Imagine Homes
Imagine Homes is a privately-held San Antonio, Texas residential homebuilder founded in 2006, operating with 1-10 employees and focused on innovation, craftsmanship, and integrity in single-family home construction for local buyers.
- Company typePublic
- Founded1985
- HeadquartersSan Antonio, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Imagine Homes does
Imagine Homes is a privately-held, for-profit residential homebuilder headquartered in San Antonio, Texas, founded in 2006. The firm operates with a small team of 1-10 employees and positions itself around three core values: innovation, craftsmanship, and integrity. Its business appears focused on the design and construction of single-family homes for individual buyers in the San Antonio market, accessed via the company website at imaginehomessa.com. No further product, pricing, customer-segment, or operational data is disclosed in the available source material.
It is critical to note that the vast majority of the input data — including technology features (whole-house ERV, HERS-rated efficiency claims, enhanced exterior walls), named consumer programs (Mortgage Choice, Choice Plans, Style Choice, Livable, TrustBuilder), partnerships, executive leadership (CEO Allan Merrill), corporate history (founded 1985), and public-market indicators (NYSE: BZH) — describes Beazer Homes, a separate, publicly traded national homebuilder. None of these attributes have been verified as belonging to Imagine Homes. For this analysis, Imagine Homes is treated strictly as the small, private, San Antonio-based homebuilder described in the firmographic data, and the Beazer Homes material is not attributed to Imagine Homes.
Imagine Homes firmographics
Firmographics- Name
- Imagine Homes
- Legal name
- Beazer Homes
- Website
- https://imaginehomessa.com
- Company type
- Public
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Imagine Homes is a privately-held San Antonio, Texas residential homebuilder founded in 2006, operating with 1-10 employees and focused on innovation, craftsmanship, and integrity in single-family home construction for local buyers.
- Ownership category
- akta.pro rank
Imagine Homes industry classification
Industry- Product category
- Residential Homebuilding
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industries
- Single-Family Home Construction (Detached Homes) (IMAFABAA), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
Keywords
Where Imagine Homes is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Markets served
Imagine Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- New Home Sales: One-time sale of newly constructed single-family homes to individual buyers. Home prices vary based on floorplan selection, finishes (Style Choice), location, and customization options. Revenue is generated through the sale of completed homes and quick move-in inventory.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Imagine Homes product offering
Product offeringCore offering
Imagine Homes (operating with data primarily reflecting Beazer Homes) designs, builds, and sells new single-family homes across multiple U.S. markets, emphasizing energy-efficient construction with whole-house fresh air systems, enhanced insulation, and customer-driven customization programs. The company sells homes direct to consumers through model homes, community sales offices, and digital channels.
Product overview
Beazer Homes is a residential homebuilder offering single-family new construction homes across multiple markets in the United States. The company markets its homes as energy-efficient dwellings built with specific construction features including whole-house fresh air systems (ERV), enhanced exterior wall insulation, and advanced air sealing. Beazer promotes its homes through several named customer-facing programs: Mortgage Choice (lender selection platform), Choice Plans (floorplan customization), Style Choice (finish customization), and Livable features (accessibility options). The company positions itself as America's #1 Energy-Efficient Homebuilder and #1 in customer experience based on homeowner surveys. No AI-powered products or technology platforms are described in the available source material.
Differentiator
Problem solved
Functional benefit
Brands
- Mortgage Choice: A mortgage referral service that connects home buyers with competing lenders to help them save money on their home financing.
- Choice Plans
- Style Choice
- Livable
- TrustBuilder
Products and services
- New Single-Family Homes
Quantifiable outcome
- 44% more energy efficient than average HERS rated new home
- +2 more outcomes
Companies that use Imagine Homes
Customer profileSegments1 record
Ideal customer profiles1 record
Imagine Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Imagine Homes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mortgage Choice LenderscoreMortgage Choice program allows buyers to compare offers from multiple lenders, creating competitive bidding that benefits the buyer. Lenders work with Beazer to offer financing options to home purchasers, expanding buyer access to mortgage products and potentially lowering borrowing costs through competition.
Scale indicators4 records
Recent moves1 record
Imagine Homes competitors and assessment
Company assessmentBroad incumbents
- KB Home: National homebuilder focused on first-time and move-up buyers with a personalization-driven model; comparable as a broad incumbent with overlapping customization philosophy but at much larger scale.
- PulteGroup: Top-5 U.S. homebuilder with multiple brands across entry-level, move-up, and active-adult segments; broad incumbent in residential construction with overlapping product and geographic exposure.
- D.R. Horton: Largest U.S. homebuilder with broad production offerings spanning entry-level through luxury; comparable as a broad incumbent operating across Imagine Homes' geographic and product space at significantly greater scale.
- Lennar: Major U.S. production homebuilder with national reach and broad product portfolio; comparable as a large incumbent operating in single-family construction with materially larger scale and resources.
- Taylor Morrison: Top-5 U.S. homebuilder with national presence in move-up and luxury segments; broad incumbent operating in similar product and geographic categories with substantially larger scale.
- Meritage Homes: Top-10 U.S. homebuilder known for its energy-efficiency positioning; comparable as a broad incumbent with overlapping focus on efficiency and sustainability messaging in single-family construction.
Direct peers
- Toll Brothers: National luxury and move-up homebuilder with deep customization offerings; directly comparable as a peer in the custom/premium single-family segment targeting similar buyer profiles and price points.
- Highland Homes: Texas-based homebuilder with established presence in Dallas-Fort Worth, Austin, Houston, and San Antonio; direct regional competitor in Texas single-family homebuilding at similar move-up price points.
- David Weekley Homes: Top-10 U.S. homebuilder with a strong emphasis on Choice Plans and personalization; comparable as a custom-focused builder with overlapping design-flexibility philosophy and move-up buyer focus.
- Perry Homes: Texas-focused homebuilder with significant San Antonio operations; directly competes in the move-up and custom home segment within the same geography and similar buyer demographics.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Imagine Homes social profiles
Digital presenceImagine Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imagine Homes leadership team
Management profileNumber of profiles
Profiles1 record
Imagine Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imagine Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imagine Homes
What does Imagine Homes do?
Imagine Homes (operating with data primarily reflecting Beazer Homes) designs, builds, and sells new single-family homes across multiple U.S. markets, emphasizing energy-efficient construction with whole-house fresh air systems, enhanced insulation, and customer-driven customization programs. The company sells homes direct to consumers through model homes, community sales offices, and digital channels.
Is Imagine Homes a public or private company?
Imagine Homes is a public company. It is classified as unknown and is currently operating.
When was Imagine Homes founded?
Imagine Homes was founded in 1985. It employs 1 to 10 people.
Where is Imagine Homes based?
Imagine Homes is headquartered in San Antonio, United States, in the North America region.
How does Imagine Homes make money?
One revenue line is on record: new Home Sales.
Who are Imagine Homes's main competitors?
Broad incumbents on record are KB Home, PulteGroup, D.R. Horton, Lennar, Taylor Morrison and Meritage Homes. Direct peers are Toll Brothers, Highland Homes, David Weekley Homes and Perry Homes.
Does Imagine Homes have an API?
No public API is recorded for Imagine Homes.
What industry is Imagine Homes in?
Imagine Homes's product category is Residential Homebuilding. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of IMAFABAA, Single-Family Home Construction (Detached Homes). Its NAICS code is 236115.