ITrade
ITrade Handels GmbH is a privately-held German B2B wholesale distributor based in Passau that supplies digital photography, IT, gaming, smartphones, home entertainment, household appliances, and power/garden tools to specialist retailers and resellers across 30 countries.
- Company typePrivate
- Founded2005
- HeadquartersPassau, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ITrade does
ITrade Handels GmbH is a privately-held German B2B wholesale distributor headquartered in Passau, Germany. Founded in 2005, the company specializes in distributing technology and electronics products across seven categories: digital photography, IT/multimedia/navigation, household appliances, gaming products, smartphones and telecommunications, home entertainment, and power and garden tools. ITrade serves exclusively resellers and commercial customers — not end consumers — positioning itself as a one-stop sourcing partner for specialist retailers across Europe and beyond.
The company operates a broad catalog comprising over 2 million items drawn from approximately 3,000 distinct products and 200 brands. Underpinning the model is an owned 800 m² logistics center with multi-order picking capability, which the company uses to ship directly to reseller customers. A team of 40 dedicated personal contacts handles customer service from initial inquiry through after-sales support, including RMA processing, direct manufacturer liaison, and damaged-in-transit resolution. The company holds WEEE compliance (Reg.-Nr. DE 69109410), which is required for distributing electrical and electronic equipment in Germany.
ITrade generates revenue through hardware resale at the wholesale level under a quote-based B2B pricing model. The company reports €75 million in annual revenue, 850+ active partners, and active operations in 30 countries. Marketing and customer acquisition rely on a combination of direct relationships, a company website catalog, Facebook presence, and email newsletter. The business is led by Managing Director (Geschäftsführer) Marco Reitberger, and there is no indication of institutional investment, public listing, or external capital — consistent with a founder/management-owned German Mittelstand company.
ITrade firmographics
Firmographics- Name
- ITrade
- Legal name
- ITrade Handels GmbH
- Website
- https://itrade-germany.de
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ITrade Handels GmbH is a privately-held German B2B wholesale distributor based in Passau that supplies digital photography, IT, gaming, smartphones, home entertainment, household appliances, and power/garden tools to specialist retailers and resellers across 30 countries.
- Ownership category
- akta.pro rank
Where ITrade is headquartered
LocationHeadquarters
- HQ city
- Passau
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
ITrade business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Wholesale distribution: B2B wholesale distribution of technology and electronics products including digital photography, IT products, household appliances, gaming, smartphones, home entertainment, and power/garden tools. Revenue generated through product sales to resellers and commercial customers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
ITrade product offering
Product offeringCore offering
ITrade Handels GmbH is a B2B wholesale distributor that supplies specialist retailers and resellers across 30 countries with technology and consumer electronics products. Its portfolio spans seven categories—digital photography, IT/multimedia/navigation, household appliances, gaming products, smartphones and telecommunications, home entertainment, and power & garden tools—offering more than 2,000,000 items from 200 brands. Distribution, customer support (40 personal contacts), and after-sales services (including RMA and direct manufacturer support) are operated from its Passau, Germany headquarters and 800 m² logistics center.
Product overview
ITrade Handels GmbH is a German B2B wholesale distributor specializing in technology and electronics products exclusively for specialist retailers and resellers. The company operates as a single unified wholesale platform offering seven product categories: Digital Photography, IT Products/Multimedia & Navigation, Household Appliances, Gaming Products, Smartphones & Telecommunications, Home Entertainment, and Power & Garden Tools. With a portfolio of over 2,000,000 items, 3,000 different products, and 200 brands, ITrade serves over 850 active partners across 30 countries. The company provides direct contacts from first inquiry through after-sales service, operates its own logistics center with 800 m² warehouse space, and facilitates customer support including RMA processing and direct manufacturer support.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Photography Wholesale distribution of digital photography equipment including cameras and accessories for specialist retailers and resellers purchasing for resale.
- IT Products, Multimedia & Navigation Wholesale distribution of IT hardware, multimedia devices, and navigation equipment for specialist retailers and resellers purchasing for resale.
- Household Appliances Wholesale distribution of household appliances for specialist retailers and resellers purchasing for resale.
- Gaming Products Wholesale distribution of gaming products including consoles, games, and accessories for specialist retailers and resellers purchasing for resale.
- Smartphones and Telecommunications Wholesale distribution of smartphones, mobile phones, telecommunications equipment, and accessories including wearables and tablets for specialist retailers and resellers purchasing for resale.
