What The Golden Lion Group does

The Golden Lion Group (De Gouden Leeuw Groep B.V.) is a privately held, family-owned Dutch elderly care organization headquartered in Silvolde, operating in the Achterhoek region of the Netherlands. The group delivers a full continuum of care services for older adults across four pillars: Thuiszorg (home nursing under Zvw, delivered by three district teams covering Doetinchem, Oude IJsselstreek, and Zelhem); Zorghotels (care hotels providing temporary stays with 24/7 nursing, including the pioneering Laag-Keppel location opened in 2000 as the first care hotel in the Netherlands, plus Zelhem and Zutphen); Wonen met Zorg (residential living with 29 apartments and 7 care studios in Zutphen, plus units in Zelhem and a planned 42-unit facility post-renovation in Laag-Keppel); and Dagbesteding (day care in Laag-Keppel and Hoog-Keppel). The group is a wholly owned parent of Thuiszorg Rijn en IJssel B.V. and operates from approximately 260-300 employees across five locations in Silvolde, Laag-Keppel, Zutphen, Zelhem, and Hoog-Keppel.

The organization's services are reimbursed primarily through Dutch statutory schemes — home nursing under the Health Insurance Act (Zvw, no client co-payment), long-term care under the Wlz (administered via MPT/VPT home-delivery models and Wlz-funded residential care), and social support under the Wmo (capped at €21.80/month per household in 2026). Care hotel stays and residential housing and service components are privately paid at publicly disclosed daily rates (€185-225/day for care hotels) and monthly rates (€4,275-6,153/month for residential living depending on location and apartment size). The group is WTZi-licensed, HKZ-certified, and an ActiZ member, with a one-star Fixatievrije Zorginstelling quality seal. Go-to-market is a hybrid of direct-to-consumer engagement (website, call-me-back, walk-ins) and a sales-led motion built on referrals from hospitals (Slingeland, Rijnstate), GPs, municipalities, and health insurers, augmented by a dedicated nursing advisory interview for care planning.

The group has no proprietary technology platform and operates as a traditional care provider, with technology limited to operational support systems and a third-party client portal (startmetons.nl). Distribution is purely direct through owned facilities and in-home care teams, with no intermediaries or franchisees. In February 2026, De Gouden Leeuw joined five peer organizations to form the Zorg voor Mekaar regional cooperative addressing labor market sustainability, and is currently investing in a major renovation of its flagship Laag-Keppel site scheduled to reopen in approximately 1.5 years with expanded long-term care capacity.

Name

The Golden Lion Group

Legal name

De Gouden Leeuw Groep B.V.

Website

https://degoudenleeuwgroep.nl

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

The Golden Lion Group (De Gouden Leeuw Groep) is a family-owned Dutch elderly care organization in the Achterhoek region providing home nursing, care hotels, residential living with care, and day care for older adults across five locations, reimbursed primarily through statutory Zvw, Wlz, and Wmo schemes.

Ownership category

akta.pro rank

Product category

Elderly Care Services

NAICS

Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Luxury / High-End Assisted Living Communities (HLADABAD)

akta.pro secondary industries

Chronic Care & Complex Care Management (HSABAIAD), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB)

Keywords

• Elderly care services
• Home nursing care
• Residential care living
• Care hotel accommodation
• Day care programs

Headquarters

HQ city

Silvolde

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Home Nursing Care (Wijkverpleging) under Zvw: Reimbursement for wijkverpleging (community nursing) services is paid directly by health insurers under the Health Insurance Act (Zorgverzekeringswet, Zvw). The district nurse provides a care indication; no co-payment is charged to the client for these services.
2. Long-term Care (Wlz) Reimbursement: Intensive, long-term care is reimbursed under the Wet langdurige zorg (Wlz). Clients pay an income-dependent co-payment set by the CAK. Care can be delivered in the residential facilities or at home via a Modulair Pakket Thuis (MPT).
3. Social Support (Wmo) Services: Non-medical support such as day care, guidance, and household assistance falls under the Wet maatschappelijke ondersteuning (Wmo), funded by municipalities. In 2026, clients pay a maximum monthly co-payment of €21.80.
4. Residential Living - Housing and Service Costs: For residential care, clients pay housing and service costs covering rent, energy, meals, laundry, activities, and 24/7 skilled staffing. From 1 May 2026, monthly costs in Zelhem range from €4,275 to €6,153 and in Zutphen from €4,297 to €5,338, plus €800 per month for a second occupant.
5. Care Hotel Accommodation Fees: Stay costs for care hotels are paid privately by clients. Rates as of 01-01-2026: care room €185/day, care apartment €205/day (Zelhem and Zutphen), premium apartment (Zutphen) €225/day, second person full board €92.50/day, final care €100/day. Health insurers may reimburse accommodation under certain policies.
6. Personal Budget (PGB) Payments: Clients who receive a personal budget (persoonsgebonden budget) can use it to purchase care from De Gouden Leeuw Groep directly. Payments are calculated using NZa-set rates multiplied by hours of care delivered.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Golden Lion Group provides an integrated continuum of elderly care services including home nursing (thuiszorg/wijkverpleging) delivered in clients' own homes, care hotel stays (zorghotels) in luxury hotel environments with 24/7 professional care, residential living with care (wonen met zorg) in private apartments with full-service support, and day care programs (dagbesteding) for structured activities and social contact. Services are reimbursed under the Dutch Health Insurance Act (Zvw), Long-term Care Act (Wlz), and Social Support Act (Wmo), with private payment options for care hotel stays.

