Holand Automotive Group

What Holand Automotive Group does

Holand Automotive Group is a privately held, family-owned (Bitton family) Canadian automotive retail and financial services platform founded in 1979 in Mont-Royal, Quebec. The group operates as a multi-brand luxury and exotic vehicle dealer — including the sole Rolls-Royce dealership in Quebec (Rolls-Royce Motor Cars Québec), Ferrari Québec (Eastern Canada since June 2000), Lamborghini Palm Beach (South Florida), Maserati Montreal, BMW Ville de Québec, BMW Lévis, Karma Montreal, and more recent European additions — anchored by Holand Leasing, which provides consumer and commercial automotive leasing and financing. The recurring-revenue book is broad: personal and corporate fleet leasing (1 to 150+ vehicles), foreign-national leasing with multilingual support, equipment leasing (construction, medical, transport, retail), short-term rentals, roadside assistance and enclosed vehicle transport, an in-house service center, and a Montreal commercial real-estate rental vertical. Distribution is primarily through owned dealership storefronts with dedicated leasing consultants, complemented by a bilingual website, social channels, and AutoTrader.ca listings for inventory breadth.

The group has executed a deliberate geographic diversification, expanding from Quebec to Florida and more recently into Europe through the January 2025 acquisition of Forza Rossa (Romania's only Ferrari dealership, to be renamed Ferrari of Bucharest) and the March 2025 acquisition of Aston Martin Bucharest. Pricing sits at the high end of the automotive market, with new vehicle ASPs spanning roughly $89K (Maserati Grecale) to ~$898K (Rolls-Royce Black Badge Cullinan) and pre-owned inventory between ~$14K and ~$899K; revenue mechanics combine transactional margin from new and pre-owned sales with subscription-style recurring revenue from the leasing, fleet, rental, and service book. Headcount, revenue, and detailed financials are not publicly disclosed. The company divested its California Ferrari operations (Ferrari of South Bay, Ferrari of Rancho Mirage) in early 2026 as part of portfolio rationalization, while retaining and expanding its North American and Romanian footprint.

Name

Holand Automotive Group

Legal name

Holand Automotive Group

Website

https://holandautomotivegroup.com

Company type

Private

Founded year

1979

Operating status

Operating

Short description

Holand Automotive Group is a privately held, family-owned Canadian luxury and exotic vehicle dealership and leasing platform (founded 1979, Montreal) operating multi-brand franchises including Rolls-Royce, Ferrari, Lamborghini, Maserati, and BMW across Canada, the US, and Romania, serving HNW individuals and corporate fleet clients.

Ownership category

akta.pro rank

Product category

Luxury Automotive Dealerships

NAICS

Passenger Car Leasing (532112), Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Automotive Repair, Services & Parking (7500), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Premium & Luxury Vehicle Leasing (TLABAAAF)

akta.pro secondary industries

Exotic Supercar Rentals (THADAMAA), Luxury Car Club / Membership-Based Exotic Rentals (THADAMAJ)

Keywords

• Luxury vehicle dealerships
• Automotive leasing services
• Fleet leasing solutions
• Exotic car sales
• Luxury vehicle financing

Headquarters

HQ city

Mont-royal

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new luxury vehicles including Rolls-Royce, Maserati, BMW, MINI, Karma, and other luxury brands through owned dealership locations.
2. Pre-Owned Vehicle Sales: Sales of certified pre-owned and used luxury and exotic vehicles from multiple brands including Ferrari, Porsche, Bentley, Aston Martin, McLaren, Lamborghini, and others.
3. Automotive Leasing: Vehicle leasing services to individuals and businesses with personalized lease terms. The company has been providing leasing options since 1979 across Canada.
4. Financing Services: Automotive financing solutions for consumers including credit applications, loan products, and financing options for foreign nationals.
5. Fleet Leasing: Fleet leasing services for businesses needing multiple vehicles, covering all makes and models with flexible lease terms and mileage allowances.
6. Short-Term Rentals: Short-term vehicle rental service for customers needing courtesy vehicles or transportation in Montreal or Toronto for a few days.
7. Service and Maintenance: Vehicle service center providing maintenance and repair services including oil changes, transmission replacements, and other automotive services.
8. Equipment Leasing: Specialty equipment leasing to industries including construction, transport, retail. Covers automotive equipment, medical equipment, construction equipment.
9. Real Estate Services: Rental spaces including offices, retail spaces, condos, and industrial properties in desirable Montreal locations.
10. Roadside Assistance: Enclosed vehicle transport service and roadside assistance including towing, jump starts, tire changes, fuel delivery, and transport to Toronto GTA.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels7 records

Core offering

Holand Automotive Group operates a multi-brand luxury and exotic vehicle dealership platform, selling new and pre-owned vehicles from brands such as Rolls-Royce, Ferrari, Bentley, Lamborghini, Maserati, Porsche, BMW, Karma, MINI, Aston Martin, and McLaren through owned dealership locations across Canada, the United States, and Europe. The company also provides consumer and commercial automotive leasing, fleet leasing (ranging from a few vehicles to over 150), specialty equipment leasing, financing solutions (including for foreign nationals), short-term rentals, in-house service and maintenance, transport and roadside assistance, and ancillary real estate rental services.

