Sirdata
Sirdata is a Paris-based data marketing company providing consent management (ABconsent CMP), server-side tag management (GTM Server-Side with GTM-Helper), and cookieless audience and contextual targeting for European publishers, advertisers, and media agencies.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Sirdata does
Sirdata is a French data marketing company founded in 2012 in Paris by Benoît Oberlé (CEO), Julien Trani (DG), and Rémi Demol (CTO), with a secondary office in London and a team of 37 people. The company operates a multi-layered data platform serving two primary customer segments: publishers and media companies (press publishers, broadcasters, content platforms) and advertisers and agencies (brand advertisers, media agencies, e-commerce retailers). Its core product suite comprises ABconsent CMP for consent management, GTM Server-Side with the proprietary GTM-Helper for server-side tag management, Audience Targeting for real-time segment activation across 20+ thematic verticals, and Contextual Targeting powered by proprietary semantic NLP technology operating in 32 languages.
The platform is built around three technical pillars: a privacy-first data architecture certified for GDPR, ePrivacy, CCPA, IAB TCF v2.2/v2.3, and Google Consent Mode V2; a 100% European server-side infrastructure (Scaleway, Hetzner, OVH) that extends cookie lifespan and improves web performance; and an integration layer connecting natively to 50+ DSPs, SSPs, and DMPs including Amazon Ads, Google DV 360, The Trade Desk, Freewheel, Index Exchange, PubMatic, and Criteo. Sirdata distributes through self-serve portals (ABconsent, sGTM, Audience, Insight), a direct enterprise sales team, and a structured Partner Program with 30+ agencies and integrators.
Sirdata monetizes through usage-based subscription pricing (ABconsent CMP from EUR 25/month per page view tier, GTM Server-Side from EUR 80/month per request tier), enterprise custom contracts, audience data licensing and activation fees, and a CMP data-financing model where consent infrastructure is offset against the data value generated. Scale signals include 20,000+ sites on ABconsent CMP, 100+ companies on GTM Server-Side, a #2 ranking among CMPs chosen by major French media, and an 8/10 satisfaction score in Sciences Po's 2023 Tech Stack survey of French press publishers. The company holds a Google CMP Gold Partner certification, has leadership roles at IAB France, IAB Europe TCF Steering Group, and Alliance Digitale, and in January 2025 secured a strategic cornerstone private investment that renewed its independence.
Sirdata firmographics
Firmographics- Name
- Sirdata
- Legal name
- Sirdata SAS
- Website
- https://sirdata.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sirdata is a Paris-based data marketing company providing consent management (ABconsent CMP), server-side tag management (GTM Server-Side with GTM-Helper), and cookieless audience and contextual targeting for European publishers, advertisers, and media agencies.
- Ownership category
- akta.pro rank
Sirdata industry classification
Industry- Product category
- AdTech / Marketing Data Platforms
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Media Buying Agencies (541830)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310)
- akta.pro primary industry
- Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD)
- akta.pro secondary industry
- Marketplace APIs & API Monetization Platforms (BPAMAOAM)
Keywords
Where Sirdata is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Sirdata business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- ABconsent CMP Subscription: Consumption-based subscription model for Consent Management Platform, priced per page views with tiered volume discounts starting at 25 EUR/month for up to 20,000 page views, with optional data financing model where CMP cost is covered by data value collected.
- GTM Server-Side Hosting: Consumption-based pricing for GTM Server-Side hosting with volume tiers ranging from 89 EUR for 2M requests/month up to custom volumes, with Smart (starting at 80 EUR/month annual), Enterprise (custom pricing), and Partner plans available.
- Audience Targeting Activation: Revenue from distributing audience segments to clients and partners through native integrations with DSPs, SSPs, and DMPs, enabling activation of targeted advertising campaigns.
- CMP Data Financing: Alternative financing model where CMP access is funded through data collection value, eligibility depending on audience data quality and volume generated on the client's site.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | ABconsent CMP Smart - Up to 10M page views/month with core features |
| Usage-based | Monthly | ABconsent CMP Pro - Unlimited page views with advanced features |
| Usage-based | Monthly | ABconsent CMP Enterprise - Full-featured unlimited plan |
| Subscription | Monthly | GTM Server-Side Smart - Up to 50M requests/month consumption-based |
| Subscription | Annual | GTM Server-Side Enterprise - Custom volume and dedicated support |
| Subscription | Annual | GTM Server-Side Partner - Agency/integrator program |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Sirdata product offering
Product offeringCore offering
Sirdata builds and operates a multi-layered suite of data marketing software platforms combining cookieless audience targeting, a certified consent management platform (ABconsent CMP), server-side Google Tag Manager hosting, semantic contextual targeting via proprietary NLP, and real-time audience segmentation. The offering is sold primarily to publishers, advertisers, agencies, and e-commerce retailers, with infrastructure hosted 100% on European servers and distributed through self-serve portals, direct sales, and partner/agency channels.
