Direct Insurance Services
Direct Insurance Services is a family-owned independent insurance agency in St. George, Utah, founded in 1973. It represents 25+ carriers to provide auto, home, and business insurance to individuals and small businesses across Utah and Western States.
- Company typePrivate
- Founded1973
- HeadquartersGeorge, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Direct Insurance Services does
Direct Insurance Services is a family-owned independent insurance agency headquartered at 40 North 300 East, Suite 102, St. George, Utah, founded in 1973 by Jay and Claudia Burraston in Vernal, Utah. The firm operates as a non-proprietary intermediary, representing 25+ top-rated insurance carriers — including Bear River Mutual, Progressive, Nationwide, GEICO, Safeco, Acuity, Cincinnati Insurance, Auto-Owners, Liberty Mutual, Travelers, The Hartford, and MetLife — and shopping across this panel to source coverage for individual consumers and small businesses.
The agency's product portfolio spans three core lines: personal vehicle insurance (auto, motorcycle, boat, SR22), personal property insurance (home, condo, landlord, secondary home, renters, personal umbrella), and commercial/business insurance (general liability, contractor, BOP, commercial auto and truck, commercial property, workers compensation, hotel/motel, restaurant, liquor liability, professional liability, and commercial umbrella). Distribution runs through three channels: phone-led sales (435-628-9228), online quote request forms via stgeorgeinsurance.com, and in-person consultations at the St. George office, supplemented by SEO-oriented blog content and a Facebook page.
Revenue is generated entirely on a commission basis from carriers on policies sold and renewed, with monthly billing on customized individual quotes rather than standardized tiers. The agency employs 11-50 staff and serves thousands of clients across Utah and other Western States. No proprietary technology, AI capabilities, funding rounds, or M&A activity are disclosed. The agency positions itself on local Utah presence, multi-carrier comparison, and continuity of family ownership since 1973.
Direct Insurance Services firmographics
Firmographics- Name
- Direct Insurance Services
- Legal name
- Direct Insurance Services
- Website
- https://stgeorgeinsurance.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Direct Insurance Services is a family-owned independent insurance agency in St. George, Utah, founded in 1973. It represents 25+ carriers to provide auto, home, and business insurance to individuals and small businesses across Utah and Western States.
- Ownership category
- akta.pro rank
Direct Insurance Services industry classification
Industry- Product category
- Insurance Agency Services
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
- akta.pro secondary industries
- Mid-Market Commercial Package (Package Policies) (FSAJAFAB), General Liability Insurance (FSAJAMAE)
Keywords
Where Direct Insurance Services is headquartered
LocationHeadquarters
- HQ city
- George
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Direct Insurance Services business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Insurance Commission Revenue: Direct Insurance Services operates as an independent insurance agency earning commissions from multiple insurance carriers. They represent multiple top-rated insurance companies including Bear River Mutual, United Insurance Group, Safeco, Progressive, Nationwide, Acuity, Cincinnati Insurance, Auto-Owners, GEICO, and others. Revenue is generated through commissions paid by carriers when policies are sold and renewed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Customized insurance quotes based on individual assessment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Direct Insurance Services product offering
Product offeringCore offering
Direct Insurance Services is an independent insurance agency based in St. George, Utah that represents multiple top-rated insurance carriers (Bear River Mutual, Progressive, Nationwide, Safeco, GEICO, Auto-Owners, Cincinnati, Acuity, and others). The agency shops these carriers on behalf of customers to provide personal lines (auto, home, condo, renters, landlord, boat, motorcycle, SR22, personal umbrella) and commercial lines (BOP, contractor, commercial auto/truck, commercial property, general liability, workers compensation, restaurant, hotel/motel, liquor liability, professional liability, commercial umbrella). Revenue is generated through commissions paid by the represented carriers when policies are sold and renewed.
