Madelia Health

What Madelia Health does

Madelia Health is a 25-bed Critical Access Hospital (CAH) headquartered in Madelia, Minnesota, operating a five-location network that includes the main Madelia campus and primary care clinics in Lake Crystal, Truman, St. James, and New Ulm. Founded in 1918 and rebranded from Madelia Community Hospital & Clinic to Madelia Health in April 2021, the organization delivers a full rural continuum of care: 24/7 emergency and Level 4 trauma services, Acute Stroke Ready response, primary care across all ages, outpatient mental health, surgical services (orthopedics, general surgery, ENT, ophthalmology), diagnostic imaging (3D mammography, 4D ultrasound, CT, MRI, DEXA), laboratory (Joint Commission-accredited High Complexity Testing Laboratory), physical and occupational therapy, podiatry and wound care, pain management including Cooled Radio Frequency Ablation, and short-stay Swing Bed transitional care. Digital infrastructure consists of the MyHealth patient portal via the HealtheLife app for 24/7 records access, secure messaging, scheduling and bill payment, plus the PARA-HCFS price transparency tool and Bloomerang-based Foundation donor CRM. Ground emergency response is provided through in-house ALS/BLS ambulance services tied to Watonwan County dispatch.

Madelia Health is a private non-profit governed by a volunteer Board and led by President and CEO David F. Walz (appointed January 2023). Revenue is generated through patient care services billed to Medicare, Medicaid, commercial insurers and self-pay patients — with structural dependence on Medicare as a CAH — and is supplemented by direct-access self-pay lab testing, the AblePay Health payment program (offering up to 13% savings on out-of-pocket costs), and charitable fundraising through the 501(c)(3) Madelia Health Foundation, which has raised more than $2 million since 2004. The Foundation runs a Keep Care Close capital campaign, an annual golf outing, biennial fall gala, 5K run, naming rights and scholarship programs.

Distribution is community-led: events, patient testimonials, e-newsletter, local SEO, Facebook pages for EMS and the Foundation, and earned media including Becker's Hospital Review, Minnesota Department of Health designations, and Star Tribune Top Workplaces recognition. Strategic and operational partnerships include Headwaters Network (regional provider collaboration), AblePay Health (patient payments), MNRAAA/Senior LinkAge Line (Medicare counseling), MNsure (state marketplace), The Joint Commission (accreditation) and professional services ties through board members. Recent context includes documented exposure to the federal Medicare payment-system fraud-reduction glitch in 2025 that caused claims rejections and cash strain across rural Minnesota hospitals, prompting the Keep Care Close community fundraising response.

Name

Madelia Health

Legal name

Madelia Health

Website

https://madeliahealth.org

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

101–250 employees

Short description

Madelia Health is a 25-bed Critical Access Hospital operating five clinic locations across southern Minnesota, delivering emergency, primary, surgical, mental health, imaging, lab, therapy, and specialty care to rural communities since 1918.

Ownership category

akta.pro rank

Product category

Critical Access Hospital Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (6231), Home Health Care Services (62161), Ambulatory Health Care Services (621), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Hospitals (8060)

akta.pro primary industry

Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB)

akta.pro secondary industry

Non-Hospice Serious-Illness / Community-Based Palliative Care (In-Home) (HSABAFAF)

Keywords

• Critical access hospital
• Rural healthcare services
• Emergency medical services
• Primary care clinics
• Community hospital care

Headquarters

HQ city

Madelia

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Patient Care Services: Revenue generated from comprehensive healthcare services including hospital care, emergency services, clinic visits, diagnostic imaging, laboratory services, surgical procedures, and rehabilitation therapy. Services provided to patients with various insurance coverage including Medicare, Medicaid, commercial insurance, and self-pay patients.
2. Medicare/Medicaid Reimbursement: As a Critical Access Hospital, Madelia Health depends heavily on Medicare reimbursement. The organization was affected by a federal payment system glitch causing Medicare claims rejections, highlighting the critical importance of Medicare revenue to operations.
3. AblePay Health Partnership: No-cost payment program partnered with AblePay Health offering patients savings up to 13% on out-of-pocket medical expenses with flexible payment options, helping reduce accounts receivable times and expenses for the organization.
4. Foundation Donations and Fundraising: Madelia Health Foundation (501(c)(3) nonprofit) raises funds through annual giving, golf outings, fall galas, naming rights programs, and community donations to support equipment upgrades, facility improvements, and scholarships for healthcare education.
5. Direct Access Lab Testing: Self-pay laboratory testing service for uninsured or high-deductible patients, providing affordable lab tests without physician orders or insurance billing.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Madelia Health is a 25-bed Critical Access Hospital and multi-location clinic network in Southern Minnesota delivering comprehensive inpatient, outpatient, emergency, primary care, surgical, diagnostic imaging, laboratory, mental health, physical/occupational therapy, pain management, podiatry, and transitional care services. It also operates the MyHealth Patient Portal for digital patient engagement and the Madelia Health Foundation for community fundraising support.

