New Planet Media

Name

New Planet Media

Legal name

New Planet Media SAS

Website

https://new-planet-media.fr

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Senior-focused Digital Media Publishing

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

akta.pro secondary industry

Digital Health, Health Information Systems & Data Programs (BPADAIAJ)

Keywords

• Senior digital media
• Health content publishing
• Newsletter advertising network
• Senior audience marketing
• Digital news publishing

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Advertising: Monetization of media brands on the internet through display advertising, video ads, and brand content. The company sells advertising space to advertisers targeting the senior demographic, utilizing its audience data and newsletter reach.
2. Database Monetization: Monetization of customer databases through branding, video, brand content, and targeted email marketing. The company leverages its audience data for advertiser targeting across websites and newsletters.
3. Content Services for Advertisers: Creation of content (news, interviews, video) for advertisers as part of brand content and performance strategy. Advertisers can access targeted advertising through the company's audience and database.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

New Planet Media is a French digital media publishing group that operates a portfolio of senior-focused editorial websites (Planet.fr for general news, Medisite.fr for health, E-sante.fr for health & wellness, and Papyhappy.fr for senior residence listings). The company monetizes these media properties through an in-house advertising agency (régie publicitaire) that sells display advertising, video, brand content, and targeted email campaigns to advertisers in health, finance, and real estate. It also operates Fondation Medisite, a medical research foundation under the Fondation de France.

Product overview

New Planet Media is a multi-platform digital media publishing group operating two core divisions: a Publishing Pole managing owned media brands (Planet.fr, Medisite.fr, E-sante.fr) and an Advertising Pole (internal advertising network) for monetization. The group also operates Papyhappy.fr as a senior residence guide service and Fondation Medisite for medical research. The portfolio serves connected seniors with over 5 million monthly visitors across its three main content sites, offering advertisers targeted advertising access to this audience.

Differentiator

Problem solved

Functional benefit

Brands

• Planet.fr: General news website covering politics, heritage, automotive, and travel content.
• Medisite.fr
• E-sante.fr
• Papyhappy.fr

Products and services

• Medisite.fr Health information website offering comprehensive health coverage with real-time news, detailed dossiers on health topics, and prevention-focused editorial content validated by medical experts. Audience: health information seekers.
• Planet.fr General news website covering politics, heritage, automobiles, and travel with a proximity-focused editorial approach. Audience: senior news consumers.
• E-sante.fr Health and wellness magazine website providing comprehensive health information including articles on daily health, diseases, medications, beauty, and dietetics. Audience: health and wellness information seekers.
• Papyhappy.fr Independent ethical guide helping families find senior housing among 16,000 listed residences through a resident review system and mystery shopper visits. Audience: families seeking senior housing for elderly relatives (assists ~4,500 families annually).
• Internal Advertising Agency (Régie publicitaire) In-house advertising network specializing in monetization of media brands on the internet and database monetization (branding, video, brand content, email marketing). Audience: enterprise advertisers in health, finance, and real estate.
• Fondation Medisite Medical research foundation operating under theegide of Fondation de France, focused on funding neuroscientific research to advance understanding and treatment of neurological diseases. Audience: medical research community and donors.

Quantifiable outcome

• Medisite ranked #1 health website in France with nearly 500,000 daily unique visitors (Médiamétrie Nielsen NetRatings, June-August 2021)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature3 records

Partnerships

One partnership is on record.

• Fondation de FrancecoreStrategic or Co-development Partner · 1 January 2014Medisite Foundation created in 2014 under the Fondation de France umbrella, dedicated to medical research in Neurosciences. The foundation conducts fundraising and awareness campaigns on brain health, reflecting New Planet Media's commitment to senior health issues.

Scale indicators11 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Notre Temps: Long-standing French media brand dedicated to the 50+ demographic across wellness, finance, and lifestyle — closest direct competitor to Planet.fr within the same senior-targeted niche with shared advertiser categories (health, finance, retirement).
• Pleine Vie: French media brand targeting active seniors with content on health, leisure, and lifestyle — competing for the same advertiser set and audience cohort as Planet.fr and E-sante.fr across both web and newsletters.
• Top Santé: French health and wellness magazine site (digital extension of Top Santé magazine) addressing similar health-information needs to Medisite and E-sante, monetized via advertising and brand content in the same verticals.
• Doctissimo: France's largest consumer health information portal covering medical topics, wellness, and lifestyle — directly overlaps with Medisite.fr and E-sante.fr in audience, monetization model (advertising-led), and editorial positioning toward health-seeking French consumers.
• Santé Magazine: French consumer health magazine site covering medical news, prevention, and wellness — operates the same content + advertising model and overlaps with both Medisite.fr's editorial offer and the pharma/health advertiser base.

Others

• Sirdata: European data management platform and audience-targeting provider listed as an integration partner of New Planet Media — comparable as an enabling/ecosystem participant on the advertiser-side stack the company monetizes.
• Group SBF / HighCo: French data and marketing services group operating targeting solutions for retail and consumer brands — comparable as an ecosystem partner/competitor in cookie-based audience targeting for CPG and health advertisers.

Broad incumbents

• Prisma Media: One of France's largest publishers (Femme Actuelle, Télé-Loisirs, Voici, Gala) running digital + newsletter portfolios with comparable advertising-driven monetization — competes for the same French advertiser budgets and household audience pools.
• Le Figaro Santé / Le Figaro: Major French news publisher with a health vertical (Le Figaro Santé) and seniors-affluent audience — broader portfolio but competing for the same premium health advertisers and politically engaged senior readers.
• Auféminin (Webedia): Large French digital publishing platform (now within Webedia) operating a multi-brand portfolio of content sites across lifestyle, health, and parenting — overlaps in health/lifestyle verticals and ad-tech-driven monetization model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/new-planet-media

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Planet Media