S.C. Pehart Tec

Name

S.C. Pehart Tec

Legal name

Pehart Grup SA

Website

https://pehart.ro

Company type

Private

Founded year

1837

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Tissue & Hygiene Paper Manufacturing

NAICS

Sanitary Paper Product Manufacturing (322291), Converted Paper Product Manufacturing (3222)

SIC

Papers & Allied Products (2600)

akta.pro primary industry

Paper Handkerchiefs & Pocket Tissues (CRAJAFAG)

akta.pro secondary industries

Hygiene Paper Raw Materials & Components (Pulp, SAP, Nonwovens, Elastics, Adhesives, Fragrances) (IMAMAGAI), Away-from-Home (AFH) Tissue & Wipers (Commercial/Institutional) (IMAMAGAB)

Keywords

• Tissue paper manufacturing
• Hygiene paper products
• Jumbo paper rolls
• Consumer paper brands
• Industrial paper supply

Headquarters

HQ city

Dej

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Paper Products Sales: Manufactures and sells paper products including toilet paper, paper towels, tissues, and paper handkerchiefs to household consumers. Also supplies jumbo paper rolls to industrial partners.

Distribution channels2 records

Marketing channels1 record

Core offering

S.C. Pehart Tec (Pehart Grup SA) is a Romanian tissue paper manufacturer that produces and sells household hygiene paper products (toilet paper, paper towels, tissues, handkerchiefs) under four proprietary brands — Pufina, Alint, Altessa, and Sovio — while also supplying industrial-grade jumbo paper rolls to B2B converter partners. Production takes place at two plants in Dej (Cluj) and Petrești (Alba).

Product overview

Pehart Grup is a paper manufacturing company offering a portfolio of branded household paper products alongside industrial-grade jumbo rolls. The consumer-facing portfolio consists of four distinct brands (Pufina, Alint, Altessa, and Sovio) covering toilet paper, paper towels, tissues, and handkerchiefs for household use. The industrial segment is served through jumbo roll products supplied to manufacturing partners. The company operates paper production facilities in Dej and Petrești, Romania.

Differentiator

Problem solved

Functional benefit

Brands

• Pufina: Household paper products brand
• Alint
• Altessa
• Sovio

Products and services

• Pufina
• Alint
• Altessa
• Sovio
• Jumbo Rolls

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Renova: Portuguese branded tissue player known for design-led consumer products (Renova Black, Renova Sensations). Comparable to Pehart as a privately held, brand-focused tissue manufacturer competing in European retail.
• Industrie Celtex: Italian AFH and industrial tissue producer supplying converters and away-from-home customers. Comparable to Pehart's industrial/jumbo-roll B2B segment and to its European private-label/AFH aspirations.

Broad incumbents

• Kimberly-Clark: Global tissue and hygiene multinational (Kleenex, Andrex). Represents the same competitive set Pehart faces on branded household tissue and handkerchiefs in CEE retail channels.
• Sofidel: Italian-headquartered multinational tissue producer (Regina brand) with deep Romanian market presence. Directly competes with Pehart in household toilet paper, paper towels and tissues across the same retail channels in Romania.
• Georgia-Pacific: Major North-American tissue and pulp producer (Brawny, Angel Soft). Comparable to Pehart at the product-category level and represents the type of large-scale competitor Pehart faces if it seeks to expand beyond Romania.
• Essity: Swedish global hygiene and tissue company behind Zewa and Tork. Competes with Pehart in branded household tissue and, via Tork, in the AFH/industrial segment that overlaps Pehart's jumbo-roll customer base.

Direct peers

• Metsä Tissue (Lambi): Finnish/Nordic tissue producer (Lambi, Serla, Tento). Closely mirrors Pehart's profile as a branded regional tissue manufacturer with both consumer and industrial product lines.
• WEPA Industrie: European family-owned tissue manufacturer with a strong German/Central European footprint. Highly comparable to Pehart as a privately held, regionally anchored mid-sized tissue converter serving both retail and AFH/industrial customers.
• Regina (brand): Sofidel-owned Romanian tissue brand and historically the most direct local competitor to Pehart's Pufina/Alint/Altessa/Sovio lines in Romanian retail tissue shelves.

Regional players

• SHP Group (CellMark / Hygiene-Papier): Central European tissue converter focused on private-label and AFH customers. Comparable to Pehart on the industrial/jumbo-roll side of the business and in private-label tissue supply dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about S.C. Pehart Tec