Lakoo
- Company typePrivate
- Founded1999
- HeadquartersSha Tin, Hong Kong SAR China
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Lakoo does
Lakoo Games Limited is a Hong Kong-incorporated, privately-held mobile game developer founded in 1999, headquartered in Sha Tin. The company designs and publishes cross-platform mobile games on iOS and Android with a distinct Cantonese cultural identity, self-described as a developer of "Canto-games." Its portfolio spans mobile MMORPGs (Empire Online, Teon, Pandora Maze), action RPGs (Hero's Way, Hero's Way Online, Demonsouls), turn-based RPGs (Demonage, Demon Age OL), strategy titles (Divine Three Kingdoms, Flame VS, Metalfire), and casual games (Banker, AlexPanda, Sneak Out!). Empire Online is the franchise anchor, with 5 million registered players as of 2013 and a 2011 Top 10 Favorite Hong Kong Apps award.
Lakoo monetizes through a freemium-with-in-app-purchases model on live MMORPG/ARPG titles (virtual items, premium currency, mounts, pets, enhancement materials) combined with low-priced paid downloads ($0.99–$1.99) on premium single-player titles such as Banker and Demonsouls. The company self-distributes globally via Apple App Store and Google Play and operates in Mainland China through partnerships with Youmi Games (Divine Three Kingdoms across UC, OPPO, Baidu, 360, Xiaomi, and Wandoujia) and Hodogame (Empire Online Taiwan/Hong Kong servers), with Nova Studio handling Japan publishing for Dawn of Magic. The company is founder-led (Ko Chun Kin / 高重建 is referenced as founder and key blog author throughout the company's history) and has no disclosed venture capital backing beyond a reported $1 million round from Sequoia Capital in 2010. No parent company, subsidiaries, M&A activity, or public listing has been disclosed.
The company maintains an active website (2026 copyright) and an Angel.co careers page, but the most recent documented product launch in available data is Hero's Way Online in November 2014, and no revenue, headcount trend, or subsequent funding data is disclosed in the source material.
Lakoo firmographics
Firmographics- Name
- Lakoo
- Legal name
- Lakoo Games Limited
- Website
- https://lakoo.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Lakoo is headquartered
LocationHeadquarters
- HQ city
- Sha Tin
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
Lakoo business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Freemium with In-App Purchases: Core free-to-play model with virtual item purchases, premium currency, and optional paid content within games such as Empire Online and Hero's Way
- Paid Game Downloads: Premium paid games such as Banker (US$1.99), Hero's Way (free iOS, paid Android), and Dawn of Magic with initial launch discounts
- In-Game Virtual Goods and Currency: Sale of virtual items, premium currencies, cosmetics, mounts, pets, and enhancement materials in MMORPG titles like Empire Online with various pricing tiers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Premium paid mobile games |
Distribution channels5 records
Marketing channels7 records
Lakoo product offering
Product offeringCore offering
Lakoo is a Hong Kong-based mobile game studio that develops and publishes original-IP games for iOS and Android, spanning MMORPGs, action RPGs, turn-based strategy, and casual puzzle titles with Cantonese and broader East Asian cultural themes. Titles such as Empire Online and Teon operate as live online games with in-app purchases, while others such as Banker and AlexPanda are sold as paid downloads and casual experiences.
Product overview
Lakoo (拉闊) is a Hong Kong-based mobile game developer offering a portfolio of games spanning multiple genres. The company operates primarily as a game studio rather than a platform provider. Core products include MMORPGs such as Empire Online (帝國Online) with 5 million registered players and Teon featuring Arthurian themes, action RPGs including Hero's Way (勇者法則) and Hero's Way Online, turn-based strategy games like Flame VS (火焰VS外傳:亡靈塔) and Divine Three Kingdoms (神三國), and casual games including Banker (銀行大亨) and AlexPanda. The portfolio includes both single-player RPGs and multiplayer online games, with titles released across iOS, Android, and iPad platforms. Lakoo also developed simulation games like Park EXP and puzzle games such as Sneak Out! and Pirate Gunner.
