Muller Acura of Merrillville

What Muller Acura of Merrillville does

Muller Acura of Merrillville operates as a full-service Acura franchise dealership located at 3301 West Lincoln Highway in Merrillville, Indiana, serving individual consumers in the northwest Indiana region including Valparaiso, Munster, East Chicago, and surrounding communities. Founded in 2012 and operating as a privately held for-profit business with 11–50 employees, the dealership is led by General Manager Matt Keammerer and Finance Manager John Desmet. It sells new Acura vehicles across the manufacturer's full lineup — Integra (sport compact), TLX (midsize sedan), RDX (compact crossover), MDX (three-row performance SUV), ADX (entry-premium compact SUV), and ZDX (all-electric SUV) — alongside used and certified pre-owned inventory inspected at 182 points and backed by the Acura CPO warranty. Services include professional maintenance and repair (oil changes, brakes, alignments, transmission, A/C), a parts department supplying genuine Acura OEM parts covered by a one-year/12,000-mile replacement parts warranty, and financing/leasing through multiple lending partners, including a 0%-interest (up to 90 days, 12-month plans) Sunbit partnership for service repairs.

Name

Muller Acura of Merrillville

Legal name

Muller Acura of Merrillville

Website

https://mulleracuraofmerrillville.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Muller Acura of Merrillville is a privately held, full-service Acura franchise dealership in Merrillville, Indiana. It sells new, used, and certified pre-owned Acura vehicles and provides factory-trained service, genuine OEM parts, and financing to individual consumers across northwest Indiana.

Ownership category

akta.pro rank

Headquarters

HQ city

Merrillville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Vehicle Sales: Sale of new Acura vehicles including Integra, ADX, RDX, MDX, and TLX models. Revenue generated from MSRP pricing with potential for dealer discounts and incentives.
2. Used & Certified Pre-Owned Vehicle Sales: Sale of pre-owned vehicles including certified pre-owned Acura models that have been inspected at 182 points and come with CPO warranty package.
3. Service & Maintenance: Professional car maintenance and auto repair services including oil changes, brake repair, battery replacement, wheel alignment, tire rotation, transmission repair, and A/C services. Uses genuine Acura parts.
4. Parts & Accessories Sales: Sale of genuine Acura OEM parts and accessories for vehicle maintenance, repairs, and upgrades.
5. Financing & Leasing: Auto financing and leasing services helping customers secure loans for vehicle purchases through various financing companies with different loan and lease programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Muller Acura of Merrillville is an authorized Acura franchise dealership that sells new, used, and certified pre-owned Acura vehicles (Integra, TLX, RDX, MDX, ADX, ZDX) and provides factory-supported vehicle maintenance and repair, genuine OEM parts and accessories, and auto financing and leasing services to consumers in northwest Indiana.

Product overview

Muller Acura of Merrillville is a full-service Acura car dealership offering a portfolio of new, used, and certified pre-owned vehicles. The core product line consists of Acura automobiles: the Integra sport compact hatchback, TLX midsize sport sedan, RDX compact sport crossover SUV, MDX three-row performance SUV, ADX entry-level compact SUV, and ZDX all-electric SUV. Supporting services include professional vehicle maintenance and repair, genuine Acura OEM parts and accessories, and auto financing/leasing through multiple lending partners. Service specials and rotating coupons provide cost-saving options for routine maintenance. The company operates as a traditional automobile dealership without software products, APIs, or AI-powered features.

Differentiator

Problem solved

Functional benefit

Products and services

• New Acura Vehicles

Quantifiable outcome

• Certified pre-owned vehicles inspected at 182 points and reconditioned to Acura CPO program standards
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• CarMax: Largest US used-vehicle retailer with a national omnichannel platform and its own financing arm. Direct competitor for the used/CPO buyer and increasingly for trade-in sourcing in Muller's market.
• Carvana: Online used-vehicle retailer with home delivery and in-house financing. Emerging competitor that pressures traditional dealers on price discovery, convenience, and used-car gross.

Direct peers

• Rallye Acura: Acura franchise dealer offering the full new lineup, CPO, and factory service. Direct brand peer with comparable mid-sized single-rooftop model in a different regional market.
• Ed Morse Acura: Regional Acura franchise dealer operating in the broader Midwest. Direct competitor selling the same Acura lineup (Integra, RDX, MDX, TLX) with new, used, CPO, service, and parts operations against a comparable suburban buyer base.
• Acura of Libertyville: Suburban Chicago-area Acura franchise dealer with new, CPO, and factory service. Closest geography-overlapping direct Acura peer in the greater Chicagoland/NW Indiana corridor that Muller draws from.
• Bill Page Acura: Acura franchise dealer with new, used, and certified service operations. Direct brand peer with a similar mid-sized single-rooftop dealer business model competing for similar Acura buyers.

Broad incumbents

• Penske Automotive Group: Multi-brand public dealer group with luxury franchise exposure. Comparable franchise dealer operating model, but at far greater scale and with stronger manufacturer allocation leverage.
• Group 1 Automotive: Public multi-brand automotive retailer with significant US franchise operations. Comparable business mix of new, used, F&I, parts, and service at materially larger scale.
• AutoNation: Largest US automotive retailer with hundreds of rooftops across many brands, full F&I, service, and parts. Sets the benchmark for digital retailing, F&I attach, and service-bay utilization that Muller competes against.

Regional players

• Muller Honda: Likely sister/affiliated store under the Muller dealer group in NW Indiana, selling the Honda lineup that shares platforms with Acura. Comparable single-rooftop franchise dealer model, often a same-group cross-shop for Acura and Honda buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mulleracuranwi
• Facebookfacebook.com/MullerAcuraOfMerrillville
• LinkedInlinkedin.com/company/muller-acura-of-merrillville

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muller Acura of Merrillville