Apice

What Apice does

Apice Sistemi is an Italian private software company founded in 1989, headquartered in Treviso (Dosson di Casier) with a second office in Milan. The company develops digital solutions for Italian healthcare organizations and public administration bodies, serving hospitals, ULSS and ASL local health authorities, and clinical facilities. Its portfolio combines four proprietary products — APICE Puntino (a VR headset designed for pediatric pain and anxiety management, compatible with O2 masks and usable in intensive and long-term care), Safe Bracelet (a registrable QR code wristband for vulnerable persons), QR Map (a hospital indoor navigation system using geolocated QR codes), and Intelligence Hub (an AI platform with conversational avatar, multilingual translation, and optional integration with CUP booking and URP public relations systems) — alongside custom software development services delivered as native Android/iOS apps, web platforms, and VR/AR content.

The business model is multi-stream: custom software development and integration work are billed as professional services; VR headsets and Safe Bracelet units generate hardware sales; QR Map implementations combine setup services with recurring analytics support; and Intelligence Hub offers subscription-style recurring revenue in cloud or on-premise deployments. Pricing is quote-based and not publicly disclosed, with all engagements driven through direct enterprise sales via the company website and email contact, targeting Italian public-sector procurement. The company has built a track record of 10+ hospital deployments across Veneto, Lombardy, Emilia-Romagna, Tuscany, and Puglia, supported by clinical research partnerships with named pediatricians and with the PIPER Group, and holds no disclosed external funding, no listed executive team, and no known certifications beyond Italian public-sector compliance.

Name

Apice

Legal name

Apice Sistemi

Website

https://apicesistemi.it

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Apice Sistemi is an Italian private software company that develops digital solutions — including VR, AI, QR-based wayfinding, and safety wristbands — for Italian hospitals, ULSS/ASL health authorities, and public administration bodies.

Ownership category

akta.pro rank

Product category

Healthcare IT / Public Sector Digital Solutions

NAICS

Computer Systems Design Services (541512), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Services-Computer Programming Services (7371), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Therapeutic Companion Apps (Drug-Device-Digital Combination) (HLACANAH)

akta.pro secondary industry

API Management & Developer Portals for Health Data (HLACABAD)

Keywords

• Healthcare software solutions
• Public administration software
• Hospital wayfinding systems
• VR pediatric therapy
• AI healthcare platform

Headquarters

HQ city

Treviso

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development: End-to-end digital services from idea to release, including discovery, prototyping, UX design, development, QA, and continuous improvement. Iterative development with clear milestones, testing, and controlled release.
2. Mobile App Development: Native Android/iOS app development for healthcare organisations with content management, multilingual support, fast publication and validation on Apple and Google stores, integration with services and notifications.
3. VR/AR Hardware and Content: Sale of APICE Puntino VR headsets and development of immersive VR experiences for healthcare settings including paediatrics, pain management, and training applications.
4. Safe Bracelet: Supply of QR code safety wristbands to healthcare organisations with beaches and facilities, including registration system and ongoing support.
5. QR Map Wayfinding System: Indoor navigation solutions for hospitals using geolocated QR codes, including implementation and ongoing support.
6. Intelligence Hub AI Platform: AI platform for public sector and healthcare with data integration, conversational assistant, and multilingual support. Cloud or on-premise deployment options.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Apice Sistemi develops and delivers digital software solutions for the Italian healthcare sector and public administration, combining proprietary products with end-to-end custom development services. Its core products are the APICE Puntino VR headset for pediatric pain and anxiety management, the Safe Bracelet QR-code wristband, the QR Map hospital wayfinding system, and the Intelligence Hub AI conversational platform. It complements these with native mobile app development, web platforms, and VR/AR experience design for clinical, training and communication use cases.

Product overview

Apice develops innovative software solutions for healthcare and public administration sectors. The product portfolio centers on a combination of proprietary products and service offerings: the core products include APICE Puntino (a VR headset for pediatric pain/anxiety management), Safe Bracelet (a registrable QR code safety wristband), QR Map (indoor hospital navigation via geolocated QR codes), and Intelligence Hub (an AI platform for healthcare and PA with conversational avatar and multilingual capabilities). Service offerings include native Android/iOS app development, web platform development, VR/AR solutions, and specialized implementations of the core products. The company has over 30 years of experience delivering digital solutions to Italian healthcare organizations and public administration entities.

