Ruth's List Florida Action

What Ruth's List Florida Action does

Ruth's List Florida Action is a Florida-based political advocacy organization founded in 2008 by former Florida Chief Financial Officer Alex Sink, dedicated to recruiting, training, and supporting Democratic pro-choice women candidates for state, county, and local offices across the state. The organization is named after Ruth Bryan Owen, the first woman elected to Congress from the South, and operates two affiliated entities: Ruth's List Florida, Inc. (the advocacy arm) and Ruth's List Florida Action (the affiliated political action committee). Since inception it has endorsed and supported 250 pro-choice Democratic women to elected office and reports an 84% win rate for its August 2024 primary slate (27 of 32 endorsed candidates), including 14 school board wins against Moms for Liberty-aligned and DeSantis-backed opponents.

The organization's core products and services include (1) a Candidate Endorsement Program providing a minimum $250 campaign contribution plus technical support to endorsed candidates facing opponents, (2) a suite of Campaign Training Programs including Changemaker Luncheons, "She's Ready to Run" multi-day intensives co-hosted with the Florida Democratic Party, and a Campaign Resume Bank matching volunteers with campaigns, (3) a Campaign Fellows Program building a pipeline of young campaign operatives, and (4) a branded merchandise webstore administered by union printer Bright Blue Ink. There is no proprietary technology platform; the organization relies on third-party donation infrastructure (EveryAction, ActBlue) and on partner-provided training content from the National Democratic Training Committee and Vote Run Lead.

Revenue is generated entirely through political donations, membership contributions (member2025, member2026 tiers), and merchandise sales ($5–$30 item range). The organization is led by CEO Christina Diamond (permanently appointed June 2023 after an interim stint since February 2023), with a small professional staff of 11–50 supported by a nine-member board chaired by Erin Aebel. Annual fundraising is anchored by the Catalyst Conference held at the Hyatt Regency Miami. No revenue figures are publicly disclosed and no venture or institutional capital is involved; the organization is donor-funded.

Name

Ruth's List Florida Action

Legal name

Ruth's List Florida, Inc.

Website

https://ruthslistfl.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Ruth's List Florida Action is a Florida political advocacy organization founded in 2008 that recruits, trains, endorses, and financially supports Democratic pro-choice women candidates running for state, county, and local offices across Florida.

Ownership category

akta.pro rank

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Political Donations and Contributions: Ruth's List Florida Action raises funds from supporters to provide campaign contributions to endorsed candidates. Donations are collected through various platforms including EveryAction and ActBlue. The organization also receives contributions through membership programs.
2. Merchandise Sales (Webstore): The organization operates a webstore selling branded merchandise including apparel (t-shirts, tanks), accessories (can coolers, totes, stickers, magnets), and mugs. Products are priced individually (e.g., t-shirts at $30, can coolers at $5, mugs at $15). Proceeds are treated as donations to the organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Ruth's List Florida Action is a political advocacy organization that recruits, trains, and supports Democratic pro-choice women running for state, county, and local office in Florida. It provides endorsed candidates with a minimum $250 campaign contribution plus technical campaign support, and operates a portfolio of candidate training programs (Changemaker Luncheons, "She's Ready to Run" intensives, Campaign Resume Bank) and a Campaign Fellows pipeline. A secondary offering is a branded merchandise webstore sold to supporters.

Product overview

Ruth's List Florida Action is a political advocacy organization (not a technology company) that operates as a single-purpose entity focused on recruiting, training, and supporting Democratic pro-choice women candidates for Florida state and local office. The organization offers campaign training programs (Changemaker Luncheons, She's Ready to Run intensives, Campaign Resume Bank), a candidate endorsement program with financial contributions and technical support, a Campaign Fellows Program for developing future women leaders, and maintains an e-commerce webstore for branded merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Campaign Training Programs Comprehensive training curriculum for Democratic pro-choice women candidates and campaign staff, including Changemaker Luncheons & Seminars (live in-person events), "She's Ready to Run" multi-day candidate training intensives co-hosted with the Florida Democratic Party, and the Campaign Resume Bank matching service that connects campaigns with trained volunteers and staff.
• Candidate Endorsement Program Endorsement program for Democratic pro-choice women candidates running for state, county, and city offices in Florida. Endorsed candidates with opponents receive a minimum $250 campaign contribution plus technical campaign support. Applications accepted through a Reproductive Rights Questionnaire and Endorsement Application on a rolling basis.
• Campaign Fellows Program Training and deployment program that develops a pipeline of young people with campaign skills, providing hands-on support to endorsed candidates and cultivating future candidates, advocates, and community leaders.
• Ruth's List Webstore E-commerce store selling branded merchandise including apparel (t-shirts $30, tanks), accessories (can coolers $5, totes, stickers, magnets), and mugs ($15). Proceeds are treated as donations to the organization. Items are union-printed and made in USA.

