Mosaic Community Lifestyle Realty

What Mosaic Community Lifestyle Realty does

Mosaic Community Lifestyle Realty is a privately held, boutique full-service residential real estate brokerage headquartered in Asheville, North Carolina, founded in 2009 by Mike Figura. The firm operates from a historically rehabilitated office at 46 Orchard Street, Suite 100 - recognized with a Preservation Society of Asheville Griffin Award - and serves residential buyers and sellers across the greater Asheville area and surrounding Western North Carolina counties, including Haywood, Henderson, Madison, Transylvania, and Yancey. Its go-to-market is sales-led, centered on 43 full-time agents who deliver buyer representation, seller representation, listing coordination, professional photography, relocation support, and neighborhood familiarization tours across distinct specialty verticals: green/sustainable homes, luxury homes, historic homes, modern homes, mountain-view homes, second homes, and land/farms.

The firm monetizes exclusively through transaction-based commissions on completed real estate sales, alongside listing-service fees and buyer-representation fees, with pricing not publicly disclosed. Its technology stack is conventional brokerage infrastructure: an MLS-integrated website platform built and maintained by Union Street Media, supporting neighborhood-based, lifestyle-based, and county-based property search, plus 3D and video virtual tour capabilities and off-market private listings. Distribution is anchored by Canopy MLS for syndicated exposure to all member brokerages and major third-party real estate portals, supplemented by organic social (Facebook, Instagram), YouTube video content, a blog, and email/newsletters. Mosaic's stated differentiation is a triple bottom line (people, planet, profit) approach, formalized through a partnership with the WNC Green Building Council and broad community giving via Asheville City Schools Foundation, WNC Alliance, AshevilleOnBikes, FEAST, On Track Financial Education, Our Voice, Asheville Design Center, and Blue Ridge Orchestra.

Customer segments are deliberately diversified across use cases (primary residence, luxury, green, historic, second home, investment, relocation) within a single regional geography. The firm is led by Founder/Owner-Broker Mike Figura, supported by an Operations Manager/Broker, an Office Manager, a Listing Coordinator/Office Admin, and a PR/Marketing Manager. Mosaic is privately owned by Figura with no disclosed parent company, outside investors, or funding events.

Name

Mosaic Community Lifestyle Realty

Legal name

Mosaic Community Lifestyle Realty

Website

https://mymosaicrealty.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Mosaic Community Lifestyle Realty is a privately held boutique real estate brokerage in Asheville, NC, serving residential buyers and sellers across Western North Carolina with 43 full-time agents, transaction-based commissions, and specialty verticals in green, luxury, historic, and second-home properties.

Ownership category

akta.pro rank

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Transaction Commissions: Traditional real estate brokerage收取买方和卖方代理佣金，基于房产销售价格的比例收费。这是房地产经纪公司的标准收入模式。
2. Listing Services: Comprehensive seller services including property marketing, professional photography, listing coordination, and transaction management
3. Buyer Representation Services: Full-service buyer representation including property search, negotiation, and closing coordination

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Mosaic Community Lifestyle Realty is a full-service residential real estate brokerage that represents buyers and sellers of homes throughout the Asheville area and Western North Carolina. The firm provides property listing, marketing, valuation, and transaction coordination services, with specialized practices in green/sustainable, luxury, historic, modern, mountain view, and second home properties. Its 43 full-time agents deliver personalized service supported by an MLS-integrated website offering neighborhood, lifestyle, and map-based property search.

Product overview

Mosaic Community Lifestyle Realty is a boutique full-service real estate brokerage headquartered in Asheville, NC. The company operates primarily as a real estate listing and sales platform, offering residential property search via its website (mymosaicrealty.com), neighborhood and lifestyle-based property browsing, buyer and seller agent services, and market analysis reports for Western North Carolina. The company has 43 full-time agents and specializes in Asheville-area real estate across multiple neighborhoods and property types. No distinct named software products, SaaS modules, or technology platforms beyond the brokerage's core website were identified in the source data.