Product overview

De Gouden Leeuw Groep (The Golden Lion Group) is a family-owned healthcare organization operating in the Achterhoek region of the Netherlands. The organization offers an integrated portfolio of elderly care services organized around four core pillars: Thuiszorg (home care) providing district nursing and personal care in clients' own homes; Zorghotels (care hotels) offering temporary stays in a luxury hotel environment with 24/7 professional care; Wonen met Zorg (residential care) providing private apartments with full-service care in small-scale facilities; and Dagbesteding (day care) delivering structured daytime activities and social programs. Additional services include palliative care, respite/mantelzorg support for informal caregivers, and BBL training programs for healthcare students. The organization operates facilities in Laag-Keppel, Zelhem, Zutphen, and Hoog-Keppel, with home care services covering the broader Achterhoek region including Doetinchem, Oude IJsselstreek, and surrounding municipalities.

Differentiator

Problem solved

Functional benefit

Products and services

• Zorghotels (Care Hotels) Temporary accommodation in a luxury hotel environment with professional nursing and care services available 24/7, suitable for recovery after surgery, rehabilitation, respite care, and vacation with care. Care rooms at €185/day, care apartments at €205/day, and premium apartments at €225/day (2026 rates).
• Thuiszorg (Home Care / Wijkverpleging) Home-based nursing and personal care services provided by small community teams across the Achterhoek region, including wound care, catheter care, injections, medication management, and support with daily activities for elderly clients. Fully reimbursed under Zvw with no client co-payment. Three teams covering Zelhem, Doetinchem, and Oude IJsselstreek areas.
• Wonen met Zorg (Living with Care) Residential care living in private apartments with full-service care, including meals prepared in-house, laundry, hairdresser, beautician, pedicure, and 24/7 professional nursing staff in a small-scale environment. Monthly costs from €4,275 to €6,153 in Zelhem and €4,297 to €5,338 in Zutphen (from 1 May 2026), plus €800/month for a second occupant. Housing and service costs are separated from care costs.
• Dagbesteding (Day Care) Day care programs for elderly providing structured activities, social contact, and support to help seniors remain independent at home while relieving caregivers. Includes both basic day care and psychogeriatric day care at Laag-Keppel, Hoog-Keppel, and other locations, funded via Wmo.
• Palliatieve Zorg (Palliative Care) End-of-life care focused on reducing suffering, improving quality of life, and dignified completion of life, working according to IKNL care pathways for the dying phase. Available at all locations and recognized as hospice by nearly all health insurers. Final care rate: €100/day.
• Mantelzorg / Respijtzorg (Respite Care) Temporary relief services for family caregivers, including overnight stays, day programs, and vacation packages that allow informal caregivers to take breaks while their loved ones receive professional care in the care hotel environment.

