MyStyle

What MyStyle does

MyStyle is a Tel Aviv-based direct-to-consumer e-commerce boutique operating at mystyle.co.il, legally held under the entity iZer. The company curates and sells original gift items — birth gift packages, event and celebration gifts, holiday gifts spanning Jewish and international occasions, spa and grooming products, chocolate arrangements, fruit baskets, flowers, Judaica, and surprise balloons — sourced primarily from Israeli designers and creators, with many products produced in small batches or as one-of-a-kind items. The platform is built on a WordPress/WooCommerce stack and supports custom-printed gifts, self-service custom gift assembly, and international delivery to the USA and Europe. Badatz kosher certification is held for the chocolate line, and pricing is transactional across a ₪39 to ₪559 ticket range with most products in the ₪100-₪400 band.

The business model is straightforward D2C: visitors browse occasion-based and recipient-based categories, place one-time orders online, and receive delivery to homes, offices, or hospitals across Israel, or internationally for an additional fee (e.g., €95 for Europe). Revenue is generated from product sales, delivery fees, and gift customization services. The customer base is fragmented across use cases — birth and baby occasions, personal celebrations, holidays, milestone events, kosher-conscious consumers, and Israeli expatriates sending gifts abroad — with no enterprise or anchor-customer concentration.

Operationally, MyStyle is a small private company (11-50 employees, single Tel Aviv headquarters) with no disclosed institutional funding, acquisitions, or leadership changes in the input data. Marketing is driven by the website itself, blog content organized around seasonal gift guides, and WhatsApp for direct customer communication, with digital marketing outsourced to Selected Digital Marketing. The website developer is iZer, the same legal entity under which MyStyle operates.

Name

MyStyle

Legal name

iZer

Website

https://mystyle.co.il

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MyStyle is a Tel Aviv-based e-commerce boutique selling curated original gifts — birth packages, holiday gifts, chocolate, spa sets, flowers, and Judaica — to Israeli consumers, with international delivery to the USA and Europe and custom-printed personalization options.

Ownership category

akta.pro rank

Product category

Online Gift Retail

NAICS

Confectionery and Nut Retailers (445292)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)

akta.pro secondary industry

Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI)

Keywords

• Gift e-commerce
• Curated gift baskets
• Birth gift packages
• Holiday gift shop
• Kosher gift sets

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct e-commerce sales of curated gift products including birth gift packages, flower arrangements, chocolate bouquets and gift sets, spa products, fruit baskets, balloons, and customized gift combinations. Revenue generated from one-time product transactions at various price points ranging from ₪39 to ₪559.
2. Delivery Services: Delivery fees charged for shipments across Israel and internationally. International delivery to USA and Europe with additional shipping costs (€95 for Europe mentioned).
3. Gift Customization Services: Custom gift assembly services where customers can compose personalized gift packages by selecting individual items. Additional premium wrapping and packaging services included.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

MyStyle is an Israeli online gift boutique operating at mystyle.co.il that curates and sells original gift packages for births, weddings, holidays, and personal celebrations, sourcing products from local Israeli designers and creators. The platform offers customizable gift assembly, personalized printing (e.g., baby name gifts), and kosher-certified chocolate options under rabbinical supervision, with delivery across Israel and international shipping to the USA and Europe.

Product overview

MyStyle is an Israeli boutique gift e-commerce platform operating at mystyle.co.il, offering a curated marketplace of original and unique gifts sourced from Israeli creators and designers. The core product portfolio includes birth gift packages (מארז לידה) with options for boys, girls, twins, and personalized baby name gifts; event and celebration gifts for birthdays, weddings, anniversaries, and graduations; holiday gifts for Jewish holidays (Rosh Hashanah, Hanukkah, Purim, Passover, Shavuot, Sukkot) and international occasions; spa and grooming products; chocolate arrangements with kosher-certified Badatz options; fresh fruit baskets; flower arrangements; surprise balloons; and Judaica items. The platform operates as both a product catalog and a customization service, offering add-on modules for custom printed gifts (with baby names and personal messages) and personalized gift assembly where customers can compose custom packages. International delivery to the USA and Europe is available, making it a comprehensive gifting solution for both domestic and overseas customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Birth Gift Packages (מארז לידה) Curated gift packages for new mothers and babies, including items for boys, girls, twins, and siblings, with personalization options such as baby name gifts. Price tiers range from ₪100–₪200, ₪200–₪300, and above ₪300.
• Events and Celebrations Gifts (אירועים ושמחות) Gift packages for birthdays, wedding anniversaries, weddings and henna ceremonies, thank-you gifts, recovery gifts, end-of-year gifts, recruitment gifts, and housewarming/office openings.
• Gifts for Women and Men (לאישה/לגבר) Recipient-specific gift selections including gifts for mothers, partners, and friends of either gender, featuring spa and grooming products, sweet bouquets, and fruit assortments.
• Children's Gifts (לילדים) Sweet bouquets and curated gift items designed specifically for children, including themed sweet arrangements.
• Holiday Gifts (חגים) Themed gift collections for Jewish holidays (Rosh Hashanah, Sukkot, Hanukkah, Tu B'Shvat, Purim, Passover, Shavuot), Israeli holidays (Independence Day, Family Day, Women's Day), and international occasions (Christmas/Silvester, Valentine's Day/Tu B'Av).
• International Gift Delivery (משלוח מתנות לחו"ל) Gift delivery service to destinations outside Israel including the USA and Europe. Estimated delivery 2-7 business days; additional shipping fees apply (€95 for Europe). Customs fees may apply in Switzerland, Croatia, Norway, Turkey.
• Surprise Balloons (בלוני הפתעה) Surprise balloons for birthdays, births, and various celebrations.
• Chocolate Products (שוקולד) Chocolate gift arrangements including chocolate bouquets, assortments, sugar-free options, and kosher-certified (Badatz) chocolate from De Karina. Price tiers range from ₪100–₪250 and above ₪250.
• Spa and Grooming Products (ספא וטיפוח) Spa gift sets and grooming products for women and men, including body care, face care, and pampering items such as White Musk bath and body products from The Body Shop.
• Fruit Products (פירות) Fresh fruit baskets and arrangements, including exotic fruit selections and gift fruit boxes (e.g., ₪390 wicker basket with pineapple, passion fruit, pomegranate, etc.).
• Flower Products (פרחים) Flower arrangements and bouquets, including flower subscriptions and seasonal selections.
• Judaica (יודאיקה) Jewish religious items including kosher certification products, mezuzot, and handcrafted Judaica suitable for overseas delivery.
• Custom Printed Gifts (מתנות עם הדפס) Personalized gift items featuring custom printing including printed pillows, baby items with baby names, towels, bags, and spa items.
• Custom Gift Assembly (הרכבת מתנה לפי הצורך) Service allowing customers to compose custom gift packages by selecting individual items and adding them to existing gift sets, with premium wrapping and packaging included.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and supporting.