Differentiator
Problem solved
Functional benefit
Brands
- Teon: Fantasy MMORPG set in the Idin continent featuring magic and knight themes.
- 帝國Online
- 勇者法則
- 魔導紀元 (Dawn of Magic)
- 山海伏妖錄 (Demonsouls)
- 銀行大亨 (Banker)
- 魔族紀元OL (Demon Age OL)
- 潘多拉迷宮 (Pandora Maze)
- 火焰VS (Blazing Tactics VS)
Products and services
- Empire Online (帝國Online) Epic mobile MMORPG with multiple factions (Eastern, Mayan, Sea God, Norse), real-time PvP, mount/pet systems, and progression with 200+ skills and 13 battle states; reached 5 million registered players.
- Teon MMORPG set in the Eden continent with Arthurian legend themes, knight and magic systems, character classes including warriors, mages, and elves, with PvP and dungeon content.
- Hero's Way (勇者法則) Action RPG with touch-based combat, 3 character classes (warrior, thief, witch), 300+ weapons and equipment for customization, available across iOS and Android.
- Hero's Way Online (勇者法則OL) Real-time ARPG with micro-control combat, 21 heroes (warriors, assassins, mages, mercenaries, priests, demons), equipment customization, and guild systems.
- Dawn of Magic (魔導紀元) Fantasy single-player RPG with team-based combat, magic stone equipment system unrestricted by character class, and vast world-map exploration; released in Japan reaching Top 15 Paid ranking.
- Demonsouls (山海伏妖錄) ARPG with soul summoning combat, monster compendium collection, elemental attribute system for boss countering, and adventure maps with side quests.
- Demonage (魔族紀元) Turn-based RPG with comic-style graphics, character progression, dungeon challenges, and cultivation mechanics.
- Metalfire (坦克戰記) Tactical combat game featuring tank warfare mechanics.
- Flame VS: Tower of the Dead (火焰VS外傳:亡靈塔) Tactical turn-based strategy game where players climb a 100-floor tower with classic SLG recruitment and PvP modes.
- Pandora Maze (潘多拉迷宮) Mobile RPG featuring mercenary collection, dungeon exploration, equipment enhancement, and seasonal events with character progression.
- Divine Three Kingdoms (神三國) SLG strategy game with humor and parody elements combining Sun Wukong with Guan Yu themes, general strengthening and city occupation mechanics.
- Banker (銀行大亨) Time-management simulation game where players manage a bank, serving customers across 6 countries through 30 levels, featuring Game Center integration and achievement systems.
- Sneak Out! Puzzle game where players navigate an office environment to escape without being caught by the boss, with classic and insane difficulty modes.
- AlexPanda Adventure puzzle game helping a panda escape a deserted island, with 80+ levels, world-record challenges, and soundtrack by My Little Airport.
- Hero's Way 2 (勇者法則2) Side-scrolling action RPG sequel featuring knight warfare content and level 55+ challenges in the Demon Realm.
- Xia Yuan Feng Yun (俠緣風雲) Martial-arts RPG featuring combat, guild systems, and character progression set in a Chinese wuxia world.
- Empire Alliance (帝國聯盟) Turn-based Q-portal network game with pet cultivation, dungeon challenges, and equipment crafting mechanics.
Companies that use Lakoo
Customer profileSegments1 record
Ideal customer profiles1 record
Lakoo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lakoo partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- 有米遊戲 (Youmi Games)minor有米遊戲 authorized to distribute 神三國 (Three Kingdoms) in Mainland China through various channels including UC, OPPO, Baidu, 360, Xiaomi, and Wandoujia platforms.
