i-Mall
i-Mall is a Croatian multi-vendor online marketplace, founded in 2010, that lets merchants open free storefronts and serves Croatian consumers across categories including electronics, books, clothing, and a deep health supplements vertical. Revenue is generated via marketplace commissions, with no disclosed funding, partnerships, or expansion.
- Company typePrivate
- Founded2010
- HeadquartersZagreb, Croatia
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What i-Mall does
i-Mall is a Croatian multi-vendor online marketplace that has been operating since 2010 from Zagreb. It enables merchants to open stores quickly and at no cost, and it provides a customer protection mechanism that mediates disputes between buyers and sellers. The platform serves Croatian consumers across a broad category set including Health & Beauty, Books, Electronics, Home, Children, Clothing, and Sports, with a notably deep presence in dietary and health supplements.
The underlying technology stack appears to be a standard WordPress-based e-commerce build, with no native mobile application or disclosed integrations. Revenue mechanics are based on marketplace commissions on transactions conducted between merchants and consumers; the platform does not appear to charge seller subscription fees, relying instead on take-rate economics. The site presents an informational/legal disclaimer suggesting its content (particularly health-related listings) is not intended as medical or professional advice.
There are no disclosed funding rounds, partnerships, leadership hires, enterprise customers, or growth metrics. Operations remain confined to Croatia, and the company has not signaled geographic expansion. The proliferation of niche supplement sub-listings (weight loss, male vitality, joint health, heart health, antifungal, parasite treatment, vision health) reads as SEO-driven affiliate-style content rather than curated marketplace merchandising.
i-Mall firmographics
Firmographics- Name
- i-Mall
- Legal name
- i-Mall
- Website
- https://i-Mall.hr
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- i-Mall is a Croatian multi-vendor online marketplace, founded in 2010, that lets merchants open free storefronts and serves Croatian consumers across categories including electronics, books, clothing, and a deep health supplements vertical. Revenue is generated via marketplace commissions, with no disclosed funding, partnerships, or expansion.
- Ownership category
- akta.pro rank
i-Mall industry classification
Industry- Product category
- Online Marketplace
- NAICS
- General Merchandise Retailers (455), All Other Health and Personal Care Retailers (456199)
- SIC
- Retail-Variety Stores (5331), Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Generalist Marketplaces & Online Malls (BPAMAGAA)
- akta.pro secondary industry
- Multi-Merchant / Shopping Mall Gift Cards (FSAMANAC)
Keywords
Where i-Mall is headquartered
LocationHeadquarters
- HQ city
- Zagreb
- HQ country
- Croatia
- HQ region
- Europe
Markets served
i-Mall business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Marketplace Commission: i-Mall operates as a multi-vendor marketplace platform, earning revenue through commissions on transactions between buyers and third-party sellers. Merchants can open stores quickly and for free on the platform.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
i-Mall product offering
Product offeringCore offering
i-Mall is an internet shopping center (internet trgovački centar) — a multi-vendor e-commerce marketplace platform where third-party merchants can open stores quickly and for free, and Croatian consumers can browse, compare, and purchase products across multiple categories from a single centralized platform. The platform includes a customer protection layer that mediates transactions between buyers and merchants to enable safer online shopping than standalone web stores.
Product overview
iMall is an internet shopping center (internet trgovački centar) — a multi-vendor e-commerce marketplace platform that allows merchants to open stores quickly and for free. The platform aggregates multiple product categories including Health and Beauty, Books, Electronics, Home and Garden, Children products, Clothing, Sports, and more. The core offering consists of the iMall marketplace platform itself, integrated with a customer protection mechanism that mediates transactions between buyers and sellers. The platform features numerous health supplement products across categories including weight loss (Keto Probiotix, Quick Fit, Keto Coffee Premium, Keto Black), male vitality (TestoY, Erectil), joint health (OsteAction, Osteon Gel, Hondrostrong), heart health (Cardifix, Hyper Drops, Cardione), antifungal (Mikoherb), parasite treatment (Parazol), and vision health (O Caps, Ocuvit).