Product overview

Holand Automotive Group operates a diversified automotive and financial services platform built around multiple dealership sub-brands and service modules. The core offering includes Holand Leasing (automotive and equipment leasing) and Holand Collection (luxury vehicle sales), which anchor the company's consumer and business services. The portfolio includes exclusive dealership sub-brands: Rolls-Royce Motor Cars Québec (the only Rolls-Royce dealer in Quebec), Ferrari Québec (Eastern Canada coverage since 2000), Lamborghini Palm Beach (South Florida), Maserati Montreal, BMW Ville de Québec, BMW Levis, and Karma Montreal. Supporting service modules include Short Term Rental, Financing/Credit Services, Off Lease Vehicles, Foreign Nationals Auto Leasing (with multilingual support), Equipment Rental, Fleet Leasing, Transport and Roadside Assistance, Service Center, and Montreal Real Estate. The company positions itself as a comprehensive automotive ecosystem serving individuals, businesses, and international clients across Canada and the US.

Differentiator

Problem solved

Functional benefit

Products and services

• Holand Leasing Provides automotive leasing services to both individuals and businesses, offering an extensive pre-owned inventory covering all brands and models including budget-conscious vehicles, light cargo vans, trucks, and luxury performance cars.
• Holand Collection Luxury vehicle dealership in Mont-Royal, QC focused on high-end and exotic vehicles with personalized customer service.
• Rolls-Royce Motor Cars Québec Ltée The only Rolls-Royce dealership in Quebec, offering Ghost, Phantom, Phantom Drophead Coupé and Wraith models, plus pre-owned vehicles from prestigious brands including Audi, Bentley, Ferrari, Infiniti, Land Rover, Lexus and Porsche.
• Ferrari Québec Ferrari dealership serving the Montreal region and all of Eastern Canada since June 2000, distributing and selling new Ferrari vehicles as well as pre-owned Ferrari, BMW, Bentley and other luxury vehicles.
• Lamborghini Palm Beach One of only two authorized Lamborghini dealerships in South Florida, located in West Palm Beach, serving Canadian clients with secondary homes or offices in Florida.
• Maserati Montreal Maserati dealership in Montreal, QC focused on meeting and exceeding customer standards with commitment to excellence.
• BMW Ville de Québec BMW dealership in Quebec City, QC staffed by passionate professionals providing unparalleled shopping experience with sound advice.
• BMW Levis BMW dealership in Lévis, QC staffed by passionate professionals dedicated to providing a rewarding, enjoyable and hassle-free experience.
• Karma Montreal Karma vehicle dealership available only in Quebec at Rolls-Royce Motor Cars Quebec Ltd.
• Fleet Leasing Fleet leasing services from a few pieces of equipment to over 150 vehicles, with flexible lease terms and mileage allowance, covering all makes and models.
• Foreign Nationals Auto Leasing Automotive leasing and financing services for foreign nationals from all over the world, with multilingual support including Mandarin Chinese.
• Equipment Rental Specialty equipment leasing to diverse industries including construction, transport, retail and small to large businesses, covering automotive vehicles, construction equipment and medical equipment.
• Short Term Rental Short-term vehicle rental service for customers needing courtesy vehicles during maintenance or transportation in Montreal or Toronto, covering compact cars to sedans and SUVs.
• Financing Online credit request and financing services for vehicle purchases and leases.
• Off Lease Vehicles Pre-owned vehicle sales program offering lower-priced, low-mileage vehicles in excellent condition that have been returned from leases.
• Transport and Roadside Assistance Enclosed vehicle transport service and roadside assistance including towing, jump starts, tire changes, fuel delivery and transportation to Toronto GTA.
• Service Center Automotive service center providing maintenance from oil changes to transmission replacements, with highly qualified technicians dedicated to top-tier customer service.
• Montreal Real Estate Real estate services offering quality rental spaces including offices, retail spaces, condos and industrial properties in desirable Montreal locations.
• Maserati Québec Maserati dealership in Quebec City listed on the Holand Automotive Group website alongside Maserati Montreal.
• MINI Ville de Québec MINI dealership in Quebec City listed on the Holand Automotive Group website.
• Lotus Ville de Québec Lotus dealership in Quebec City listed on the Holand Automotive Group website.
• McLaren Ville de Québec McLaren dealership in Quebec City listed on the Holand Automotive Group website.
• Ferrari South Bay Ferrari dealership in California owned by Holand Automotive Group (divested January 2026).
• Ferrari of Rancho Mirage Ferrari dealership in California owned by Holand Automotive Group alongside Ferrari of South Bay (divested January 2026).

