What Closet & Storage Concepts does

Closet & Storage Concepts is a custom storage solutions company founded in 1987 and headquartered in West Berlin, New Jersey, operating under the parent entity Closets Unlimited of New Jersey, Inc. The company designs, manufactures, and installs custom closet and home storage systems through a national network of independently owned and operated franchise dealers across the United States. Its product portfolio spans multiple rooms of the residence: Custom Closets (the foundational category), Murphy Wall Beds, Garage Systems, Home Offices, Wall Units, Pantry Storage, Entry & Laundry Units, and a recently extended Closet Accessories line.

The underlying technology is rooted in physical manufacturing rather than software. Each franchise location fabricates systems locally using 3/4" furniture-grade melamine laminate, offered in a range of melamine and laminate finishes. The systems are fully adjustable, allowing reconfiguration or expansion over time without full replacement. Closet & Storage Concepts does not operate a mobile app, public API, or AI-driven design tooling; the technology layer is the in-house manufacturing process and the modularity of the finished product.

The business model is sales-led and project-based. Customers acquire systems through one-time purchases that bundle free in-home design consultation, custom manufacturing, and professional installation by company-trained employees (rather than subcontractors). Pricing is custom quote-based, with no publicly disclosed tiers or subscription. Primary customers are residential homeowners; a secondary segment comprises trade professionals (designers, builders, architects) who specify Closet & Storage Concepts for client projects. The franchisor generates revenue from the franchise network, while revenue at the franchisee level comes from one-time project sales. The company is privately held with no disclosed outside institutional investment.

Name

Closet & Storage Concepts

Legal name

Closets Unlimited of New Jersey, Inc.

Website

https://closetandstorageconcepts.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Closet & Storage Concepts is a 1987-founded custom storage company that designs, manufactures, and installs closets, Murphy beds, garage, pantry, and home office systems via a national franchise network serving U.S. residential homeowners and trade professionals.

Ownership category

akta.pro rank

Product category

Custom Home Storage Solutions

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215), Office Furniture (including Fixtures) Manufacturing (3372), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Miscellaneous Furniture & Fixtures (2590), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Retail-Furniture Stores (5712)

akta.pro primary industry

Closet Systems & Storage Installation (closet organizers, wall racks) (HSAGAHAD)

akta.pro secondary industries

Closet Systems & Custom Closet Retail (CRAIAJAA), Closet Systems & Storage Built-Ins (HSAPAIAI)

Keywords

• Custom closet systems
• Home storage solutions
• Closet organization design
• Garage organization systems
• Murphy wall beds

Headquarters

HQ city

New Jersey

HQ country

Trinidad & Tobago

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Closet and Storage System Sales: One-time purchase of custom-designed, manufactured, and installed closet organization and home storage systems. Customers receive in-home consultation, custom manufacturing, and professional installation as part of the purchase.
2. Design Services: Free in-home design consultation included with purchase. Designer measures space, performs wardrobe analysis, shows product photographs, and creates a custom plan for the customer's needs and budget.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Closet & Storage Concepts designs, manufactures, and installs custom closet and home storage systems for residential customers across the United States through a national franchise network. Products are built using 3/4" furniture-grade melamine laminate in local facilities, are fully adjustable, and come with professional installation by company-trained employees and a lifetime warranty. The portfolio spans custom closets, Murphy wall beds, garage systems, home offices, wall units, pantry storage, entry and laundry units, and related accessories.

Product overview

Closet & Storage Concepts is a custom storage solutions company that designs, manufactures, and installs custom closet storage and organizer systems. The company offers a portfolio of core products including Custom Closets (custom-designed closet systems with adjustable shelving in melamine and laminate finishes), Murphy Wall Beds (space-saving folding beds), Garage Systems (storage racks, cabinets, slatwall, and workbenches), Home Offices (custom workspace furniture), Wall Units (entertainment centers), Pantry Storage (kitchen organization), and Entry & Laundry Units (mudroom, utility room, and laundry storage). The products are complemented by Closet Accessories including jewelry drawers, belt and tie racks, valet rods, shoe racks, pull-out baskets, and built-in ironing boards. All products are fully custom designed, manufactured in local facilities using furniture-grade materials, and installed by company-trained employees with a lifetime warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Closets

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ShelfGenie: Franchise specializing in custom Glide-Out shelving and storage solutions for existing cabinets and pantries, with in-home consultations and professional installation — overlaps with Closet & Storage Concepts' design-led, install-included service model.
• California Closets: The largest North American custom closet and home organization franchise, offering custom design, manufacture, and installation of closet, garage, pantry, and home office systems — directly competing with Closet & Storage Concepts across overlapping product categories and customer segments.
• Inspired Closets: Custom closet, garage, and home organization franchise offering design consultations and custom-manufactured storage solutions. Closely comparable to Closet & Storage Concepts in product scope and franchise-driven delivery model.
• Closets by Design: Custom closet and home organization franchise with a similar in-home consultation, custom manufacturing, and installation model. Competes head-to-head with Closet & Storage Concepts in the residential custom storage market.

Broad incumbents

• ClosetMaid: Established manufacturer and brand of wire and laminate closet organization systems sold through home centers and direct channels. Represents a lower-priced, mass-produced alternative that competes for the same residential storage customer as Closet & Storage Concepts.
• The Container Store: National specialty retailer offering a broad assortment of ready-made and custom storage and organization solutions including its elfa and Preston lines. Competes with Closet & Storage Concepts on the custom closet category while extending well beyond it.
• Rubbermaid (Organized Living): Manufacturer and retailer of modular home organization products including closet, garage, pantry, and laundry storage. Comparable to Closet & Storage Concepts across the same residential storage categories, distributed through home centers and direct channels rather than a custom-install franchise.

Others

• IKEA: Global home furnishings retailer whose PAX, ALGOT, and BOAXEL modular closet and storage systems represent a low-cost, self-install alternative to fully custom solutions. Sets the price floor and DIY benchmark against which Closet & Storage Concepts must justify its custom premium.

Emerging players

• Garage Living: Franchise focused on custom garage storage, flooring, and organization systems. Compares to Closet & Storage Concepts on the garage product line and franchise-driven in-home consultation model, though narrower in category scope.
• EasyClosets: Direct-to-consumer online custom closet designer offering made-to-order storage systems with DIY or professional installation. Comparable to Closet & Storage Concepts on custom design and product, though delivered through a digital-first channel rather than a franchise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/closetsystem
• Facebookfacebook.com/closetandstorageconceptsofnorthamerica
• LinkedInlinkedin.com/company/861412

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Closet & Storage Concepts