Quantifiable outcome

• 84% win rate in August 2024 primaries (27 of 32 endorsed candidates won)
• +2 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Florida Democratic PartycoreStrategic or Co-development PartnerRuth's List Florida partners with the Florida Democratic Party on candidate training programs. Jointly hosts 'She's Ready to Run' multi-day candidate training intensives. Provides access to FL VAN Votebuilder database training for campaign staff and volunteers. Candidates receive campaign resume bank access connecting them with volunteers and staff.
• National Democratic Training Committee (NDTC)coreStrategic or Co-development PartnerNDTC partners with Florida Democratic Party and Ruth's List Florida to provide FREE training to Democratic candidates, campaign staff, and local leaders. As the largest Democratic campaign training organization in the nation, NDTC has trained over 110K Democrats in all 50 states. Ruth's List promotes NDTC's 'Ready, Set, Run! 15 Day Challenge' to prospective candidates.
• EMILY's ListcoreGTM or Marketing PartnerNational Democratic group dedicated to electing Democratic women who support abortion rights. Co-endorses candidates with Ruth's List Florida. Example: Both organizations endorsed Marucci Guzmán in House District 35 special election.
• Progressive Change Campaign Committee (PCCC)minorStrategic or Co-development PartnerPCCC provides Campaign-In-A-Box technology, free campaign webinars, Running For Office Guide, and training programs. Ruth's List directs candidates to these resources as part of comprehensive support.
• Vote Run LeadminorStrategic or Co-development PartnerTraining organization providing collections including Getting Ready to Run, Run/51, Managing the Campaign, and Campaign Safety. Ruth's List recommends Vote Run Lead resources to candidates.
• Bright Blue InkminorImplementation/ SI/ Consulting PartnerUnion printshop based in Austin, Texas that administers Ruth's List Florida Action's webstore. Handles merchandise production, fulfillment, and customer service for online orders.

Scale indicators3 records

Expansion highlights5 records

Direct peers

• Run for Something: Recruits and supports young progressive candidates for state and local office. Strongly comparable in candidate pipeline and training focus; differs by being age-targeted (under 40) rather than gender-targeted.
• Vote Run Lead: Nonpartisan political-training organization for women candidates and campaign leaders. Directly comparable training-curriculum offering; Ruth's List already recommends Vote Run Lead resources to candidates, evidencing functional overlap.
• She Should Run: National nonpartisan nonprofit that recruits and supports women to run for office. Directly comparable in the candidate-recruitment and training mission; differs by being nonpartisan and non-endorsing.
• National Women's Political Caucus: Multiparty organization recruiting, training, and supporting women candidates. Comparable candidate-recruitment and endorsement mission; differs by being nonpartisan and operating nationally.

Emerging players

• Close Up Foundation: Nonpartisan civic-education organization engaging young people in government and politics. Comparable on youth engagement and pipeline development for future political actors; not directly competing for endorsements.
• Higher Heights for America: Political organization dedicated to building Black women's political power through candidate support and voter mobilization. Comparable mission of electing women of a specific demographic; smaller scale and national scope.

Regional players

• Annie's List: Texas-based political organization supporting pro-choice Democratic women candidates. Highly comparable mission and operating model; serves a different state with comparable political dynamics.
• Maggie's List: Florida-based PAC dedicated to electing conservative women. Comparable in serving Florida and supporting women candidates, but operates on the opposite ideological side and is therefore not a direct competitor for endorsements.

Others

• Susan B. Anthony List: National organization supporting anti-abortion women candidates. Operates the ideological mirror-image mission in the women's political-candidate space; useful as a competitive/benchmark reference.

Broad incumbents

• EMILY's List: National political organization dedicated to electing Democratic pro-choice women. Directly comparable mission and beneficiary population; operates as a national incumbent with state-level reach rather than being Florida-specific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RuthsListFL
• Facebookfacebook.com/RuthsListFlorida
• Instagraminstagram.com/ruthslistfl

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ruth's List Florida Action