What Markenheem does

Markenheem (legally Stichting Markenheem centra voor zorg en dienstverlening) is a non-profit foundation (ANBI status) providing integrated elderly care in the Dutch municipalities of Bronckhorst and Doetinchem in the Achterhoek region. The organization employs 477 FTE (947 total staff, 386 volunteers, 32 interns as of 2025) and serves approximately 1,493 clients annually across four service lines: nursing home residential care (369 clients across five owned locations totaling 373 apartments: De Bleijke, De Zonnekamp, Hyndendael, Schavenweide, Croonemate), district nursing or wijkverpleging (340 clients), household assistance (709 clients), and day care (75 clients). An innovative SamenThuus housing concept combines independent living with on-demand care in regular neighborhoods, piloted via the Zelhem Het Loo and De Kruisberg developments.

The underlying technology platform consists of operational systems and care domotics rather than proprietary software: AFAS ERP (implemented 2023) for HR, finance, and administration; SDB for centralized scheduling and a flex bureau; SpendCloud for procurement (delivering €120K-€170K annual savings); Caren as the electronic client portal; Leerplein for staff competency management; BproCare as sole-supplier care domotics (sensors, alerts, life circles, GPS) under a contract signed April 2023; and Medido smart medication dispensers piloted in 2023. All technology is sourced from third-party vendors; Markenheem builds no proprietary AI/ML systems and operates no public API.

Revenue is generated entirely through Dutch regulated healthcare funding frameworks — Wlz for long-term nursing home care, Zvw for home nursing and specialized care, and Wmo for household and community-based support — plus client contributions via CAK. Pricing is not publicly disclosed and is determined by regulated rate-setting, with care indications required for each service. Go-to-market is direct-to-consumer via the website (markenheem.nl), local media coverage, community events such as the Achterhoekbank initiative, and partnerships with municipalities Bronckhorst and Doetinchem and housing corporations. The organization is governed by a Board of Directors under bestuurder Anja Stunnenberg and a Supervisory Board (Raad van Toezicht), with directieteam expansion in January 2025 adding Pedro Canters and Elo de Mul.

Name

Markenheem

Legal name

Stichting Markenheem centra voor zorg en dienstverlening

Website

https://markenheem.nl

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Markenheem is a non-profit Dutch foundation providing integrated elderly care in the Achterhoek municipalities of Bronckhorst and Doetinchem, operating five nursing homes (373 apartments) and delivering district nursing, household assistance, and day care to roughly 1,493 clients with 477 FTE.

Ownership category

akta.pro rank

Product category

Elderly Care Services

NAICS

Assisted Living Facilities for the Elderly (623312), Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Home Health Aide (HHA) Services (Medically Directed) (HSABACAB)

akta.pro secondary industries

Light Housekeeping & Home Upkeep (Non-Medical) (HSABAAAD), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Home-Based Primary Care / Medical House Call Practices (HLAFAEAI)

Keywords

• Elderly care services
• Nursing home care
• Home care services
• District nursing
• Dementia care

Headquarters

HQ city

Doetinchem

HQ country

Netherlands

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Wlz (Wet langdurige zorg): Long-term care funding for nursing home residents with complex care needs requiring 24/7 care
2. Zvw (Zorgverzekeringswet): Health insurance funding for home nursing and specialized care provided at home
3. Wmo (Wet maatschappelijke ondersteuning): Social support act funding for household assistance and community-based support services
4. Client contributions: Own contribution payments through CAK for long-term care as regulated by Dutch government

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Markenheem delivers elderly care services across a continuum that includes residential nursing home care at five locations (De Bleijke, Croonemate, Hyndendael, Schavenweide, De Zonnekamp), home-based district nursing, household assistance, day activities, and the SamenThuus innovative independent-living concept. Services are funded through Dutch healthcare frameworks (Wlz, Zvw, Wmo) and are delivered within the municipalities of Bronckhorst and Doetinchem in the Achterhoek region.

