Selected Internet Marketing

What Selected Internet Marketing does

Selected Internet Marketing Ltd. (סלקטד שיווק אינטרנטי בע"מ) is a privately held Israeli full-service digital marketing agency headquartered in Holon, with digital marketing roots dating to 2003 and its current corporate structure formally established in 2015. The firm operates with a team of approximately 25 professionals and serves medium-to-large Israeli businesses across verticals including healthcare, retail, real estate, automotive, education, and consumer goods. Selected claims to have managed digital marketing activity for more than 2,500 businesses in Israel over its history.

The firm's product portfolio spans organic SEO, performance-based PPC campaign management across Google, Meta, TikTok and other platforms, custom website and e-commerce development, social media management, business branding, marketing strategy consulting, and analytics. It has developed a proprietary in-house system called COLLECTOR that consolidates client leads and marketing data from all channels into a single platform for real-time performance reporting. Core technology partners include Google (Google Partner), Meta (Meta Marketing Partner), MAKE (authorized Israeli partner), and adjacent platforms such as Outbrain, Taboola, and LinkedIn.

The business model is professional services: Selected sells customized digital marketing programs through direct sales engagement with marketing and management departments of Israeli businesses, on a quote-based pricing model. Revenue is generated through managed marketing program fees. Distribution is domestic-only; the firm does not claim international delivery beyond Israel. The company is founder-led, with Moshe Avgi as Founder and Head of Digital Strategy and Marcel Mizrahi as CEO, and shows no external institutional funding, M&A activity, or parent company ownership.

Name

Selected Internet Marketing

Legal name

סלקטד שיווק אינטרנטי בע"מ

Website

https://selected.co.il

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Selected Internet Marketing is a privately held Israeli full-service digital marketing agency in Holon, serving medium-to-large domestic businesses with SEO, PPC, web development, social media, branding, strategy, analytics, and its proprietary COLLECTOR data consolidation platform.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF)

akta.pro secondary industries

Product & Growth Marketing Strategy (MPAAAFAE), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Digital marketing services
• Search engine optimization
• Paid advertising management
• Web development services
• Social media marketing

Headquarters

HQ city

Holon

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Comprehensive digital marketing services including SEO, PPC, website development, social media management, branding, marketing strategy, analytics, and automation consulting. Revenue is generated through professional service fees for managed marketing programs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Selected Internet Marketing is a full-service digital marketing agency operating in Israel since 2003 (formally established in 2015), managing integrated digital growth programs for medium to large businesses. Core offerings include organic SEO, paid advertising (PPC) campaign management, custom website development, social media management, business branding, marketing strategy, analytics, and professional consulting, all consolidated through a proprietary data management system called COLLECTOR that centralizes leads and performance data.

Product overview

Selected Internet Marketing is a full-service digital marketing agency offering an integrated suite of services including organic SEO, paid advertising (PPC), web development, social media management, business branding, marketing strategy, analytics, and professional consulting. The agency also developed a proprietary internal system called COLLECTOR for consolidating all inquiries and digital data into a single platform. All services are managed under complete data control and measurement, with a team of approximately 25 professionals operating since the company's formal establishment in 2015 (with roots dating to 2003). The company serves over 2,500 businesses in Israel.

Differentiator

Problem solved

Functional benefit

Brands

• COLLECTOR: Proprietary data management and lead consolidation system developed by the company to centralize all digital data and leads in one platform, enabling precise performance tracking and ROI measurement.

