Heimat Zürich
Heimat Zürich operates the TOTO12 online lottery (Togel Online) and slot gaming platform, primarily serving Indonesian users via alternative-link access and distributing through the Ubuy global marketplace. The Swiss entity is privately held with 11-50 employees and Lukas von Wartburg as managing director.
- Company typePrivate
- Founded2018
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Heimat Zürich does
Heimat Zürich operates the TOTO12 online gaming platform, which delivers Togel Online (lottery) and Slot Online services primarily targeting Indonesian users. The platform distributes access through alternative official links (heimat-zuerich.infinityfree.io) to maintain continuity when the main domain is restricted or under maintenance, and presents a responsive interface usable across desktop and mobile devices. Transactions are denominated in Indonesian Rupiah with a minimum deposit of IDR 5,000 and minimum withdrawal of IDR 50,000, settled via local bank transfer, e-wallet, or QRIS.
Beyond the direct site, Heimat Zürich extends distribution through the Ubuy global marketplace, where TOTO12-related products are listed with international shipping coverage to Hong Kong, India, Indonesia, Japan, Malaysia, the Philippines, and additional countries. The Swiss-incorporated entity is privately held with 11-50 employees, anchored in Zürich, with Lukas von Wartburg listed as managing director. Firmographic records also describe Heimat Zürich as a creative agency offering brand strategy, communication, and management consulting work — a characterization not corroborated by case studies, client logos, or agency service detail in the available source material, and which sits in tension with the gambling-platform artifact the website presents. No disclosed revenue, funding history, regulatory licensing, or audited operating metrics are available.
Heimat Zürich firmographics
Firmographics- Name
- Heimat Zürich
- Website
- https://heimat-zuerich.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Heimat Zürich operates the TOTO12 online lottery (Togel Online) and slot gaming platform, primarily serving Indonesian users via alternative-link access and distributing through the Ubuy global marketplace. The Swiss entity is privately held with 11-50 employees and Lukas von Wartburg as managing director.
- Ownership category
- akta.pro rank
Heimat Zürich industry classification
Industry- Product category
- Online Gaming
- akta.pro primary industry
- Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)
- akta.pro secondary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
Keywords
Where Heimat Zürich is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Heimat Zürich business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Marketing or Sales
Revenue model
- Online Lottery and Slot Gaming: Platform facilitates online lottery (Togel Online) and slot gaming services with transaction-based revenue from player deposits and wagering activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Minimum Deposit |
| Unit Pricing | Pay-as-you-go | Minimum Withdrawal |
| Unit Pricing | Pay-as-you-go | Product Item Pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Heimat Zürich product offering
Product offeringCore offering
Heimat Zürich operates the TOTO12 online gaming platform, which provides Togel Online (lottery) and Slot Online services primarily to Indonesian users. The platform offers alternative official login and registration links that allow users to maintain access when the main domain is unavailable, and it supports both desktop and mobile devices with local Indonesian payment methods such as bank transfer, e-wallet, and QRIS.
Product overview
TOTO12 is a single-platform online gaming service offering Togel Online and Slot Online games. The platform operates with an alternative link system that provides users with access routes when the main domain is unavailable. The service supports multiple payment methods including local bank transfers, e-wallets, and QRIS, and is accessible across desktop and mobile devices.
Differentiator
Problem solved
Functional benefit
Products and services
- TOTO12 Online Gaming Platform Online platform providing Togel Online (lottery) and Slot Online services to Indonesian users, with alternative official login and registration access routes, supporting desktop and mobile devices.
Quantifiable outcome
- Platform rating of 4.9 stars based on 924,251+ reviews
Companies that use Heimat Zürich
Customer profileSegments1 record
Ideal customer profiles1 record
Heimat Zürich technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Heimat Zürich partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- UbuycorePlatform integrated with Ubuy e-commerce marketplace infrastructure for product distribution. Products are imported from TOTO12 and sold through Ubuy's global marketplace with international shipping coverage to multiple countries including Hong Kong, India, Japan, Malaysia, Philippines, and others.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Heimat Zürich competitors and assessment
Company assessmentBroad incumbents
- Pragmatic Play: Major B2B iGaming content provider supplying online slot and casino games to operators worldwide, including Indonesia-facing platforms. Comparable as the upstream content engine that typically powers Togel/Slot platforms like TOTO12.
- Evolution Gaming: Global leader in live-dealer casino content, supplying platforms across regulated and grey Asian markets. Comparable as the upstream live-casino content layer that increasingly complements Togel/Slot offerings in Southeast Asia.
- SBOBet: Established Asian-focused online sportsbook and casino operator offering multi-product gambling across Southeast Asia. Comparable as a larger incumbent serving the same regional consumer base with overlapping Togel-adjacent products.
Regional players
- SV388: Asia-focused online gambling platform specializing in cockfighting and other regional products popular in Southeast Asia. Comparable as a regionally specialized iGaming operator serving similar user demand patterns.
Direct peers
- Habanero Systems: B2B slot and table game provider with strong Asian-market distribution, frequently integrated into Indonesia-facing Togel/Slot platforms. Comparable as a content and platform counterpart serving the same operator customer base.
- CMD368: Asian-focused online sportsbook and casino operator with significant Southeast Asian distribution. Comparable as a regional peer offering multi-product gambling to Indonesian and adjacent markets.
- Asia Gaming: Asian-focused live-dealer casino platform provider serving operators targeting Chinese and Southeast Asian markets. Comparable as a B2B platform provider whose customers overlap with TOTO12's end-user demographic.
- IDN Poker: Largest Asian-facing online poker network, with significant penetration in Indonesia and Southeast Asia. Comparable as a peer iGaming operator targeting the same Indonesian consumer base with online wagering products.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Heimat Zürich social profiles
Digital presenceHeimat Zürich financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heimat Zürich leadership team
Management profileNumber of profiles
Heimat Zürich funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heimat Zürich M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heimat Zürich
What does Heimat Zürich do?
Heimat Zürich operates the TOTO12 online gaming platform, which provides Togel Online (lottery) and Slot Online services primarily to Indonesian users. The platform offers alternative official login and registration links that allow users to maintain access when the main domain is unavailable, and it supports both desktop and mobile devices with local Indonesian payment methods such as bank transfer, e-wallet, and QRIS.
Is Heimat Zürich a public or private company?
Heimat Zürich is a private company. It is classified as unknown and is currently operating.
When was Heimat Zürich founded?
Heimat Zürich was founded in 2018. It employs 11 to 50 people.
Where is Heimat Zürich based?
Heimat Zürich is headquartered in Zürich, Switzerland, in the Europe region.
How does Heimat Zürich make money?
One revenue line is on record: online Lottery and Slot Gaming.
Who are Heimat Zürich's main competitors?
Broad incumbents on record are Pragmatic Play, Evolution Gaming and SBOBet. SV388 is listed as a regional player. Direct peers are Habanero Systems, CMD368, Asia Gaming and IDN Poker.
Does Heimat Zürich have an API?
No public API is recorded for Heimat Zürich.
What industry is Heimat Zürich in?
Heimat Zürich's product category is Online Gaming. Its primary akta.pro industry code is MPAEAFAD, Digital Lottery & iLottery Platforms (Web/App), with a secondary code of MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms).