MXW Studios
MXW Studios is a London-based creative agency founded in 2014 that provides integrated entertainment marketing — strategy, content production, and experiential design — to major film studios and streaming platforms, operating as a wholly-owned subsidiary of Trailer Park Group since 2022.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MXW Studios does
MXW Studios is a London-headquartered B2B creative agency founded in 2014 by Ian Mackley and Maria Walker that provides integrated marketing services to entertainment studios, streaming platforms, and entertainment-adjacent brands. The firm operates across three service pillars — Strategy (vision, values, positioning, B2B corporate storytelling), Content (AV and motion graphics, digital and social content, campaign execution), and Experiences (experiential design, immersive environments, events, and installations) — sold as a bundled offering rather than point solutions. Client work spans IP development and corporate storytelling through to large-scale consumer activations such as the Netflix Dark Crystal: Age of Resistance BFI event.
Following a 2022 acquisition, MXW is a wholly-owned subsidiary of Trailer Park Group, a Hollywood-based entertainment marketing company founded in 1994, and the firm operates under the brand identity "MXW | A Trailer Park Group Company." The business runs on project-based professional services delivered through direct enterprise sales — senior leadership engages entertainment clients via industry relationships; no public pricing exists. The company operates two offices: a London headquarters on Clipstone Street and a Los Angeles regional office on Hollywood Boulevard, with the latter generating over 50% of business turnover. Its legal entity is MXW Studios Limited, registered in England and Wales.
Revenue, headcount trends, and pricing are not publicly disclosed; the firm lists 11–50 employees. The underlying technology is human-led creative production rather than a software platform, with no public API, SDK, or proprietary AI/ML product. The customer base is concentrated in enterprise entertainment, with disclosed clients spanning Netflix, Disney (including Walt Disney Studios, Disney+, Disneyland Paris), Marvel Studios, Lucasfilm, Universal Pictures, Warner Bros., Paramount, Sony Pictures, NBCUniversal, HBO Max, Amazon Studios/Prime Video, YouTube, 20th Century Studios, DreamWorks, Illumination, Focus Features, StudioCanal, ESPN, National Geographic, and Merlin Entertainments.
MXW Studios firmographics
Firmographics- Name
- MXW Studios
- Legal name
- MXW Studios Limited
- Website
- https://mxwstudios.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- MXW Studios is a London-based creative agency founded in 2014 that provides integrated entertainment marketing — strategy, content production, and experiential design — to major film studios and streaming platforms, operating as a wholly-owned subsidiary of Trailer Park Group since 2022.
- Ownership category
- akta.pro rank
MXW Studios industry classification
Industry- Product category
- Entertainment Marketing Services
- NAICS
- Motion Picture and Video Production (51211)
- SIC
- Services-Allied To Motion Picture Production (7819), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
- akta.pro secondary industry
- Brand Experience (BX) & Service Design (BPAFAEAI)
Keywords
Where MXW Studios is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
MXW Studios business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Professional Services - Strategy: Marketing strategy and consulting services for entertainment clients including vision, values, positioning, and corporate storytelling
- Professional Services - Content Creation: AV and motion content, digital and social content creation, and campaign execution services
- Professional Services - Experiential: Experiential design and delivery, immersive environments, and event/installations for entertainment properties
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
MXW Studios product offering
Product offeringCore offering
MXW Studios is a B2B creative agency providing integrated marketing services for the entertainment industry, organized around three service pillars: Strategy (vision, values, positioning, and corporate storytelling), Content (AV/motion graphics, digital/social content, and campaign execution), and Experiences (experiential design, immersive environments, events, and installations). The firm serves major film studios, streaming platforms, and entertainment brands, translating on-screen content into off-screen consumer experiences.
Product overview
MXW Studios is a creative agency offering integrated marketing services organized into three core service pillars: Strategy (vision, values, positioning, and corporate storytelling), Content (AV and motion, digital and social, campaign execution), and Experiences (experiential design, immersive environments, and shareable moments). These services work together to deliver end-to-end brand marketing for entertainment clients, connecting content to audiences across global markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Strategic marketing services including vision and values development, brand positioning, and B2B corporate storytelling for entertainment clients.
- Content Creative content production including AV and motion graphics, digital and social content, and campaign execution across franchises and IP for entertainment brands.