Differentiator

Problem solved

Functional benefit

Brands

• APICE Puntino: A VR headset designed for hospitals and children to support management of procedural anxiety and pain, usable in paediatrics, intensive care, and long-term care settings.
• Safe Bracelet
• QR Map
• Intelligence Hub

Products and services

• APICE Puntino VR Headset Proprietary VR headset purpose-built for hospital and pediatric use, providing comfort, wearability, and guided immersive content to manage procedural anxiety and pain. Compatible with O2 masks and supported by a content library of 8 guided intensive-therapy experiences and over 40 long-term care experiences.
• Safe Bracelet (Vacanze Sicure) Registrable QR-code wristband that keeps vulnerable individuals connected to their designated guardian. Durable and wearable for several days, with instant scanning for beach staff and assistance services, and a backend registration system.
• QR Map Indoor Wayfinding Indoor hospital wayfinding system using geolocated QR codes that enables patients and visitors to navigate to wards, clinics, and services without needing a dedicated app. Provides step-by-step routes and analytics on scans and destinations.
• Intelligence Hub AI Platform AI platform for healthcare and public administration that integrates data via API, indexes content, and delivers real-time multilingual responses through a conversational AI avatar. Supports optional integration with clinical systems, CUP (booking centres), and URP (public relations offices). Available as cloud or on-premise deployment.
• Native Android/iOS App Development Custom native mobile app development service for healthcare organizations, including content management, multilingual support, fast publication and validation on Apple App Store and Google Play, and integration with services and push notifications.
• Web Platform Development Design and development of modern, accessible, high-performance websites and web platforms that integrate data, services, and processes in line with institutional goals. Includes accessibility, SEO, and performance as standard requirements.
• VR/AR Immersive Solutions Design and delivery of immersive VR/AR experiences for communication, training, and clinical projects, including scene design, hardware provisioning, and rollout support for healthcare and public-sector clients.

Quantifiable outcome

• 41-61% reduction in pain and 35-45% reduction in anxiety reported in literature for VR use in paediatrics (Journal of Pediatrics study from Melbourne hospitals)
• +2 more outcomes

Named customers23 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• ACOSI (Associazione culturale ospedali storici italiani)minorStrategic or Co-development PartnerApice provided logos, website development, calendars, brand identity and project coordination for the cultural association of historic Italian hospitals.
• PIPER Group (Pediatric Italian Project for Emergency Research)coreStrategic or Co-development PartnerCollaboration on VR in paediatrics project; Apice provides VR headsets and content development while PIPER provides clinical protocols, use cases, and data collection for measuring VR impact on paediatric care pathways.
• AULSS 3 VenezianacoreStrategic or Co-development PartnerPrimary healthcare partner for VR in paediatrics pilot with delivery of 10 headsets; ongoing collaboration on video mapping campaigns and Safe Bracelet initiative.
• Venice Paediatrics (Dott. Pitter, Dott. Ecclesio Livio)coreStrategic or Co-development PartnerClinical research partnership for in-field evaluation of VR headsets supporting management of anxiety and pain during procedures.
• ASST Lariana (Como) - Prof. SelicorniminorStrategic or Co-development PartnerClinical evaluation in paediatric setting with focus on controlled use of VR headsets for anxiety and pain management.
• ASL Portogruaro - Dott.ssa Tonetto and Dott. VisentinminorStrategic or Co-development PartnerDelivery and clinical evaluation of APICE Puntino VR headset kit in paediatric setting.
• Prof. Nizzoli (Bologna), Dott. Righetti (Venice), Prof. Calvo (Padua)minorStrategic or Co-development PartnerClinical trial partnership exploring VR headset potential for paediatric anorexia treatment and therapeutic wellbeing during hospitalisation.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Dedalus: Italy-headquartered European leader in healthcare IT (EHR, clinical systems, interoperability) selling into the same Italian public hospitals and regional health authorities that Apice targets. Overlaps on AI/clinical integrations Apice delivers via Intelligence Hub.
• Exprivia: Italian IT consultancy with healthcare and public-administration practices, listed on the Italian Stock Exchange. Comparable as both competitor and potential partner for larger-scale Italian PA digital projects.
• Engineering Ingegneria Informatica: Large Italian IT services group with deep public-administration and healthcare practices. Comparable as competitor for tendered Italian PA digital-transformation projects that Apice also bids into.
• GPI: Italian healthcare IT and services firm focused on public health systems, regional authorities, and connected care — direct overlap with Apice's customer base and digital-services offering for ULSS/ASL entities.

Direct peers

• Mappedin: Provider of indoor maps and wayfinding solutions for large venues including hospitals. Direct competitor to Apice's QR Map indoor-navigation product for healthcare facilities.
• XRHealth: VR-based telehealth platform providing clinician-prescribed therapeutic VR for pain, anxiety, and rehabilitation. Directly comparable to Apice's clinical-VR-as-therapy positioning.
• AppliedVR: US-based developer of FDA-authorized VR therapeutics for chronic pain and anxiety management. Closest direct competitor to APICE Puntino's pediatric pain/anxiety use case, validating the same therapeutic category.
• Smileyscope: Specialist in VR for pediatric medical procedures, including needle anxiety — the same pediatric procedural anxiety niche that APICE Puntino targets. Strong conceptual overlap on the hospital/pediatrics VR segment.
• Hyro AI: Conversational AI platform purpose-built for healthcare intake, scheduling, and patient navigation. Direct competitor to Apice's Intelligence Hub AI assistant that ties to CUP/URP and clinical systems.

Emerging players

• Oncomfort: European (Belgian) specialist in VR for procedural pain and anxiety management in hospitals. Comparable emerging player competing in the same clinical VR niche as APICE Puntino.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apice