Mappedin
Mappedin is a Waterloo-based indoor mapping software company that converts building floor plans into interactive 3D maps for enterprise venues, serving airports, malls, stadiums, schools, and public safety organizations across 86 countries.
- Company typePrivate
- Founded2011
- HeadquartersWaterloo, Canada
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Mappedin does
Mappedin is a Waterloo, Ontario-based indoor mapping software company founded in 2011 that converts building floor plans into interactive 3D maps for use across enterprise venues. Its core platform combines AI- and LiDAR-based spatial capture with a cloud-based Editor, indoor positioning, a directory, location analytics, and public SDKs and APIs that let third parties embed maps in their own applications. The company reports having mapped over 10 billion square feet of indoor space across 86 countries. Customers span airports (LAX, YYC Calgary, Pittsburgh International Airport, Brisbane, Schiphol, Melbourne, OKC, Orlando Sanford, Montego Bay), retail REITs and mall operators (Simon Property Group, Vicinity Centers, Sierra Sonae, Oxford Properties, Macerich, QIC, Cadillac Fairview, Cenomi Centers), sports venues (MLB stadiums, NFL, AT&T Stadium, Seattle Seahawks, St. Louis City SC), education (Bowie State University, Waterloo Region District School Board), and government/public safety organizations (U.S. Department of Homeland Security, Waterloo Fire Rescue).
Mappedin monetizes through a mix of enterprise SaaS subscriptions (quote-based, sold through 'Book a demo'), a freemium self-serve tier via the cloud-based Mappedin Editor, professional services for complex venue mapping and integrations, and platform/API licensing to integration partners that embed Mappedin maps in their own offerings (e.g., GreyOrange gStore, Schiphol Travor, TableAir, Yarooms, Vemco). Beyond core wayfinding, the company is layering on additional product surfaces, including the Mappedin AI Navigator (a geo-intelligent, bilingual conversational chatbot deployed with Satisfi Labs at YYC Calgary) and the Mappedin Security Center (an indoor-mapping layer integrating with video management, access control, and alarm systems, demonstrated at ISC West 2026 with Network Optix, Gallagher Security, and Thrive Logic).
The company is venture-backed, having raised approximately $35 million in cumulative funding, including a CDN$8.6 million Series A led by Channel Equity Partners in February 2023 and a US$24.5 million Series B led by Edison Partners with participation from Betatron Venture Group in April 2026. Mappedin employs 101–250 people and is led by Founder and CEO Hongwei Liu, with CTO Ed Wei and newly appointed CRO Aaron Fullen (May 2026) responsible for technology and revenue scaling, respectively. Strategic positioning has shifted from building-level wayfinding toward a venue operating system and city-scale indoor mapping infrastructure for first responders and large public venues.
Mappedin firmographics
Firmographics- Name
- Mappedin
- Legal name
- Mappedin, Inc.
- Website
- https://mappedin.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Mappedin is a Waterloo-based indoor mapping software company that converts building floor plans into interactive 3D maps for enterprise venues, serving airports, malls, stadiums, schools, and public safety organizations across 86 countries.
- Ownership category
- akta.pro rank
Where Mappedin is headquartered
LocationHeadquarters
- HQ city
- Waterloo
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Mappedin business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Enterprise SaaS subscriptions: Recurring software subscriptions sold to enterprise venue operators (airports, malls, stadiums, healthcare, education, public venues) covering the Mappedin platform, Editor, and integrations; quote-based pricing negotiated through the sales team.
- Freemium self-serve tier: Free plan allowing users to map a single floor plan in minutes via the cloud-based Mappedin Editor, serving as a low-friction entry point that funnels users into paid enterprise offerings.
- Professional / mapping services: Custom AI mapping and implementation services to convert large or complex venue floor plans into production-ready interactive maps, including integration with third-party systems (e.g., video management, access control, alarm systems, chatbots).