- Experiences Experiential marketing design and delivery including immersive environments, events, installations, and shareable consumer moments for entertainment properties.
Companies that use MXW Studios
Customer profileNamed customers27 records
Segments3 records
Ideal customer profiles2 records
MXW Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MXW Studios partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Trailer Park GroupcoreMXW Studios was acquired by Trailer Park Group, a global leader in entertainment marketing and content production since 1994. The acquisition scales Trailer Park Group's London office and international presence while reinforcing strategic and integrated marketing services capabilities. MXW founders Ian Mackley and Maria Walker now co-lead Trailer Park Group's London office. MXW retains its brand identity in the near-term, operating as a Trailer Park Group company.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
MXW Studios competitors and assessment
Company assessmentDirect peers
- Bond: Direct peer as a specialist entertainment and consumer marketing agency serving film studios, streamers, and consumer brands with creative campaigns and experiential work, closely aligned with MXW's service mix.
- Partizan: Global production and creative services company with entertainment marketing, content production, and experiential capabilities. Overlaps with MXW on entertainment client work, particularly in AV/motion content and experiences.
- Think Jam: Entertainment marketing and content agency with deep relationships across major studios, networks, and streamers. Comparable to MXW in delivering integrated strategy, creative, and experiential services to the same enterprise client base.
- Arts&Science: Independent creative and entertainment marketing agency serving studios, streamers, and brands with campaign work. Closely comparable to MXW in client profile and boutique creative positioning within the entertainment space.
- Ignition Creative: Entertainment marketing agency specializing in film and series campaigns for major studios and streaming platforms. Directly comparable to MXW in targeting the same client base with creative-led, entertainment-focused marketing.
- Zealot: Full-service creative agency focused on entertainment and culture, providing campaigns, content, and experiential work for studios, streamers, and brands — closely aligned with MXW's Strategy + Content + Experiences offering.
- The Department: Entertainment marketing and creative agency serving major studios and streamers with integrated campaigns. Comparable to MXW in vertical focus on entertainment and similar mix of strategy, creative, and activation services.
Broad incumbents
- 72andSunny: Global creative agency with deep entertainment client relationships and integrated campaign capabilities. A broader incumbent competing for similar studio and brand-led mandates as MXW.
- Trailer Park Group: MXW's parent company and the global leader in entertainment marketing and content production since 1994. Most directly comparable as both a parent and an incumbent operating in the same entertainment marketing category with a larger portfolio spanning creative production, design, and digital.
- GALE: Independent business agency with a strong entertainment vertical and integrated creative, content, and media capabilities. Competes with MXW for major entertainment client mandates while serving a broader mix of industries.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MXW Studios social profiles
Digital presenceMXW Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
MXW Studios leadership team
Management profileNumber of profiles
Profiles2 records
MXW Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MXW Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MXW Studios
What does MXW Studios do?
MXW Studios is a B2B creative agency providing integrated marketing services for the entertainment industry, organized around three service pillars: Strategy (vision, values, positioning, and corporate storytelling), Content (AV/motion graphics, digital/social content, and campaign execution), and Experiences (experiential design, immersive environments, events, and installations). The firm serves major film studios, streaming platforms, and entertainment brands, translating on-screen content into off-screen consumer experiences.
Is MXW Studios a public or private company?
MXW Studios is a private company. It is classified as corporate owned and is currently acquired.
When was MXW Studios founded?
MXW Studios was founded in 2014. It employs 11 to 50 people.
Where is MXW Studios based?
MXW Studios is headquartered in London, United Kingdom, in the Europe region.
How does MXW Studios make money?
Three revenue lines are on record. Professional Services - Strategy is the primary driver. The others are professional Services - Content Creation and professional Services - Experiential.
Who are MXW Studios's main competitors?
Direct peers on record are Bond, Partizan, Think Jam, Arts&Science, Ignition Creative, Zealot and The Department. Broad incumbents are 72andSunny, Trailer Park Group and GALE.
Does MXW Studios have an API?
No public API is recorded for MXW Studios.
What industry is MXW Studios in?
MXW Studios's product category is Entertainment Marketing Services. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams), with a secondary code of BPAFAEAI, Brand Experience (BX) & Service Design. Its NAICS code is 51211 and its SIC code is 7819.