Product overview
Direct Insurance Services is an independent insurance agency based in St. George, Utah, offering a comprehensive portfolio of personal and commercial insurance products. The agency serves as an intermediary, shopping multiple top-rated insurance carriers to find optimal coverage and rates for clients. Their product portfolio includes personal insurance lines (auto, home, renters, condo, boat, motorcycle, umbrella) and commercial/business insurance lines (general liability, contractor insurance, workers compensation, commercial property, commercial auto, restaurant insurance, hotel/motel insurance, and professional liability). Founded in 1973, the agency operates as a family-owned independent agency representing multiple insurance carriers including Bear River Mutual, United Insurance Group, Safeco, Progressive, Nationwide, Acuity, Cincinnati Insurance, and Auto Owners Insurance.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance Vehicle insurance coverage for personal automobiles, including protection against accidents, theft, and damage. The agency shops multiple top-rated auto insurance companies in Utah to find the best value and coverage regardless of driving history.
- Home Insurance
- Business Insurance
- Boat Insurance
- Motorcycle Insurance
- SR22 Insurance
- Landlord Insurance
- Secondary Home Insurance
- Personal Umbrella Insurance
- Commercial Umbrella Insurance
- Condo Insurance
- Renters Insurance
- Contractor Insurance
- General Liability Insurance
- Workers Compensation Insurance
- Commercial Property Insurance
- Commercial Auto Insurance
- Commercial Truck Insurance
- Restaurant Insurance
- Hotel & Motel Insurance
- Liquor Liability Insurance
- Professional Liability Insurance
- Business Owners Insurance (BOP)
Companies that use Direct Insurance Services
Customer profileSegments3 records
Ideal customer profiles3 records
Direct Insurance Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Direct Insurance Services partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- Bear River Mutual InsurancecoreBear River Mutual is Utah's oldest mutual insurance company (since 1909) providing exceptional insurance products. Direct Insurance Services is a Bear River Mutual Insurance agent in St. George, helping customers find great rates on Auto, Home, Renters and Umbrella Insurance. Bear River Mutual emphasizes policyholders come first rather than corporate profits.
- Progressive InsurancecoreOne of the major insurance carriers represented by Direct Insurance Services. Progressive offers auto and other insurance products.
- NationwidecoreNational insurance carrier represented by Direct Insurance Services offering various insurance products including auto, home, and umbrella coverage.
- Safeco InsurancecoreInsurance carrier represented by the agency offering personal insurance products.
- United Insurance GroupcoreRegional insurance carrier partnered with Direct Insurance Services.
- AcuitycoreInsurance carrier represented, offering various insurance products. Claims: 800-242-7666.
- Cincinnati Insurance CompanycoreNational insurance carrier partnered with Direct Insurance Services offering commercial and personal insurance products.
- Auto-Owners InsurancecoreInsurance carrier represented by Direct Insurance Services. Claims: 888-252-4626.
- GEICOcoreMajor national insurance carrier represented offering auto insurance. Claims: 800-424-3426.
- AllstateminorInsurance carrier represented offering various personal insurance products. Claims: 800-255-7828.
- Liberty MutualminorInsurance carrier represented offering business and personal insurance products.
- MetLifeminorInsurance carrier represented offering various insurance products. Claims: 800-854-6011.
- TravelersminorInsurance carrier represented offering various insurance products. Claims: 800-252-4633.
- The HartfordminorInsurance carrier represented offering auto and home insurance products. Claims: 800-243-5860.
- DairylandminorInsurance carrier represented offering specialty insurance products. Claims: 800-334-0090.
- ForemostminorInsurance carrier represented offering specialty insurance products. Claims: 800-237-6136.
- KemperminorInsurance carrier represented offering specialty insurance products. Claims: 888-253-7834.
- HagertyminorInsurance carrier represented specializing in classic/collectible vehicles. Claims: 877-922-9701.
- GermantownminorInsurance carrier represented. Claims: 800-236-4642.
- Main Street AmericaminorInsurance carrier represented offering various insurance products. Claims: 877-425-2467.
- National General InsuranceminorInsurance carrier represented. Claims: 800-468-3466.
- State AutominorInsurance carrier represented. Claims: 877-722-5246.
- StillwaterminorInsurance carrier represented. Claims: 800-220-1351.
- GainscominorInsurance carrier represented offering specialty insurance products.
- WCF InsuranceminorWorkers compensation and insurance carrier represented, particularly relevant for Utah business insurance. Claims: 385-351-8010.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Direct Insurance Services competitors and assessment
Company assessmentDirect peers
- Hylant Group: Large independent insurance brokerage representing multiple carriers across personal, commercial, and specialty lines. Comparable as an independent multi-line agency with carrier-shopping model, though operating at multi-state scale beyond Direct Insurance Services' regional footprint.