Differentiator

Problem solved

Functional benefit

Products and services

• Seller Services Comprehensive seller representation including property marketing, professional photography, listing coordination, MLS distribution, and transaction management for homeowners listing properties in the Asheville and Western North Carolina market.
• Buyer Services Full-service buyer representation including property search, neighborhood familiarization tours, negotiation, and closing coordination for individuals and families purchasing homes in the Asheville and Western North Carolina region.
• Luxury Real Estate Services Specialized representation for high-net-worth buyers and sellers of luxury and premium properties in the Asheville market, including access to private/off-market listings and discreet transaction handling.
• Green Homes Specialty Service Specialty representation for environmentally conscious buyers and sellers of green-built, energy-efficient, and sustainable homes, supported by Mosaic's partnership with the WNC Green Building Council.
• Historic Homes Specialty Service Specialty representation for buyers and sellers of historic and architecturally significant homes in Asheville's established neighborhoods, with expertise in preservation considerations and renovation guidance.
• Relocation Services Relocation assistance for out-of-town buyers purchasing homes in the Asheville area, including virtual tours, neighborhood familiarization tours, area orientation, and remote transaction support.
• Second Home Management Management services for owners of second homes and vacation properties in the Asheville mountain region, addressing remote ownership and rental considerations.
• Neighborhood Familiarization Tours Guided tours of Asheville neighborhoods and surrounding communities designed to orient prospective buyers, particularly relocations, to local lifestyle, amenities, and property options.
• Home Valuation Online home value estimator and valuation services provided to homeowners and prospective sellers to gauge property value in the Asheville market.
• Regional Market Analysis Market analysis reports covering the Asheville area and surrounding Western North Carolina counties, providing buyers, sellers, and investors with regional real estate trend data.

Quantifiable outcome

• Consistently top firms for sales per agent in the Asheville area
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Canopy MLScoreTechnology or IntegrationRegional MLS system used to list and distribute property information to all member brokerages, ensuring maximum market exposure for listings across multiple platforms and broker networks
• Union Street MediacoreTechnology or IntegrationDigital marketing and website services provider that created and maintains Mosaic Realty's website platform, providing property search functionality, agent sites, and digital marketing infrastructure
• WNC Green Building CouncilmajorStrategic or Co-development PartnerLocal nonprofit organization promoting sustainable building practices; Mosaic supports through donations, demonstrating commitment to environmental sustainability in real estate
• Asheville City Schools FoundationminorGTM or Marketing PartnerEducational nonprofit supported through Mosaic's donation and volunteer program, building community relationships and brand goodwill
• Western North Carolina AllianceminorGTM or Marketing PartnerEnvironmental advocacy organization; Mosaic supports through donations as part of triple bottom line business approach focusing on people, planet, and profit
• AshevilleOnBikesminorGTM or Marketing PartnerLocal cycling advocacy organization supported through Mosaic donations, aligning with company's focus on walkable/bikeable neighborhoods and sustainable living
• FEASTminorGTM or Marketing PartnerLocal food/access organization supported through Mosaic's community giving program
• On Track Financial Education and CounselingminorGTM or Marketing PartnerFinancial education nonprofit supported through Mosaic donations, providing first-time homebuyer education resources
• Our VoiceminorGTM or Marketing PartnerLocal advocacy organization supported through Mosaic's community volunteer and donation program
• Asheville Design CenterminorGTM or Marketing PartnerDesign and planning nonprofit supported through Mosaic donations and community involvement
• Blue Ridge OrchestraminorGTM or Marketing PartnerRegional arts organization supported through Mosaic's art walk benefit and donation program

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• RE/MAX: Global residential real estate franchise with established Asheville/WNC offices. Competes with Mosaic across price tiers and offers similar buyer/seller representation services under a recognized global brand.
• Coldwell Banker: Global residential real estate franchise with established offices in Asheville/WNC. Competes with Mosaic for agents and listings through national brand and referral network, including luxury Coldwell Banker Global Luxury.
• Allen Tate Realtors: Largest North Carolina-headquartered residential real estate company with offices extending into the Asheville/WNC mountain region. Competes with Mosaic across multiple price tiers and neighborhoods, but operates at much broader geographic scale.
• Compass: Tech-enabled national residential brokerage expanding aggressively in premium and lifestyle markets. Competes with Mosaic in Asheville-area luxury and relocation segments, with a stronger technology stack and national brand.
• Keller Williams Realty: Largest US real estate franchise by agent count, with market centers in Asheville and surrounding counties. Competes with Mosaic broadly in residential brokerage and is a major competitor for high-producing agent recruiting.

Direct peers

• Beverly-Hanks & Associates: Largest Asheville-headquartered residential real estate brokerage with 60+ years of local history and broad Asheville/WNC coverage. Directly competes with Mosaic in the same primary geography, price bands, and buyer segments, and is the dominant local incumbent.
• Premier Sotheby's International Realty: Luxury-focused residential brokerage with significant presence in Asheville and WNC mountain communities. Directly competes with Mosaic's luxury practice, sharing high-end buyers and mountain-view listings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCp4Vzr_M66OyLuolQ1gHBUg
• Facebookfacebook.com/mosaicrealtyavl
• Instagraminstagram.com/mosaicrealtyavl
• Xx.com/mymosaicrealty

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mosaic Community Lifestyle Realty