a broad incumbent competitor with vastly greater scale, multi-format portfolio, and municipal concessions that dwarf Interbest's single-country mast focus.
• Outfront Media: Outfront Media is a leading US-based outdoor advertising company operating billboard, transit, and digital OOH assets across North America. It serves as a broad incumbent reference point for static and digital outdoor formats comparable to Interbest's mast-based model, though operating in a different geography.
• Lamar Advertising Company: Lamar Advertising is one of the largest outdoor advertising companies in North America, operating over 350,000 billboard and transit displays across the US and Canada. While primarily US-focused (and therefore regional from Interbest's perspective), its billboard-heavy model is directly comparable in terms of static-format OOH inventory and advertiser relationships.
• Clear Channel Outdoor: Clear Channel Outdoor Holdings operates one of the largest OOH advertising portfolios globally, including billboards, street furniture, transit, and airports across the Americas, Europe, and Asia-Pacific. As a broad incumbent, it competes with Interbest for Dutch and pan-European advertiser budgets with significantly greater inventory depth and programmatic capabilities.

Direct peers

• Global (formerly Exterion Media): Global is one of the largest outdoor media owners in the UK and Northern Europe, formed through the merger of Primesight, Exterion Media, and Outdoor Plus. It is directly comparable to Interbest as a European OOH operator offering traditional and digital outdoor formats to advertisers across multiple markets.
• Bauer Media Outdoor: Bauer Media Outdoor is a major European outdoor advertising operator with billboard and street furniture presence primarily in Germany, Austria, and other Northern European markets. It is a directly comparable European OOH operator targeting similar advertiser segments and competing for similar agency spend pools.
• Ströer SE & Co. KGaA: Ströer is a leading German outdoor and online advertising company with a strong presence in German-speaking and adjacent European markets, operating billboards, street furniture, and digital OOH. It is comparable to Interbest as a European-focused OOH operator targeting regional advertisers and agencies, though at meaningfully greater scale.
• Ocean Outdoor: Ocean Outdoor operates premium digital out-of-home advertising networks across the Netherlands, UK, and other European markets (NLD, GBR, DNK, FIN, DEU, NOR, SWE). It is the most directly comparable peer given the shared [email protected] contact with Interbest and its Netherlands operational footprint, and competes for the same Dutch advertiser budgets albeit with premium digital screens rather than traditional masts.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/interbest-snelwegreclame
• Instagraminstagram.com/oceanoutdoornederland

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interbest