- Platform / API licensing: Licensing of SDKs, APIs, and mapping infrastructure to technology partners (e.g., GreyOrange, TableAir, Yarooms, Vemco, Satisfi Labs) and large venue platforms (e.g., Schiphol Travor) that embed Mappedin maps into their own offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free plan and 'Start for free' signup into the Mappedin Editor for a single floor plan. |
| Subscription | Annual | Enterprise subscription tier priced via custom quote after a sales demo. |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels9 records
Mappedin product offering
Product offeringCore offering
Mappedin provides an AI- and LiDAR-powered indoor mapping platform that converts building floor plans into interactive 3D maps for enterprise venues. The offering combines a cloud-based Map Editor, AI Mapping, integrated directory, indoor positioning and wayfinding, location analytics, and developer SDKs/APIs that let partners embed maps into their own applications. Add-on products extend the platform to conversational passenger navigation (Mappedin AI Navigator) and venue safety/security coordination (Mappedin Security Center), targeting airports, malls, stadiums, workplaces, schools, healthcare facilities, events, and public spaces.
Product overview
Mappedin offers a single unified indoor mapping platform composed of a core platform with multiple solution modules. The core platform includes AI Mapping, Map Design, Editor, Display, Navigation, and SDKs/APIs as the central toolset for digitizing and managing indoor spaces. On top of this core, Mappedin layers solution modules including Wayfinding, Directory, Analytics, Accessibility, Positioning, and Leasing. Specialized add-on products extend the platform for new use cases, including the Mappedin AI Navigator (an AI-powered geo-intelligent chatbot first deployed at YYC Calgary International Airport) and the Mappedin Security Center (an AI-powered safety and security module integrating with video management, access control, and alarm systems). The platform serves enterprise venues across airports, malls, stadiums, workplaces, schools, healthcare, events, and public spaces, and has mapped over 10 billion square feet across 86 countries.
Differentiator
Problem solved
Functional benefit
Brands
- Mappedin AI Navigator: AI-powered conversational navigation and geo-aware travel update engine, powering chatbot deployments such as the YYC Calgary International Airport passenger chatbot developed with Satisfi Labs.
- Mappedin Security Center
Products and services
- Mappedin Platform The core Mappedin indoor mapping software platform, providing all-in-one digital mapping, AI-powered mapping, an editor, directory, developer SDKs/APIs, and enterprise-grade hosting for indoor venue experiences, operations, and safety. Used by enterprise venue operators across airports, malls, stadiums, workplaces, schools, healthcare facilities, events, and public spaces, and has mapped more than 10 billion square feet across 86 countries.
- Mappedin SDKs and APIs Developer-ready SDKs and APIs that allow partners to integrate Mappedin indoor maps into their own applications, customize every detail, and build scalable map-based experiences. Distributed via the Mappedin Developer Portal (developer.mappedin.com), GitHub, and a community forum, and used by integration partners such as GreyOrange gStore, TableAir, Yarooms, and Vemco Group.
- Mappedin AI Navigator AI-powered conversational assistant built on indoor mapping data, first deployed at YYC Calgary International Airport to provide passengers with real-time, geo-aware navigation and travel updates in English and Canadian French, without requiring an app download. Developed in partnership with Satisfi Labs and sold as an add-on to the Mappedin platform.
- Mappedin Security Center AI-powered indoor mapping platform for venue safety and security that integrates indoor maps with video management, access control, and alarm systems to deliver real-time situational awareness for security teams. Showcased at ISC West 2026 alongside Thrive Logic, Network Optix, and Gallagher Security.
Quantifiable outcome
- Over 10 billion square feet of indoor space mapped
- +5 more outcomes
Companies that use Mappedin
Customer profileNamed customers32 records
Segments8 records
Ideal customer profiles4 records
Mappedin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability11 records
Feature8 records
Mappedin partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered co-marketing (isc west 2026 demonstration), strategic (technology integration for ai chatbot), flagship (strategic airport innovation partnership), strategic (multi-year modernization program), strategic (multi-property rollout in saudi arabia), core (retail integration partner), strategic (flagship airport deployment via travor), core (workplace integration) and core (occupancy analytics integration).