• De Karina (דה קרינה)coreChannel Partner/ Reseller/ DistributorDe Karina is a chocolate supplier providing kosher-certified (בד"צ) chocolate products sold by MyStyle. Products include chocolate gift sets, chocolate arrangements, and various chocolate-based gift packages under rabbinical supervision of Badatz Eidah HaCharedis and Beit Yosef.
• Barkan Wineries (יקבי ברקן)supportingChannel Partner/ Reseller/ DistributorIsraeli winery supplying white wine for gift packages, notably featured in the Sweet Box (תיבה מתוקה) product containing Barkan white wine.
• Baby Gift (בייבי גיפט)supportingChannel Partner/ Reseller/ DistributorBaby products supplier providing items for birth gift packages including stuffed animals, plush toys, and other infant products featured in various gift sets.
• The Body ShopsupportingChannel Partner/ Reseller/ DistributorSpa and body care products brand providing White Musk series products for women's pampering gift sets and individual spa products.
• Credit Card CompaniessupportingOthersPayment processing partners enabling secure credit card transactions. The website states compliance with strict payment security standards.
• iZersupportingOthersWebsite developer and technology partner credited for the site development. Copyright notice at bottom of page states 'כל הזכויות שמורות ל-iZer'.
• Selected Digital Marketing (סלקטד שיווק באינטרנט)supportingOthersDigital marketing agency providing online marketing services. Listed as the ordering center contact.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Etsy: Global online marketplace for handmade, vintage, and unique goods including personalized gifts. Comparable curated artisan gifting positioning but operates as a broad marketplace rather than a focused boutique retailer.

Direct peers

• ProFlowers: Online flower retailer offering fresh flowers, plants, and gift baskets for occasions. Comparable event-driven flower and gift delivery model serving similar occasion-based customer use cases.
• GiftTree: US-based online retailer of curated luxury gift baskets featuring wine, gourmet food, and themed packages. Comparable premium-positioned gift basket model with wine, chocolate, and gourmet food components.
• Teleflora: Floral delivery network connecting customers with local florists for arrangements and gift delivery. Comparable flower-forward gift delivery model with strong occasion/holiday merchandising.
• FromYouFlowers: Online flower and gift marketplace with broad assortment across occasions. Comparable e-commerce-only gift delivery business model with occasion-based merchandising.
• PersonalizationMall.com: Online retailer specializing in personalized gifts across categories including baby items, home goods, and apparel. Directly comparable custom-printed gift approach including baby-name items.
• 1-800-Flowers.com: Major online flower and gift retailer offering floral arrangements, gift baskets, and same-day delivery. Directly comparable business model to MyStyle's flower arrangements, gift baskets, and event-driven gifting.
• Edible Arrangements: US-based franchise specializing in fresh fruit arrangements and chocolate-dipped fruit as gifts. Closely comparable to MyStyle's fruit baskets, chocolate bouquets, and curated gift-set model for celebrations.
• BuyMe.co.il: Israeli gifting platform offering experience gifts, restaurant vouchers, and physical gift delivery. Directly comparable Israeli-market competitor with overlapping event-driven gifting focus and B2C delivery model.
• FTD (Florists' Transworld Delivery): Established flower and gift delivery network serving North America and internationally. Comparable flower and gift delivery business with strong event/occasion positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mystyle.giftshop
• LinkedInlinkedin.com/company/mystyle

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyStyle