Finders Keepers
- Company typePrivate
- Founded1972
- HeadquartersOxford, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
Finders Keepers firmographics
Firmographics- Name
- Finders Keepers
- Legal name
- Countrywide Estate Agents Limited / Countrywide Residential Lettings Limited
- Website
- https://finders.co.uk
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Finders Keepers industry classification
Industry- Product category
- Residential Property Management
- NAICS
- Residential Property Managers (531311), Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Operators Of Apartment Buildings (6513), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
Keywords
Where Finders Keepers is headquartered
LocationHeadquarters
- HQ city
- Oxford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices13 records
Markets served
Finders Keepers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Letting Fees: Commission-based letting services with tiered management options: Specialist Letting Only, Specialist Letting Plus, Full Management, Homeowner, and Portfolio services. Fees vary by service level selected by landlord.
- Sales Commission: Estate agency sales services for property sales across Oxfordshire, working in partnership with Flowers Estate Agents in Woodstock
- Renovations Services: Building renovation division project-managing refurbishments for residential landlords and homeowners including kitchens, bathrooms, gas safety, electrical safety, boilers, EV chargers, and solar installations
- Interior Design and Furnishing: Furnishing rental properties, style to sell services, furniture packages to rent, and interior design services
- Insurance Referrals: Referrals to Dynamo for landlord insurance through partnership, earning commission on referrals
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Specialist Letting Only - For landlords who know current tenancy legislation and are available 24/7 |
| Subscription | Monthly | Specialist Letting Plus - For landlords who deal with their own tenancy management but want financial aspects professionally administered |
| Subscription | Monthly | Full Management - For landlords who want a professional service to ensure maximum ongoing income |
| Subscription | Monthly | Homeowner - Suitable for homeowners or landlords who want extra care taken of their property |
| Subscription | Monthly | Portfolio - Flexible service tailored to meet larger landlords' needs |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Finders Keepers product offering
Product offeringCore offering
Finders Keepers is a full-service residential letting, sales, and property management agency serving Oxfordshire through 13 local offices. The company provides end-to-end property services including tenant sourcing and referencing, rent collection, property management, compliance inspections, sales valuations, marketing of properties, and dedicated HMO/shared letting expertise. Adjacent in-house divisions cover renovations, interior design and furnishing, portfolio management for larger landlords, and landlord insurance referrals.
Product overview
Finders Keepers operates as a unified property services platform offering a comprehensive 360° full-service letting and sales agency. The core Finders Keepers brand provides residential lettings and estate agency services through nine offices across Oxfordshire, while specialized sub-brands handle distinct market segments: FK Shared Letting focuses on HMO properties for students and sharers, and FK Sales handles property sales. Supporting add-on modules include Renovations (building project management), Interiors (furnishing and interior design), Portfolio Management (bespoke service for larger landlords), Landlord Insurance (arranged through partner Dynamo), Short Lets, Making Tax Digital Support, New Homes & Land advisory, Property Valuation, Build To Rent advisory, and Tenant Application Services. The offering integrates letting, sales, property management, investment acquisition, renovations, and furnishing into a cohesive service.
Differentiator
Problem solved
Functional benefit
Products and services
- Finders Keepers Lettings and Property Management Full-service residential letting and property management for individual landlords and homeowners across Oxfordshire, covering tenant sourcing, referencing, rent collection, compliance inspections, and ongoing maintenance.
- FK Shared Letting Dedicated HMO and shared letting service for student and professional sharers in Oxford, with in-depth knowledge of Oxford City Council HMO licensing requirements and standardised furniture packages.
- FK Sales Estate agency service handling residential property sales across Oxfordshire, including property valuations, marketing, accompanied viewings, and negotiation through to completion.
- Renovations Building renovation and project management service for residential landlords and homeowners throughout Oxfordshire, covering refurbishments, kitchens, bathrooms, gas safety, electrical safety, boilers, EV chargers, and solar installations.
- Interiors Furnishing and interior design service for rental properties and homeowners, offering bespoke furniture packages to rent, style-to-sell services, and interior design consultancy.
- Portfolio Management Bespoke property management service tailored for larger landlords, university colleges, limited companies, and residential investment clients requiring reporting, regular meetings, and advice across multiple properties.
- Landlord Insurance Referrals Landlord insurance arrangement service provided through partner Dynamo, covering buildings, contents, liability, rent guarantee, and legal expenses, with access to over 40 insurance providers.
- Short Lets Short-term tenancy service for landlords wishing to let their properties on tenancies ranging from one to six months.
- Making Tax Digital Support Financial reporting service for landlords to comply with UK Making Tax Digital requirements, providing quarterly income and expenditure statements through the Accounts team.
- New Homes & Land Dedicated advisory service for new build properties, land acquisition, and residential investment opportunities, led by a qualified sales, land and new homes team member.
- Build To Rent Advisory
Quantifiable outcome
- 98.76% occupancy rate for managed properties
- +2 more outcomes
Companies that use Finders Keepers
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Finders Keepers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Finders Keepers partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Flowers Estate AgentscorePartnership with Flowers Estate Agents in Woodstock to cover property sales in the whole of Oxfordshire and the Cotswolds area. FK Sales works alongside Flowers Estate Agents to provide comprehensive estate agency services.
