Beissel Window & Siding

What Beissel Window & Siding does

Beissel Window & Siding is a family-owned home exterior remodeling company founded in 1950 and headquartered in West St. Paul, Minnesota, serving the Minneapolis-St. Paul Twin Cities metro. The company installs and replaces residential and light-commercial windows, doors (entry, patio, storm, commercial), siding (James Hardie fiber cement, LP SmartSide engineered wood, EDCO steel, vinyl, Versetta Stone veneer), and asphalt-shingle roofing, plus complementary services such as gutters/soffit/fascia, insulation, glasswall porch enclosures, and storm-damage repairs. A separate sub-brand, Beissel Renovation, extends the offering into interior remodeling (bathrooms, kitchens, decks, countertops, lower-level remodels). Beissel holds authorized-contractor status with multiple premium manufacturers (Marvin ARC/MAC, James Hardie Contractor Alliance Rewards Plus, Owens Corning Preferred Plus, GAF) and is the authorized residential distributor for Mon-Ray storm products in the Twin Cities, a relationship now reinforced by the acquisition of Mon-Ray's retail business.

The business model is direct-to-consumer and sales-led. Customers reach the company through a content-marketing and SEO-optimized website, two physical showrooms (West St. Paul flagship, Hopkins by appointment), free on-site consultations via field sales, and phone-based inside sales. Pricing is quote-based per project, with 0% interest financing available for 18 months and 5% senior/military discounts. The company has 11-50 employees and reports that 70% of its clients are repeat and referral customers, indicating a relationship-driven, locally anchored book of business rather than a scale-driven model. It is a private, family-controlled entity with no disclosed external funding, operating geographies limited to the Twin Cities, and no proprietary technology platform — its competitive stack is built on manufacturer certifications, showroom presence, and 75 years of local brand equity.

Name

Beissel Window & Siding

Legal name

Beissel Window & Siding

Website

https://beisselwindows.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned since 1950, Beissel Window & Siding provides window, door, siding, roofing, and related home exterior installation services to homeowners and select commercial clients in the Minneapolis-St. Paul Twin Cities area, with a sub-brand for interior remodeling.

Ownership category

akta.pro rank

Product category

Home Exterior Remodeling Services

NAICS

Siding Contractors (238170), Roofing Contractors (23816), Glass and Glazing Contractors (23815)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Siding Installation & Replacement (HSAPAKAD)

Keywords

• Window replacement services
• Siding installation services
• Roofing installation services
• Home exterior remodeling
• Door installation services

Headquarters

HQ city

West Saint Paul

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Home Exterior Installation Services: Beissel Window & Siding generates revenue primarily through professional installation services for windows, doors, siding, roofing, and related exterior home improvements. Services include window replacement, door installation, siding replacement, roofing, gutters/soffit/fascia, insulation, and storm damage repairs. The company also offers interior remodeling through a separate brand, Beissel Renovation.
2. Building Materials Sales: Revenue is generated through the sale and installation of building materials including windows (vinyl, fiberglass, aluminum, wood), doors (fiberglass, wood, steel), siding (James Hardie, LP SmartSide, EDCO steel, vinyl, Versetta Stone), and roofing (asphalt shingles). Financing options are available for customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Beissel Window & Siding is a family-owned home exterior remodeling contractor that sells and professionally installs residential and commercial windows, doors, siding, roofing, gutters, soffit, fascia, insulation, and storm windows/doors for homeowners and property owners in the Twin Cities (Minneapolis-St. Paul) area of Minnesota. The company carries products from manufacturers such as Marvin, James Hardie, Owens Corning, LP SmartSide, EDCO, and GAF, and provides free on-site consultations, quoting, and warranty-backed installation. A related brand, Beissel Renovation, handles interior remodeling under a separate website (beisselhome.com).

Product overview

Beissel Window & Siding is a family-owned home exterior remodeling company serving the St. Paul and Minneapolis Twin Cities area since 1950, offering over 75 years of craftsmanship. The company's core product portfolio centers on four main exterior remodeling categories: Windows (including residential and commercial windows in vinyl, fiberglass, aluminum, and wood materials, plus window reconditioning and various window styles), Doors (residential entry/patio/storm doors and commercial doors), Siding (James Hardie fiber cement, LP SmartSide engineered wood, EDCO steel, vinyl, and Versetta Stone stone veneer), and Roofing (asphalt shingles from Owens-Corning, GAF, IKO, and CertainTeed). The company also offers complementary services including gutters/soffit/fascia, insulation, glasswalls enclosures, and storm damage repairs. A related brand, Beissel Renovation (operated at beisselhome.com), provides interior remodeling services including bathrooms, kitchens, decks, countertops, and custom craftsmanship. The company serves as an authorized distributor for Mon-Ray storm products and Marvin Windows, and holds contractor certifications with major manufacturers including James Hardie Contractor Alliance membership.

Differentiator

Problem solved

Functional benefit

Brands

• Beissel Renovation: Interior remodeling services including bathrooms, kitchens, decks, countertops, lower-level remodeling, and custom detail-craftsmanship.

