Entraid'
Entraid Médias is a French agricultural media company serving farm cooperatives (cuma) and individual farmers with a print/digital magazine, the Rayons X equipment comparator, and subscription-based content covering farm machinery, cooperative management, and regional news across 13 French regions.
- Company typePrivate
- Founded1972
- HeadquartersAuzeville-tolosane, France
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Entraid' does
Entraid (operating under the trade name Entraid Médias) is a French agricultural media company founded in 1972 and headquartered in Auzeville-Tolosane, France. It serves French agricultural cooperatives (cuma) and individual farmers by providing specialized editorial content on farm machinery, cooperative management, agricultural regulations, and operational economics. Coverage is structured around all major French agricultural regions via 13 dedicated regional sections, alongside verticals covering equipment news, field tests, buying guides, regulations, and on-the-ground reporting from cooperatives. The company employs between 11 and 50 people, remains privately held, and has no disclosed parent company, external investors, or funding rounds.
Entraid' firmographics
Firmographics- Name
- Entraid'
- Legal name
- Entraid
- Website
- https://entraid.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Entraid Médias is a French agricultural media company serving farm cooperatives (cuma) and individual farmers with a print/digital magazine, the Rayons X equipment comparator, and subscription-based content covering farm machinery, cooperative management, and regional news across 13 French regions.
- Ownership category
- akta.pro rank
Where Entraid' is headquartered
LocationHeadquarters
- HQ city
- Auzeville-tolosane
- HQ country
- France
- HQ region
- Europe
Markets served
Entraid' business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Digital Subscription (Formule numérique): Annual digital subscription providing access to online content, digital magazine versions, exclusive subscriber newsletters, and the Rayons X simulator tool. Priced at 101€ per year (1.94€/week).
- Full Subscription (Formule intégrale): Comprehensive annual subscription including 16 print magazines delivered annually plus digital access, online archive, and all exclusive tools. Priced at 143€ per year (2.75€/week).
- Specialized Subscriptions: Targeted subscription products for specific segments: students/schools (63€), 6-month discovery (57€), and cuma farmers (73€).
- Single Issue Sales: Individual magazine and guide sales (hors-série, special editions) at 9€ to 16€ per issue, covering topics like aids/subventions, agrivoltaism, machinery guides, and regulatory matters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Digital-only subscription for 1 year |
| Subscription | Annual | Complete subscription with print and digital access |
| Subscription | Annual | Student/Education subscription |
| Subscription | Pay-as-you-go | 6-month trial subscription |
| Subscription | Annual | CUMA farmer digital subscription |
| Unit Pricing | Pay-as-you-go | Single magazine issue |
| Unit Pricing | Pay-as-you-go | Special topic guide/hors-série |
Distribution channels4 records
Marketing channels5 records
Entraid' product offering
Product offeringCore offering
Entraid' is a French agricultural media company that publishes a website and monthly print magazine dedicated to agricultural cooperatives (cuma) and farm machinery. It sells annual subscriptions granting access to digital and print editions, equipment reviews, buying guides, regional agricultural coverage, and the proprietary Rayons X online simulator that compares farm equipment specifications and costs.
Product overview
Entraid operates as a multi-platform agricultural media company offering a comprehensive portfolio of products and subscription tiers. The core offering centers on the Entraid Médias platform, which delivers agricultural machinery news, equipment reviews, and cooperative farming information through both a digital website and the Entraid Magazine print publication (16 issues annually). The product portfolio includes the Rayons X comparative analysis tool for equipment evaluation, themed Guide Pratique special editions addressing seasonal topics like subsidies and energy, and multiple subscription tiers (Formule Intégrale at 143€/year, Formule Numérique at 101€/year, Agriculteur en CUMA at 73€/year) providing tiered access to content. Entraid also features specialized content verticals covering new equipment launches, field tests, buying guides, regulations, regional news, videos, and practical tips for agricultural cooperatives.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Savings of 13€ per hectare through optimized fertilizer distributor settings
- +1 more outcomes
Companies that use Entraid'
Customer profileSegments3 records
Ideal customer profiles3 records
Entraid' technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Entraid' partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Entraid' competitors and assessment
Company assessmentDirect peers
- Pleinchamp: French agricultural media platform providing news, market data, and machinery listings for French farmers. Comparable subscription-based content model targeting the same agricultural professional audience in France.
- La France Agricole: The flagship French agricultural weekly newspaper and website providing news, analysis, machinery coverage, and market data for French farmers. Directly competes with Entraid for the same subscription-paying French agricultural audience with a similar print + digital model.
- Réussir: French agricultural media group publishing multiple specialized titles (cereal crops, livestock, viticulture). Direct competitor in French agricultural subscription media with comparable print + digital structure and vertical specialization.
- Terre-net Médias: Leading French digital agricultural media platform focused on news, market prices, weather, and farm machinery. Closely comparable subscription/content model and target audience, competing directly for French farmer attention and subscription revenue.
Regional players
- Farmers Weekly (UK): UK-based agricultural publication offering news, machinery reviews, and technical advice for British farmers. Comparable product offering, content categories, and business model but serving a different geographic market.
- Successful Farming (US): US-based agricultural publication and digital platform covering farming operations, equipment reviews, and markets. Overlapping content categories (machinery reviews, buying guides) but serving American rather than French farmers.
- Farm Journal (US): Major US agricultural media brand (Farm Journal, Top Producer, AgWeb) covering machinery, crop production, and policy. Comparable vertical media model with similar content categories but North American market focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Entraid' social profiles
Digital presenceEntraid' financial estimates
Financial estimateRevenue estimate
Valuation estimate
Entraid' leadership team
Management profileNumber of profiles
Profiles1 record
Entraid' funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Entraid' M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Entraid'
What does Entraid' do?
Entraid' is a French agricultural media company that publishes a website and monthly print magazine dedicated to agricultural cooperatives (cuma) and farm machinery. It sells annual subscriptions granting access to digital and print editions, equipment reviews, buying guides, regional agricultural coverage, and the proprietary Rayons X online simulator that compares farm equipment specifications and costs.
Is Entraid' a public or private company?
Entraid' is a private company. It is classified as unknown and is currently operating.
When was Entraid' founded?
Entraid' was founded in 1972. It employs 11 to 50 people.
Where is Entraid' based?
Entraid' is headquartered in Auzeville-tolosane, France, in the Europe region.
How does Entraid' make money?
Four revenue lines are on record. Digital Subscription (Formule numérique) is the primary driver. The others are full Subscription (Formule intégrale), specialized Subscriptions and single Issue Sales.
Who are Entraid''s main competitors?
Direct peers on record are Pleinchamp, La France Agricole, Réussir and Terre-net Médias. Regional players are Farmers Weekly (UK), Successful Farming (US) and Farm Journal (US).
Does Entraid' have an API?
No public API is recorded for Entraid'.