- Thrive Logicco-marketing (isc west 2026 demonstration)Mappedin partnered with Thrive Logic, Network Optix, and Gallagher Security to demonstrate the Mappedin Security Center platform at ISC West 2026, integrating indoor maps with video management, access control, and alarm systems for real-time situational awareness.
- Network Optixco-marketing (isc west 2026 demonstration)Mappedin partnered with Network Optix to demonstrate the Mappedin Security Center at ISC West 2026, integrating indoor maps with Network Optix's video management capabilities.
- Gallagher Securityco-marketing (isc west 2026 demonstration)Mappedin partnered with Gallagher Security to demonstrate the Mappedin Security Center at ISC West 2026, integrating indoor maps with Gallagher's access control and alarm systems for real-time situational awareness.
- Satisfi Labsstrategic (technology integration for ai chatbot)Mappedin partnered with Satisfi Labs to develop the first geo-intelligent, AI-driven passenger chatbot at YYC Calgary International Airport. Satisfi Labs' AI agent platform is integrated with Mappedin's indoor maps to deliver real-time, conversational, location-aware passenger navigation in English and Canadian French without requiring an app download.
- Calgary Airports (YYC)flagship (strategic airport innovation partnership)Existing indoor mapping partnership between Mappedin and Calgary Airports expanded to include the AI-powered, geo-intelligent passenger chatbot at YYC. Bart Smith of Calgary Airports and Yuval Kossovsky of Mappedin confirmed the deployment as an extension of their innovation partnership.
- Pittsburgh International Airportstrategic (multi-year modernization program)Mappedin announced a partnership with Pittsburgh International Airport to support its $1.7 billion Terminal Modernization Program, providing a unified indoor mapping platform that improves airport navigation, operational data, and passenger engagement.
- Cenomi Centersstrategic (multi-property rollout in saudi arabia)Mappedin and Cenomi Centers, a Saudi retail property developer, announced a partnership to implement interactive wayfinding solutions across 21 Cenomi properties including Mall of Arabia Jeddah and Nakheel Mall Riyadh, with plans to expand into web maps and multilingual support.
- GreyOrangecore (retail integration partner)GreyOrange's gStore retail platform integrates Mappedin to deliver real-time inventory tracking and restock alerts on indoor maps, helping retailers reduce stockouts and boost sales.
- Schiphol / Amsterdam Airport Schiphol (Travor platform)strategic (flagship airport deployment via travor)Amsterdam Airport Schiphol partners with Mappedin to bring indoor mapping and wayfinding into the Travor passenger experience platform, one of Europe's busiest airports.
- TableAircore (workplace integration)TableAir integrates Mappedin indoor maps into its hybrid-work platform to support hot-desking, team meeting bookings, and wayfinding for a more productive workplace experience.
- Yaroomscore (workplace integration)Yarooms integrates Mappedin indoor maps to allow clients to visualize and book workspaces seamlessly, reshaping how people navigate and experience the workplace.
- Vemco Groupcore (occupancy analytics integration)Vemco Group integrates Mappedin to bring occupancy analytics to life by overlaying real-time foot traffic on interactive indoor maps.
Scale indicators9 records
Recent moves6 records
Expansion highlights3 records
Mappedin competitors and assessment
Company assessmentDirect peers
- Cisco DNA Spaces (formerly Jibestream): Cisco's indoor mapping and location-analytics platform built on the acquired Jibestream technology. Directly competes with Mappedin in enterprise indoor mapping and wayfinding, with deeper networking-channel distribution but less specialist focus on venue-experience UX.
- Pointr: Provider of indoor mapping, wayfinding, and blue-dot positioning with SDKs/APIs for retail, airports, and hospitals. Closely comparable to Mappedin in technology stack, target verticals (aviation, retail), and SaaS/SDK monetization model.