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Rolls-Royce Motor Cars Quebec Ltd.coreChannel Partner/ Reseller/ DistributorHoland Automotive Group owns and operates Rolls-Royce Motor Cars Quebec Ltd., the only Rolls-Royce dealership in Quebec. Located at the heart of Montreal, it offers Ghost, Phantom, Phantom Drophead Coupe, Wraith, Cullinan, Spectre, and all-new models. Also a premier retailer of pre-owned vehicles from prestigious brands.
• Ferrari QuebeccoreChannel Partner/ Reseller/ DistributorFerrari Quebec located at 3980 Jean Talon Ouest, Montreal, serving the Montreal region and all of Eastern Canada since June 2000. A state-of-the-art dealership distributing and selling new Ferrari vehicles as well as pre-owned Ferrari, BMW, Bentley and other luxury vehicles.
• Lamborghini Palm BeachcoreChannel Partner/ Reseller/ DistributorLocated in West Palm Beach, FL, Lamborghini Palm Beach is one of only two authorized Lamborghini dealerships in South Florida. Also serves significant number of Canadian clients who travel to secondary homes or offices in Florida.
• Holand LeasingcoreChannel Partner/ Reseller/ DistributorHoland Leasing provides automotive leasing services to both individuals and businesses. The company's extensive pre-owned inventory covers all brands and models, including budget-conscious vehicles, light cargo vans and trucks, as well as luxury and performance cars.
• Holand CollectioncoreChannel Partner/ Reseller/ DistributorHoland Collection in Mont-Royal, QC treats the needs of each individual customer with paramount concern. Knows that customers have high expectations and meets/exceeds those standards each time. Experienced sales staff shares knowledge and enthusiasm with customers.
• Maserati MontrealcoreChannel Partner/ Reseller/ DistributorMaserati Montreal location in QC responds to each client's needs with great care. Known for meeting and exceeding standards every time, demonstrating commitment to excellence.
• Forza Rossa (Romania Ferrari Dealership)minorStrategic or Co-development PartnerHoland Automotive Group acquired Forza Rossa, Romania's only Ferrari dealership (January 2025). The soon-to-be-renamed Ferrari of Bucharest marks the company's expansion into Europe.
• Ferrari of South BaycoreChannel Partner/ Reseller/ DistributorCalifornia Ferrari dealership owned by Holand Automotive Group alongside Ferrari of Rancho Mirage.
• Ferrari of Rancho MiragecoreChannel Partner/ Reseller/ DistributorCalifornia Ferrari dealership owned by Holand Automotive Group alongside Ferrari of South Bay.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hendrick Automotive Group: Privately held large US automotive dealer group with luxury franchise exposure including Rolls-Royce, Bentley, and Aston Martin. Comparable in private family-style ownership and luxury franchise mix.
• Berkshire Hathaway Automotive: US automotive retail subsidiary of Berkshire Hathaway operating multi-brand dealerships including luxury franchises. Broad incumbent with similar multi-brand luxury retail model but at significantly larger scale.
• Penske Automotive Group: US-listed global automotive retailer with significant luxury and premium franchise exposure including Bentley, Lamborghini, and Ferrari stores. Larger and more diversified than Holand, but operates overlapping luxury franchise retail concepts.
• Asbury Automotive Group: US-listed Fortune 500 automotive retailer with luxury and import franchise operations. Operates a similar multi-brand luxury retail model at larger scale across the Sunbelt US.
• Group 1 Automotive: Large US-listed automotive retailer with substantial luxury and import franchise presence. Operates multi-brand luxury dealerships in a similar model to Holand, but at materially larger scale across the US and UK.
• Holman Automotive: Privately held US automotive group combining retail dealerships with fleet leasing and vehicle subscription services. Highly comparable to Holand's combination of luxury dealership operations plus Holand Leasing services.

Direct peers

• AutoCanada: Canadian publicly traded multi-brand auto dealer group operating across Canada and the US. AutoCanada recently acquired Holand's California Ferrari dealerships, evidencing direct operational overlap in luxury/exotic franchise retailing.
• Dilawri Group: Privately held Canadian automotive dealer group with extensive luxury and mass-market franchise operations across Canada. Directly comparable as a privately held multi-brand Canadian dealer group with luxury exposure.
• Pfaff Automotive Partners: Canadian luxury and exotic automotive retailer operating Porsche, Audi, BMW, McLaren, and other premium franchises. Directly comparable as a multi-brand luxury/exotic dealer group in Canada with similar brand mix.

Regional players

• Maranello/British Motor Cars (Sonic Automotive): Sonic Automotive's luxury division operates Ferrari, Bentley, Rolls-Royce, and Lamborghini franchises primarily in California. Operates in the same brand franchises as Holand (formerly held Holand's California Ferraris) but in a different geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Holand-Automotive-Group-190070701591122
• LinkedInlinkedin.com/company/holand-automotive-group
• Instagraminstagram.com/holandautomotive

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holand Automotive Group