Differentiator
Problem solved
Functional benefit
Products and services
- iMall Marketplace Platform Multi-vendor online marketplace platform where merchants can open stores quickly and for free, and customers can browse, compare, and purchase products from multiple vendors across categories including Health and Beauty, Books, Electronics, Home and Garden, Children, Clothing, and Sports.
- Zaštita kupaca (Customer Protection)
Companies that use i-Mall
Customer profileSegments1 record
Ideal customer profiles1 record
i-Mall technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
i-Mall partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights1 record
i-Mall competitors and assessment
Company assessmentBroad incumbents
- Amazon: Global multi-category e-commerce marketplace and the dominant cross-border platform serving Croatian consumers; comparable to i-Mall as a generalist online mall but with vastly greater assortment, logistics, and capital.
- eBay: Long-running multi-vendor global marketplace with buyer-protection features; comparable to i-Mall in core marketplace/commission model and trust-mechanism design, though at global scale.
- AliExpress: Cross-border generalist marketplace from Alibaba competing on price-led assortment in Croatia; comparable to i-Mall in multi-vendor marketplace structure but with vastly lower pricing and global fulfillment.
- Etsy: Global multi-vendor marketplace with strong buyer-protection policies and broad general-merchandise overlap (home, clothing, gifts); comparable to i-Mall on marketplace commission economics and trust-layer positioning.
Direct peers
- Njuškalo: Croatia's largest online classifieds and marketplace platform, listing general merchandise, electronics, and services; the closest domestic direct competitor to i-Mall in category breadth and Croatian consumer reach.
Regional players
- Limundo: Serbian auction-and-fixed-price generalist marketplace; shares i-Mall's multi-vendor commission model and consumer-trust positioning in the Western Balkan region.
- Bolha.com: Slovenia's largest online classifieds and marketplace covering general merchandise; directly comparable to i-Mall as a multi-vendor marketplace serving a neighboring ex-Yu EU market.
- KupujemProdajem: Leading Serbian multi-category marketplace and classifieds platform with buyer-protection mechanisms; comparable regional marketplace model to i-Mall serving a neighboring Balkan market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
i-Mall social profiles
Digital presencei-Mall financial estimates
Financial estimateRevenue estimate
Valuation estimate
i-Mall leadership team
Management profileNumber of profiles
i-Mall funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
i-Mall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about i-Mall
What does i-Mall do?
i-Mall is an internet shopping center (internet trgovački centar) — a multi-vendor e-commerce marketplace platform where third-party merchants can open stores quickly and for free, and Croatian consumers can browse, compare, and purchase products across multiple categories from a single centralized platform. The platform includes a customer protection layer that mediates transactions between buyers and merchants to enable safer online shopping than standalone web stores.
Is i-Mall a public or private company?
i-Mall is a private company. It is classified as unknown and is currently operating.
When was i-Mall founded?
i-Mall was founded in 2010. It employs 1 to 10 people.
Where is i-Mall based?
i-Mall is headquartered in Zagreb, Croatia, in the Europe region.
How does i-Mall make money?
One revenue line is on record: marketplace Commission.
Who are i-Mall's main competitors?
Broad incumbents on record are Amazon, eBay, AliExpress and Etsy. Njuškalo is listed as a direct peer. Regional players are Limundo, Bolha.com and KupujemProdajem.
Does i-Mall have an API?
No public API is recorded for i-Mall.
What industry is i-Mall in?
i-Mall's product category is Online Marketplace. Its primary akta.pro industry code is BPAMAGAA, Generalist Marketplaces & Online Malls, with a secondary code of FSAMANAC, Multi-Merchant / Shopping Mall Gift Cards. Its NAICS code is 455 and its SIC code is 5331.