What Eighteentwentysix does

Eighteentwentysix (1826) is a privately-held, full-service global experience agency founded in Los Angeles in 2014 by Joe Sanchez after a 25-year touring career as Tour/Production Director for Rihanna and Queen. The company operates three integrated service lines — Touring (concert production management, tour direction, and financial oversight for global tours), Studio (Emmy-winning stage and lighting design supported by three pre-visualization studios in Burbank), and Experiential (brand activations, corporate events, and onsite event management) — delivered from four physical locations across the US and a UK office opened in Windsor in 2024.

The underlying capability stack combines human creative talent (Emmy and Clio Award-winning designers and veteran tour directors) with capital-intensive physical infrastructure: three pre-viz studios, 30,000 sq ft of long-term client storage in Santa Clarita, in-house cartage, and warehouses in Santa Clarita and North Hollywood. The Touring and Event Staff Database represents the company's only platform-style sub-product, converting its freelance network into a structured talent pipeline.

Commercially, 1826 operates a project-based professional services model with no publicly disclosed pricing, no channel partners, and client acquisition driven by founder and senior leadership relationships rather than field sales infrastructure. The customer base spans A-list global music artists (Olivia Rodrigo, Ariana Grande, Queen + Adam Lambert, Tyler the Creator, Tame Impala, Kylie Minogue), sports and entertainment properties (F1 Las Vegas Grand Prix, Jordan Brand All Star Weekend, LA Dodgers Holiday Festival, DIRECTV Super Bowl, HBO's Game of Thrones Live Experience), and emerging technology and crypto brands (Dell Technologies World, Bitcoin Conference, OKX). Headcount stands at 60+ employees worldwide and the company is bootstrapped with no external funding disclosed.

Name

Eighteentwentysix

Legal name

eighteentwentysix llc

Website

https://eighteentwentysix.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Live Event Production Services

NAICS

Indoor and Outdoor Display Advertising (541850), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Event Strategy & Experience Design (BPAFAGAA)

akta.pro secondary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Concert tour production
• Experiential marketing agency
• Brand activation services
• Stage and lighting design
• Pre-visualization studio

Headquarters

HQ city

North Hollywood

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Touring & Production Management: Full-service tour direction, production management, and financial oversight for concert tours. Services include logistics, crew coordination, budgeting, and settlement for live touring operations across global markets.
2. Experiential & Brand Events: Creative direction, event production, brand activations, and onsite event management for corporate and brand clients. Includes experiential design, talent negotiation, influencer strategy, and product seeding.
3. Studio – Design & Pre-Visualization: Stage design, lighting design, and pre-visualization studio bookings for artists and brands. Services include concept development, rendering, drafting, and full design-to-execution support.
4. Event Staffing: Provision of touring and event staff through the company's staffing database for live events and productions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Eighteentwentysix is a global experience agency that produces live concert tours, designs and executes brand experiential activations, and runs a pre-visualization (pre-viz) studio that creates stage and lighting designs for major touring artists and global brands. The company sells end-to-end touring production, creative direction, and experiential campaign execution as service engagements rather than standalone products.

Product overview

Eighteentwentysix is a global experience agency offering three integrated service lines: Experiential Services (brand activations, event production, and experiential design), Studio Services (pre-visualization studios led by Emmy-winning designers), and Touring Services (concert production management and tour direction). The company provides comprehensive production capabilities including set design, lighting design, creative direction, event staffing, trucking, rendering, drafting, and full show conceptualization. The Touring and Event Staff Database serves as a freelance staffing platform. These services work together to deliver end-to-end live entertainment and brand experience solutions for artists and corporate clients worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Touring Production End-to-end concert tour production services for major recording artists, covering show design, staging, lighting, video, and on-tour delivery. Clients referenced include Olivia Rodrigo, Ariana Grande, and Queen + Adam Lambert.
• Experiential Brand Activations Design and execution of live brand experiences and experiential campaigns for global brands such as DIRECTV, Jordan, and OKX, spanning concept through on-site delivery.
• Studio (Pre-Visualization) Pre-visualization studio that builds 3D stage, lighting, and show designs used to plan and sell touring productions before they go on the road. The studio supports both internal touring projects and external artist/brand clients.

Quantifiable outcome

• Olivia Rodrigo Sour World Tour: 52 shows across 14 countries with 500lbs of custom butterfly confetti produced.
• +3 more outcomes

Named customers33 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Unkommon EventsnotableStrategic or Co-development Partner1826 and Unkommon Events collaborated to produce two epic Super Bowl Weekend events presented by DIRECTV, featuring live performances and a retro-futuristic activation.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Riot (live events): UK-headquartered live events and brand experience agency delivering global event production and activations for major brands. Comparable to 1826's brand experiential service line with similar international, cross-market delivery model.
• MKG: Independent experiential marketing agency specializing in live brand experiences, activations, and creative production. Closely comparable to 1826's Experiential Services line in terms of service mix and client profile.
• Sparks: Experience design and live event agency delivering brand activations, conferences, and immersive experiences for global brands. Comparable to 1826 on the brand-experiential side with similar service lines around experiential design, production, and onsite management.
• Es Devlin Studio: Renowned stage and set designer for major tours (Beyoncé, Adele, The Weeknd, U2) and large-scale cultural installations. Closest single comparator to 1826 Studio's award-winning stage and lighting design capabilities and high-profile touring roster.
• Stufish Entertainment Architects: Theatre, concert, and entertainment architecture firm designing stage sets, touring rigs, and immersive venues for major artists and shows. Directly comparable to 1826 Studio's stage and lighting design work for touring acts such as The Rolling Stones and Cirque du Soleil.
• Jack Morton Worldwide: Global brand experience agency producing live events, activations, and immersive experiences for major brands. Directly comparable to 1826's experiential arm on scope (event production, brand activations, experiential design) and client type, though Jack Morton is larger and corporate-owned.
• 160over90: Creative agency producing brand experiences, cultural marketing, and live events for premium global brands. Comparable to 1826 on brand experiential and cultural activations, with overlap in clients seeking music/entertainment adjacencies.
• LarMac Live: UK-based live event production and tour management company producing concerts, festivals, and large-scale events globally. Comparable to 1826 Touring on tour direction, production management, and live event execution, with overlapping artist client profiles.

Broad incumbents

• GMR Marketing: Large-scale sports and experiential marketing agency delivering brand activations and live event programs for global brands. Overlaps with 1826's brand experiential work, particularly sports-adjacent projects (F1, Jordan Brand, Super Bowl).
• George P. Johnson Experience Marketing: Large, established experiential marketing agency serving Fortune 500 brands with end-to-end event and activation programs. Overlaps with 1826's brand experiential work but operates at significantly greater scale and with broader geographic coverage.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eighteentwentysix-limited
• Instagraminstagram.com/1826group
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eighteentwentysix