annie's list

Name

annie's list

Legal name

Annie's List

Website

https://annieslist.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Political Campaign Support Services

NAICS

Political Organizations (813940), Social Advocacy Organizations (8133), Human Rights Organizations (813311)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Gender Equality & Women’s Rights Advocacy (BPAGAFAD)

akta.pro secondary industries

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ), Gender Equality & Women’s Empowerment (BPAGABAF), Civic Participation & Leadership Development (Voting, Advocacy, Community Leadership) (EDAAADAL)

Keywords

• Progressive women candidates
• Political campaign support
• Candidate training programs
• Political action committee
• Voter outreach services

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Political Donations: Annie's List generates revenue primarily through political donations from supporters. Monthly giving program called 'A-List' with tiered contributions ($10-$100/month) and annual 'Impact League' giving at $500+ annually. One-time donation options available through ActBlue platform.
2. Merchandise Sales: The organization operates a webstore selling branded merchandise including apparel (tees), stickers, buttons, mugs, totes, and lapel pins. Products are union-made and printed on demand. All purchases are characterized as donations to the organization.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Annie's List recruits, trains, and supports progressive, pro-choice Democratic women to run for elected office at the state and local levels in Texas. The organization delivers campaign services including fundraising, candidate training, door knocking, phone banking, and voter outreach, and sustains its operations through individual political donations and branded merchandise sales.

Product overview

Annie's List operates two distinct digital platforms: the primary organizational website (annieslist.com) for political organizing, candidate endorsements, and supporter engagement, and a BigCommerce-powered e-commerce webstore for branded merchandise sales. The main site encompasses programs including the A-List monthly giving club, Impact League major donor circle, internship program, and campaign staffing referral services. The webstore features merchandise across three main product lines: the 20th Anniversary collection, the Elect Texas Women line (including Progress Pride variants), and Official Logo merchandise including apparel, stickers, buttons, mugs, and tote bags.

Differentiator

Problem solved

Functional benefit

Products and services

• A-List Monthly Giving Program

Quantifiable outcome

• $20 Million raised since 2003
• +2 more outcomes

Named customers46 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered core, minor and moderate.

• Training & Engagement FundcoreStrategic or Co-development PartnerThe Annie’s List Training & Engagement Fund is a separate but affiliated organization that provides training programs for women candidates. The fund offers structured training paths designed to get more women elected to office regardless of their political experience level.
• Texas Leadership PipelinecoreStrategic or Co-development PartnerA affiliated initiative focused on developing future progressive leaders in Texas. Works in coordination with Annie's List to build a pipeline of qualified candidates.
• Bright Blue InkminorImplementation/ SI/ Consulting PartnerUnion printshop based in Austin, Texas that administers the Annie's List Webstore. Handles merchandise production, order fulfillment, and customer service for the e-commerce operation. All merchandise is union-made and printed in the USA.
• Texas DemocratsmoderateStrategic or Co-development PartnerAnnie's List participates in the Texas Democrats coordinated campaign (Texas Blueprint) and works collaboratively with the state party organization on joint electoral efforts.
• ActBluecoreTechnology or IntegrationOnline fundraising platform used for donation processing. Provides the technical infrastructure for monthly giving (A-List) and one-time donations through EveryAction integration.
• EveryActioncoreTechnology or IntegrationCRM and donor management platform integrated with ActBlue for managing donor relationships, tracking contributions, and organizing supporter communications.

Scale indicators4 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• EMILY's List: The largest national PAC dedicated to electing pro-choice Democratic women. Directly comparable to Annie's List as a women's political committee focused on pro-choice Democratic candidates, though operating at federal scale across all 50 states rather than concentrated in Texas.
• Running Start: Nonpartisan organization training young women for political leadership. Directly comparable to Annie's List's training and leadership-development programs, though focused on younger demographics and nonpartisan.
• National Women's Political Caucus (NWPC): Long-standing multi-partisan organization recruiting, training, and supporting women candidates. Comparable in mission and structure to Annie's List, though multi-partisan and operating nationally.
• IGNITE: Nonpartisan organization training young women for political leadership and civic engagement. Comparable pipeline-development function to Annie's List, with overlap in candidate training.
• Higher Heights: National organization building Black women's political power and supporting Black women candidates. Comparable as a women's political leadership PAC with training, endorsement, and donor mobilization programs targeting a specific demographic of progressive women.
• She Should Run: Nonpartisan nonprofit encouraging women to run for office. Comparable to Annie's List's candidate-recruitment function, though nonpartisan and focused on the recruitment pipeline rather than electoral support.
• Wellstone Action: Progressive political training organization providing campaign, leadership, and organizing training. Comparable to Annie's List's training and candidate-development programs, though focused on broader progressive candidates and campaigns.
• VoteRunLead: Nonpartisan organization training women to run for office across all levels. Comparable as a candidate-training and recruitment pipeline, with a similar target demographic.

Broad incumbents

• Texas Democratic Party: State-level Democratic party organization that Annie's List coordinates with under the Texas Blueprint. Annie's List is a downstream specialized PAC doing candidate-level work that the state party supports through coordinated campaigns.

Emerging players

• New American Leaders: Nonpartisan organization training first- and second-generation immigrants to run for office. Comparable as a candidate-recruitment and training pipeline for underrepresented progressive candidates, though with a narrower demographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/annieslisttx
• Facebookfacebook.com/AnniesListTX
• LinkedInlinkedin.com/company/annie%27s-list
• Instagraminstagram.com/annieslisttx

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about annie's list