Product overview

Markenheem is a unified elderly care organization offering residential care (Wonen bij Markenheem) across five nursing home locations and home-based services including home care (Zorg bij mij thuis), household help (Hulp bij huishouden), and day activities (Dagbesteding). The organization operates an innovative living concept called SamenThuus for independent living with on-demand care in regular neighborhoods. Supporting technology products include BproCare care domotics for smart monitoring, Medido medication dispensers, and the Caren client portal for digital care coordination. All services are delivered in the Bronckhorst and Doetinchem municipalities in the Achterhoek region of the Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• SamenThuus: A living concept where people live as they wish, supported by their social environment and where needed by Markenheem care services.

Products and services

• Wonen bij Markenheem (Residential Care) Nursing home care for vulnerable elderly who can no longer live independently at home. Markenheem operates five residential locations (De Bleijke, Croonemate, Hyndendael, Schavenweide, De Zonnekamp) delivering intensive elderly care day and night, both temporarily and long-term, for somatic and psychogeriatric (dementia) clients. A Wlz care indication is required.
• Zorg bij mij thuis (Home Care) Support and home nursing provided at the client's home. Markenheem looks at what clients can do themselves with help from their social network, village/neighborhood facilities, and care technology. Professional care and nursing are added when needed so clients can continue living at home longer. A care indication is required.
• Hulp bij huishouden (Household Help) Domestic assistance for clients who can no longer keep a clean and tidy home. Services include cleaning, washing, vacuuming, and window cleaning, customized together with clients and their relatives. Funded through the Wmo framework and a care indication is required.
• Dagbesteding (Day Care) Day activities for independently living elderly and residents who need more structure in their day. Under guidance, clients participate in activities at Markenheem locations in Doetinchem, Hengelo, and Zelhem, providing structure, social contact, and customization.
• SamenThuus Innovative living concept where people live as they wish, supported by their social environment and Markenheem care when needed. Combines independent living with on-demand care services in regular neighborhoods. Part of Markenheem's future-proof housing strategy.
• Wijkverpleging (District Nursing) District nursing services for clients wanting to remain independent at home as long as possible. Provides professional nursing care at home, complementing self-care and informal care networks. Funded through the Zvw framework.
• Eerstelijns verblijf (Primary Care Residence) Temporary residential care when home care is no longer sufficient due to extensive care needs. Healthcare providers, GPs, and hospitals collaborate to provide this solution.

