What Xonex does

Xonex is an Italian digital web agency founded in 2005 by Roberto Albrighi, headquartered in Rome EUR (Viale di Val Fiorita, 86) with a secondary office in Milan (Pero). The company operates under the legal entity XONEX SRL and serves clients across Italy, including large enterprises and institutions (Eataly, Coldiretti, TIM, Windtre, Regione Lazio, Comune di Roma, LUISS Business School, Confindustria Sicilia, Protezione Civile) alongside a long tail of SMEs in hospitality, fashion, manufacturing, food & beverage, and other sectors.

The core offering spans four pillars: (1) website development including custom sites, e-commerce, web portals, and CMS on stacks such as WordPress, PHP, HTML5, JavaScript, and SQL; (2) digital marketing covering SEO, social media management, and paid advertising across Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads; (3) digital solutions comprising custom CRM development, online management software (Gestionali Online), API and software integration, marketing automation, Google Workspace configuration, and digital accessibility (WCAG) consulting; and (4) graphic design and brand identity services. In 2025, Xonex introduced WhatsApp Boost, a proprietary chat-commerce platform that integrates WhatsApp with websites and ad campaigns, offering AI-assisted automated messaging, conversational sales funnels, in-chat payments via PayPal, product catalogs, dynamic segmentation, and CRM-connected customer support. The company holds official Google Partner and Meta Partner certifications, with additional partnerships across Microsoft, Adobe, Zoho, Serverplan, Sortlist, and Italian media outlets (La Repubblica, Roma Today, Il Messaggero, Piemme, RDS, SeoZoom).

Xonex generates revenue through a hybrid model combining project-based fees for web development and custom software, recurring retainers for SEO, social media, and analytics, and managed services for digital advertising and IT consulting. Pricing is not publicly disclosed; the company offers free consultations and custom quotes per engagement. Go-to-market is sales-led and consultative, driven by direct client acquisition across Italy via the Rome and Milan offices, supplemented by SEO-optimized owned digital properties, paid media, social presence, content marketing, digital PR, and referral from an established portfolio. As a bootstrapped, founder-owned private company with 11-50 employees and no disclosed external funding, Xonex is GDPR-compliant and remains privately held.

Name

Xonex

Legal name

XONEX SRL

Website

https://xonex.it

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Xonex is an Italian digital web agency founded in 2005, headquartered in Rome with a Milan office, serving SMEs and large enterprises across Italy with website development, SEO, social media, multi-platform advertising, custom CRM and management software, and the proprietary WhatsApp Boost chat-commerce platform.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Market Research, Analytics & Consumer Insights (BPAFAAAM)

akta.pro secondary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Web development services
• SEO optimization
• Digital marketing agency
• Social media marketing
• Custom CRM development

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Web Development & Design Services: One-time and project-based fees for the creation of websites, e-commerce platforms, web portals, blogs, custom CMS, and landing pages. Also includes UI/UX design, graphic design services (logos, brand identity, brochures, catalogs, business cards, letterheads, flyers, video production, and photography). Revenue is generated through project contracts billed at milestones or completion.
2. SEO & Content Services: Ongoing SEO optimization, positioning, content writing, link building, and digital PR services, typically billed on a recurring retainer basis. Includes SEO reporting and analytics.
3. Digital Advertising Management: Management of Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and WhatsApp advertising campaigns on behalf of clients. Revenue derives from management fees and/or percentage of ad spend. Also includes web advertising inventory sales through proprietary portals.
4. Social Media Marketing: Social media strategy, content planning, community management, influencer marketing, and social media advertising. Often sold as a recurring retainer.
5. WhatsApp Boost Platform: A proprietary platform-as-a-service enabling businesses to use WhatsApp for sales, support, and automation. Xonex handles full turnkey activation and ongoing management, likely billed as a recurring subscription or managed service.
6. Custom Software & Digital Solutions: Custom CRM development, management software, API integrations, marketing automation, Google Workspace configuration, and accessibility consulting — typically project-based with ongoing support contracts.
7. IT Consulting & Support: Ad-hoc consulting, IT systems management, technical assistance contracts, and remote support services. Offered as spot interventions, retainer contracts, or managed IT services.
8. Analytics & Performance Reporting: SEO reports, social media reports, advertising reports, and brand analysis, typically bundled with ongoing service retainers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Xonex is a full-service Italian digital web agency that designs and develops websites, e-commerce platforms, web portals and custom CMS; delivers SEO, social media, content marketing and paid advertising campaigns across Google, Meta, LinkedIn and TikTok; builds bespoke CRM systems, online management software, marketing automation and API integrations; and offers graphic design, brand identity and analytics services. The firm also operates WhatsApp Boost, a proprietary platform that converts WhatsApp into a conversational sales, support and payment channel for its clients.

Product overview

Xonex is a digital web agency headquartered in Rome EUR with a secondary office in Milan, operating since 2005. The company offers a comprehensive suite of digital services organized around four pillars: (1) Website Development including custom sites, e-commerce, web portals, CMS, and digital events; (2) Digital Marketing encompassing SEO & Content, Social Media Marketing, and multi-platform advertising (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads); (3) WhatsApp Boost - a proprietary chat-based marketing and sales platform featuring AI-powered automation, CRM integration, and conversational commerce; (4) Digital Solutions including custom CRM development, Marketing Automation, Google Workspace configuration, online management software (Gestionali), API & Software Integration, and Digital Accessibility services. The offering also includes Graphic Design services for brand identity, and Analytics & Performance reporting across all channels.

