Procure SQL
ProcureSQL is a US-based Microsoft Data Platform consultancy offering Data Architect as a Service, delivering database, analytics, and software architecture services to mid-market and enterprise clients across healthcare, sports, e-commerce, and technology since 2012.
- Company typePrivate
- Founded2012
- HeadquartersCedar Park, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Procure SQL does
ProcureSQL (legal entity Procure SQL LLC) is a US-based data and cloud consulting firm founded in 2012 by CEO John Sterrett and headquartered in Cedar Park, Texas. The firm bundles its services as "Data Architect as a Service," a managed offering that pairs each client with a dedicated primary Data Architect and a team of senior US-based architects, supported by scheduled bi-weekly alignment calls, a 24/7 emergency support line, and a monthly bucket of consulting hours with a 30-day opt-out. Under this umbrella, ProcureSQL delivers three service modules: Database Architecture (performance tuning, migrations, high availability, security and compliance audits), Analytics Architecture (data warehousing, data visualization, and data integration, with AI and predictive analytics as advisory capabilities), and Software Architecture (application modernization, enterprise solutions, and API development). The practice is built on the Microsoft Data Platform — SQL Server, Azure, Microsoft Fabric, Azure Synapse Analytics, Azure Data Factory, and Power BI — while also servicing MySQL, PostgreSQL, Oracle, Snowflake, Databricks, BigQuery, Redshift, and other environments.
ProcureSQL monetizes through recurring monthly managed-services packages starting at roughly 20 hours of senior Remote DBA experience per month and through hourly/professional-services engagements when clients exceed their monthly hours. Pricing is quote-based and not publicly disclosed. Go-to-market is consultative and largely inbound: free 30-minute calls with senior architects, a referral program that pays 10% of revenue for six months capped at $5,000, and a heavy content/community presence across blog, YouTube, social media, and MS Data Platform events including SQL Saturdays, Microsoft Ignite, and FABCON/SQLCon. The customer base spans healthcare (American Board of Emergency Medicine, Xtend Healthcare, BorrowersFirst, Valant), sports (Pittsburgh Pirates, Arbiter Sports), e-commerce/shipping (ShipStation), agriculture (My Crop Technologies), automotive (Auto Sweet), and technology/services (Reliance Network, Tour de Force, RealTime Services), with named enterprise logos like Pittsburgh Pirates and ShipStation underscoring the firm's ability to serve large accounts.
The firm is a privately held, bootstrapped LLC with no disclosed institutional investors, no funding rounds, and no M&A history. It holds Microsoft Gold Partner status (since 2019) and benefits from its CEO's Microsoft Data Platform MVP designation, both of which anchor credibility in the Microsoft ecosystem. ProcurementSQL is described as a small team of senior-level talent, with no offshore staffing and an explicit anti-contractor positioning that emphasizes continuity of personnel over scale.
Procure SQL firmographics
Firmographics- Name
- Procure SQL
- Legal name
- Procure SQL LLC
- Website
- https://procuresql.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ProcureSQL is a US-based Microsoft Data Platform consultancy offering Data Architect as a Service, delivering database, analytics, and software architecture services to mid-market and enterprise clients across healthcare, sports, e-commerce, and technology since 2012.
- Ownership category
- akta.pro rank
Procure SQL industry classification
Industry- Product category
- Database Consulting Services
- NAICS
- Computer Facilities Management Services (541513), Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Data Center Operations & Managed Services (Remote Hands, NOC/SOC) (HDABANAA)
- akta.pro secondary industries
- Managed Databases (Relational/NoSQL/In-Memory DBaaS) (HDABAAAE), Database Tools & Ecosystem (Replication, Backup/Recovery, HA/DR, Monitoring) (HDAEAAAO)
Keywords
Where Procure SQL is headquartered
LocationHeadquarters
- HQ city
- Cedar Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Procure SQL business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Data Architect as a Service (Managed Services): Bundled monthly service offering with dedicated primary Data Architect, team access, scheduled calls, 24/7 support, and a bucket of monthly hours. Revenue is generated through recurring monthly service contracts with flexible terms and a 30-day opt-out guarantee.
- Consulting and Professional Services: Hourly or project-based consulting engagements for database architecture, analytics architecture, and software architecture. Additional hourly rates apply when clients run out of monthly hours.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Data Architect as a Service - Base Package |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Procure SQL product offering
Product offeringCore offering
ProcureSQL delivers "Data Architect as a Service," a managed services offering that pairs clients with a dedicated US-based primary Data Architect and a team of senior architects, including scheduled bi-weekly calls, a 24/7 emergency support line, and a monthly bucket of hours for application, cloud, and data work. The service is delivered through three interconnected modules: Analytics Architecture, Database Architecture, and Software Architecture, covering the Microsoft Data Platform (SQL Server, Azure, Microsoft Fabric, Power BI) and adjacent technologies. Customers can opt out with 30 days notice.
Product overview
Procure SQL offers Data Architect as a Service, a comprehensive managed services portfolio comprising three interconnected service modules: Analytics Architecture (data warehouses, visualization, integration), Database Architecture (performance tuning, migrations, high availability, security audits), and Software Architecture (application modernization, enterprise solutions, API development). All services leverage advanced analytics and AI, and include dedicated US-based senior architects, 24/7 support, and a satisfaction guarantee.
Differentiator
Problem solved
Functional benefit
Products and services
- Data Architect as a Service A comprehensive managed services offering that provides dedicated US-based senior data architects, 24/7 support, and monthly consulting hours for application, cloud, and data-related needs with a 30-day satisfaction guarantee; intended for mid-market and enterprise organizations needing ongoing data architecture, database management, and application development support.
