RehabMart
RehabMart is a therapist-owned e-commerce retailer, founded in 1998 and based in Georgia, selling over 100,000 rehabilitation and medical supply SKUs from 400+ manufacturers to healthcare providers, government agencies, and individual caregivers via its website and GSA contracts.
- Company typePrivate
- Founded1998
- HeadquartersWatkinsville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What RehabMart does
RehabMart (Rehabmart, LLC) is a therapist-owned e-commerce retailer of rehabilitation and medical supplies, founded in 1998 and headquartered in Watkinsville, Georgia. The company operates a direct-to-consumer and B2B online storefront at RehabMart.com offering more than 100,000 SKUs from over 400 manufacturers across 16 departmental categories, including patient mobility devices, physical and occupational therapy equipment, hand therapy products, treatment tables and furniture, daily living aids, and therapeutic modalities such as red light therapy and cold laser devices. Its proprietary platform is a custom-coded website hosted on dedicated servers in Atlanta, supplemented by a content property called Caregiver University that provides educational content on rehabilitation topics.
The company generates revenue primarily through one-time product sales via its e-commerce storefront, with pricing ranging from under $200 for small accessories to over $11,000 for high-ticket professional equipment such as red light therapy beds. Customer segments span three groups: healthcare providers (hospitals, clinics, rehabilitation centers), government and institutional buyers (notably the VA, US Government agencies, schools, and GPOs) served via GSA Schedule contracts and purchase order accounts, and individual consumers and family caregivers served through direct online ordering. Free shipping is offered on most items within the 48 contiguous US states, financing is available through Affirm for loans up to $20,000, HSA/FSA payments are accepted, and extended warranties are offered via a partnership with Mulberry.
The business is operationally organized across multiple Georgia sites, including a customer care call center and operations headquarters in Elberton, vendor relations and back-office functions in Athens, dedicated data center operations in Atlanta, and its headquarters in Watkinsville. The company is led by CEO and co-founder Hulet Smith and co-founder Mike Price, both occupational and physical therapists. Notable credentials include SBA HUBZone certification, two GSA Schedule contracts (65IIF Patient Mobility Devices and 65IIA Medical Equipment & Supplies), and INC 5000 recognition in 2013, 2015, and currently at rank #3229. The company operates as a privately held, self-funded LLC with no identified institutional investors or external funding rounds.
RehabMart firmographics
Firmographics- Name
- RehabMart
- Legal name
- Rehabmart, LLC
- Website
- https://rehabmart.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RehabMart is a therapist-owned e-commerce retailer, founded in 1998 and based in Georgia, selling over 100,000 rehabilitation and medical supply SKUs from 400+ manufacturers to healthcare providers, government agencies, and individual caregivers via its website and GSA contracts.
- Ownership category
- akta.pro rank
RehabMart industry classification
Industry- Product category
- Rehabilitation & Medical Equipment
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF)
- akta.pro secondary industries
- Hand Therapy & Upper-Extremity Rehab In-Home (HSABADAJ), Orthopedic & Musculoskeletal Rehab In-Home (HSABADAF), Chronic Pain Rehabilitation & Functional Restoration (HSADAIAJ)
Keywords
Where RehabMart is headquartered
LocationHeadquarters
- HQ city
- Watkinsville
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
RehabMart business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- E-commerce Product Sales: Direct-to-consumer and B2B online sales of medical supplies and rehabilitation equipment through RehabMart.com. The company offers over 100,000 SKUs from over 400 manufacturers across 16 core departmental lines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual consumer and professional purchases |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
RehabMart product offering
Product offeringCore offering
RehabMart is a therapist-owned e-commerce retailer that sells over 100,000 SKUs of rehabilitation, medical, and mobility products from 400+ manufacturers across 16 departmental categories. It serves individual consumers, caregivers, healthcare providers, schools, and government agencies through its own online storefront, purchase order accounts, and GSA contracts.
Product overview
RehabMart is a therapist-owned e-commerce retailer of rehabilitation and medical supplies based in Watkinsville, Georgia, offering over 100,000 SKUs from over 400 manufacturers across 16 core departmental lines. The company operates as a multi-product marketplace platform with categories spanning physical therapy equipment, occupational therapy tables, hand therapy products, treatment furniture, and therapeutic modalities including red light therapy and cold laser devices. Key product lines include Bailey Manufacturing work tables and therapy furniture, Pivotal Health Solutions height-adjustable hand therapy tables, Oakworks premium treatment stools, Vive Health and Fabrication Enterprises hand therapy exercisers, Armedica treatment stools, and RLT Home red light therapy panels. RehabMart serves both individual consumers and institutional buyers including hospitals, clinics, schools, and government agencies through its GSA-approved government sales program.