Products and services

• Residential Windows Window replacement and installation services for single-family homes, offering fiberglass, vinyl, aluminum, and wood frame options with energy-efficient insulated glass and multiple window styles including casement, double-hung, slider, awning, bay & bow, hopper, egress, garden, and picture windows. Targeted at Twin Cities homeowners.
• Commercial Windows Window replacement services for commercial buildings, churches, schools, and multi-family housing, featuring aluminum, wood, vinyl, and fiberglass options with insulated glass and weather-stripping for energy efficiency. Targeted at commercial property owners and managers.
• Residential Doors Entry doors, storm doors, and patio doors in fiberglass, wood, and steel materials. Brands include Albany, Marvin, Sunrise, Gentek, ThermaTru, and ProVia, offering security, energy efficiency, and aesthetic customization for homeowners.
• Commercial Doors Commercial door installation for businesses, churches, schools, and apartment complexes with security features. Brands include CMI Architectural Products and Bredemus Hardware Co., with options for panic bars, closers, and electric strikes.
• Storm Windows & Doors Aluminum storm windows and doors providing additional protection, energy efficiency, sound insulation, and weather resistance. Mon-Ray brand offered (authorized distributor) with Gerkin storm door lines including Cabrio, Classic, and Uniquely Yours.
• Siding Installation Siding installation services covering fiber cement (James Hardie with ColorPlus Technology), engineered wood (LP SmartSide with SmartGuard coating), steel (EDCO with lifetime warranty), vinyl and insulated vinyl (Royal, Mastic, Alside), and stone veneer (Versetta Stone). Targeted at homeowners seeking exterior cladding replacement.
• Roofing Asphalt shingle roof replacement using fiberglass shingles coated with asphalt and ceramic granules. Brands include Owens-Corning, GAF, IKO, and CertainTeed with 15-30 year lifespan. Includes storm damage repair services.
• Window Reconditioning Restoration and repair service for historic wood windows, modifying side rails with custom jambs, weatherstripping, and insulation. Includes tilt-in sash conversion for easy cleaning and Historic Preservation Commission (HPC)-compliant solutions for historic homeowners.
• Gutters, Soffit & Fascia Seamless gutters, gutter guards, soffit, and fascia installation. Seamless gutters from Alsco and Edco; gutter guards from Diamond Back; fascia boards for roof edge protection.
• Insulation Eco-friendly stone wool insulation services providing noise reduction, energy savings, and fire safety for Twin Cities homes.
• Glasswalls Enclosures Porch enclosure systems transforming outdoor spaces into year-round usable areas with glasswall technology for all-season comfort.
• Storm Damage Repairs Repair services for homes affected by storms, hail, and weather events, including window, siding, and roofing restoration.
• Beissel Renovation Interior remodeling services operated under a separate brand including bathroom renovation, kitchen remodeling, deck design and construction, lower-level remodeling, custom detail-craftsmanship, and countertop/backsplash installation (granite, solid surface, quartz, marble, tile, stainless steel, laminate, butcher block).

Quantifiable outcome

• 70% of clients are repeat and referral customers
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Mon-Ray WindowscoreTechnology or Integration · 1 January 195070+ year relationship with Mon-Ray, a local Minnesota window manufacturer. Beissel Window & Siding is the authorized distributor for Mon-Ray residential products in the Twin Cities. The company has been selling, measuring, and installing Mon-Ray products since 1950.
• Marvin WindowscoreTechnology or IntegrationMarvin Windows Authorized Replacement Contractor (ARC) for residential windows and Marvin Windows Authorized Contractor (MAC) for wood windows. Beissel exclusively installs Marvin Essential fiberglass windows made with Ultrex fiberglass.
• James HardiecoreTechnology or IntegrationRewards Plus member of the James Hardie Contractor Alliance program. Beissel has advanced training on installation best practices and job site safety for James Hardie fiber cement siding products.
• Owens CorningcoreTechnology or IntegrationOwens Corning Preferred Plus contractor status, guaranteeing top-notch shingle installation and lasting results for roofing projects.
• EDCO ProductscoreChannel Partner/ Reseller/ DistributorMinnesota-based steel siding manufacturer. EDCO steel siding is engineered in Minnesota and backed by a lifetime warranty. Beissel offers EDCO steel siding as a core product offering.
• LP Building SolutionscoreTechnology or IntegrationLP SmartSide contractor offering engineered wood siding products with SmartGuard process and zinc-borate coating for durability.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Champion Window & Patio Rooms: National manufacturer-direct window, siding, and patio room replacement company with company-owned local branches in similar markets. Overlaps with Beissel across windows, siding, and related exterior remodeling categories.
• Window World: Largest direct-to-consumer window replacement franchise in the U.S., with locally owned dealers performing installation. Head-to-head competitor for Beissel on value-tier window replacement in the Minneapolis–St. Paul market.
• Renewal by Andersen: National full-service window and door replacement specialist running a direct-sales, consultative installer model. Directly competes with Beissel for premium residential replacement jobs in the Twin Cities metro.
• Window Nation: Direct-to-consumer window and door replacement company operating regional branches. Closely comparable to Beissel's consultative sales-led, installer-driven window and door replacement model.
• ABC Seamless: National siding, roofing, and seamless steel gutter franchise with locally-owned dealer-installers. Direct competitor in Beissel's siding installation and adjacent exterior renovation lines.

Broad incumbents

• Home Depot Installation Services: Big-box retailer that connects homeowners with installed exterior products (windows, doors, roofing, siding) through national and regional contractor networks. Competes for the same DIY-outsourced replacement segment Beissel addresses.
• Pella Windows & Doors: Major national window and door manufacturer with a company-operated and dealer-driven replacement sales force. Competes with Beissel through both product sales and Pella-led installation services across the Upper Midwest.
• Power Home Remodeling: Large national exterior home remodeler offering windows, siding, roofing, and doors via direct sales teams. Competes with Beissel on multi-trade exterior remodeling jobs in major metro markets including the Midwest.
• Andersen Windows & Doors: Largest U.S. window and door manufacturer, parent of Renewal by Andersen. Beissel works adjacent to Andersen through the Marvin partnership but Andersen effectively competes across replacement windows in the same geography.

Others

• Marvin Windows & Doors: Premium window and door manufacturer for which Beissel is an Authorized Replacement Contractor (ARC) and exclusive Marvin Essential fiberglass installer in the Twin Cities. Primary supplier relationship rather than head-to-head competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beissel Window & Siding