Libra Insurance

What Libra Insurance does

Libra Insurance (ליברה חברה לביטוח בע"מ) is a privately held Israeli insurance company founded in 2017 and headquartered in Holon, Israel. It operates as a digital-first, direct-to-consumer insurer, distributing all of its products — including car, home, mortgage, business, travel, pet, life risk, and taxi insurance — through its website (lbr.co.il) and dedicated mobile channels, with no agents, brokers, or third-party intermediaries. The company distinguishes itself from traditional Israeli insurers through a proprietary personalized pricing model that calculates premiums based on individual risk parameters (driving behavior, personal characteristics, and usage patterns), and through structural innovations such as per-kilometer car insurance and a 'Double Discount' (גם גם) program that advertises savings of up to 50% versus standard rates.

The company's core technology is its end-to-end digital insurance platform, which enables online quoting, policy issuance, policy management, claims submission, and 24/7 self-service. A mobile sub-product called Chik (צ'יק) provides 24-hour to 7-day daily car insurance for drivers under 24 via a dedicated app, addressing a segment underserved by annual-policy competitors. The proprietary Libraot (ליברות) digital wallet rewards policyholders with credits representing a share in the company's profits, redeemable as cash against future premiums — a profit-sharing model the company claims is unique in the Israeli market.

Libra's revenue model is subscription/recurring insurance premiums collected primarily annually with the option to spread payment across 10 interest-free installments. Its go-to-market is product-led and direct-to-consumer, supported by SEO-driven content marketing, word-of-mouth referrals, and brand trust signals tied to its #1 service-quality ranking from Israel's Capital Market Authority (רשות שוק ההון) and multi-year 'Product of the Year' (פרס מוצר השנה) consumer-voted awards. Customer segments span individual retail consumers (primary), Israeli small and medium businesses, and young/occasional drivers under 24. No parent company, institutional investors, or funding rounds are disclosed in the available data.

Name

Libra Insurance

Legal name

ליברה חברה לביטוח בע״מ

Website

https://lbr.co.il

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Libra Insurance is an Israeli digital-first, direct-to-consumer insurance company founded in 2017, offering personalized car, home, mortgage, business, travel, pet, life, and taxi insurance to individual consumers, SMBs, and young drivers via its website and mobile app, with a unique profit-sharing digital wallet and per-kilometer pricing model.

Ownership category

akta.pro rank

Product category

Personal Insurance (Property & Casualty)

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Life Insurance Carriers (524113), Insurance Carriers and Related Activities (524)

SIC

Fire, Marine & Casualty Insurance (6331), Life Insurance (6311), Insurance Carriers, Nec (6399)

akta.pro primary industry

Personal Auto Insurance (FSAJAMAA)

akta.pro secondary industry

Travel & Accident (Non-Life) Insurance (FSAJAMAN)

Keywords

• Personalized insurance pricing
• Digital car insurance
• Per-kilometer insurance
• Property and casualty insurance
• Small business insurance

Headquarters

HQ city

Holon

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Premium Revenue: Libra collects insurance premiums from policyholders across multiple insurance lines including car (comprehensive, third-party, mandatory), home, mortgage, business, travel, pet, and life insurance. Premiums are collected primarily on an annual basis with payment plans of up to 10 installments without interest.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Libra Insurance is an Israeli digital-first insurance company that underwrites and distributes personalized car, home, mortgage, travel, pet, life-risk, and small-business insurance directly to consumers through its website and mobile channels. It pioneered per-kilometer car insurance in Israel, offers the Chik daily car insurance app for drivers under 24, and operates a digital profit-sharing wallet (Libraot) that returns a share of company profits to policyholders.

Product overview

Libra Insurance is an Israeli insurance company offering a portfolio of personalized insurance products. The core offerings include car insurance (with comprehensive, third-party liability, and mandatory options), home insurance (structure, contents, or combined), mortgage insurance (life and building components), travel insurance, pet insurance (BFF brand), life insurance, and business insurance for small/medium enterprises. A notable sub-product is Chik, a daily insurance app for young drivers under 24. The company differentiates through personalized pricing based on individual characteristics and driving behavior, a digital-first approach with 24/7 online management, and a unique 'Libra' digital wallet system that shares company profits with policyholders. All products are accessible through the company's website and digital platform with online claims processing.