- 浩動遊戲 (Hodogame)minor浩動遊戲 took over the operation of Empire Online Traditional Taiwan server (天涯仙境), responsible for ongoing maintenance and updates. Players' historical充值 in the old server were 100% refunded via redemption codes on new server.
- Nova工作室 (Nova Studio)minorNova工作室 developed and published Dawn of Magic Japanese version (魔導伝説), which reached #15 on Japan Top Paid Games chart.
- 42gamesminorExternal developer that created games under Lakoo's publishing including Sneak Out!, Chicken Rain, and Slide to Run.
- My Little AirportminorHong Kong indie music band created the soundtrack for AlexPanda game, providing distinctive audio identity for the casual puzzle game.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Lakoo competitors and assessment
Company assessmentEmerging players
- miHoYo: Chinese mobile game developer (Genshin Impact, Honkai) that emerged from a similar indie/Asian-cultural-roots starting point as Lakoo, illustrating both the upside potential and the competitive threat in mobile RPGs.
Direct peers
- Fingersoft: Finnish mobile game developer (Hill Climb Racing) with comparable mid-cap profile, freemium monetization, and diversified casual game portfolio.
- Pixel Federation: Mid-sized mobile game developer with a diverse portfolio of free-to-play titles (TrainStation, Diggy's Adventure), comparable to Lakoo in size, freemium model, and multi-genre strategy.
- Playdek: Mid-sized mobile game studio focused on premium and casual titles, comparable to Lakoo in scale and cross-platform iOS/Android publishing approach.
- KLab: Japanese mobile game developer (Love Live! School Idol Festival, Bleach: Brave Souls) with comparable international mobile RPG focus and multi-language product strategy.
- Wemade: Korean mobile and online game developer/publisher behind The Legend of Mir franchise, comparable in mobile MMORPG focus and East Asian market presence.
- Lilith Games: Chinese mobile game developer (AFK Arena, Rise of Kingdoms) operating in mobile RPG/strategy genres with comparable Asian market focus, though at significantly larger scale.
- Mad Head Games: Hong Kong-based mobile and PC game developer (Pagan Online, Pera Wars) with similar mid-cap profile and Asian market focus, making it a direct comparable for a Cantonese-rooted regional studio.
Broad incumbents
- NHN Entertainment: Korean mobile game publisher and platform operator with a broad portfolio that includes mobile RPGs and casual titles relevant to Lakoo's product categories.
- GungHo Online Entertainment: Japanese mobile/online game publisher (Puzzle & Dragons) with broader portfolio and greater scale, but overlapping in mobile RPG and casual gaming categories relevant to Lakoo.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Lakoo social profiles
Digital presenceLakoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lakoo leadership team
Management profileNumber of profiles
Profiles1 record
Lakoo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lakoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lakoo
What does Lakoo do?
Lakoo is a Hong Kong-based mobile game studio that develops and publishes original-IP games for iOS and Android, spanning MMORPGs, action RPGs, turn-based strategy, and casual puzzle titles with Cantonese and broader East Asian cultural themes. Titles such as Empire Online and Teon operate as live online games with in-app purchases, while others such as Banker and AlexPanda are sold as paid downloads and casual experiences.
Is Lakoo a public or private company?
Lakoo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lakoo founded?
Lakoo was founded in 1999. It employs 101 to 250 people.
Where is Lakoo based?
Lakoo is headquartered in Sha Tin, Hong Kong SAR China, in the Asia region.
How does Lakoo make money?
Three revenue lines are on record. Freemium with In-App Purchases are the primary driver. The others are paid Game Downloads and in-Game Virtual Goods and Currency.
Who are Lakoo's main competitors?
miHoYo is listed as an emerging player. Direct peers are Fingersoft, Pixel Federation, Playdek, KLab, Wemade, Lilith Games and Mad Head Games. Broad incumbents are NHN Entertainment and GungHo Online Entertainment.
Does Lakoo have an API?
No public API is recorded for Lakoo.