Alfaparf Group

What Alfaparf Group does

Alfaparf Milano, legally Beauty & Business s.p.a., is an Italian professional beauty group that develops, manufactures, and distributes hair and skin care products under a portfolio of 15 distinct brands. Founded in 1980 and headquartered in Milan (legal) and Osio Sotto in the Bergamo province (operating), the group serves professional beauty operators — primarily hairdressers (parrucchieri) and estheticians (estetiste) — through a B2B distribution model. Its brand portfolio spans professional hair color (Yellow Pro, Selective Professional), hair treatment (Semi di Lino, Benvoleo, Ten Science), styling (Il Salone, Becos, Olos), skin care (Dibi, Decoderm), hair removal (Depilbella), tanning (Solarium), medical aesthetics (APG Medical), and technology/equipment (APG Tech), supported by an education arm (Accademia Alfaparf) and a corporate foundation.

The group generates revenue primarily through one-time product sales to professional channels, with pricing handled via quote-based arrangements with salons and distributors rather than publicly disclosed price lists. Distribution occurs through the Italian domestic professional salon network and, since the 2022-2023 staged acquisition of Tricobiotos, through international professional beauty channels spanning more than 60 countries. The group is privately held as an Italian società per azioni with no public stock listing.

Recent strategic activity has centered on international expansion via M&A — most notably the acquisition of Tricobiotos, completed to 100% ownership in May 2023 — alongside a publicly stated commitment, dating from 2018, to contribute to 13 sustainable development goals by 2030, supported by a €12.5 million sustainability-linked loan from Banco BPM in 2022. The source data discloses no proprietary technology platform, software products, or AI/ML capabilities; the offering is centered on physical consumables, professional equipment, and education services.

Name

Alfaparf Group

Legal name

Beauty & Business s.p.a.

Website

https://alfaparfgroup.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Alfaparf Milano (Beauty & Business s.p.a.) is an Italian professional beauty group that develops and distributes 15 brands of hair and skin care products through salons, hairdressers, and estheticians in Italy and 60+ countries via its Tricobiotos subsidiary.

Ownership category

akta.pro rank

Headquarters

HQ city

Doral

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Hair and Skin Care Products: Alfaparf Milano generates revenue through the sale of professional hair care and skin care products under 15 brands, distributed through professional channels including hairdressers and estheticians in Italy and internationally.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Alfaparf Milano is an Italian beauty group operating a portfolio of 15 brands that develop, manufacture, and distribute professional hair care and skin care products. Its offerings span hair color, treatment, styling, skin care, tanning, hair removal, and professional beauty equipment, sold primarily through hairdressers (parrucchieri), estheticians (estetiste), and salon channels in Italy and internationally (including via the Tricobiotos subsidiary operating in 60+ countries).

Product overview

Alfaparf Milano is an Italian beauty group operating as a multi-brand portfolio company with 15 distinct brands focused on professional hair care and skin care products and services. The company collaborates with hairdressers and estheticians, offering products through both professional (B2B salon) and consumer channels. The brand portfolio spans professional hair color (Yellow Pro, Selective Professional), hair treatment (Semi di Lino/SDL, Benvoleo, Ten Science), styling (Il Salone, Becos, Olos), skin care (Dibi, Decoderm), hair removal (Depilbella), tanning (Solarium), medical aesthetics (APG Medical), and technology equipment (APG Tech). The group also includes education (Accademia Alfaparf) and foundation (Fondazione Alfaparf) operations, with an acquired subsidiary Tricobiotos operating in over 60 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Semi di Lino (SDL): Hair care brand from Alfaparf Milano
• Benvoleo
• Dibi Milano
• Accademia
• Yellow Pro
• Becos
• Ten Science
• Solarium
• Decoderm
• Il Salone Milano
• Apm Color Amore
• Selective Professional

Products and services

• Semi di Lino (SDL) Professional hair care product line featuring linseed-based formulas for hair treatment and styling, sold through the Alfaparf Milano professional salon channel.
• Benvoleo Professional hair care product line distributed through the Alfaparf Milano professional channel for salon use.
• Yellow Pro Professional hair color and care brand offering products for hair coloring and treatment, distributed to professional salons.
• Eugene Perma Professionnel Professional hair care brand offering styling, coloring, and treatment products for hairdressers and salons.
• Selective Professional Professional hair care brand specializing in styling and treatment products for salon professionals.
• Il Salone Professional hair care brand focused on salon products and treatments for hairdressers.
• Alta Moda Professional hair care brand offering premium salon products for hairdressers.
• Dibi Professional skin care brand offering products for aesthetic treatments, used by estheticians and beauty professionals.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TricobiotoscoreStrategic or Co-development Partner · 1 May 2023Alfaparf Milano completed acquisition of 100% stake in Tricobiotos, a professional hair care company. Initially acquired 90% in August 2022, followed by additional 10% stake acquisition in May 2023. New leadership appointed to enhance commercial synergies in Italy and internationally. Tricobiotos operates in over 60 countries.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Davines Group: Italian professional hair care company founded in Parma, selling sustainable, premium products through salons globally. Closely comparable in heritage, made-in-Italy positioning, sustainability narrative, and professional channel focus.
• Selective Professional: Italian professional hair care brand within the Alfaparf portfolio per the input data, but listed separately as it operates as an independent brand. Closely comparable mid-tier professional hair care peer with salon distribution.
• Eugene Perma: French professional hair care brand offering styling, coloring, and treatment products through salons. Actually part of the Alfaparf brand portfolio per the input data, but functions as a comparable mid-sized European salon brand in its own right.

Broad incumbents

• Wella Company: Standalone professional beauty company (Wella, OPI, Clairol) operating across hair color, care, and styling via salon distribution. Directly comparable channel and product mix, with broader geographic reach.
• TIGI (Unilever): Professional hair care brand owned by Unilever, distributed via salons with strong education programs. Comparable professional-channel model and brand-building approach, backed by a global FMCG owner.
• Kao Corporation (Goldwell / KMS): Kao's salon brands (Goldwell, KMS) target the same hairdresser channel with professional color and care. Comparable product portfolio and distribution, backed by a large Japanese FMCG parent.
• L'Oréal (Professional Products Division): Global beauty leader whose Professional Products Division (L'Oréal Professionnel, Matrix, Redken, Kérastase) sells through the same hairdresser channel worldwide. Directly comparable in target customer and product category, but at vastly greater scale and R&D budget.
• Revlon Professional (Revlon / Country Road): Professional division of Revlon selling color and care through salons globally. Comparable professional-channel focus, though at larger scale and currently under distressed-parent dynamics.
• Henkel (Beauty Care — Schwarzkopf Professional): Henkel's Schwarzkopf Professional and Authentic Beauty Concept brands serve the same professional salon channel with hair color, care, and styling products. Overlapping customer base and business model, anchored by a global FMCG parent.

Emerging players

• Olaplex: Professional bond-building hair treatment brand that scaled rapidly through the salon channel. Comparable in professional-channel go-to-market and hair-treatment category, with a more concentrated single-brand proposition.

Market position

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/alfaparf-milano

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alfaparf Group