Maybaum Film

What Maybaum Film does

Maybaum Film (legal entity Maybaum AG) is a Swiss video production and content agency founded in 2006 by Michel Alraun and headquartered in Baden, Switzerland, with additional offices in Bern (opened 2022) and Zürich. The company offers an end-to-end portfolio of video content services organized under its proprietary 'Maybaum Methode' omnichannel content strategy framework, spanning Performance Marketing, Brand Building, Employer Branding, Social Media Advertising, Erklärvideo (Explainer Video), Produktvideo (Product Video), Imagefilm (Image Film), Commercial, and Shorts & Cutdowns. Production infrastructure includes a 50m² in-house greenscreen studio (mayStudio), a color grading suite, a sound studio, and a vehicle fleet supporting both studio and on-location shoots, enabling vertically integrated control from concept through post-production. The company is also building adjacent capabilities in AI-driven content production (with a dedicated AI Art Director role) and education (the mayAcademy public training program launched in 2026).

The company serves more than 100 enterprise and mid-market B2B clients across German-speaking Switzerland, with named customers spanning banking and finance (UBS, Aargauische Kantonalbank, Raiffeisen, PostFinance, Helvetia), industrial and construction (ABB, Implenia, Bühler Group, Victorinox, Fixit, Hallenbarter), consumer and retail (Migros, Coop, Sprüngli, JURA), education and research (Universität Bern, ZHAW, BFH, FHNW), healthcare (Inselspital, KSA), tourism (Schweiz Tourismus, Bergbahnen Flumserberg, Arosa-Lenzerheide), and technology and professional services (Swisscom, KPMG, SBB, FC Thun). Revenue is generated through project-based, custom-quoted video production engagements rather than tiered or SaaS pricing. Go-to-market is consultative and inbound-driven via the company website, supported by content marketing, an annual Swiss Video Marketing Trends research study, events such as the AI in Marketing conference, and a public Videothek content archive. The company is privately held, founder- and family-controlled, with no external institutional investors, no public listing, and a planned leadership transition to Flavio Alraun in 2027.

Name

Maybaum Film

Legal name

Maybaum AG

Website

https://maybaum.ch

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Maybaum Film is a Swiss video production and content agency, founded in 2006 in Baden, offering omnichannel video strategy, production, and post-production services to 100+ enterprise clients across banking, industry, healthcare, tourism, and education in German-speaking Switzerland.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219), Graphic Design Services (54143)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Graphic Design & Visual Content Production (BPAFAIAC)

akta.pro secondary industries

Distribution Strategy & Release Planning (MPADAAAL), 3D Product/Explainer Animation (MPAHACAD), Short-Form Video Creation, Editing & Templates Apps (MPACAHAE)

Keywords

• Video production services
• Corporate video content
• Content marketing agency
• Video marketing strategy
• Employer branding videos

Headquarters

HQ city

Baden

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Video Production Services: Project-based video production services including strategy, filming, and post-production. Clients include Swiss enterprises across banking, healthcare, construction, education, and tourism sectors. Pricing is quote-based, reflecting custom project scope.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Maybaum Film is a Swiss content agency that develops omnichannel video marketing strategies and produces corporate, brand, employer branding, product, explainer, and social media video content for business clients. The company delivers end-to-end services from strategy and concept through filming in its in-house mayStudio or on location to post-production (editing, color grading, sound). The offering is anchored by the proprietary 'Maybaum Methode' framework for sustainable, strategic, channel-optimized content planning rather than single-video delivery.