Product overview

Madelia Health is a critical access hospital and multi-location healthcare system offering a comprehensive portfolio of clinical services across five locations in southern Minnesota. The core offering centers on the MyHealth Patient Portal—a secure web and mobile platform providing patients 24/7 access to health records, lab results, and provider messaging—supplemented by in-person care at the hospital and clinic network. Clinical services span emergency/trauma care, primary care, mental health, physical/occupational therapy, pain management, podiatry/wound care, radiology/imaging, surgical services, and transitional/swing bed rehabilitation. Financial assistance programs including AblePay Health (offering up to 13% savings on out-of-pocket costs) and price transparency tools enhance patient access. The Madelia Health Foundation supports equipment upgrades and facility improvements through donor fundraising.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospital & Clinic Services 25-bed Critical Access Hospital and multi-location clinic network providing primary care, emergency services, surgical care, and specialty services across five locations in southern Minnesota for patients of all ages.
• Emergency Department 24/7 emergency care with Level 4 Trauma Center designation and Acute Stroke Ready Hospital certification for patients in Madelia and surrounding communities.
• Emergency Medical Services (EMS) Advanced Life Support (ALS) ambulance service with EMTs and Paramedics providing ground transport; ALS Monday-Friday 8am-6pm, Basic Life Support 24/7.
• Multi-Location Clinic Network Five clinic locations across Southern Minnesota (Madelia, Lake Crystal, Truman, St. James, New Ulm) offering primary care for all ages including acute illness, chronic disease management, immunizations, and preventive care.
• Telehealth Services Virtual clinic appointments enabling patients to consult providers remotely for mental health visits, prescription refills, and follow-ups for chronic conditions.
• Radiology Services Imaging services including digital X-ray, 3D mammography, DEXA bone density scanning, echocardiogram, 4D ultrasound, CT scanning, and MRI staffed by registered technologists.
• Clinical Laboratory Services High Complexity Testing Laboratory accredited by The Joint Commission, offering Direct Access Lab Testing, outpatient clinical testing, and occupational drug screen collection.
• Surgical Services Surgical procedures including orthopedic surgeries, general surgery (appendectomy, bowel resection, colonoscopy, hernia repair, gallbladder removal), ENT, eye surgeries, and podiatric procedures with advanced technology (Beach Chair, Hana Bed, Stryker 4K AIM Technology).
• Mental Health Services Comprehensive mental health care including psychiatric evaluations, medication management, diagnostic assessments, and individual, couples, and family therapy for children and adults.
• Pain Management Services Non-surgical, non-narcotic pain treatments including Coolief Radio Frequency Ablation for chronic back, neck, and joint pain associated with arthritis, sciatica, stenosis, fibromyalgia, and injuries.
• Physical & Occupational Therapy Physical therapy services treating orthopedics, neurological disorders, cardiac rehabilitation, sports medicine, work injuries, spine/joint pain, vestibular issues, and concussion management; occupational therapy for daily living activities.
• Podiatry and Wound Care Complete foot, ankle, and lower leg care including wound care, surgical and non-surgical treatment, pediatric podiatry, sports injury prevention, reconstructive surgery, custom orthotics, and fracture care.
• Transitional Care (Swing Bed) Short-term rehabilitation for patients transitioning from acute hospital to home or nursing home, with daily therapy, wound care, IV therapy, 24-hour nursing staff, in-house pharmacy, and discharge planning.
• MyHealth Patient Portal Free, secure online patient portal (HealtheLife mobile app) providing 24/7 access to health records, lab results, medications, diagnoses, immunization records, clinic visit summaries, appointment scheduling, secure messaging with providers, and bill payment.
• Madelia Health Foundation 501(c)(3) nonprofit charitable organization raising funds for equipment upgrades, facility improvements, scholarships, and the Keep Care Close Campaign through annual giving, golf outings, galas, and naming rights programs.