Products and services

• SEO (Organic Search Engine Optimization / קידום אורגני) Management of competitive organic SEO programs for websites operating in complex Israeli markets. Process includes strategic keyword research, advanced technical optimization, authoritative content creation, and digital entity deepening, with the goal of generating stable first-page presence on Google and AI search engines over time.
• PPC (Paid Advertising Campaign Management / קידום ממומן) Performance-based campaign management across Google, Meta, TikTok, and additional platforms, with full budget control, ongoing optimization, and return-on-investment tracking. Designed for businesses requiring precise quality traffic and lead generation at scale.
• Web Development (בניית אתרים) Custom advanced website development ranging from corporate image sites to complex e-commerce platforms, emphasizing user experience, stable technological infrastructure, and full SEO and AI search engine compatibility. Each site is built as part of a broader marketing program rather than as an isolated project.
• Social Media Management (רשתות חברתיות) Strategic social media activity management connecting content, campaigns, and audience engagement to strengthen digital presence, build trust, and create long-term relationships with relevant audiences.
• Business Branding (מיתוג עסקי) Brand identity construction and unified digital language that reflects organizational values and differentiates the business in a competitive environment, integrated as part of a comprehensive digital growth strategy.
• Marketing Strategy (אסטרטגיה שיווקית) Data-driven marketing strategy development defining target audiences, messages, value propositions, and content maps, with creative built as part of a measured system aimed at driving action and strengthening long-term performance.
• Analytics (אנליזה) Management and analysis of all analytical data from all marketing channels, including connection between traffic sources, leads, and sales processes to produce precise performance control and data-driven decision-making.
• Expert Opinion / Professional Consulting (חוות דעת מקצועית) Strategic consulting and guidance for businesses seeking to examine their digital activity, identify weak points, and define data-driven action plans for performance improvement and profitability increase.
• COLLECTOR (Proprietary Data Management and Lead Consolidation Platform) Proprietary data management and lead consolidation system that centralizes all inquiries and digital data in one place, enabling precise control over performance, leads, and business results. Developed internally to provide full control over marketing and sales processes for Selected's clients.

Quantifiable outcome

• 2,668 expressions on first page of Google across managed accounts
• +6 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• GooglecoreGTM or Marketing PartnerGoogle Partner status indicating certified expertise in Google advertising products including Google Ads and Google Marketing Platform.
• Meta (Facebook / Instagram)coreGTM or Marketing PartnerMeta Marketing Partner status for advertising expertise on Facebook and Instagram platforms.
• MAKE (formerly Integromat)coreTechnology or IntegrationAuthorized MAKE partner in Israel. MAKE is the world's leading automation application, enabling smart automated workflows. Selected offers free consultation for customized automation solutions.
• LinkedInminorGTM or Marketing PartnerLinkedIn advertising platform for B2B marketing targeting professional audiences.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Others

• Semrush: SEO and digital marketing software platform used by agencies and in-house teams globally. Comparable to Selected in that Semrush tools are actively used by agencies like Selected for SEO and PPC delivery, positioning it as an enabling technology provider rather than a direct competitor.
• SimilarWeb: Israeli-headquartered digital intelligence platform providing web and app analytics, competitive intelligence, and SEO data. Comparable to Selected as a fellow Israeli digital-marketing-focused company, but operates as a SaaS data vendor rather than a managed-services agency.
• Taboola: Israeli-founded content discovery and native advertising platform used by advertisers globally. Comparable to Selected as a fellow Israeli-origin company in the digital advertising ecosystem, but Taboola is a demand-side/SSP-style platform, not a managed-services agency.
• Outbrain: Israeli-founded content discovery and native advertising platform, comparable in geography and category adjacency to Selected. Outbrain is a technology platform rather than a marketing services agency, and Selected lists Outbrain as one of its technology partners.

Broad incumbents

• McCann Worldgroup: Global advertising agency network with strong creative, digital, and integrated marketing capabilities. Comparable to Selected's full-service digital marketing positioning at the network/holding level, though competing at enterprise scale rather than mid-market Israeli focus.
• Omnicom Group: Global marketing and communications holding company comprising creative, media, and specialty agencies. Comparable to Selected as a diversified advertising services group, but at a much larger scale and with global enterprise client bases rather than a focused mid-market Israeli book.
• WPP: World's largest advertising holding group, offering advertising, media investment management, data, and technology services. Overlaps with Selected's integrated digital marketing model at the portfolio level but competes from a global, network-agency position.
• Publicis Groupe: Global advertising and marketing services holding company with extensive digital, media, and creative capabilities. Comparable to Selected as a full-spectrum marketing services provider, though operating at vastly greater scale and across geographies rather than specializing in the Israeli mid-market.
• Dentsu: Global advertising and marketing services group with strong digital and media capabilities, including international digital agency networks. Comparable to Selected as a broad-scope marketing services provider, though significantly larger and globally diversified.

Emerging players

• HubSpot: Inbound marketing, sales, and CRM platform with a growing agency partner ecosystem. Comparable to Selected in addressing the same mid-market buyer need for integrated digital marketing and lead generation, though delivering through software plus partner agencies rather than direct service execution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/selected
• LinkedInlinkedin.com/company/selected-internet-marketing-ltd
• Instagraminstagram.com/selected.co.il
• TikToktiktok.com/@selected.co.il
• Facebookfacebook.com/Selected.SEO
• Xx.com/Selected_SEO

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selected Internet Marketing