Differentiator

Problem solved

Functional benefit

Brands

• Chik (צ'יק): Daily car insurance for young drivers up to age 24, activated via mobile app for 24 hours or up to 7 consecutive days.
• Libra BFF

Products and services

• Car Insurance (ביטוח רכב) Personalized car insurance for individual vehicle owners in Israel, available in comprehensive, third-party liability, and mandatory coverage variants, with premiums calculated based on driving behavior, personal characteristics, and usage patterns. Annual policy with option to pay in 10 interest-free installments.
• Home Insurance (ביטוח דירה) Personalized home insurance for Israeli homeowners and renters, available as standalone building structure, contents, or combined building+contents policies, covering burglary, fire, water damage, and natural disasters. Annual policy.
• Mortgage Insurance (ביטוח משכנתא) Insurance for Israeli mortgage borrowers combining life insurance and/or building insurance components to protect the lending bank and family in case of borrower death or property damage. Annual policy.
• Business Insurance (ביטוח עסק) Property and liability insurance for Israeli small and medium businesses (shops, offices, salons, workshops, synagogues), covering building structure, contents, and third-party liability exposures. Annual policy.
• Travel Insurance (ביטוח נסיעות לחו"ל) Travel insurance for Israeli residents travelling abroad, covering medical expenses, baggage loss, and trip cancellation, with 24/7 worldwide assistance. Per-trip pricing with flexible add-ons.
• Pet Insurance — Libra BFF (ביטוח חיות מחמד) Pet insurance for dogs and cats covering veterinary expenses, third-party liability, and accidental death, with payment made directly before leaving the vet. Monthly premium varies by pet type and age bracket.
• Life Risk Insurance (ביטוח חיים - ריסק) Risk life insurance providing financial protection for beneficiaries in case of the insured's death, available for ages 21-65 (coverage ending at 75), with adjustable coverage amounts, immediate effective date, and the option to be pledged to a bank for a mortgage. Monthly premium.
• Chik — Daily Young-Driver Car Insurance (ביטוח נהג צעיר בצ'יק) Short-term daily car insurance for Israeli drivers under 24, distributed through the dedicated Chik mobile app, enabling purchase of 24-hour to 7-day coverage blocks without full annual commitment, no km restrictions, and no tracking-device installation.
• Taxi Insurance (ביטוח מונית) Specialized insurance for Israeli taxi operators combining mandatory, comprehensive, and third-party liability coverages, with premiums based on driving patterns and taxi-specific usage.

Quantifiable outcome

• Customers can save up to 50% on car insurance premiums through personalized pricing and double discount program
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Lemonade: US- and European-listed digital-native insurance carrier offering renters, homeowners, car, pet, and life insurance with a mobile-first experience and a charity-based giveback model analogous to Libra's Libraot profit-share. Comparable as a digital-first insurer using technology and customer experience as the core differentiator.
• Root Insurance: US digital auto insurer that prices premiums based on driving behavior via a mobile app. Comparable to Libra's personalized and per-kilometer car insurance pricing model, though operating in a different geography and concentrated only on auto.
• WeSure: Digital-first insurance platform in China offering micro-duration and personalized products, including short-duration auto coverage. Comparable to Libra as a digital insurer with usage-based and short-duration products, though operating in a very different regulatory and market environment.

Broad incumbents

• Harel Insurance: One of Israel's largest insurance and financial services groups, offering P&C, life, health, and long-term savings. Comparable as a multi-line Israeli insurance carrier competing with Libra across car, home, and life lines, though with a much larger scale and traditional broker-led distribution.
• Migdal Insurance: Major Israeli insurance group providing life, P&C, health, and pension products. Comparable as a multi-line Israeli carrier competing directly with Libra in car, home, and life, but operating at significantly larger scale with established agency and bank distribution.
• Phoenix Insurance: Israeli insurance and financial group providing P&C, life, health, and asset management. Comparable as a multi-line Israeli insurance carrier overlapping with Libra's car, home, life, and mortgage products, with deeper capital and broader distribution.
• Clal Insurance: Large Israeli insurance conglomerate offering a broad range of personal and commercial lines including car, home, life, and health. Comparable to Libra as a full-stack Israeli insurer, but with a much wider portfolio and traditional intermediated distribution.

Direct peers

• 911 Insurance: Israeli insurance provider offering motor and personal lines with an emphasis on direct and online service. Comparable to Libra as a digital-first Israeli competitor in car and home insurance targeting the same retail customer base.
• Direct Insurance (Alfa): Israeli insurance company selling directly to consumers with a focus on personal lines. Closely comparable to Libra as another direct-to-consumer Israeli carrier competing in car, home, and life insurance with a digital-friendly model.

Regional players

• Shufersal Insurance / Alon Insurance: Israeli retailer-affiliated insurance offerings that bundle insurance with consumer brands. Comparable to Libra's direct-to-consumer distribution approach in the Israeli market, though accessed primarily through a retail-loyalty channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Libra Insurance