- MazeMap: Indoor wayfinding platform focused on campuses, malls, and public venues, with interactive maps and SDKs. Highly comparable to Mappedin's mall, university, and stadium use cases and similar developer-friendly delivery model.
- Situm: Indoor positioning and wayfinding platform combining SDKs, mapping, and analytics for airports, hospitals, retail, and industry. Comparable to Mappedin's positioning, wayfinding, and analytics modules across similar enterprise verticals.
- 3D Wayfinder: 3D indoor wayfinding software with map editor and kiosk support, sold to malls, hospitals, and exhibitions. Comparable to Mappedin's editor + 3D map rendering capabilities and small-to-mid venue go-to-market.
- IndoorAtlas: Specialist indoor positioning platform using geomagnetic and other sensor data, sold via SDKs and APIs for venues and retail. Comparable to Mappedin's positioning module and developer-led GTM, though narrower on the mapping/visualization layer.
Broad incumbents
- Mapbox: Broader mapping platform with developer APIs/SDKs that includes some indoor mapping capabilities and is used by enterprises for custom location experiences. Overlaps with Mappedin's API/SDK-first GTM but Mapbox is a generalist, not an indoor specialist.
- Esri ArcGIS Indoors: Indoor GIS solution from Esri that adds indoor mapping, wayfinding, and space management to the ArcGIS platform. Competes in facility management and workplace use cases; much broader portfolio than Mappedin but overlapping on enterprise indoor mapping.
- Aruba Networks (Hewlett Packard Enterprise): Offers indoor location services (Aruba Meridian) layered on its Wi-Fi networking platform for venues and campuses. Comparable on indoor positioning and venue analytics, but bundled with networking infrastructure rather than sold as a stand-alone mapping SaaS.
- Google Maps Indoor: Google's free indoor maps feature inside Google Maps covers many airports, malls, and stadiums. Represents the 'good-enough' baseline threat: an incumbent that can offer indoor mapping as a free layer of a much larger consumer/enterprise map product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Mappedin social profiles
Digital presenceMappedin compliance and trust
Trust signalCompliance3 records
Mappedin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mappedin leadership team
Management profileNumber of profiles
Profiles8 records
Mappedin funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mappedin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mappedin
What does Mappedin do?
Mappedin provides an AI- and LiDAR-powered indoor mapping platform that converts building floor plans into interactive 3D maps for enterprise venues. The offering combines a cloud-based Map Editor, AI Mapping, integrated directory, indoor positioning and wayfinding, location analytics, and developer SDKs/APIs that let partners embed maps into their own applications. Add-on products extend the platform to conversational passenger navigation (Mappedin AI Navigator) and venue safety/security coordination (Mappedin Security Center), targeting airports, malls, stadiums, workplaces, schools, healthcare facilities, events, and public spaces.
Is Mappedin a public or private company?
Mappedin is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mappedin founded?
Mappedin was founded in 2011. It employs 101 to 250 people.
Where is Mappedin based?
Mappedin is headquartered in Waterloo, Canada, in the North America region.
How does Mappedin make money?
Four revenue lines are on record. Enterprise SaaS subscriptions are the primary driver. The others are freemium self-serve tier, professional / mapping services and platform / API licensing.
Who are Mappedin's main competitors?
Direct peers on record are Cisco DNA Spaces (formerly Jibestream), Pointr, MazeMap, Situm, 3D Wayfinder and IndoorAtlas. Broad incumbents are Mapbox, Esri ArcGIS Indoors, Aruba Networks (Hewlett Packard Enterprise) and Google Maps Indoor.
Does Mappedin have an API?
Yes. Mappedin offers public SDKs and APIs for developers to integrate indoor maps into their own solutions, enabling customization, real-time data visualization, and the building of indoor mapping experiences. The Developer Portal provides an enterprise-grade platform with SDKs, documentation, and release notes for web applications. Developer documentation is at developer.mappedin.com/docs/overview.