Quantifiable outcome

• Named Top 100 Critical Access Hospitals to Know in 2026 by Becker's Hospital Review
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Headwaters NetworkcoreStrategic or Co-development PartnerMadelia Health is a member of the Headwaters Network, a network of healthcare providers collaborating to deliver services across the region.
• AblePay HealthcoreTechnology or IntegrationPartnership offering no-cost payment program allowing patients to save up to 13% on out-of-pocket medical expenses including copays, deductibles, and coinsurance. AblePay assists providers by reducing receivable times and expenses in exchange for prompt payment at lower rates.
• Mankato CliniccoreStrategic or Co-development PartnerService agreement signed in 2011 following Mayo Clinic Health Systems departure from Madelia campus, establishing ongoing clinical relationship for patient care coordination.
• Total Lawn CareminorGTM or Marketing PartnerPremier Partner in the Madelia Health Foundation Partner program for 2026, supporting community wellness and healthcare access through annual commitment.
• Lewis Family DrugminorGTM or Marketing PartnerFoundation Partner in the Madelia Health Foundation Partner program for 2026, supporting community wellness and cancer awareness initiatives.
• Minnesota River Area Agency on Aging (MNRAAA)minorChannel Partner/ Reseller/ DistributorMNRAAA provides Medicare assistance through Senior LinkAge Line, helping patients with health plan selection and Medicare-related questions.
• Steiner Consultants LLCminorOthersCPA firm providing professional accounting and consulting services. Board member Phil Carter serves as CPA at the firm.
• MNsureminorChannel Partner/ Reseller/ DistributorMinnesota's health insurance marketplace. The organization provides information to patients about enrolling through MNsure for affordable health coverage options.
• The Joint CommissioncoreStrategic or Co-development PartnerHealthcare accreditation organization. Madelia Health laboratory is accredited as a High Complexity Testing Laboratory. The organization maintains Joint Commission accreditation representing commitment to meeting performance standards.

Scale indicators12 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Allina Health: Allina Health is a large Minnesota-based health system operating hospitals, clinics, and specialty services across the Twin Cities metro and regional Minnesota. Comparable delivery model at greater scale; competes for patients and physicians in Madelia's southern MN footprint.
• Avera Health: Avera Health is a large regional health system serving MN, SD, IA, and NE with Critical Access Hospitals, rural clinics, telehealth, and specialty care. A broader incumbent that competes for rural MN referrals and CAH partnerships.
• Mayo Clinic Health System: Mayo Clinic Health System is the dominant regional health system in southern Minnesota with hospitals, multi-specialty clinics, and tertiary capability in nearby Mankato. Mayo previously operated on the Madelia campus (departed in 2011) and remains the principal competitive incumbent whose outmigration threats Madelia must defend against.

Direct peers

• River's Edge Hospital & Clinic: River's Edge is a small Critical Access Hospital in St. Peter, MN offering similar swing-bed/transitional care, primary care, and community hospital services to a comparable rural southern Minnesota catchment. It is the most direct structural analogue to Madelia Health's 25-bed CAH model.
• Sibley Medical Center (Ridgeview): Sibley Medical Center is a CAH affiliated with Ridgeview, offering primary care, ER, swing-bed, and outpatient services to rural south-central Minnesota. Comparable in scale, CAH designation, and multi-service outpatient footprint.
• Lake Region Healthcare (Fergus Falls, MN): Lake Region Healthcare is a rural MN independent healthcare system with a Critical Access Hospital footprint, multi-specialty clinics, swing-bed, and outpatient services serving a small-town community. Operationally analogous to Madelia Health's integrated community delivery model.
• Pipestone County Medical Center & Family Clinic Avera: Pipestone County Medical Center is a Critical Access Hospital in southwestern Minnesota with affiliated family clinics, comparable to Madelia's CAH-plus-clinic-network model in rural southern MN.
• Windom Area Hospital: Windom Area Hospital is a 25-bed CAH in southwestern Minnesota providing primary care, ER, outpatient surgery, and swing-bed services to a small rural community. Highly comparable size and service portfolio to Madelia Health.
• United Hospital District (Blue Earth, MN): UHD is a CAH system serving rural south-central Minnesota with a multi-location primary care network, transitional/swing-bed program, and broad outpatient services. Closely comparable in service mix, geography, and Critical Access Hospital business model.

Regional players

• Carris Health (formerly ACMC Health): Carris Health is a regional health system serving Willmar and surrounding rural west-central MN with hospitals, primary care clinics, and swing-bed services. Comparable rural multi-clinic delivery model though slightly larger than Madelia Health.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/madeliahealth
• Xx.com/madeliahospital

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madelia Health