Sunrise Food Service

What Sunrise Food Service does

Sunrise Food Service is a privately held wholesale distributor of fresh, frozen, and packaged food products, headquartered in Vernon, California. The company operates in the food service supply channel, sourcing and distributing consumable goods to downstream buyers — most likely restaurants, institutional food operators, and retail food accounts within its regional market. Vernon is one of the densest food distribution clusters in the United States, situating the company within a competitive but logistically advantageous ecosystem.

Founded in 2001, Sunrise Food Service has operated for roughly 24 years as a for-profit private company with an employee base in the 11–50 range. The business model is consistent with conventional food service wholesale distribution: the company purchases food products in volume, holds inventory, and resells to customers at margin, with revenue driven by throughput rather than proprietary technology or differentiated product IP. No specific product mix, brand partnerships, customer segments, pricing model, or geographic service area beyond the Vernon base are disclosed in the available sources. The company does not maintain a mobile app, has no disclosed parent or subsidiary structure, and has no public funding history.

The available source material is limited: the company's own website returned only a loading/verification page with no substantive content, and structured data fields for customers, technology, team, partnerships, financials, and certifications are empty. As a result, any deeper characterization of Sunrise Food Service's go-to-market motion, competitive positioning, or growth trajectory cannot be supported by the available evidence.

Name

Sunrise Food Service

Website

https://sunrisefoodservice.com

Company type

Private

Founded year

2001

Headcount range

11–50 employees

Short description

Sunrise Food Service is a privately held wholesale distributor of fresh, frozen, and packaged food products, based in Vernon, California, serving food service buyers since 2001 with an 11–50 person team.

Ownership category

akta.pro rank

Product category

Wholesale Food Distribution

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Frozen Foods Distribution (CRAOABAI)

akta.pro secondary industry

Frozen Foods Wholesale (Packaged & Private Label) (AFAIAHAA)

Keywords

• Wholesale food distribution
• Frozen food supply
• Fresh food distribution
• Packaged food wholesale
• Food service supply

Headquarters

HQ city

Vernon

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure

Core offering

Sunrise Food Service is a wholesale distributor that supplies fresh, frozen, and packaged food products to food service operators. The company sources and distributes food products on a wholesale basis, serving as an intermediary between food producers and food service buyers. Founded in 2001 and headquartered in Vernon, United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale Food Distribution

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• Performance Food Group: Major US foodservice and convenience distributor through its Foodservice and Vistar segments, supplying fresh, frozen, and packaged products to restaurants, theaters, and vending operators. Operates broadly in the same wholesale foodservice channel as Sunrise, with a national footprint.
• McLane Company: Large national broadline distributor of grocery, frozen, and refrigerated foods to convenience stores, mass merchandisers, and foodservice customers. Overlaps Sunrise in the wholesale distribution of grocery and frozen/packaged foods, though McLane focuses more on convenience and mass-retail channels.
• US Foods: Second-largest US broadline foodservice distributor with extensive fresh, frozen, and packaged product lines sold to independent restaurants and national chains. Comparable in product mix and customer base, but operates at national scale with public-company resources Sunrise cannot match.
• Sysco Corporation: The largest US broadline foodservice distributor, offering nationwide fresh, frozen, and packaged food distribution to restaurants, healthcare, education, and hospitality. Overlaps Sunrise's product categories and customer types but operates at vastly larger scale across a national footprint.

Direct peers

• Ben E. Keith Foods: Privately held broadline foodservice distributor serving Texas and surrounding states across frozen, fresh, and packaged categories. Directly comparable to Sunrise as a private, multi-category distributor focused on independent foodservice operators.
• Reinhart Foodservice: Regional broadline foodservice distributor (operating across the Midwest and beyond) carrying fresh, frozen, dry, and custom-produced items for independent restaurants and institutional accounts. Closely analogous to Sunrise as a broadline distributor across fresh, frozen, and packaged categories serving independent foodservice operators.
• Shamrock Foods Company: Family-owned, multi-category foodservice distributor (dairy, frozen, fresh, grocery) headquartered in Arizona with broadline distribution across the Western US. Comparable to Sunrise in privately-held, relationship-driven foodservice distribution model spanning fresh, frozen, and packaged categories.
• Gordon Food Service: Family-led broadline foodservice distributor operating across the US and Canada with a broad assortment including fresh produce, frozen, and shelf-stable groceries. Comparable as a family/private-owned foodservice wholesaler carrying fresh, frozen, and packaged lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise Food Service