Rad Rides by Troy
Rad Rides by Troy is a Manteno, Illinois-based custom automotive builder founded in 1995 by Troy Trepanier that designs, fabricates, and restores bespoke vehicles for high-net-worth collectors and major OEMs, while also selling proprietary billet performance parts and offering CAD, 3D scanning, 3D printing, and CNC engineering services.
- Company typePrivate
- Founded1995
- HeadquartersManteno, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rad Rides by Troy does
Rad Rides by Troy is a privately held custom automotive builder founded in 1995 by Troy Trepanier and headquartered in Manteno, Illinois. The firm operates an integrated one-stop shop from a single campus comprising an 800 sq ft machine shop, 5,000 sq ft fabrication facility, 3,750 sq ft showroom, and 6,000 sq ft body, paint, sandblasting, and powder coating facility with 12 full-time staff covering fabrication, mechanics, painting, and machining.
The business generates revenue across three streams. First, it delivers commissioned custom vehicle builds and restorations for high-net-worth automotive collectors and athletes (e.g., George Poteet's 'Blowfish' Barracuda at 307+ mph, Manny Ramirez's 1967 Lincoln, Roger Ritzow's 'Ritzows 32') plus promotional projects for OEMs including Ford, GM, Chrysler, and Toyota. Second, it sells proprietary billet performance parts (transmission pans, valve covers, thermostat housings, tilt steering columns, hose separators) through a Shopify direct-to-consumer storefront at $20–$2,850 per unit. Third, it offers engineering services—CAD design ($95/hr), 3D scanning ($185/hr), and 3D printing ($15/hr), all subject to a $250 minimum—using Fusion 360, Creality scanners, Bambu Labs printers, and Haas CNC machines.
Go-to-market combines direct-to-consumer e-commerce, event-driven demand generation at shows such as SEMA, GNRS, and Bonneville Speed Week, earned media through Discovery Channel's 'Rides' and Chip Foose's 'Overhaulin,' and a McPherson College talent pipeline. The firm has accumulated numerous industry recognitions, including Hot Rod Industry Alliance Hall of Fame induction (2019), GNRS Hall of Fame induction (2015), multiple AMBR wins (most recently 2025), and Goodguys Street Rod of the Year titles in 2004, 2018, 2019, and 2025.
Rad Rides by Troy firmographics
Firmographics- Name
- Rad Rides by Troy
- Legal name
- Rad Rides by Troy
- Website
- https://radrides.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rad Rides by Troy is a Manteno, Illinois-based custom automotive builder founded in 1995 by Troy Trepanier that designs, fabricates, and restores bespoke vehicles for high-net-worth collectors and major OEMs, while also selling proprietary billet performance parts and offering CAD, 3D scanning, 3D printing, and CNC engineering services.
- Ownership category
- akta.pro rank
Where Rad Rides by Troy is headquartered
LocationHeadquarters
- HQ city
- Manteno
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rad Rides by Troy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Custom Vehicle Builds: Commissioned custom automobile builds for collectors and automotive enthusiasts. Builds include classic car restorations, hot rods, and land speed racing vehicles.
- Performance Parts Sales: Sale of proprietary automotive performance parts including billet transmission pans, steering columns, valve covers, thermostat housings, hose separators, and other aftermarket components.
- Engineering Services: CAD design, 3D scanning, 3D printing, and CNC manufacturing services offered to external customers. Rates: $95/design hour for CAD, $185/scan hour for 3D scanning, $15/print hour for 3D printing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 4L80E Billet Transmission Pan - $1,250.00 (on sale from $1,500.00) |
| Unit Pricing | Pay-as-you-go | Tilt Steering Column V2 - From $2,650.00 (on sale from $2,850.00) |
| Unit Pricing | Pay-as-you-go | Turbo Seal Clamps - From $20.00 (on sale from $25.00) |
| Unit Pricing | Pay-as-you-go | LT1/LT4/LT5 Billet Valve Covers - $2,500.00 (on sale from $2,795.00) |
| Usage-based | Pay-as-you-go | CAD Drawing / 3D Modeling - $95/Design Hour |
| Usage-based | Pay-as-you-go | 3D Scanning - $185/Scan Hour |
| Usage-based | Pay-as-you-go | 3D Printing - $15/Print Hour |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Rad Rides by Troy product offering
Product offeringCore offering
Rad Rides by Troy is a custom automotive builder established in 1995 that designs, fabricates, and assembles bespoke vehicles for collectors and OEMs. The company sells proprietary billet aluminum performance parts (transmission pans, valve covers, steering columns, thermostat housings, hose separators, exhaust kits) through an online storefront, and offers engineering services including CAD design, 3D scanning, 3D printing, and CNC manufacturing. Operations are based out of a single Manteno, Illinois facility with in-house fabrication, machining, painting, bodywork, and powder coating capabilities.