- TrueNorth Companies: Independent insurance and risk management agency representing multiple carriers across personal and commercial lines. Closely comparable to Direct Insurance Services as a multi-line independent agency built on carrier-shopping value proposition, with similar mid-market positioning.
- Leavitt Group: Family-founded, multi-state independent insurance agency network headquartered in the Western US representing multiple carriers across personal and commercial lines. Closely comparable to Direct Insurance Services in independent-agency model, Western US footprint, and family ownership heritage, but at significantly larger scale.
- Insurance Office of America: Independent insurance agency offering personal and commercial lines through multiple carrier appointments. Comparable independent-agency model with broad carrier panel, though much larger in scale and national in reach.
- Heffernan Insurance Brokers: Independent insurance brokerage providing personal and business insurance through multiple carrier relationships. Comparable independent multi-line brokerage model with emphasis on comparison shopping across carriers, though based in California with broader geographic reach.
- Woodruff-Sawyer & Co. Independent insurance brokerage representing multiple top-rated carriers for personal and commercial insurance. Comparable independent multi-carrier brokerage model with emphasis on comparison shopping, primarily serving California-based clients with a West Coast orientation similar to Direct Insurance Services' Utah/Western US footprint.
Broad incumbents
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm offering personal and commercial lines through carrier relationships. Comparable multi-line brokerage offering, but operates as a publicly traded global incumbent far exceeding Direct Insurance Services in scale and product breadth.
- AssuredPartners: Large national insurance brokerage aggregating independent agencies across personal and commercial lines. Comparable product offering through independent agency model; relevant as a roll-up acquirer for agencies like Direct Insurance Services.
- Hub International: Major North American insurance brokerage representing multiple carriers across personal, commercial, and specialty lines. Comparable product mix and independent-broker model, but at much larger scale with private-equity ownership and broad geographic reach.
- Beecher Carlson: National insurance brokerage providing commercial and personal insurance through multiple carrier relationships. Comparable multi-line broker model, though focused on specialty and middle-market commercial rather than the personal-lines-heavy mix of Direct Insurance Services.
Market position
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Direct Insurance Services social profiles
Digital presenceDirect Insurance Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Direct Insurance Services leadership team
Management profileNumber of profiles
Profiles3 records
Direct Insurance Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Direct Insurance Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Direct Insurance Services
What does Direct Insurance Services do?
Direct Insurance Services is an independent insurance agency based in St. George, Utah that represents multiple top-rated insurance carriers (Bear River Mutual, Progressive, Nationwide, Safeco, GEICO, Auto-Owners, Cincinnati, Acuity, and others). The agency shops these carriers on behalf of customers to provide personal lines (auto, home, condo, renters, landlord, boat, motorcycle, SR22, personal umbrella) and commercial lines (BOP, contractor, commercial auto/truck, commercial property, general liability, workers compensation, restaurant, hotel/motel, liquor liability, professional liability, commercial umbrella). Revenue is generated through commissions paid by the represented carriers when policies are sold and renewed.
Is Direct Insurance Services a public or private company?
Direct Insurance Services is a private company. It is classified as family owned and is currently operating.
When was Direct Insurance Services founded?
Direct Insurance Services was founded in 1973. It employs 11 to 50 people.
Where is Direct Insurance Services based?
Direct Insurance Services is headquartered in George, United States, in the North America region.
How does Direct Insurance Services make money?
One revenue line is on record: insurance Commission Revenue.
Who are Direct Insurance Services's main competitors?
Direct peers on record are Hylant Group, TrueNorth Companies, Leavitt Group, Insurance Office of America, Heffernan Insurance Brokers and Woodruff-Sawyer & Co.. Broad incumbents are Arthur J. Gallagher & Co., AssuredPartners, Hub International and Beecher Carlson.
Does Direct Insurance Services have an API?
No public API is recorded for Direct Insurance Services.
What industry is Direct Insurance Services in?
Direct Insurance Services's product category is Insurance Agency Services. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage, with a secondary code of FSAJAFAB, Mid-Market Commercial Package (Package Policies). Its NAICS code is 52421 and its SIC code is 6411.