Differentiator
Problem solved
Functional benefit
Products and services
- Bailey Economy Hi-Low Work Table
Companies that use RehabMart
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
RehabMart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
RehabMart partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- RLT HomecoreRehabMart has added RLT Home's Total Spectrum red light therapy panels to its product lineup. The seven-wavelength panels are designed for muscle recovery and joint comfort. RLT Home provides free weekly usage plans reviewed by team members for each customer purchase.
- MulberryminorPartnership for extended warranty and protection plans. Mulberry provides e-commerce technology for extended warranty coverage on eligible products purchased at RehabMart, protecting against accidental damage.
- AffirmminorFinancing partner providing installment payment options for customers. Offers 3, 6, 12, or 18 month financing for loans up to $20,000.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
RehabMart competitors and assessment
Company assessmentDirect peers
- Vitality Medical: Vitality Medical is an online retailer of home medical equipment and daily living aids, closely matching RehabMart's D2C e-commerce model across categories like mobility, bathroom safety, and patient lifts. It competes for the same consumer and small-institutional buyer with a multi-brand catalog strategy.
- AvaCare Medical: AvaCare Medical operates a multi-brand online catalog of medical supplies, wound care, mobility, and rehabilitation products. It targets the same combination of healthcare providers and home caregivers as RehabMart through a web storefront model.
- Mountainside Medical Equipment: Mountainside Medical Equipment is an online medical and rehab supplies retailer serving institutional and consumer buyers with branded durable medical equipment. The catalog mix, e-commerce-first model, and B2B-plus-D2C motion make it a comparable operator to RehabMart.
- 1800Wheelchair: 1800Wheelchair is an e-commerce specialist in wheelchairs, mobility scooters, ramps, and patient mobility devices. Its focus on patient mobility products overlaps directly with RehabMart's GSA 65IIF mobility schedule and consumer mobility catalog.
- Just Home Medical: Just Home Medical is an online retailer focused on home medical equipment and respiratory/CPAP products. While smaller, it competes in the same buyer cohort (consumers, home health agencies, and institutions) as RehabMart's household and durable medical equipment lines.
- SavingStar Medical / SaveRite Medical: SaveRite Medical is a discount online retailer of medical supplies and equipment, appealing to cost-conscious consumers and small practices. Its positioning on value pricing overlaps directly with RehabMart's "discount medical products" promise and broad catalog model.
- Allegro Medical: Allegro Medical is an online discount retailer of medical supplies, home health, and mobility products serving both consumers and institutions. It directly competes with RehabMart on price, catalog breadth, and the customer-caregiver / clinician buyer overlap.
Broad incumbents
- Henry Schein Medical: Henry Schein Medical distributes medical and rehab supplies to physician offices, surgery centers, and government agencies. Its broad catalog and federal contract footprint compete with RehabMart for institutional buyers purchasing the equipment RehabMart resells.
- AdaptHealth: AdaptHealth is a leading national provider of home medical equipment, sleep, and respiratory therapy through patient-direct and B2B channels. It operates in RehabMart's durable medical equipment category but at greater scale with insurance billing, sleep resupply, and a hybrid digital + clinical care model.
- McKesson Medical-Surgical: McKesson Medical-Surgical is one of the largest medical supply distributors and serves clinics, hospitals, and government buyers through negotiated contracts. Its institutional distribution capability and federal contract depth represent the upper-scale incumbent model RehabMart competes against for healthcare-provider procurement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
RehabMart social profiles
Digital presenceRehabMart compliance and trust
Trust signalCompliance3 records
RehabMart financial estimates
Financial estimateRevenue estimate
Valuation estimate
RehabMart leadership team
Management profileNumber of profiles
Profiles2 records
RehabMart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RehabMart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RehabMart
What does RehabMart do?
RehabMart is a therapist-owned e-commerce retailer that sells over 100,000 SKUs of rehabilitation, medical, and mobility products from 400+ manufacturers across 16 departmental categories. It serves individual consumers, caregivers, healthcare providers, schools, and government agencies through its own online storefront, purchase order accounts, and GSA contracts.
Is RehabMart a public or private company?
RehabMart is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RehabMart founded?
RehabMart was founded in 1998. It employs 11 to 50 people.
Where is RehabMart based?
RehabMart is headquartered in Watkinsville, United States, in the North America region.
How does RehabMart make money?
One revenue line is on record: E-commerce Product Sales.
Who are RehabMart's main competitors?
Direct peers on record are Vitality Medical, AvaCare Medical, Mountainside Medical Equipment, 1800Wheelchair, Just Home Medical, SavingStar Medical / SaveRite Medical and Allegro Medical. Broad incumbents are Henry Schein Medical, AdaptHealth and McKesson Medical-Surgical.
Does RehabMart have an API?
No public API is recorded for RehabMart.
What industry is RehabMart in?
RehabMart's product category is Rehabilitation & Medical Equipment. Its primary akta.pro industry code is CRAMADAF, Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping), with a secondary code of HSABADAJ, Hand Therapy & Upper-Extremity Rehab In-Home. Its NAICS code is 62134 and its SIC code is 3842.