Product overview
Rad Rides by Troy operates as a custom automotive builder established in 1995, offering both custom car builds and a portfolio of performance parts products. The product line includes billet aluminum automotive components (transmission pans, valve covers, thermostat housings, steering components), turbo accessories, and branded merchandise. Engineering services include CAD/3D modeling using Fusion 360, 3D scanning with Creality equipment, 3D printing via Bambu Labs, and CNC manufacturing using Haas machines. The shop also provides custom vehicle builds for collectors and promotional vehicles for major OEMs (Ford, GM, Chrysler, Toyota).
Differentiator
Problem solved
Functional benefit
Products and services
- Tilt Steering Column V2 Adjustable steering column for custom automotive applications, version 2 design. Priced from $2,650.00 (sale from $2,850.00).
- 4L80E Billet Transmission Pan Machined billet transmission pan for GM 4L80E transmission with 3.75" depth, 3/16" thick walls, includes O-ring, Vibrant drain plug, 17 ARP bolts, filter, filter boot, extension, support bracket. Priced $1,250.00 (sale from $1,500.00).
- Turbo Seal Clamps (Murray TSS series) Turbo seal clamps from Murray's TSS series for sealing turbocharger components. Priced from $20.00 (sale from $25.00).
- LT1/LT4/LT5 Billet Straight Thermostat Housing Billet aluminum thermostat housing for GM LT1, LT4, and LT5 engine applications. Priced from $200.00 (sale from $220.00).
- Four Line EZ-Clip A/C and Heater Hose Separator Hose separator for four-line A/C and heater hose configurations.
- LT1/LT4/LT5 Billet Valve Covers Billet aluminum valve covers for GM LT1, LT4, and LT5 engines. Priced $2,500.00 (sale from $2,795.00).
- Steering Shaft Idler Steering shaft idler component for custom steering systems.
- Remote Reservoir Kit for I-Booster Remote reservoir kit designed for I-booster brake systems.
- Exhaust Hanger Kit Exhaust hanger kit for securing and supporting custom exhaust systems.
- Body Mount Kit Body mounting hardware kit for vehicle body-on-frame applications.
- Metal Protectant Metal surface protectant product for maintaining finished metal components.
- Blowfish Racing Team Hat Branded waterproof snapback hat featuring the Blowfish Racing Team logo.
- Blowfish Racing Team Decal Decal featuring the Blowfish Racing Team branding.
- Rad Rides Logo T-Shirt Branded t-shirt with Rad Rides by Troy logo.
- Rad Rides Flex-Fit Hat Branded flex-fit cap with Rad Rides by Troy logo.
- CAD Drawing / 3D Modeling Services Professional CAD design and 3D modeling services using Fusion 360 and SolidWorks. Rate: $95/Design Hour with $250 minimum job charge.
- 3D Scanning Services 3D scanning services using Creality 3D scanner to capture real-world parts into accurate digital models. Rate: $185/Scan Hour with $250 minimum job charge.
- 3D Printing Services
Quantifiable outcome
- Multiple Bonneville land speed records including 307+ mph with Blowfish
- +2 more outcomes
Companies that use Rad Rides by Troy
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles3 records
Rad Rides by Troy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rad Rides by Troy partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and strategic.
- Bowler TransmissionscoreSubcontractor for transmission manufacturing. Bowler transmissions are used in Rad Rides builds including the 1956 Buick 'Nailed' with Bowler 4L80E transmission.
- Billet SpecialtiescoreSupplier of billet automotive parts and components used in custom builds.
- Haas AutomationcoreCNC machine manufacturer. Haas CNC machines are used in Rad Rides manufacturing operations for precision part fabrication.
- McPherson CollegestrategicPartnership with McPherson College's Automotive Restoration program. The shop provides talent and collaborates with the college, with Rad Rides featured as a preferred employer for graduates. Students from the program have joined Rad Rides team.
- McPherson CollegestrategicRad Rides proudly partners with talent from McPherson College's Automotive Restoration program—an industry-leading school that trains students in every aspect of classic car restoration.