Quantifiable outcome

• Client satisfaction score of 8.9/10 for household assistance services
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• AzoracoreStrategic or Co-development Partner · 1 June 2023Joint project 'Kleurrijke Zorgverleners' (Colorful Healthcare Workers) to train and recruit healthcare workers with migration backgrounds. Also collaborates on knowledge sharing between care professionals and doctors, and jointly initiated cooperative 'Zorg voor Mekaar' for regional healthcare cooperation.
• BproCarecoreTechnology or Integration · 3 April 2023Selected as sole supplier for modernizing care domotica (monitoring technology) across all intramural locations. Provides supervision, alerting, and life circle systems to increase resident autonomy and self-direction.
• CareazcoreStrategic or Co-development PartnerPartner in Kleurrijk Zorgen project for training healthcare workers with migration backgrounds, and co-founder of cooperative 'Zorg voor Mekaar' for regional healthcare workforce solutions including flexible working and training.
• Graafschap CollegecoreImplementation/ SI/ Consulting PartnerEducational partner in Kleurrijk Zorgen project, providing pre-training courses (20 weeks) covering basic care knowledge, Dutch language for healthcare, and digital skills. Offers BBL (work-based learning) programs for healthcare qualifications.
• BeBrightminorImplementation/ SI/ Consulting PartnerAdvisory firm engaged to assess future-proof nature of care locations and real estate strategy. Initially provided advisory role, evolved to interim real estate manager with contract extended for one year.
• Aslan Consultants (Haci Sariaslan)minorImplementation/ SI/ Consulting PartnerTraining provider for VARIIS training on cultural sensitivity and intercultural communication for staff in Kleurrijk Zorgen project.
• Ter Steege Bouw VastgoedminorStrategic or Co-development PartnerReal estate developer acquiring De Kruisberg terrain (18 hectares) with Markenheem planned as partner for SamenThuus housing concept. Markenheem considering relocating business support to the new location.
• Gro.Zel BVminorStrategic or Co-development PartnerLocal developer for Zelhem Het Loo residential project including 26 care homes. Markenheem providing care concept for SamenThuus housing in the development.
• ProWonenminorStrategic or Co-development PartnerHousing corporation involved in Zelhem Het Loo project for affordable housing and care homes.
• Stichting Therapiepaardje NederlandminorOthersFoundation providing therapy mini-horses for visits to dementia residents, offering moments of relaxation and connection.
• Van Loveren en PartnersminorOthersIndependent research bureau conducting client satisfaction surveys for household assistance services.
• Hulpmiddelenwijzer.nl (Vilans)minorOthersIndependent platform providing information on over 500 healthcare aids, helpful for Markenheem clients, caregivers, and professionals seeking reliable and current information.
• Zorg voor Mekaar Cooperative memberscoreStrategic or Co-development PartnerRegional cooperative of six healthcare organizations (Azora, Careaz, De Gouden Leeuw Groep, Marga Klompé, Sensire, Markenheem) focused on: flexible working via regional flex pool, alternative training and development (Bekwaam is inzetbaar program), and informal care support.
• Provinciale/Gemeentelijke overhedenminorOthersMunicipalities Bronckhorst and Doetinchem for community care, and Province Gelderland with 8RHK ambassadors for regional initiatives and funding (Regio Deal).
• WoningcorporatiesminorChannel Partner/ Reseller/ DistributorHousing corporations partnering on housing projects to enable independent living for seniors, including SamenThuus concept implementations.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Omring: Larger Dutch VVT provider in Noord-Holland with a broader portfolio (nursing homes, home care, hospice, rehabilitation). Same Dutch regulated funding frameworks and elderly care focus as Markenheem, but at significantly greater scale and outside the Achterhoek region.

Regional players

• Livio: Regional Dutch elderly care provider (Twente/Achterhoek) operating nursing homes, home nursing and household assistance. Comparable non-profit VVT operating model and reliance on Dutch regulated funding streams.
• Carint Reggeland: Dutch regional VVT organization providing nursing home, home nursing and household services in Twente. Comparable service portfolio and Dutch regulated revenue model; overlapping workforce market with Markenheem.
• Trivium Meulenbelt Zorg: Regional Dutch elderly care foundation offering nursing home care, home care and day activities. Similar non-profit structure, similar reliance on Wlz/Zvw/Wmo funding, though operating in a different (Twente) geography.
• Sutfene: Dutch VVT provider based in Twente offering nursing home, home care and household help services under the same Wlz/Zvw/Wmo funding model. Regional peer with comparable service mix but distinct geography (Twente vs. Achterhoek).

Direct peers

• Sensire: Dutch regional VVT (Verpleeg- en Verzorgingshuizen en Thuiszorg) provider also active in the Achterhoek and co-founder of the 'Zorg voor Mekaar' cooperative with Markenheem. Directly comparable in service mix (nursing home, home care, household help) and Dutch regulated funding model (Wlz/Zvw/Wmo).
• Azora: Regional Achterhoek elderly care provider partnering with Markenheem on Kleurrijke Zorgverleners and Zorg voor Mekaar. Operates nursing homes and home care under identical Dutch regulated frameworks, making it a close operational and geographic peer.
• De Gouden Leeuw Groep: Regional elderly care group in the Achterhoek and Zorg voor Mekaar cooperative member. Closely comparable to Markenheem on service offering (nursing homes, home care, day activities), non-profit foundation status, and funding through Dutch Wlz/Zvw/Wmo frameworks.
• Careaz: Achterhoek-based VVT provider and Zorg voor Mekaar co-founder. Comparable to Markenheem in scale and service portfolio (residential elderly care plus home-based services), serving overlapping communities in the same region.
• Marga Klompé: Dutch regional elderly care foundation and fellow Zorg voor Mekaar cooperative member. Directly comparable non-profit foundation structure, regulated Wlz/Zvw revenue mix, and combined nursing home plus home care delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/markenheem

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Markenheem