Product overview

Maybaum Film operates as a Swiss content agency and video production company, founded in 2006 and headquartered in Baden, with additional offices in Bern and Zürich. The company offers a comprehensive portfolio of video production and content strategy services organized under the 'Maybaum Methode' — an omnichannel, sustainable, and strategically planned approach. The core service suite includes Performance Marketing, Brand Building, Employer Branding, Social Media Advertising, Erklärvideo (Explainer Video), Produktvideo (Product Video), Imagefilm (Image Film), Commercial, and Shorts & Cutdowns. Supporting offerings include Corporate TV via the company's proprietary mayStudio (a 50m² in-studio production facility), the mayAcademy public training program (launched 2026), and the annual Swiss Video Marketing Trends research study. The company also maintains a Best-of portfolio and Videothek archive of past productions. The product portfolio spans the full video content lifecycle from strategy and production through post-production (editing, color grading, sound mastering) and distribution optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Marketing Data-driven and creative performance marketing services designed to maximize reach and measurable impact across digital channels, for B2B clients in Switzerland.
• Brand Building Authentic, strategic, and emotional brand building video services that make brands tangible and memorable for target audiences.
• Employer Branding HR and recruiting video content designed to attract talent and present employers as attractive workplace destinations.
• Social Media Advertising Scroll-stopping, creative, data-based, and channel-precise social media advertising content optimized for individual platforms.
• Erklärvideo (Explainer Video) Data-driven and creative explainer videos that communicate complex products, services, or concepts in accessible and engaging visual formats.
• Produktvideo (Product Video) Sales-focused product videos that evoke emotions and create consumer needs to drive purchase decisions.
• Imagefilm (Image Film) Corporate image films that authentically narrate a company's DNA and brand identity across all communication touchpoints.
• Commercial Creative, precise, and impactful commercial video productions delivered at the right moment for maximum audience effect.
• Shorts & Cutdowns Short-form video content with high impact, repurposed from longer productions into platform-optimized formats for social and digital channels.
• Corporate TV (mayStudio) Rapid in-studio video production service using the company's own 50m² mayStudio greenscreen facility for quick-turnaround corporate content.
• mayAcademy Public training program offering educational content and skill development in video production, content creation, AI-supported content creation, and film techniques.

Quantifiable outcome

• Over 100 companies trust Maybaum Film with their video content
• +1 more outcomes

Named customers31 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature3 records

Partnerships

One partnership is on record.

• Swiss Film Association (Swissfilm Association)minorOthersMaybaum Film is a member of the Swiss Film Association and uses the association's standard production contract (Produktionsvertrag) for audiovisual works. This membership provides standardized contractual frameworks for film production engagements.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Feinheit AG: Zurich-based Swiss digital content and brand agency serving enterprise and SME clients across strategy, content, and digital — directly comparable in size, geography, and B2B content marketing focus to Maybaum Film.
• Stories AG: Swiss content and storytelling agency focused on brand narratives, editorial, and video content for enterprise and SME clients — directly comparable in offering brand-storytelling and corporate video to Swiss businesses.
• Heimat Zürich: Zurich-based creative agency producing brand content, campaigns, and video work for major Swiss and international brands — a closely comparable Swiss content agency with overlapping enterprise client profile.

Broad incumbents

• Jung von Matt (Switzerland): Swiss branch of the major German-speaking creative agency network Jung von Matt, offering brand, advertising, and content production including video — comparable in serving Swiss enterprise clients with creative video work but at significantly larger scale.
• Plan.Net Switzerland (Serviceplan): Swiss digital agency within the Serviceplan group, focused on digital marketing, content, and video production for enterprise clients — comparable in Swiss enterprise content production and digital distribution strategy.
• Serviceplan Group Switzerland: Swiss arm of Europe's largest independent agency group, providing integrated marketing, content, and video production for large Swiss and DACH enterprises — directly overlapping Maybaum's enterprise video and brand-building offerings.
• Scholz & Friends (Switzerland): Swiss presence of the major German creative agency network, offering integrated brand, advertising, and film services — overlapping with Maybaum's enterprise corporate video and brand building offerings.
• Thjnk Zürich: Swiss office of the international creative agency Thjnk, providing strategy, brand, and content production including video for major Swiss and DACH clients — overlapping with Maybaum's enterprise content and video marketing scope.
• Wirz Group: One of Switzerland's largest and longest-standing independent advertising agencies, offering content, film, and integrated marketing services to enterprise clients — a more established but comparable Swiss content and video competitor.

Emerging players

• Rocket & Winkler: Berlin- and Zurich-based content and production studio producing brand films and short-form video for tech and consumer brands — a comparable European video production peer, though with more consumer-tech orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCM_wW30-YDzKcBjoipCpL_w
• LinkedInlinkedin.com/company/maybaum-film
• Instagraminstagram.com/maybaumfilm
• TikToktiktok.com/@maybaumfilm
• Xx.com/maybaumfilm
• Facebookfacebook.com/MaybaumFilm

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maybaum Film