- FordstrategicOEM partner for promotional vehicles. Troy Trepanier has worked closely with Ford on various promotional vehicle projects.
- General MotorsstrategicOEM partner for promotional vehicles. Troy Trepanier has worked closely with GM on various promotional vehicle projects. Received GM Design Awards.
- ChryslerstrategicOEM partner for promotional vehicles. Troy Trepanier has worked closely with Chrysler on various promotional vehicle projects.
- ToyotastrategicOEM partner for promotional vehicles. Troy Trepanier has worked closely with Toyota on various promotional vehicle projects.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Rad Rides by Troy competitors and assessment
Company assessmentDirect peers
- Foose Design: Chip Foose's custom automotive design and build shop; the most direct peer given shared TV celebrity status (Overhaulin), Hall of Fame pedigree, and a parts/accessories line (Foose Wheels) layered on top of custom builds.
- Kindig-It Design: Dave Kindig's Utah-based custom car builder featured on Velocity's 'Bitchin' Rides'; competes in the same premium custom-build segment with similar media-driven brand amplification and award-winning pedigree.
- Roadster Shop: Illinois-based (same home state) chassis and complete custom vehicle builder; directly comparable in chassis fabrication, in-house engineering, and premium muscle-car/restomod focus.
- Detroit Speed & Engineering: Michigan-based performance chassis and parts manufacturer with a custom build division; overlaps on aftermarket suspension/chassis parts plus turnkey custom builds for the same muscle-car enthusiast base.
- Classic Recreations: Texas-based custom and restomod muscle car builder (Mustangs, Camaros, Chevelles) competing in the same collector-build price band with similar Ford/GM platform expertise.
- Gas Monkey Garage: Dallas-based custom car builder featured on Discovery's 'Fast N' Loud'; directly comparable media-and-build business model targeting enthusiasts, collectors, and lifestyle-brand merchandise.
- Ringbrothers: Wisconsin-based custom hot rod and muscle car builder with comparable in-house fabrication, machining, and design capabilities; competes for the same high-end collector build market and SEMA/Goodguys award circuit.
Emerging players
- Revology Cars: Florida-based manufacturer of officially licensed replica Ford Mustangs and Shelby GTs; partial overlap in the premium restomod segment, with a different production-led go-to-market approach.
- Factory Five Racing: Massachusetts-based kit car manufacturer (Cobra, GT40, '33 Hot Rod); addresses an overlapping enthusiast base with a different DIY/kit-assembly model but similar hot-rod and performance culture.
Others
- Goodguys Rod & Custom Association: Industry association and event organizer hosting the Goodguys shows where Rad Rides regularly competes and wins; not a competitor but a critical ecosystem partner for marketing, awards, and customer pipeline.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rad Rides by Troy social profiles
Digital presenceRad Rides by Troy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rad Rides by Troy leadership team
Management profileNumber of profiles
Profiles1 record
Rad Rides by Troy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rad Rides by Troy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rad Rides by Troy
What does Rad Rides by Troy do?
Rad Rides by Troy is a custom automotive builder established in 1995 that designs, fabricates, and assembles bespoke vehicles for collectors and OEMs. The company sells proprietary billet aluminum performance parts (transmission pans, valve covers, steering columns, thermostat housings, hose separators, exhaust kits) through an online storefront, and offers engineering services including CAD design, 3D scanning, 3D printing, and CNC manufacturing. Operations are based out of a single Manteno, Illinois facility with in-house fabrication, machining, painting, bodywork, and powder coating capabilities.
Is Rad Rides by Troy a public or private company?
Rad Rides by Troy is a private company. It is classified as family owned and is currently operating.
When was Rad Rides by Troy founded?
Rad Rides by Troy was founded in 1995. It employs 11 to 50 people.
Where is Rad Rides by Troy based?
Rad Rides by Troy is headquartered in Manteno, United States, in the North America region.
How does Rad Rides by Troy make money?
Three revenue lines are on record. Custom Vehicle Builds are the primary driver. The others are performance Parts Sales and engineering Services.
Who are Rad Rides by Troy's main competitors?
Direct peers on record are Foose Design, Kindig-It Design, Roadster Shop, Detroit Speed & Engineering, Classic Recreations, Gas Monkey Garage and Ringbrothers. Emerging players are Revology Cars and Factory Five Racing. Goodguys Rod & Custom Association is listed as an others.
Does Rad Rides by Troy have an API?
No public API is recorded for Rad Rides by Troy.