Differentiator

Problem solved

Functional benefit

Brands

• WhatsApp Boost: A marketing and sales platform that transforms WhatsApp into a business tool for customer communication, sales, and support automation.

Products and services

• Website Development (Siti Web) Custom responsive and mobile-friendly website design and development for businesses and institutions, including landing pages, blogs and CMS-based sites.
• E-commerce Development Online store creation and development with integrated sales, order management, catalog and payment processing capabilities for retail clients.
• Web Portal Development (Portali Web) Custom web portal development for specialized applications and business processes, typically for organizations with complex content or transactional needs.
• Custom CMS Development (CMS Personalizzato) Custom content management system development tailored to specific business requirements, for clients that need functionality beyond off-the-shelf CMS platforms.
• SEO & Content Services Search engine optimization services including website optimization, positioning, SEO copywriting, link building and digital PR to improve organic search visibility for clients.
• Social Media Marketing Social media strategy, content planning, community management, influencer marketing, photo/video production and social brand reputation management for client brands.
• Google Ads Management Google advertising campaign management including search ads, display networks and remarketing, delivered as a managed service to drive traffic and conversions.
• Meta Ads Management (Facebook & Instagram) Facebook and Instagram advertising management through Meta Ads Manager, including targeting, creative production and campaign optimization for client brands.
• LinkedIn Ads Management Professional targeted advertising on LinkedIn for B2B lead generation and reaching professional audiences, managed on behalf of client companies.
• TikTok Ads Management

Named customers35 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability4 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationOfficial Google Partner agency with certified expertise in Google Ads and related Google marketing technologies. The partnership provides access to Google resources, certification programs, and co-marketing opportunities.
• Meta (Facebook/Instagram)coreTechnology or IntegrationOfficial Meta Partner agency with certified expertise in Facebook and Instagram advertising. The partnership indicates specialized training and direct support from Meta for managing advertising campaigns on the Meta platform.
• La RepubblicaminorGTM or Marketing PartnerXonex is listed as a digital partner of La Repubblica, enabling media collaboration, content distribution, and mutual promotional opportunities.
• Roma TodayminorGTM or Marketing PartnerDigital media partnership with Roma Today for local digital marketing collaborations and content visibility.
• Il MessaggerominorGTM or Marketing PartnerPartnership with Il Messaggero newspaper for digital marketing and content distribution initiatives.
• PiemmeminorGTM or Marketing PartnerPartnership with Piemme (advertising concessionaire) for media buying and promotional campaigns.
• RDS (Radio Dimensione Suono)minorGTM or Marketing PartnerRDS partnership for cross-media marketing initiatives combining radio and digital channels.
• SeoZoomminorGTM or Marketing PartnerSeoZoom partnership for SEO tools, benchmarking, and digital marketing intelligence sharing.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Infobip: Global cloud communications platform offering WhatsApp Business API, conversational AI, and customer engagement tools. Comparable to Xonex's WhatsApp Boost offering as an alternative path for enterprises seeking in-house conversational messaging capabilities.

Broad incumbents

• Havas Italy: Italian operations of global communications group Havas. Overlaps with Xonex in digital advertising and integrated communications but operates as part of a broader global network.
• Publicis Italy: Italian arm of global advertising network Publicis Groupe. Competes with Xonex for the same Italian enterprise and government advertising budgets but offers much broader global resources and portfolio capabilities.
• Accenture Song Italy: Italian arm of Accenture's experience design and marketing services business. Comparable to Xonex for digital transformation, martech, and CRM work, but at much larger enterprise scale.
• VMLY&R Italy: Global brand and customer experience agency (WPP network) with presence in Italy. Comparable to Xonex for brand, marketing, and digital experience work, but at much larger scale and global scope.
• Wix.com: Global DIY website building platform with an agency partner program. Competes with Xonex for SMB website and e-commerce builds by enabling self-serve creation rather than full-service agency delivery.

Direct peers

• Webranking: Italian SEO and digital marketing agency headquartered in northern Italy. Directly comparable to Xonex as a full-service Italian digital agency offering SEO, content, ads, and web development to SMB and enterprise clients.
• Doing: Italian digital creative agency offering advertising, digital marketing, and technology services. Comparable to Xonex as another Italian independent full-service digital agency targeting enterprise clients.
• Connexia: Italy-based integrated digital marketing and communications agency owned by GroupM. Directly comparable to Xonex in offering integrated digital marketing, social, and tech services to Italian enterprises and brands.
• TSW (Talent Software Web): Italian full-service digital agency combining strategy, creativity, and technology. Comparable to Xonex as a multi-disciplinary Italian agency serving enterprise clients with web, marketing, and tech services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/xonexIT
• Facebookfacebook.com/webagencyaroma
• LinkedInit.linkedin.com/company/xonex
• Instagraminstagram.com/xonexwebagency
• TikToktiktok.com/@xonex_web_agency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xonex