Product overview
Sirdata is a French data marketing company offering a multi-layered suite of data solutions combining operational, technological, and consulting expertise. The product portfolio centers on four core solutions: ABconsent CMP for consent management, GTM Server-Side for server-side tag management, Audience Targeting for segment activation, and Contextual Targeting via semantic NLP technology. These are complemented by Cookieless Solutions for post-third-party-cookie targeting and Insight for audience analytics. The suite operates 100% on European servers and is designed for both publishers and advertisers.
Differentiator
Problem solved
Functional benefit
Brands
- ABconsent CMP: Consent Management Platform solution for publishers and advertisers to manage user consent and comply with privacy regulations.
- sGTM
- GTM Helper
Products and services
- ABconsent CMP
Quantifiable outcome
- +30% page load speed improvement for e-commerce sites using GTM Server-Side
- +9 more outcomes
Companies that use Sirdata
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Sirdata technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability5 records
Feature5 records
Sirdata partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered core, key, supporting and regional.
- Amazon Ads DSPcoreNative integration enabling activation of Sirdata audiences on Amazon properties including Twitch, Prime Video, Amazon Music, and Audible through Amazon Ads DSP platform.
- Google (Ad Manager, DV 360)coreIntegration with Google advertising ecosystem including Google Ad Manager (SSP) and Display & Video 360 (DV 360) for audience activation and programmatic advertising.
- The Trade DeskcoreNative connection to The Trade Desk DSP platform enabling advertisers to activate Sirdata audience segments for targeted advertising campaigns.
- WPPkeyMajor advertising holding company utilizing Sirdata audience targeting and data solutions across its agency network for client campaigns.
- Publicis GroupekeyGlobal advertising and media group leveraging Sirdata solutions for audience targeting and data activation across its multiple agency brands.
- HavaskeyInternational advertising and communications group using Sirdata data solutions for audience targeting and campaign optimization.
- DentsukeyGlobal media and digital marketing communications company utilizing Sirdata audience solutions for client advertising activation.
- Omnicom Media Group (OMG)keyMedia holding company within Omnicom Group using Sirdata solutions for programmatic audience targeting and data activation.
- IPG MediabrandskeyMedia and marketing company of Interpublic Group utilizing Sirdata audience data for campaign targeting.
- M6 PublicitécoreMajor French TV advertising network that partnered with Sirdata to offer buyer and intentional targeting in addressable TV using audience data.
- TF1 PublicitécoreLeading French TV advertising division activating Sirdata audiences for targeted advertising campaigns across TF1 network properties.
- FreewheelcoreProgrammatic video advertising platform integrated with Sirdata for audience-based ad targeting and video campaign optimization.
- Index ExchangecoreIndependent ad exchange platform enabling Sirdata audience activation through programmatic bidding and inventory management.
- PubMaticcoreIndependent ad tech company providing programmatic ad serving integrated with Sirdata for audience delivery.
- SeedtagsupportingContextual advertising platform partner enabling activation of Sirdata contextual and audience segments.
- InvibessupportingIn-feed advertising platform integrated with Sirdata for audience-based targeting solutions.
- MediaSquareregionalFrench media planning and buying platform utilizing Sirdata audience data for targeted advertising campaigns.
- Lagardère PublicitékeyMedia group operating French magazines and digital properties using Sirdata solutions for audience monetization.
- Yahoo AdTechsupportingYahoo advertising technology platform integrated with Sirdata for audience targeting and campaign activation.
- Xandr (Microsoft)supportingMicrosoft advertising platform (now part of Microsoft) integrated for programmatic audience activation.
- EquativregionalEuropean ad monetization platform integrated with Sirdata for audience-based advertising delivery.
- IAB FrancecoreActive member and leadership participant; CEO Benoît Oberlé serves as Treasurer. Collaboration on TCF standards and industry guidelines.
- IAB EuropecoreCEO Benoît Oberlé serves as Vice-president of TCF Steering Group, contributing to Transparency and Consent Framework development and standards.
