What Superlink does

Superlink is a blockchain-based personal domain registrar that allows individuals to claim second-level domains (SLDs) corresponding to their real names on the Handshake (HNS) decentralized root zone protocol. The company positions itself as an alternative to ICANN-regulated .com/.net domains by offering names that are simply the user's name — no commercial TLD required — and bundling identity services around them. The platform serves individual consumers seeking to own a permanent, unified personal digital identity; the company highlights that up to 50,000 people can share the same name, making name-based digital identity scarce under the legacy DNS system. Superlink Technologies, Inc. is incorporated in Delaware, headquartered at 2261 Market Street #5130, San Francisco, CA, and operates with 1–10 employees in an Early Access launch phase with over 1,000,000 names available.

The core product is the Personal Name Domain, supported by bundled/roadmap modules including a digital Wallet (for transacting under the owned name), a cross-platform Username (for login everywhere), a personal Website, and unlimited personal Email addresses. The technology is built on the open-source, decentralized Handshake blockchain; Superlink acknowledges it does not control the Handshake protocol and that its 'blockchain domains' are experimental and may not resolve in all browsers. Domains are sold as one-time licenses with no renewal fees, framed as permanent ownership, with a future conversion to full asset assignment upon decentralization of the SLD layer.

Superlink's business model is a one-time license purchase with no recurring revenue; pricing tiers are not publicly disclosed, and there is no free trial or freemium tier described. Distribution is exclusively direct-to-consumer through the self-serve superlink.me web platform — a product-led growth motion with no enterprise sales team, no resellers, and no marketplace presence. Marketing relies on organic social media (Facebook, Instagram, Twitter/X, LinkedIn, YouTube) and a Discord community. Customer references to date are individual consumers (e.g., Joe Carpenter, Maddie Rees, Jaime/Sara Milne) registering their own personal names, with some customers purchasing additional names for friends, suggesting word-of-mouth referral dynamics.

Name

Superlink

Legal name

Superlink Technologies, Inc.

Website

https://superlink.me

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Superlink is a blockchain-based personal domain registrar that lets individual consumers claim their real names as decentralized second-level domains on the Handshake protocol, bundling wallet, username, email, and website capabilities into a unified digital identity product.

Ownership category

akta.pro rank

Product category

Blockchain Domain Registration

NAICS

Web Search Portals and All Other Information Services (519290)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Domain Names & Digital Identity NFT Marketplaces (FSADANAK)

akta.pro secondary industry

Cross-Chain Identity & Naming (multi-chain DID, ENS cross-chain resolution) (FSAPAKAH)

Keywords

• Blockchain domain registration
• Personal digital identity
• Decentralized naming service
• Handshake blockchain domains
• Personal name domains

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Second-Level Domain (SLD) Name Registration: Superlink generates revenue through the sale of second-level domains (SLDs) on Handshake-based top-level domains. Customers purchase a license to a centralized SLD initially, which converts to a full assignment upon future decentralization of the asset. The company explicitly states 'Customer is not acquiring Asset(s) as an investment' and that 'Assets may not resolve in all internet browsers.' No renewal fees are charged — ownership is claimed as permanent with no renewals. The revenue model is one-time license purchase, with additional services like wallet, email, and website bundled as platform features.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Superlink is a blockchain-based personal domain name registrar built on the Handshake (HNS) root zone protocol. Users can claim second-level domains (SLDs) that correspond to their real names, functioning as a decentralized alternative to traditional ICANN-regulated domain names. The platform bundles associated services including a digital wallet, cross-platform username/login, personal website, and email functionality tied to the owned name.

Product overview

Superlink is a unified digital identity platform built on the Handshake blockchain that allows users to own their personal name as a domain. The core product is the Personal Name Domain, which serves as a central identifier. Users can bundle this with integrated modules including Wallet (for transactions), Username (for cross-platform login), Website (for personal web presence), and Email (for personal addresses). The platform positions itself as a single address for everything in a user's digital world, with over 1,000,000 names available. All assets are derived from Handshake TLDs and operate as blockchain domains, with plans for eventual decentralization of SLDs.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Name Domain

Quantifiable outcome

• Over 1,000,000 personal name domains available on the platform
• +1 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Handshake (HNS)coreTechnology or IntegrationSuperlink is built on the Handshake blockchain protocol, a decentralized root zone naming system. All Superlink domains (second-level domains, or SLDs) are derived from Handshake top-level domains maintained on the Handshake root zone. The company's Terms of Service explicitly states: 'The Assets are derived from top level domains maintained on the Handshake root zone. Domains via the Handshake root zone are sometimes referred to as part of a category of "blockchain domains,"' and 'Superlink does not control the Handshake blockchain protocol on which digital assets related to the Assets may be derived.' Superlink is 'Powered by Handshake' as stated in the footer. This is a foundational technology partnership — without Handshake, Superlink's domain registrar cannot operate.

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Emerging players

• Freename: Blockchain-based domain marketplace allowing users to register and trade customizable TLDs and SLDs. Comparable to Superlink in approach (blockchain names as digital identity) but with a marketplace and trading focus.
• 3DNS: Web3 naming service extending blockchain domains to traditional browser compatibility via partnerships. Closely comparable to Superlink in the bridging of blockchain-native naming with mainstream internet utility.

Direct peers

• Ethereum Name Service (ENS): Decentralized naming service on Ethereum that maps human-readable names (e.g., 'vitalik.eth') to wallet addresses, content hashes, and metadata. Competes with Superlink as a primary Web3 identity layer, with much greater adoption scale and brand.
• Unstoppable Domains: The leading blockchain-based domain name registrar offering NFT-backed human-readable names (e.g., .crypto, .x, .wallet) for use as Web3 identities, wallets, and websites. Direct competitor to Superlink in the consumer-facing blockchain domain and digital identity space.
• Space ID: Multi-chain naming service offering human-readable names across BNB Chain, Arbitrum, and other ecosystems for use as Web3 identities. Direct competitor to Superlink in the cross-chain digital identity category.
• Bonfida (Solana Name Service): Solana-native naming service offering '.sol' domains for wallet addresses, websites, and digital identity. Direct competitor targeting the same use case as Superlink on an alternative blockchain.

Broad incumbents

• GoDaddy: Largest traditional domain registrar and web services platform. Incumbent competitor with strong brand and bundled website/email offerings, though its domains are ICANN-governed and renewal-based.
• Porkbun: Independent ICANN-accredited registrar known for low-cost traditional domain registrations. Adjacent competitor for cost-conscious consumers seeking personal domain names, though centralized.
• Namecheap: Major ICANN-accredited traditional domain registrar offering .com, .net, and hundreds of other TLDs at scale. Competes indirectly with Superlink for personal naming use cases, but centralized and not blockchain-native.

Others

• Handshake (HNS): Decentralized root zone protocol that Superlink is built on top of. Not a direct competitor but a critical infrastructure partner and enabling layer — its adoption trajectory directly determines Superlink's product-market ceiling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/superlink
• YouTubeyoutube.com/@SuperlinkOfficial
• Facebookfacebook.com/100089885983581
• LinkedInlinkedin.com/company/superlink-me
• Instagraminstagram.com/superlink

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superlink