yesaway Car Rental

What yesaway Car Rental does

yesaway Car Rental is a Chinese-founded multinational car rental operator that provides self-driving travel services targeting Chinese-speaking international travelers. The company operates 50+ airport and downtown pickup locations across 10+ countries including the United States (8 locations concentrated in California, Florida, Hawaii, Arizona), Thailand, New Zealand, Australia, Japan, South Korea, Malaysia, Canada, the UAE, Indonesia, and Hong Kong. The legal parent is Guangzhou Yuewang Information Technology Co., Ltd., with Cawaca International Group Limited as the website operator; a wholly-owned Thai subsidiary (YESAWAY Co., Ltd.) handles Thailand operations. The company is private, employs 11-50 staff, and reports a cumulative customer base of 150,747+ users with a 9.8/10 rating.

The core technology is a self-serve online booking platform integrated with GPS fleet tracking, 24-hour roadside assistance dispatch, and reservation management across markets. Proprietary service modules include Fast Pass (a priority lane enabling 5-minute drive-off from shuttle drop-off), 24-hour Chinese-language customer support positioned as a first among multinational rental brands, and ZHIMA Credit Rent-a-Car, a credit-scoring-based rental qualification launched outside China in 2017 in integration with Ant Group's Zhima. The platform extends to a secondary domain (cars.yesaway.com) for pre-owned fleet vehicle sales and a Recommended Accommodation feature linking rentals to lodging partnerships.

The business model is transaction-based with revenue from daily rental fees (billed in 24-hour periods), mileage, and ancillary streams including Loss Damage Waiver (LDW, $11/day in California), three-tier excess reduction products in New Zealand, supplementary insurance (SLI, PEC, PAI), add-ons (GPS, child seats, phones), fuel service charges, and administrative fees (cleaning, toll processing, key replacement). Distribution is dual-track: direct booking via yesaway.com supplemented by the CarTrawler global distribution partnership (May 2018) and the Los Angeles Tourism and Convention Board membership for inbound market development. The primary customer segments are overseas Chinese-speaking self-driving travelers and international tourists seeking airport-convenient, transparent-pricing rentals across multiple destinations.

Name

yesaway Car Rental

Legal name

Guangzhou Yuewang Information Technology Co., Ltd.

Website

https://yesaway.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

yesaway Car Rental is a Chinese-founded multinational car rental operator serving Chinese-speaking international travelers and tourists across 50+ airport and downtown locations in 10+ countries, differentiated by 24-hour Chinese-language service and a self-serve online booking platform.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Self-Drive Car Rental (THADAAAF)

akta.pro secondary industry

Local City / In-Town Car Rental (THADAAAC)

Keywords

• Car rental services
• Self-drive vehicle rental
• Airport car hire
• International car rental
• Multilingual vehicle rental

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices39 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Rental Fees: Daily rental charges based on 24-hour periods plus mileage. Minimum charge is one 24-hour day plus mileage. Late return fees apply after 59 minutes beyond rental period. Early return may result in higher rates.
2. Insurance and Waiver Products: Loss Damage Waiver (LDW) at $11/day in California. Supplemental Liability Insurance (SLI), Personal Effects Coverage (PEC), and Personal Accident Insurance (PAI) offered as add-ons through third-party insurance providers.
3. Additional Services: GPS navigation units, child safety seats, phone rentals, and other optional extras charged separately during rental period
4. Fuel Service Charge: Fuel service charge calculated as the number of gallons needed to refill tank multiplied by prevailing premium fuel price plus $20 service fee
5. Administrative Fees: Cleaning fees ($350 for excessive dirt/smoke), key replacement costs, toll and traffic violation processing fees ($5-25 per incident), and credit card surcharges (2.5% in NZ)

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

yesaway Car Rental operates a self-drive car rental business with 50+ airport and downtown pickup locations across 10+ countries (USA, New Zealand, Thailand, Australia, Japan, South Korea, Malaysia, Canada, UAE, Indonesia). The company is recognized as the first multinational rental chain providing 24-hour Chinese customer service. Core offerings include vehicle rental, the Fast Pass expedited pickup service, ZHIMA credit-based rentals, optional insurance/waiver products (LDW, SLI, PAI, PEC), and ancillary add-ons such as GPS and child seats.

