What bolha.com does

Bolha.com is Slovenia's largest online classifieds marketplace, operated by Styria digital marketplaces d.o.o. from its headquarters at Verovškova ulica 55 in Ljubljana. The platform has been continuously operating since 2002 and enables individual consumers and small businesses to post and browse free classified ads across a horizontal set of categories including real estate (Nepremičnine), vehicles (Avto-moto), electronics, home goods, sports and recreation, construction, hobbies and collectibles, jobs, and services. The site supports self-serve ad posting via a web platform complemented by native mobile applications on iOS (App Store id1540081488), Android (Google Play package net.trikoder.android.bolha), and Huawei AppGallery, with cookie-based analytics and marketing technology referenced across an ecosystem of approximately 1,036 integration partners.

The product portfolio extends beyond core peer-to-peer listings to include Marketplac BREZ SKRBI, a verified marketplace section offering purchase protection on categories such as home goods, electronics, and services, as well as Katalogi, a catalog service surfacing promotional offers from Slovenian merchants. Bolha.com drives consumer engagement through organic social channels (Facebook, Instagram, TikTok, YouTube), an owned Skupnost bolha.com community blog, and email newsletters. Distribution is exclusively domestic, with operating geographies restricted to Slovenia (SVN).

The business model is freemium and advertising-led: basic ad posting is free for users, while sellers can purchase featured listings and premium visibility packages, and the platform facilitates transactions with potential take rates on premium services. The company is privately held as part of the Styria group, has no disclosed subsidiaries, and reports no external funding rounds, M&A activity, leadership changes, or patent portfolio in the available data. Revenue, headcount, and management team details are not publicly disclosed.

Name

bolha.com

Legal name

Styria digital marketplaces d.o.o.

Website

https://bolha.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Bolha.com is Slovenia's largest online classifieds marketplace, operated by Styria digital marketplaces d.o.o. since 2002. It connects individual consumers and small businesses across real estate, vehicles, electronics, jobs, and services via web and mobile apps.

Ownership category

akta.pro rank

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Featured/Premium Listings: Revenue generated from sellers who pay for premium placement and featured advertising of their classified listings to increase visibility.
2. Marketplace Services: Platform facilitates transactions between buyers and sellers in Slovenia, with potential take rates on premium services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Bolha.com is a Slovenian online classifieds marketplace where individual users and small businesses post and browse advertisements across categories including real estate, vehicles, general merchandise, jobs, and services. The platform operates as a self-serve marketplace with free basic ad posting and revenue derived from premium/featured listing placements and advertising packages. It includes a verified 'Marketplac BREZ SKRBI' (worry-free) section offering purchase protection, plus mobile applications for iOS, Android, and Huawei devices.

Product overview

Bolha.com is a Slovenian online classifieds marketplace platform providing a web-based marketplace and mobile applications for iOS and Android. The platform operates multiple interconnected product categories including core classifieds sections (real estate/Nepremičnine, vehicles/Avto-moto), a verified marketplace with purchase protection (Marketplac BREZ SKRBI), a merchant catalog service (Katalogi), and specialized sub-categories for home goods, sports equipment, construction materials, electronics, photography, music, hobbies, and collectibles. The platform is operated by Styria digital marketplaces d.o.o. and enables individual users and businesses to list, sell, and purchase goods and services across Slovenia.

Differentiator

Problem solved

Functional benefit

Products and services

• Bolha.com Marketplace A Slovenian online classifieds marketplace platform enabling users to list and browse advertisements across multiple categories including real estate, vehicles, electronics, and general merchandise. Targets individual consumers and small businesses in Slovenia.
• Marketplac BREZ SKRBI A verified marketplace section with purchase protection ('Brez skrbi' / 'worry-free') covering home goods, sports equipment, construction materials, electronics, clothing, and services; intended for buyers seeking transaction safety in peer-to-peer exchanges.
• Nepremičnine (Real Estate Classifieds) Real estate classifieds section offering properties for sale and rent including houses, apartments, land, commercial spaces, and vacation properties.
• Avto-moto (Automotive Classifieds) Automotive classifieds section featuring used and new vehicles, motorcycle listings, parts, accessories, and camping vehicles.
• Katalogi (Merchant Catalogs) Catalog section featuring promotional catalogs from Slovenian merchants, allowing users to browse current offers and deals from local retailers.
• Bolha.com iOS Mobile App Native iOS application for accessing the bolha.com classifieds marketplace from Apple mobile devices.
• Bolha.com Android Mobile App Native Android application for accessing the bolha.com classifieds marketplace from Android mobile devices.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Willhaben: Austria's leading classifieds marketplace, operated by a media group (Styria-owned in part historically). Comparable horizontal marketplace model serving a German-speaking neighboring market with real estate, auto, and general goods verticals.
• OLX: Global horizontal classifieds platform with strong presence across CEE and emerging markets. Directly comparable business model (free listings, premium placement, multi-category marketplace) and overlapping target customers in peer Slovenian/regional listings.
• Subito: Italy's leading horizontal classifieds marketplace, also historically linked to the Styria/ASAMedia group. Directly comparable business model, vertical mix, and consumer-to-consumer transaction focus.
• Marktplaats: Netherlands' dominant horizontal classifieds platform owned by Adevinta. Comparable freemium ad model, multi-category structure, and self-serve marketplace dynamics targeting individual consumers in a single domestic market.
• Craigslist: Iconic horizontal classifieds platform with freemium posting and broad category coverage. Provides the original template for the business model bolha.com operates and a benchmark for category-level monetization economics.
• Avito: Leading horizontal classifieds platform in Russia/CIS with similar freemium ad model, multi-category structure (real estate, auto, jobs, goods), and self-serve posting. Highly comparable in scale, monetization mix, and vertical breadth.

Broad incumbents

• Facebook Marketplace: Meta's horizontal peer-to-peer marketplace embedded in the world's largest social network. The primary structural threat to standalone classifieds players — particularly in free, casual, low-ticket categories — given its built-in user graph and zero listing friction.

Regional players

• Bazos.sk: Slovakia's leading classifieds platform — neighboring market with similar freemium horizontal model. Useful regional benchmark for cross-border category dynamics and competitive pressure from adjacent CEE classifieds players.
• Njuskalo: Croatia's leading horizontal classifieds marketplace, part of the Styria media group ecosystem. Highly comparable in model and regional positioning, offering a peer view of how a Styria-affiliated classifieds property operates in a similar small CEE market.

Emerging players

• Használtautó.hu: Hungary's leading vertical automotive classifieds platform, part of the Adevinta/Vivid Screens network. Relevant because it illustrates how vertical specialists in the highest-value category (auto) compete against horizontal marketplaces like bolha.com's Avto-moto section.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/bolhacom
• Facebookfacebook.com/bolhacom
• Instagraminstagram.com/_bolha.com_
• TikToktiktok.com/@bolhacom
• LinkedInlinkedin.com/company/bolha-d.o.o.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bolha.com