- Alliance DigitalecoreFrench digital advertising association where CEO Benoît Oberlé serves on Board of Directors. Collaboration on industry standards and cookieless guide publication.
- ScalewaysupportingEuropean cloud infrastructure provider (Iliad Group) hosting Sirdata GTM Server-Side servers in France, Germany, and Netherlands.
- HetznersupportingGerman cloud hosting provider for Sirdata GTM Server-Side infrastructure with redundant servers in multiple European locations.
- OVHsupportingFrench cloud hosting provider serving as website hosting provider for sirdata.com with servers in Roubaix, France.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Sirdata competitors and assessment
Company assessmentDirect peers
- Iubenda: Privacy and consent management provider for websites and apps, offering CMP plus legal/cookie policy automation. Overlaps with ABconsent on SMB and mid-market CMP deals.
- Didomi: Paris-based CMP and consent orchestration provider with overlapping IAB TCF certification and direct competition across ABconsent CMP's French and European publisher base. Most direct comparable given shared geography and product overlap.
- Cookiebot (Cybot): SMB-focused CMP provider with deep WordPress and enterprise plugin distribution. Competes on the lower end of Sirdata's CMP pricing tiers.
- Permutive: Publisher-first data collaboration and audience platform using first-party data for cookieless activation. Directly comparable to Sirdata's Audience Targeting product for premium publishers.
- Eulerian: French marketing attribution and audience activation platform serving advertisers and agencies. Comparable French-headquartered competitor for the advertiser-side audience activation business.
- Usercentrics: CMP and consent management platform with IAB TCF v2.x certification and similar publisher/advertiser GTM. Direct substitute for ABconsent across European customers.
- Piano: Digital media platform combining CMP, audience analytics, paywall and content personalization for publishers. Overlaps with Sirdata across consent + audience targeting on enterprise publisher stacks.
Emerging players
- ID5: Identity resolution platform enabling cookieless addressability across the open web. Adjacent to Sirdata's audience activation layer and increasingly relevant in a cookieless ecosystem.
Broad incumbents
- Criteo: Global commerce media and retargeting platform with cookieless audience products and a C-Grid data activation integration with Sirdata. Much larger, but overlapping audience/data business.
- OneTrust: Global privacy, consent and trust platform with the largest CMP market share. Competes head-on in enterprise CMP plus a broader GRC/data governance portfolio Sirdata does not address.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Sirdata social profiles
Digital presenceSirdata compliance and trust
Trust signalCompliance5 records
Sirdata financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sirdata leadership team
Management profileNumber of profiles
Profiles5 records
Sirdata funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sirdata M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sirdata
What does Sirdata do?
Sirdata builds and operates a multi-layered suite of data marketing software platforms combining cookieless audience targeting, a certified consent management platform (ABconsent CMP), server-side Google Tag Manager hosting, semantic contextual targeting via proprietary NLP, and real-time audience segmentation. The offering is sold primarily to publishers, advertisers, agencies, and e-commerce retailers, with infrastructure hosted 100% on European servers and distributed through self-serve portals, direct sales, and partner/agency channels.
Is Sirdata a public or private company?
Sirdata is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sirdata founded?
Sirdata was founded in 2012. It employs 11 to 50 people.
Where is Sirdata based?
Sirdata is headquartered in London, United Kingdom, in the Europe region.
How does Sirdata make money?
Four revenue lines are on record. ABconsent CMP Subscription is the primary driver. The others are GTM Server-Side Hosting, audience Targeting Activation and CMP Data Financing.
Who are Sirdata's main competitors?
Direct peers on record are Iubenda, Didomi, Cookiebot (Cybot), Permutive, Eulerian, Usercentrics and Piano. ID5 is listed as an emerging player. Broad incumbents are Criteo and OneTrust.
Does Sirdata have an API?
Yes. Sirdata offers multiple APIs: the core Sirdata API for audience data and targeting, a Semantic API for contextual analysis, and the ABconsent CMP API for consent management integration. These enable programmatic access to audience segments, contextual targeting capabilities, and CMP functionality. Developer documentation is at docs.sirdata.io.
What industry is Sirdata in?
Sirdata's product category is AdTech / Marketing Data Platforms. Its primary akta.pro industry code is BPAMALAD, Data Management Platforms (DMP) & Customer Data Platforms (CDP), with a secondary code of BPAMAOAM, Marketplace APIs & API Monetization Platforms. Its NAICS code is 518210 and its SIC code is 7372.