Product overview

yesaway Car Rental operates as a car rental service with a platform-plus-modules architecture. The core product is the car rental service spanning 50+ locations across 10 countries. Supporting modules include the Fast Pass premium service for expedited pickup, the ZHIMA Credit Rent-a-Car for credit-verified rentals, and the Recommended Accommodation feature linking to local stays. The company also maintains a Used Cars for Sale platform (cars.yesaway.com) and an online booking platform (yesaway.com) for self-service reservations.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Rental Service Core self-drive vehicle rental service offering cars at 50+ airport and downtown locations across 10+ countries, with daily 24-hour rental periods plus mileage charges, designed for international travelers and tourists.
• Used Cars for Sale Pre-owned vehicle sales platform allowing customers to purchase vehicles from the company's fleet, operated through a separate website (cars.yesaway.com).
• Fast Pass Service Premium expedited pickup service enabling customers to complete the rental process and drive off in 5 minutes or less from shuttle drop-off, with a guaranteed vehicle class upgrade if the time target is not met.
• ZHIMA Credit Rent-a-Car Credit-based rental service launched outside China in 2017, enabling customers to rent vehicles using Zhima (芝麻) credit scoring verification in place of traditional deposits.

Quantifiable outcome

• 5-minute drive-off or free upgrade to next category
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• CarTrawlercoreTechnology or Integration · 1 May 2018Global partnership established in May 2018 with CarTrawler, a leading car rental distribution platform. This partnership enables yesaway to reach customers through CarTrawler's extensive international distribution network, providing global travel customers access to yesaway's car rental services.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Alamo Rent A Car: Airport-focused leisure car rental brand under Enterprise; competes with yesaway for international tourist bookings at US airports and via online travel agencies.
• National Car Rental: Airport-focused US car rental brand owned by Enterprise; overlaps with yesaway at major US airports and serves similar leisure/international traveler segments.
• Avis Budget Group: Operates Avis, Budget, and Payless car rental brands with broad airport and online distribution; competes with yesaway for international tourists and through shared global distribution channels.
• Sixt SE: European-headquartered global car rental and mobility provider with strong airport presence in Europe, the US, and beyond; competes head-to-head at the same airport counters where yesaway operates.
• Hertz Global Holdings: One of the world's largest global car rental brands with deep airport presence and broad fleet; competes with yesaway for international leisure travelers at the same airports but does not specialize in Chinese-language service.
• Dollar Car Rental: Value-positioned US airport car rental brand owned by Hertz; competes on price and airport accessibility with yesaway's value proposition for budget-conscious international tourists.
• Enterprise Mobility: Largest car rental operator globally by fleet and revenue, with extensive airport and off-airport locations; overlaps with yesaway on leisure and airport rental demand but lacks Chinese-language specialization.

Emerging players

• Turo: Peer-to-peer car-sharing marketplace offering an alternative to traditional airport rental counters; targets the same international leisure traveler segment with differentiated inventory and digital-first experience.

Direct peers

• EHi Car Rental: Chinese-founded car rental brand historically focused on serving Chinese outbound travelers with airport locations overseas and Chinese-language service — the closest direct comparable to yesaway's niche positioning and customer base.

Regional players

• Localiza Rent a Car: Latin America's largest car rental operator with expanding international presence; comparable in airport-focused operating model but geographically separate from yesaway's Asia-Pacific footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/yesawayr
• Instagraminstagram.com/YESAWAYCARRENTAL
• Facebookfacebook.com/yesawaynewzealand
• LinkedInlinkedin.com/company/yesaway-co.-ltd

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about yesaway Car Rental