- Database Architecture Database management services including performance tuning, migration and upgrades, high availability solutions (failover clustering, AlwaysOn Availability Groups), and security and compliance audits for organizations running SQL Server on-premise or in Azure.
- Analytics Architecture Analytics architecture services including data warehouse development, data visualization dashboards and reports, and data integration from diverse sources into unified systems, leveraging AI and predictive analytics to transform data into actionable insights.
- Software Architecture Software development and application modernization services including enterprise solutions, API development for third-party integrations, and solution design evaluation for technology stack selection tailored to specific organizational requirements.
Quantifiable outcome
- Data warehouse rebuild resulted in client reports more than 10x faster
- +1 more outcomes
Companies that use Procure SQL
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Procure SQL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
Procure SQL partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MicrosoftcoreProcureSQL achieved Microsoft Gold Partner Status for Cloud and Database Platform capabilities. This partnership provides access to Microsoft's newest products and services, enabling the company to work with Microsoft in the development, training, and implementation of new technology and database solutions. As a Gold Partner, ProcureSQL has enhanced tools for managing client database and cloud environments.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Procure SQL competitors and assessment
Company assessmentDirect peers
- Ntirety: Fully managed database, infrastructure, and security services provider. Overlaps with ProcureSQL on managed remote DBA engagements for SQL Server and cloud data platforms serving mid-market and enterprise clients.
- Datavail: Large-scale remote DBA and database managed services firm covering Oracle, SQL Server, MySQL, and cloud databases. Closest scaled comparable to ProcureSQL's Data Architect as a Service offering across enterprise database operations.
- Brent Ozar Unlimited: Specialized SQL Server consulting, training, and remote DBA services. Directly comparable to ProcureSQL on Microsoft data platform expertise and senior-only positioning; Brent Ozar himself publicly endorses ProcureSQL, confirming overlap in client base and service model.
- Percona: Open-source database services and consulting for MySQL, PostgreSQL, MongoDB, and MariaDB. Comparable to ProcureSQL on the database expert-services model, though broader on open-source engines versus Microsoft's stack.
- SQLskills (SQL Server Consulting): High-end SQL Server consulting and training led by Paul Randal and Kimberly Tripp. Mirrors ProcureSQL's senior-only, expert-led delivery model and Microsoft data platform focus for enterprise customers.
Others
- Redgate Software: Provider of SQL Server development, deployment, and monitoring tools. Sits in the same Microsoft data platform ecosystem as ProcureSQL and could partner or compete on tool-augmented DBA services.
- SolarWinds (SQL Sentry / Database Performance): Vendor of database performance monitoring and management tools including the former SQL Sentry/SentryOne product line. Adjacent to ProcureSQL's performance tuning and monitoring engagements as an enabling/integrating vendor in the SQL Server stack.
Broad incumbents
- Rackspace Technology: Multi-cloud managed services provider across AWS, Azure, and Google. Provides managed database and data platform services as part of a broader portfolio, competing for the same enterprise managed-services budgets as ProcureSQL.
- Idera: Established vendor of SQL Server and database management tools (SQL Diagnostic Manager, SQL Safe Backup). Operates adjacent to ProcureSQL's database services with broader tooling and a global customer base.
- Microsoft (Data Platform Consulting Services): Microsoft itself plus its premier consulting partners deliver Fabric, Azure SQL, and Synapse implementation services. As a Gold Partner competitor set, Microsoft-adjacent consulting is the most direct incumbent threat to ProcureSQL's stack-aligned engagements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Procure SQL social profiles
Digital presenceProcure SQL financial estimates
Financial estimateRevenue estimate
Valuation estimate
Procure SQL leadership team
Management profileNumber of profiles
Profiles6 records
Procure SQL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Procure SQL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Procure SQL
What does Procure SQL do?
ProcureSQL delivers "Data Architect as a Service," a managed services offering that pairs clients with a dedicated US-based primary Data Architect and a team of senior architects, including scheduled bi-weekly calls, a 24/7 emergency support line, and a monthly bucket of hours for application, cloud, and data work. The service is delivered through three interconnected modules: Analytics Architecture, Database Architecture, and Software Architecture, covering the Microsoft Data Platform (SQL Server, Azure, Microsoft Fabric, Power BI) and adjacent technologies. Customers can opt out with 30 days notice.
Is Procure SQL a public or private company?
Procure SQL is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Procure SQL founded?
Procure SQL was founded in 2012. It employs 1 to 10 people.
Where is Procure SQL based?
Procure SQL is headquartered in Cedar Park, United States, in the North America region.
How does Procure SQL make money?
Two revenue lines are on record. Data Architect as a Service (Managed Services) is the primary driver. The others are consulting and Professional Services.
Who are Procure SQL's main competitors?
Direct peers on record are Ntirety, Datavail, Brent Ozar Unlimited, Percona and SQLskills (SQL Server Consulting). Others are Redgate Software and SolarWinds (SQL Sentry / Database Performance). Broad incumbents are Rackspace Technology, Idera and Microsoft (Data Platform Consulting Services).
Does Procure SQL have an API?
No public API is recorded for Procure SQL.
What industry is Procure SQL in?
Procure SQL's product category is Database Consulting Services. Its primary akta.pro industry code is HDABANAA, Data Center Operations & Managed Services (Remote Hands, NOC/SOC), with a secondary code of HDABAAAE, Managed Databases (Relational/NoSQL/In-Memory DBaaS). Its NAICS code is 541513 and its SIC code is 7370.