Quantifiable outcome

• Client satisfaction NPS-style recommendation scores of 8.5 (Laag-Keppel), 9.0 (Zelhem), and 9.1 (Thuiszorg), all above national average
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Azora, Careaz, Marga Klompé, Markenheem, SensirecoreStrategic or Co-development PartnerThese six organisations form a 'lerend netwerk' (learning network) under the quality framework for nursing home care (kwaliteitskader verpleeghuiszorg). Joint activities include conducting mutual audits, organising workshops, and sharing best practices. Together with Markenheem, De Gouden Leeuw also operates a skills-lab in Zelhem for continuous training of nursing and care skills.
• Graafschap CollegecoreStrategic or Co-development PartnerThe Graafschap College is the largest educational institution in the Achterhoek, offering a wide range of mbo programmes in care and welfare. De Gouden Leeuw works extensively with the college on internships, training programmes, and the learning department (leerafdeling). The college also hosts the Week van het Vakmanschap events that De Gouden Leeuw participates in.
• Slingeland Ziekenhuis (Hospital)coreStrategic or Co-development PartnerThe hospital in Doetinchem plays a significant regional role in transmural networks and projects. De Gouden Leeuw is involved in the overarching body Netwerk Transmurale Zorg West-Achterhoek. Beyond transmural collaboration, initiatives are also developed in the areas of home care and temporary stay at the care hotel.
• RijnstateminorStrategic or Co-development PartnerRijnstate is a hospital organisation with locations in Arnhem, Velp, and Zevenaar. They refer people to De Gouden Leeuw for home care or temporary stay. The care hotel in Laag-Keppel is a valued partner for post-operative temporary stay.
• Transmuraal Netwerk Palliatieve Zorg West-AchterhoekminorStrategic or Co-development PartnerDe Gouden Leeuw works with various organisations in the palliative care network to organise end-of-life care as optimally as possible. The organisation is recognised as a hospice by nearly all health insurers and listed on kiesbeter.nl and netwerkpalliatievezorg.nl/achterhoek.
• Zorg voor Mekaar CooperativecoreStrategic or Co-development PartnerSix Achterhoek care organisations (Azora, Careaz, De Gouden Leeuw Groep, Marga Klompé, Markenheem, Sensire) formed a new regional cooperative 'Zorg voor Mekaar' in February 2026. Aimed at making care in the region sustainably accessible. Initial pillars: flexible work via regional flex pool, alternative training via 'Bekwaam is inzetbaar' programme, and informal care support. Supported by Regio Deal and Province of Gelderland, facilitated by 8RHK ambassadors.
• 8RHK (Regio Achterhoek)minorStrategic or Co-development Partner8RHK ambassadors facilitate regional initiatives including the Thematafel De Gezondste Regio (healthiest region table) where 14 care organisations coordinate on sustainable labour relations and collectively decided to stop using freelancers (zzp'ers) with high risk of false self-employment from January 2025, under the Wet DBA.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Buurtzorg Nederland: The largest home care organization in the Netherlands, providing district nursing and personal care (wijkverpleging) under the same Zvw reimbursement model that De Gouden Leeuw's Thuiszorg division operates in. Direct overlap in home nursing services to elderly clients across regional teams.
• Azora: Achterhoek-based care organization providing nursing home care, residential living with care, and home care — overlapping directly with De Gouden Leeuw's full service continuum. A fellow Zorg voor Mekaar cooperative member, making it both a partner and a direct regional competitor.
• Sensire: Large Achterhoek-based care organization providing home care, residential living, and nursing care across the same municipalities De Gouden Leeuw serves. A fellow Zorg voor Mekaar cooperative member, serving the same elderly demographic with similar service lines.
• Careaz: Achterhoek care organization offering nursing home care, residential living, and home care — direct service overlap with De Gouden Leeuw's portfolio. A fellow Zorg voor Mekaar member, competing for the same elderly clients in the region.
• Marga Klompé: Regional VVT provider in the Achterhoek offering nursing, residential, and home care services to elderly clients. A fellow Zorg voor Mekaar cooperative member with overlapping service lines and target market.
• Markenheem: Achterhoek-based VVT organization operating nursing homes, residential care, and home care. Jointly operates a skills-lab in Zelhem with De Gouden Leeuw, indicating deep operational overlap and direct competition in the same talent pool and client base.

Regional players

• TanteLouise: Regional VVT organization in West-Brabant providing nursing home care, residential living, and home care for the elderly. Comparable in scale and service mix to De Gouden Leeuw, but operating in a different Dutch region, providing a useful operational and quality benchmark.
• Norschoten: Regional VVT (care, housing, and home care) organization based in the Achterhoek region, providing nursing home care, assisted living, and home care to elderly clients — a directly overlapping service portfolio with De Gouden Leeuw in adjacent Achterhoek municipalities.
• Zorgbalans: Regional VVT organization in Kennemerland providing nursing, residential, and home care to elderly clients. Comparable service portfolio to De Gouden Leeuw but operating in a different region (North Holland), serving as a useful peer benchmark for Dutch mid-sized VVT providers.

Broad incumbents

• Cordaan: One of the largest care organizations in the Netherlands, headquartered in Amsterdam, providing nursing home care, home care, and elderly services across multiple regions. While not active in Achterhoek, it represents the type of large incumbent De Gouden Leeuw could compete against if it ever expanded geographically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/DGLGroep
• Facebookfacebook.com/degoudenleeuwgroep

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Golden Lion Group