- Home Entertainment Wholesale distribution of home entertainment products for specialist retailers and resellers purchasing for resale.
- Power & Garden Tools Wholesale distribution of power tools and garden equipment including cordless drills, lawn mowers, hedge trimmers, and other professional and DIY tools for specialist retailers and resellers purchasing for resale.
Companies that use ITrade
Customer profileSegments1 record
Ideal customer profiles1 record
ITrade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ITrade partnerships and signals
Strategic signalScale indicators7 records
Recent moves4 records
Expansion highlights3 records
ITrade competitors and assessment
Company assessmentBroad incumbents
- Arrow Electronics: Global Fortune-500 broadline distributor of electronic components and enterprise IT solutions. Overlaps with ITrade in IT, multimedia, and consumer-electronics distribution at much larger scale.
- Ingram Micro: Global IT and consumer electronics distributor (now Platinum Equity-owned after divestiture from HNA). Operates at vastly larger scale across overlapping product categories including IT hardware, smartphones, gaming, and home entertainment.
- Farnell (element14): Global electronics distributor owned by Avnet, focused on components, test, and single-board computing. Adjacent peer to ITrade through IT/multimedia and electronics product categories.
- TD SYNNEX: Public Fortune-500 IT and CE distributor formed by the merger of Tech Data and SYNNEX. Competes with ITrade across the IT, multimedia, smartphone, and gaming categories via global logistics and vendor financing.
Direct peers
- Conrad Electronic: Hirschau, Germany-based multi-channel distributor of electronics, IT, tools, and household appliances serving both B2B and B2C. Direct overlap with ITrade in IT, household appliances, and power & garden tools.
- ALSO Group: Swiss-headquartered, publicly-listed European B2B technology distributor covering cloud, IT, CE, and consumer electronics across 30+ countries. Closest direct competitor to ITrade by category mix (IT, smartphones, gaming, photography) and reseller-only channel model.
- RS Components: UK-headquartered distributor of industrial and electronic components, IT, and test & measurement equipment owned by RS Group plc. Comparable in product breadth across IT, multimedia, and electronics categories.
- Reichelt Elektronik: German electronics and IT distributor headquartered in Sande. Overlaps directly with ITrade's IT/multimedia, smartphone, and consumer-electronics categories, though primarily B2C/B2B-hybrid rather than strict B2B-only.
Regional players
- Distrelec: European distributor of electronics, IT, and maintenance products, owned by RS Group. Overlaps with ITrade in IT, multimedia, and electronics categories but is more focused on industrial/maintenance end-customers.
- SOS Electronic: Slovak-headquartered European distributor of electronic components and IT products active in CEE. Smaller-scale direct peer overlapping ITrade's IT/multimedia categories but serving primarily Central and Eastern European resellers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ITrade social profiles
Digital presenceITrade compliance and trust
Trust signalCompliance1 record
ITrade financial estimates
Financial estimateRevenue estimate
Valuation estimate
ITrade leadership team
Management profileNumber of profiles
Profiles1 record
ITrade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ITrade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ITrade
What does ITrade do?
ITrade Handels GmbH is a B2B wholesale distributor that supplies specialist retailers and resellers across 30 countries with technology and consumer electronics products. Its portfolio spans seven categories—digital photography, IT/multimedia/navigation, household appliances, gaming products, smartphones and telecommunications, home entertainment, and power & garden tools—offering more than 2,000,000 items from 200 brands. Distribution, customer support (40 personal contacts), and after-sales services (including RMA and direct manufacturer support) are operated from its Passau, Germany headquarters and 800 m² logistics center.
Is ITrade a public or private company?
ITrade is a private company. It is classified as management employee owned and is currently operating.
When was ITrade founded?
ITrade was founded in 2005. It employs 11 to 50 people.
Where is ITrade based?
ITrade is headquartered in Passau, Germany, in the Europe region.
How does ITrade make money?
One revenue line is on record: wholesale distribution.
Who are ITrade's main competitors?
Broad incumbents on record are Arrow Electronics, Ingram Micro, Farnell (element14) and TD SYNNEX. Direct peers are Conrad Electronic, ALSO Group, RS Components and Reichelt Elektronik. Regional players are Distrelec and SOS Electronic.
Does ITrade have an API?
No public API is recorded for ITrade.