- Capital Private Finance (CPF)minorFK Sales works in partnership with Capital Private Finance who help customers navigate the mortgage market. CPF secures funding individually tailored to finance needs and guides customers through the mortgage application process.
- ARLA PropertymarkcoreCountrywide Residential Lettings Limited is a member of and covered by the ARLA Propertymark Client Money Protection Scheme. Finders Keepers is an approved member of Propertymark for each of its eight offices.
- The Property Ombudsman (TPO)coreFinders Keepers is regulated by The Property Ombudsman and is a member of their redress scheme. TPO provides dispute resolution service for customers who have exhausted the internal complaints procedure.
- Dynamo (The Buy to Let Business Limited)minorDynamo specialises in arranging landlord insurance with access to over 40 providers. Finders Keepers refers landlords to Dynamo and may receive commission for referrals.
- Connells GroupcoreCountrywide (including Finders Keepers) is part of the Connells Group. Countrywide Estate Agents and Countrywide Residential Lettings operate as part of this larger group.
- Countrywide Principal Services LimitedcoreCountrywide Estate Agents is an appointed representative of Countrywide Principal Services Limited which is authorised and regulated by the Financial Conduct Authority (FRN 301684).
- Tenancy Deposit Scheme (TDS)minorMember of TDS for protection of tenancy deposits. Deposits are handled and protected under this approved scheme.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
Finders Keepers competitors and assessment
Company assessmentOthers
- Rightmove: UK property listings platform and a key enabling channel for estate and letting agents including Finders Keepers. Adjacent rather than competitive — Finders Keepers' portal presence is partly dependent on this ecosystem participant.
Direct peers
- Chestertons: UK estate and lettings agency with a London-centric but nationally relevant branch network. Direct peer offering full residential sales, lettings, and management services to a similar landlord/tenant/buyer base.
- Martin & Co: UK national lettings and sales franchise, with strong specialism in buy-to-let and tenant placement. Comparable in services offered and target customer segments to Finders Keepers' core letting and management business.
- Winkworth: UK franchised estate and letting agency with a regional branch model similar to Finders Keepers. Directly comparable in residential sales, lettings, and property management services to mid-market clients.
- Countrywide: The direct parent brand of Finders Keepers, providing estate agency, lettings, and mortgage services through a multi-brand UK network. Direct peer in the same product categories and customer base.
- Belvoir: National UK lettings and estate agency franchise network with a heavy focus on residential property management. Closely comparable to Finders Keepers in recurring management revenue model and target landlord/tenant customer base.
- Foxtons: Major UK estate and lettings agency operating a branch-led full-service model for sales, lettings, and property management. Directly comparable to Finders Keepers in business model and service mix, though focused on London rather than Oxfordshire.
Broad incumbents
- Connells Group: The UK's largest estate agency group and Finders Keepers' ultimate parent. Operates multiple regional trading brands across sales, lettings, and financial services — overlapping directly with Finders Keepers' services at a portfolio level.
- Knight Frank: Global real estate consultancy with UK residential sales, lettings, and property management operations. Overlaps with Finders Keepers in upper-tier Oxfordshire property segments and prime country market.
- Savills: Global real estate services firm offering residential sales, lettings, and property management across the UK. Comparable as a broader incumbent with overlapping capabilities in prime regional markets like Oxfordshire.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Finders Keepers social profiles
Digital presenceFinders Keepers compliance and trust
Trust signalCompliance3 records
Finders Keepers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Finders Keepers leadership team
Management profileNumber of profiles
Profiles5 records
Finders Keepers subsidiaries and ownership
Company hierarchySubsidiaries5 records
Finders Keepers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Finders Keepers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Finders Keepers
What does Finders Keepers do?
Finders Keepers is a full-service residential letting, sales, and property management agency serving Oxfordshire through 13 local offices. The company provides end-to-end property services including tenant sourcing and referencing, rent collection, property management, compliance inspections, sales valuations, marketing of properties, and dedicated HMO/shared letting expertise. Adjacent in-house divisions cover renovations, interior design and furnishing, portfolio management for larger landlords, and landlord insurance referrals.
Is Finders Keepers a public or private company?
Finders Keepers is a private company. It is classified as corporate owned and is currently operating.
When was Finders Keepers founded?
Finders Keepers was founded in 1972. It employs 51 to 100 people.
Where is Finders Keepers based?
Finders Keepers is headquartered in Oxford, United Kingdom, in the Europe region.
How does Finders Keepers make money?
Five revenue lines are on record. Letting Fees are the primary driver. The others are sales Commission, renovations Services, interior Design and Furnishing and insurance Referrals.
Who are Finders Keepers's main competitors?
Rightmove is listed as an others. Direct peers are Chestertons, Martin & Co, Winkworth, Countrywide, Belvoir and Foxtons. Broad incumbents are Connells Group, Knight Frank and Savills.
Does Finders Keepers have an API?
No public API is recorded for Finders Keepers.
What industry is Finders Keepers in?
Finders Keepers's product category is Residential Property Management. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services. Its NAICS code is 531311 and its SIC code is 6531.